IQI

What IQI does

IQI (아이큐아이 주식회사) is a South Korean private joint stock company that manufactures fully custom slippers through an entirely in-house production process — from raw materials and mold design through finishing and decoration. Its primary materials are 100% polyurethane (PU) with selective TPR (thermoplastic rubber) application for water-resistant reusable products. The company offers multiple slipper types — premium, classic, character, double-sole (이중창), and Velcro — along with decoration capabilities including silk printing, UV digital printing, embossing, high-frequency molding, embroidery, and insole full-color printing. Adjustable sole hardness and custom mold development (e.g., brand-specific outsole molds for Ananti) provide additional customization depth.

IQI serves seven distinct customer segments: Korean corporate and tech firms (Google Korea, Naver, Kakao Commerce, Toss, YouTube Korea, Creme) for employee welcome kits and identity merchandise; hotels, resorts, and hospitality (Ananti, Ramada, Shinsegae Trinity, The Siena Jeju, Nine Brick, OrganaCell) for reusable TPR amenity slippers compliant with Korea's 2024 disposable item law; K-pop artists and creators (BTS, Stray Kids, IVE, Seventeen, G-Dragon) for commemorative and character merchandise; broadcasting and OTT programs (MBC, SBS, ENA, Netflix Korea) for official program goods; fashion and lifestyle brands (Carhartt WIP, Jil Stuart, Coca-Cola, Darkroom, Brown Bras, Bebe Depino) for brand-extension and export products; schools, universities, and military (SNU Business School, Hansung University, ROK Air Force) for group identity items; and individuals/startups served via a self-serve small-order platform (1–30 pair minimum).

Revenue is generated through two streams: project-based B2B orders for enterprise, hotel, brand, and entertainment clients (30–500+ pairs, quote-based pricing, repeat orders from returning clients), and a direct e-commerce small-order platform for SMB/individual customers (1–30 pairs, unit pricing, UV digital printing, self-service design submission via email). Distribution is direct — no third-party resellers — with international export currently limited to select brand partnerships (e.g., Carhartt WIP shipments to Germany and Hong Kong). Pricing is not publicly disclosed for B2B work; the small-order platform publishes unit pricing with tier-based customization thresholds.

Name

IQI

Legal name

아이큐아이 주식회사

Website

https://iqi.co.kr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IQI is a South Korean custom slipper manufacturer with fully in-house production, serving corporate clients, hotels, K-pop artists, broadcasters, fashion brands, and SMB creators through B2B orders and a 1-pair minimum small-batch platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Slipper Manufacturing (B2B): IQI manufactures and sells custom-designed slippers to corporate clients, hotels, entertainment companies, and brands on a per-order basis. Orders range from single-pair custom jobs to large-scale production runs of 500+ pairs. Revenue is generated through one-time project-based payments per order, with repeat orders from returning corporate and brand clients.
2. Small-Order Custom Slipper Platform: IQI operates an e-commerce-style small-order platform enabling 1–30 pair custom slipper orders with UV digital printing. This provides a self-serve revenue stream for individual customers, creators, startups, and small groups who do not require large minimum quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IQI (아이큐아이) is a Korean custom slipper manufacturer that produces fully in-house, end-to-end custom slippers for B2B clients including corporations, hotels, fashion brands, K-pop artists, broadcasters, and organizations. The company also operates a small-order e-commerce platform enabling custom slipper production starting from 1 pair for individuals, creators, and startups. Core capabilities include custom mold development, multi-technique surface decoration, adjustable sole hardness, and PU/TPR material processing for both premium reusable and disposable-replacement products.

Product overview

IQI (아이큐아이 주식회사) is a Korean custom slipper manufacturing company offering a comprehensive portfolio of slipper products across multiple categories: Corporate/Business slippers for employee welcome kits, Fashion Brand slippers for international brands like Carhartt WIP and Jill Stuart, Creator and Artist merchandise slippers including K-pop groups and YouTubers, Broadcasting Program goods slippers for TV shows like Netflix Sweet Home and MBC programs, Group/Organization slippers for universities and military, Hotel Amenity reusable slippers for the hospitality industry compliant with Korean sustainability regulations, and a Small Quantity Custom Platform enabling orders from 1 pair. The company handles all manufacturing processes in-house, from design to production, and offers various slipper types including premium (고급형), character (캐릭터형), double-soled (이중창), and Velcro (벨크로) styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Slippers (기업 슬리퍼) Custom-branded slippers for corporate employee welcome kits, team gifts, and event giveaways, offered in premium and classic types with logo embossing, color changes, and printing options. Clients include Toss, Google Korea, Naver CLOVA, Kakao Commerce, and YouTube Korea.
• Fashion Brand Slippers (브랜드 슬리퍼) Premium-quality custom slippers for international and domestic fashion brands as brand-extension products and limited editions, with export-grade craftsmanship. Clients include Carhartt WIP (exported to Germany and Hong Kong), Jil Stuart, Coca-Cola, Darkroom, Brown Bras, Bebe Depino, Laura Laura, and Mura Ware.
• Creator & Artist Slippers (크리에이터/아티스트 슬리퍼) Custom character and merchandise slippers for K-pop artists, YouTubers, content creators, and athletes. Clients include BTS, Stray Kids, IVE, G-Dragon/Peace Minus One, Seventeen, Korean Zombie (Jung Chan-sung), and YouTubers ChimChakMan, YeonDubu, Kim Min-gyo, Animal Bar, Ugly Sunset.
• Broadcasting Program Goods Slippers (방송/프로그램 굿즈 슬리퍼) Official merchandise slippers for TV programs, OTT platforms, and broadcasting companies, including comprehensive multi-product goods projects. Clients include Netflix 'Sweet Home 3', MBC 'Hangout with Yoo', SBS 'What Should I Do' (30th anniversary), ENA 'I am a Solo'.
• Group / Organization Slippers (단체 슬리퍼) Custom group-identity slippers for universities, schools, military units, and organizations featuring logos and group branding with UV printing. Clients include Seoul National University Business School, Nowon School, Hansung University, and the Republic of Korea Air Force.
• Hotel Amenity Slippers (호텔 어메니티 슬리퍼) Reusable TPR (thermoplastic rubber) amenity slippers for hotels, resorts, and clinics, compliant with South Korea's disposable-item reduction law. Custom branding, durable water-resistant materials, and exclusive outsole molds (e.g., Ananti) are offered. Clients include Ananti Resort, Ramada, Shinsegae Trinity Club, Nine Brick, The Siena, and OrganaCell.
• Small-Quantity Custom Slipper Platform (소량 제작 슬리퍼 플랫폼) Self-service e-commerce platform enabling custom slipper production starting from 1 pair (1-30 pair range) with UV digital printing, color customization options, and design submission via email. Targets individual customers, creators, startups, and small businesses needing brand-quality custom slippers without large minimum orders.

Quantifiable outcome

• Highest satisfaction rate among corporate welcome-kit giveaway items according to client surveys — slippers rank #1 over other employee gift items
• +2 more outcomes

Named customers44 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Custom Ink: Custom Ink is a U.S.-based custom merchandise platform serving businesses, schools, and organizations with branded apparel and accessories. It is comparable to IQI because both operate B2B custom merchandise models with small-batch and large-batch capabilities, though IQI specializes in slippers rather than apparel.
• adidas miadidas (adidas Customization): adidas's custom footwear program (formerly miadidas) lets consumers personalize shoe design, materials, and colorways. It is directly comparable to IQI as a custom footwear customization offering, though at mass-market scale via self-service digital channels.
• Awesome Merchandise: Awesome Merchandise is a UK-based custom promotional merchandise company serving agencies, resellers, and end clients. Its business model — custom-branded physical goods sold B2B with low-MOQ options — closely mirrors IQI's custom slipper manufacturing approach for corporate and brand clients.
• Nike By You: Nike By You (formerly NikeiD) is Nike's mass-market custom footwear program allowing buyers to personalize shoes with colors, materials, and graphics. It is directly comparable to IQI as a custom footwear offering, though at global mass-market scale and focused on consumer self-service rather than B2B merchandise.

Others

• Zazzle: Zazzle is a custom products marketplace where creators can design and sell personalized goods across many categories. It is thematically comparable to IQI's small-order custom platform that enables individual buyers to order branded merchandise, though Zazzle operates as a marketplace rather than a manufacturer.
• Spreadshirt: Spreadshirt is a custom apparel and merchandise platform enabling individuals and businesses to design and sell personalized products. It is adjacent to IQI's model of enabling creators and small brands to produce custom physical goods, though Spreadshirt's output is primarily printed apparel.
• TeeSpring (Spring): TeeSpring (now Spring) is a custom merchandise platform enabling creators and brands to design and sell personalized apparel and accessories. It is thematically comparable to IQI's creator and YouTuber merchandise business, which serves K-pop artists, YouTubers, and content creators with custom physical goods.

Emerging players

• Printify: Printify is a print-on-demand custom products platform serving small businesses and creators, similar to Printful. Its small-batch, design-submission workflow is comparable to IQI's small-order platform model, though it focuses on digital printing rather than custom-molded footwear.
• Printful: Printful is a print-on-demand custom products platform serving both individuals and businesses with small-batch capability. Its small-order, design-driven model is comparable to IQI's small-order platform, though it focuses on digital printing of apparel and accessories rather than molded footwear manufacturing.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint / Cimpress is a large custom promotional products company with a broad portfolio spanning apparel, signage, marketing materials, and accessories. It is a broad incumbent in the same custom merchandise space as IQI, but operates at materially larger scale across many product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IQI