Coop Alleanza 3.0

What Coop Alleanza 3.0 does

Coop Alleanza 3.0 Soc. Coop. is Italy's largest consumer cooperative, founded in 2016 through the merger of predecessor cooperatives (Coop Adriatica, Coop Consumatori Nordest and others), with roots in 150 years of Italian cooperative retail. The company operates nearly 350 directly-managed stores (Ipercoop hypermarkets and supermarkets) across 8 Italian regions from Friuli Venezia Giulia to Puglia, supplemented by a franchise network of over 500 stores operated through master franchisees (AZ Group, Tatò Paride, Le Due Sicilie, New Fdm) and affiliated retailers. It is owned by its 2.2+ million Soci (member-owners) who participate in governance through 51 Zone Soci councils and benefit from the Raccolta Coop loyalty program, year-round discounts, and the social prestito (interest-bearing member deposit) instrument.

The revenue model combines core grocery retail with a multi-vertical adjacent-services portfolio: EasyCoop e-commerce with home delivery and refrigerated locker pickup; Accendi Luce & Gas (energy supply through a joint venture with EPU, serving 200,000+ families); CoopVoce (mobile telephony); i.Denticoop (dental clinics); Librerie.Coop (bookstores); Assicurarsi Coop (insurance); Gattinoni Travel/Robintur; gift cards and digital welfare vouchers for B2B clients; and a Retail Media network monetizing in-store physical and digital advertising surfaces. Pricing is structured around free Coopcard and Carta Socio loyalty membership, fixed-denomination gift cards (€25/€50/€100 plus custom €30-€1,000), declining-balance welfare vouchers, and tiered loyalty points (Raccolta Coop with current Parah home-textile collection). Technology stack comprises the EasyCoop proprietary platform, the Salvatempo mobile app (iOS/Android) with digital receipts and coupons, in-store RadioCoop, and backend data partnerships with Reply S.p.A. and NeoData Group.

Go-to-market is multi-channel: 350 owned stores, 500+ franchised stores, EasyCoop e-commerce, the Everli third-party delivery partnership, direct B2B sales for corporate welfare/gift solutions, and energy/insurance/telecom cross-sell at point of sale. B2B clients include companies, third-sector organizations (Buon Fine food recovery distributed 1,700 tonnes in 2025), and franchisees; consumer revenue is driven by 2.2M+ Soci plus walk-in non-members. Major sustainability commitments (286 photovoltaic installations, energy-reduction program cutting consumption 20% across 623 stores, food-recovery program) and social initiatives (Più Vicini community projects, Verde Speranza cancer research, Prendi1 doniamo1 donations) reinforce the cooperative value proposition. FY2025 consolidated group net profit was €38.5 million across approximately 18,000 workers.

Name

Coop Alleanza 3.0

Legal name

Coop Alleanza 3.0 Soc. Coop.

Website

https://coopalleanza3-0.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coop Alleanza 3.0 is Italy's largest consumer cooperative, operating 350 directly-managed supermarkets and hypermarkets and a 500+ franchised store network across 8 regions, serving 2.2+ million members with groceries, energy, insurance, and welfare services.

Ownership category

akta.pro rank

Product category

Retail Grocery / Consumer Cooperative Retail

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industries

Independent Supermarkets & Neighborhood Grocers (CRAHAAAB), Community-Owned / Nonprofit Grocery Stores (CRAHALAB)

Keywords

• Consumer cooperative retail
• Grocery supermarket chain
• Private label products
• Cooperative membership program
• Franchise retail network

Headquarters

HQ city

Castenaso

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Core revenue from physical supermarket and hypermarket operations across nearly 350 stores from Friuli Venezia Giulia to Puglia, generating sales through private-label Coop products and branded goods.
2. EasyCoop E-commerce: Online grocery sales through easycoop.com and mobile app with home delivery and locker pickup, including B2B services for companies, organizations, and welfare solutions.
3. Gift Cards and Vouchers: Sale of gift cards in fixed denominations (25€, 50€, 100€) and customizable amounts (30€-1,000€), plus digital expense vouchers for corporate welfare.
4. Franchising Fees: Revenue from Master franchising partnerships and affiliated store agreements across Italy, with stores operating under Coop brand in Calabria, Puglia, Campania, Sicily, and other regions.
5. Energy Services (Accendi luce & gas): Partnership with Alleanza luce & gas for electricity and gas supply to households, generating revenue through energy provision with competitive fixed and variable pricing.
6. Retail Media Advertising: Sale of physical and digital advertising spaces in stores, including promotional spaces, flyers, digital newsletters, social media campaigns, and data analytics services for suppliers.
7. Membership and Social Loan: Social prestito (member deposits) with interest-bearing passbooks, generating float income. Membership of 2.2 million members contributes to cooperative governance and patronage dividends.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Coop Alleanza 3.0 operates a network of nearly 350 directly-owned supermarkets and hypermarkets (Ipercoop) across 8 Italian regions, complemented by a franchise network of 500+ stores and the EasyCoop e-commerce platform with home delivery and refrigerated locker pickup. The cooperative sells grocery and household products under its own private-label Coop brands and third-party brands, and serves over 2.2 million member-owners through the Coopcard loyalty and Raccolta Coop points program, plus extended utility-adjacent services (energy, insurance, telecom, dental, travel, bookstores, social savings).

Product overview

Coop Alleanza 3.0 is Italy's largest consumer cooperative operating approximately 350 retail stores (Ipercoop hypermarkets and supermarkets) across 8 regions from Friuli Venezia Giulia to Puglia, serving over 2.2 million members. The company operates a multi-channel retail model combining directly-operated stores with a franchise network of over 500 stores, and provides both physical retail and digital commerce through EasyCoop online grocery platform with home delivery (via Everli) and locker pickup options. The product portfolio includes Coop private label products, loyalty programs (Raccolta Punti and Raccolta Coop with current Parah collection), and extended services such as energy/insurance (Accendi Luce & Gas, Assicurarsi Coop), telecommunications (CoopVoce), travel (Gattinoni/Robintur), bookstores (Librerie.Coop), dental clinics (i.Denticoop), pet supply (Amici di Casa Coop), beauty departments (La bellezza di essere Me), and financial services (Prestito Sociale). For business clients, offerings include gift cards, digital vouchers, welfare vouchers, data analytics, and retail media advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EasyCoop: Online grocery shopping and delivery service
• Accendi Luce & Gas
• Assicurarsi Coop
• Librerie.Coop
• CoopVoce
• i.Denticoop
• Gattinoni Travel / Robintur
• Academy
• Prestito Sociale

Products and services

• EasyCoop online grocery platform Online grocery shopping platform enabling customers to purchase groceries for home delivery or to collect from refrigerated lockers (locker pickup). Also serves B2B customers with corporate solutions. Sold to direct consumers and corporate buyers across Italy.
• Coop Loyalty Program (Raccolta Punti and Raccolta Coop) Multi-tiered loyalty program offering points accumulation on purchases, bonus points for monthly spending thresholds, double points on rotating Coop brand product categories, and annual rewards through the Raccolta Coop collection (current: Parah home goods). Sold to all Coop members and franchise cardholders.
• Coop Gift Cards (Carte Regalo) Gift cards available in fixed denominations (25 EUR, 50 EUR, 100 EUR) and customizable amounts (30 EUR to 1,000 EUR), usable across multiple purchases. Sold to both consumers and corporate clients for employee gifting and welfare.
• Digital Vouchers (Buoni Spesa) Digital declining-balance vouchers with rapid email delivery, spendable across multiple purchases on all Coop Alleanza 3.0 store assortments. Sold to corporate clients and consumers.
• Welfare Vouchers (Buoni Welfare Coop) Employee welfare payment vouchers available in 5 EUR, 20 EUR and 50 EUR declining-balance formats, valid for one year from issuance and redeemable at checkout via smartphone. Sold to corporate clients for employee benefits programs.
• Accendi Luce & Gas Coop (Electricity and Gas Supply) Residential electricity and gas supply service offering fixed and variable price plans, available in Coop stores, online and via telephone. Sold to households (200,000+ families served); part of Alleanza Luce & Gas joint venture with EPU group.
• Assicurarsi Coop (Insurance) Insurance products offering personalized solutions for home, car and health coverage. Sold to Coop members and consumers through Coop stores and dedicated advisors.
• CoopVoce (Mobile Telephony) Mobile telephony service providing simple and affordable plans. Sold to Coop members and consumers through Coop stores and online channels.
• Librerie.Coop (Bookstore Chain) Bookstore chain offering books, magazines and cultural events, with a presence in Coop shopping centers (e.g., Ipercoop Mongolfiera Matera Venusio). Sold to consumers and members.
• i.Denticoop (Dental Clinic Services) Dental clinic chain providing affordable, quality dental care services at multiple locations. Sold to Coop members and consumers.
• Gattinoni Travel / Robintur (Travel Agency) Travel agency service offering exclusive travel packages and discounts for Coop members. Sold to members through Gattinoni Travel network.
• Prestito Sociale (Social Savings Passbook) Interest-bearing savings passbook available exclusively to Coop members, offering competitive interest rates and welcome cashback on initial deposits. Member deposit product generating float income for the cooperative.
• Coop Franchising Network (Master Franchise and Affiliato Coop) Franchise network with over 500 stores across Italy, operated through Master Franchise agreements (AZ Group ~40 stores in Calabria, Tatò Paride ~150 stores in Puglia/Basilicata, Le Due Sicilie ~40 stores in Campania, New Fdm ~250 stores in Sicily) and direct Affiliato Coop stores. Brand, private label and Coopcard loyalty licensed to franchisees in exchange for fees.
• Retail Media (In-Store and Digital Advertising) Sale of physical and digital advertising spaces across Coop stores, including in-store fixtures (shopping cart tags, floor graphics, shelf stoppers, checkout areas), RadioCoop, videowalls, parking panels, digital flyers, and newsletter placements. Sold to supplier brands and marketing clients.
• Business Data Analytics (Coop Vendite Insights) Sales-data extraction service providing aggregated, anonymized statistics on product purchasing patterns, frequency, volume and value data, with co-marketing options for suppliers. Sold to consumer goods suppliers and brands for trade marketing and shopper insights.
• Amici di Casa Coop (Pet Supply Stores) Pet supply retail concept available in franchise format, offering food, care and beauty products for pets, including Coop-brand pet products. Sold to pet owners via franchise and direct points of sale.
• La bellezza di essere Me (Beauty Department) Beauty department concept featuring skincare, make-up and hair care products with in-store events, including Essence and Korean mask lines. Sold to consumers browsing in-store at Coop locations.
• FriP Low-Phosphorus Cheese Line Special low-phosphorus cheese line safe for kidney patients, produced under license using a patented methodology by Fondazione IRCCS Ca' Granda Ospedale Maggiore Policlinico di Milano. Sold to consumers with renal dietary needs across 80 Coop stores.

Quantifiable outcome

• EUR 38.5 million net profit in 2025 (Consolidated Group)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• AZ group (Gruppo AZ)majorChannel Partner/ Reseller/ DistributorMaster franchisee of Coop Alleanza 3.0 operating approximately 40 stores in Calabria region. AZ group operates stores under Coop brand in their territory.
• Tatò Paride spamajorChannel Partner/ Reseller/ DistributorMaster franchisee of Coop Alleanza 3.0 operating approximately 150 stores in Puglia and Basilicata regions. Also operates Affiliated 'Amici di casa Coop' pet stores.
• Le Due Sicilie srl (LDS srl)majorChannel Partner/ Reseller/ DistributorMaster franchisee of Coop Alleanza 3.0 operating over 40 stores in Campania region under Coop brand.
• New Fdm spamajorChannel Partner/ Reseller/ DistributorMaster franchisee of Coop Alleanza 3.0 operating over 250 stores in Sicily ( coopgrupporadenza.it) under Coop brand.
• Axpo Energy Solutions ItaliacoreStrategic or Co-development PartnerEnergy Service Company (ESCo) of Axpo Italia that designed, installed, and maintains photovoltaic solar panel canopies at Coop Alleanza 3.0 stores. Partnership includes 10-year operating lease with Coop receiving ownership at contract end. Implemented at Brindisi (751 kWp), Bari Pasteur (471 kWp), Barletta (810 kWp), and other locations.
• Alleanza luce & gas (EPU group)coreStrategic or Co-development PartnerJoint venture with EPU group providing electricity and gas services to 200,000+ families under 'Accendi luce & gas' brand. Coop Alleanza 3.0 holds stake in the company. Services available in Coop stores, online, and via telephone.
• EverliminorChannel Partner/ Reseller/ DistributorThird-party home delivery service partnership providing grocery delivery from Coop Alleanza 3.0 stores to customers.
• Live NationmajorGTM or Marketing PartnerPartnership for Vasco Live 2026 concert tour through Green Rock! initiative. Coop Alleanza 3.0 supports environmental activities, food recovery (Buon Fine), and deploys Green Angels volunteers at concerts across 6 Italian cities (Rimini, Ferrara, Olbia, Bari, Ancona, Udine).
• Granarolo (Granlatte-Granarolo)minorStrategic or Co-development PartnerPartnership for Caciotta della Dozza cheese produced in Bologna prison using milk donated by Granarolo. Coop Alleanza 3.0 is the only GDO retailer distributing this social enterprise product supporting prisoner rehabilitation.
• Fondazione IRCCS Ca' Granda Ospedale Maggiore Policlinico di MilanominorStrategic or Co-development PartnerLicensed production of FriP (Free Phosphate) cheese - a specialized cheese safe for kidney patients using patented methodology. Multiple Italian dairies (Caseificio Campagnola, Caseificio Montegrappa, Iaquilat) produce under this license.
• Librerie.CoopminorChannel Partner/ Reseller/ DistributorBookstore chain operated by separate entity under Coop brand, present in Coop shopping centers. Coop Alleanza 3.0 supports cultural initiatives including 'Letti in flagranza' library project for juvenile detention facility.
• LiberaminorGTM or Marketing PartnerAnti-mafia social organization partnered for Vasco Live 2026 Green Rock! initiative. Coop Alleanza 3.0 supports Libera's social missions.
• INRES (Consorzio Nazionale Progettazione Strutture di Vendita Coop)coreStrategic or Co-development PartnerNational consortium for design of Coop retail structures. Since 2012, joint 'Progetto Energia' program has reduced energy consumption by over 20% across 623 stores, saving approximately 640 million kWh.
• Local Associations NetworkminorGTM or Marketing PartnerPartnerships with 250+ local associations for Buon Fine food recovery program (1,700 tonnes food saved in 2025), Verde Speranza cancer research, Prendi1 doniamo1 donations (850,000 euros in vouchers, 18,800 panettoni), and Più Vicini community support (700 projects selected by members in 2025).

Scale indicators16 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Coop Italia (Consorzio Nazionale Dettaglianti): National federation of Italian consumer cooperatives that includes Coop Alleanza 3.0 as its largest member. Operates under the same Coop brand, shares private-label products, and represents the most direct comparable as a sister cooperative with overlapping governance structures and member-based retail model.
• Conad - Consorzio Nazionale Dettaglianti: Italy's largest grocery retailer by revenue (~€18B), operating through affiliated cooperatives under the Conad, Conad Superstore, and Sapori&Dintorni banners. Directly competes with Coop Alleanza 3.0 across overlapping Italian regions with similar private-label strategies and proximity-based retail formats.
• Esselunga: Major Italian supermarket chain (~€9B revenue) with strong private-label program (Esselunga Bio, Verso Natura) and rapid e-commerce expansion. Operates primarily in Northern Italy, directly overlapping Coop Alleanza 3.0's core Emilia-Romagna and Lombardia-adjacent regions with comparable premium positioning.
• Eurospin: Italy's leading hard-discount grocery chain with nationwide coverage and aggressive price-led positioning. Represents the primary format competition for Coop Alleanza 3.0 in price-sensitive categories and an existential threat to traditional supermarket economics in Italy.
• Selex Gruppo Commerciale: Italian grocery consortium operating affiliated stores under banners including Famila, Mega, and Il Gigante. Comparable to Coop Alleanza 3.0 as a multi-banner retail group serving similar Italian geographies with similar private-label and franchise structures.
• Lidl Italia: German hard-discount chain with rapidly expanding Italian footprint, competing intensely on price with Coop Alleanza 3.0's value positioning. Comparable as a scaled grocery operator with standardized assortment, private label depth, and aggressive store expansion strategy.
• Despar Italia: Italian affiliate of Spar International, operating through affiliated retailers under Despar, Eurospar, and Interspar banners. Comparable as a consortium-based grocery operator with mixed direct/franchise model and similar geographic overlap with Coop Alleanza 3.0 in Northern and Central Italy.
• MD (Marcoldiscount): Italian discount grocery chain with ~800+ stores nationwide, part of the Sun group. Competes with Coop Alleanza 3.0 on value positioning with a lean cost structure that pressures traditional supermarket economics across shared Italian geographies.
• Bennet: Family-owned Italian hypermarket and supermarket chain with stores primarily in Northern Italy. Comparable to Coop Alleanza 3.0 as a regional hypermarket operator with similar format mix, private-label offerings, and overlapping Northern Italian geographies.

Broad incumbents

• Carrefour Italia: Italian arm of global retail giant Carrefour, operating hypermarkets, supermarkets, and convenience stores under Carrefour Market, Iper, and Express brands. Comparable as a large-format multi-banner retailer with overlapping product assortment and growing digital grocery offering in the same Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/coopalleanza
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• LinkedInlinkedin.com/company/coop-alleanza-3-0
• Instagraminstagram.com/coopalleanza_30/?hl=it
• TikToktiktok.com/@coopalleanza_30

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Alleanza 3.0