Tato Paride
Tatò Paride S.p.A. is a family-owned Italian retailer that, since 2019, has operated as the Master Franchisee of Coop Alleanza 3.0 across Puglia and Basilicata, managing 200+ points of sale (proximity stores, supermarkets, and superstores) plus online grocery and a loyalty program, serving regional consumer staples demand under the Coop brand.
- Company typePrivate
- Founded1850
- HeadquartersBarletta, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Tato Paride does
Tatò Paride S.p.A. is a family-owned Italian retail company headquartered in Barletta, Puglia, founded in 1850 as a delicatessen and evolved through wholesale (1896), supermarket (1975), and organized distribution (1978). Since 2019 it has operated as the Master Franchisee of Coop Alleanza 3.0 for the regions of Puglia and Basilicata, trading under the COOP Master Centro Sud / Coop Master Puglia / Alter Supermercati brands, and manages more than 200 points of sale spanning INCOOP proximity stores (under 300 sqm), supermarkets (300–1,000 sqm), and superstores (over 1,000 sqm). The company is led by Bartolo Tatò (sole administrator) together with his children Paride, Domenico, and Francesca, and operates a 35,000 sqm logistics platform in Molfetta's ASI industrial zone that supports both its own stores and a franchise affiliate network.
The core business is grocery and household goods retail, delivered through three distribution channels: direct retail stores, a franchise/affiliated retailer network, and an online grocery platform (Spesa Online) with home delivery. The product offering combines national-brand groceries with an extensive private-label portfolio (Vivi Verde, IO COOP, BeneSi, Fior Fiore, D'Osa, Origine, Solidal, Crescendo, Amici Speciali, COOP BASE, Chiringuito, Casa Coop, and the 2025 value-tier launch Gli Spesotti with roughly 300 SKUs). Customer engagement is driven by the free Coop Card loyalty program and the Short Collection points-based reward campaigns, which feature rotating co-branded partnerships (TVS, Pagnossin, Tucano). The company also runs the Fondazione Tatò Paride per L'Italia (established February 2020) and a workplace-inclusion partnership with the Work-Aut social cooperative at its Barletta store.
Revenue is generated through retail sales (transaction-based) and franchise fees/support (recurring) paid by affiliated retailers using the Coop brand. The company is privately held with no disclosed revenue, no external funding rounds, and no public listing. It does not publish pricing for individual retail products and does not offer public APIs, SDKs, or documented AI/ML capabilities. Geographic scope is restricted to Southern Italy (Puglia and Basilicata).
Tato Paride firmographics
Firmographics- Name
- Tato Paride
- Legal name
- TATO' PARIDE S.P.A.
- Website
- https://coopmasterpuglia.it
- Company type
- Private
- Founded year
- 1850
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tatò Paride S.p.A. is a family-owned Italian retailer that, since 2019, has operated as the Master Franchisee of Coop Alleanza 3.0 across Puglia and Basilicata, managing 200+ points of sale (proximity stores, supermarkets, and superstores) plus online grocery and a loyalty program, serving regional consumer staples demand under the Coop brand.
- Ownership category
- akta.pro rank
Tato Paride industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned) (CRAHABAG)
- akta.pro secondary industries
- Discount Convenience with Foodservice / QSR Attach (CRAEAJAD), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Tato Paride is headquartered
LocationHeadquarters
- HQ city
- Barletta
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Tato Paride business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: Revenue generated from retail sales of Coop branded products through owned and affiliated stores in Puglia and Basilicata
- Franchise Fees: Revenue from franchise partnerships with affiliated retailers using the Coop brand and commercial support
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tato Paride product offering
Product offeringCore offering
Tato Paride S.p.A. operates as the Master Franchisee of Coop Alleanza 3.0 for Puglia and Basilicata, running a retail network of over 200 points of sale including INCOOP proximity stores, supermarkets, and superstores. The company sells everyday grocery, household, fresh produce, pet, and personal care products through branded and private-label lines, supplemented by a loyalty program (Coop Card), an online grocery service with home delivery (Spesa Online), and a points-based rewards collection (Short Collection).
Product overview
Tato Paride S.p.A. operates a retail supermarket network across Puglia and Basilicata as Master Franchise of Coop Alleanza 3.0. The offering is a unified retail platform centered on physical supermarket stores complemented by online grocery services (Spesa Online), a loyalty program (Coop Card), and promotional reward collection programs (Short Collection). The company carries multiple private-label product sub-brands including Gli Spesotti (budget essentials), COOP BASE (core values line), Chiringuito (beauty), Amici Speciali (pet products), and Coop Casa (home care), alongside branded grocery offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Coop Card: Free loyalty card available at stores in the Coop Master and Coop Affiliati network in Puglia and Basilicata, offering exclusive benefits and discounts.
Products and services
- Coop Supermarket Retail Network Multi-format retail supermarket operations offering grocery products, household items, fresh produce, pet supplies, and personal care goods through physical stores in Puglia and Basilicata, targeting individual consumers and families.
- Spesa Online (Online Grocery) Online grocery shopping platform that allows customers to order groceries and household products for home delivery or in-store pickup, targeting individual consumers in Puglia and Basilicata.
- Coop Card Loyalty Program Free loyalty program offering members exclusive discounts, points collection (every 10 euros of purchases), and access to promotional campaigns and Short Collection rewards, available to individual consumers across the Coop Master and Coop Affiliati network.
- Short Collection (Points Collection Program) Electronic points-based reward collection program linked to the Coop Card that lets customers redeem accumulated points for branded rewards (cookware, tableware, travel accessories) from partner brands, targeting current Coop Card holders.
- Coop Master Franchising Partner Operations Master Franchising arrangement with Coop Alleanza 3.0 allowing Tato Paride S.p.A. to operate the Coop brand, commercialize Coop private label products, and recruit franchise affiliates across Puglia and Basilicata.
Companies that use Tato Paride
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tato Paride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tato Paride partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Coop Alleanza 3.0coreMaster Franchising agreement established in 2019 between Tato Paride S.p.A. and Coop Alleanza 3.0, the largest consumer cooperative in Italy and Europe. Tato Paride operates the Coop brand and commercializes Coop private label products in Puglia and Basilicata.
- Work-Aut Lavoro & AutismominorSocial cooperative partnership for workplace inclusion of autistic individuals. Six young adults are employed at the Coop store in Barletta, working in the produce department with proper support and supervision.
- Fondazione Tatò Paride per l'ItaliaminorFoundation established in 2020 by the Tatò family to provide concrete opportunities to those in need through resources, experiences, and support for social ideas, projects, and initiatives.
- PagnossinminorShort Collection loyalty program partner offering kitchen and tableware items in exchange for collected points from purchases, running from May to September 2026.
- TVSminorItalian cookware manufacturer partner for Short Collection campaign featuring diamond-reinforced non-stick pans, running from February to May 2025.
- TucanominorTravel accessories brand partner for Short Collection loyalty campaign offering travel bags and accessories made from recycled plastic, running January to May 2026.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Tato Paride competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tato Paride social profiles
Digital presenceTato Paride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tato Paride leadership team
Management profileNumber of profiles
Profiles6 records
Tato Paride subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tato Paride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tato Paride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tato Paride
What does Tato Paride do?
Tato Paride S.p.A. operates as the Master Franchisee of Coop Alleanza 3.0 for Puglia and Basilicata, running a retail network of over 200 points of sale including INCOOP proximity stores, supermarkets, and superstores. The company sells everyday grocery, household, fresh produce, pet, and personal care products through branded and private-label lines, supplemented by a loyalty program (Coop Card), an online grocery service with home delivery (Spesa Online), and a points-based rewards collection (Short Collection).
Is Tato Paride a public or private company?
Tato Paride is a private company. It is classified as family owned and is currently operating.
When was Tato Paride founded?
Tato Paride was founded in 1850. It employs 501 to 1,000 people.
Where is Tato Paride based?
Tato Paride is headquartered in Barletta, Italy, in the Europe region.
How does Tato Paride make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are franchise Fees.
Does Tato Paride have an API?
No public API is recorded for Tato Paride.
What industry is Tato Paride in?
Tato Paride's product category is Grocery Retail. Its primary akta.pro industry code is CRAHABAG, Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned), with a secondary code of CRAEAJAD, Discount Convenience with Foodservice / QSR Attach. Its NAICS code is 445110 and its SIC code is 5411.