Ottakringer

What Ottakringer does

Ottakringer Brauerei GmbH is a privately held Austrian brewery founded in 1837 and headquartered at Ottakringer Platz 1 in Vienna's 16th district (Ottakring). The company manufactures and sells traditional Austrian beers including Ottakringer Lager, Helles, Wiener Spezial, Pils, Bock, an organic Bio-Zwickl line (Hell, Dunkel, Rot), and the Brauwerk craft sub-brand producing experimental IPAs, fruited sours, and limited-edition styles. It also offers non-alcoholic beverages (Null Komma Josef) and Radler shandies. Operations rest on standard Austrian brewing methods augmented by a craft innovation division, with the standalone Brauwerk venue operating at brauwerk.wien.

The business operates a multi-channel commercial model spanning direct-to-consumer (owned e-commerce storefront at ottakringerbrauerei.at and the on-site Brauereishop at Ottakringer Straße 95), on-trade gastronomy distribution (bars, restaurants, pubs), retail/off-trade (supermarkets and beverage stores), event venue rental (Ottakringer Eventlocation), brewery tours (EUR 22 per person), branded merchandise, and an international export program. Ancillary services include equipment rental (Verleihshop), a community loyalty program (Yellow Heart Club with WhatsApp channel and digital membership card), and a Shop Kundenkarte customer card. The company is led by Florian Hochebner, who serves as both Commercial Managing Director and Technical Managing Director & 1st Brewmaster, and operates through three wholly owned subsidiaries: Ottakringer BrauWerk (craft), Ottakringer Betriebe- und DienstleistungsgmbH (events and tours), and Ottakringer Getränke AG (distribution). Core markets are Vienna, Austria, and Germany via e-commerce, with selective international export beyond.

Name

Ottakringer

Legal name

Ottakringer Brauerei GmbH

Website

https://ottakringerbrauerei.at

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

101–250 employees

Short description

Ottakringer Brauerei GmbH is a Vienna-based traditional Austrian brewery founded in 1837 that produces lagers, organic Bio-Zwickl beers, and the Brauwerk craft line, serving consumers, gastronomy accounts, and corporate event clients via retail, e-commerce, on-trade distribution, brewery tours, and event venue rental.

Ownership category

akta.pro rank

Product category

Brewery

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Beer manufacturing
• Craft brewing
• Brewery tours
• Event venue rental
• Beverage retail

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Core revenue from brewing and selling beer products including Ottakringer Lager, Wiener Spezial, Helles, Pils, Bio-Zwickl varieties, Null Komma Josef (non-alcoholic), and Radlers. Distributed through retail (supermarkets, beverage stores), on-trade (gastronomy), and direct e-commerce sales.
2. Event Location Rental: Rental of event spaces and outdoor areas for corporate events, private celebrations, concerts, club nights, and public festivals. Includes catering coordination, equipment rental, and event planning services.
3. Brewery Tours: Guided tours of the brewing facility with educational content on history and brewing process, followed by beer tasting sessions. Offered in regular group format (EUR 22 per person) and exclusive private group tours. Additional revenue from tour vouchers and gift certificates.
4. Merchandise and Accessories: Sale of branded merchandise including clothing (T-shirts, jackets, socks, caps), glassware (tankards, glasses, beer mugs), accessories (bottle openers, LED signs, backpacks, towels), and rental equipment (tap systems, coolers, furniture).
5. Export: International export of beer products to markets outside Austria. Contact via [email protected].
6. Yellow Heart Club Membership: Community loyalty program with exclusive benefits. Members receive early access to products, event invitations, tasting workshops, and product surveys. Digital membership card delivered via email.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ottakringer is a traditional Viennese brewery that manufactures and sells a portfolio of Austrian beers including Ottakringer Lager, Helles, Wiener Spezial, Pils, organic Bio-Zwickl variants, Radlers, the alcohol-free Null Komma Josef, and the Brauwerk craft range (Session IPA, APA, fruited sours, limited-edition styles). Beyond packaged beer, the company operates an on-site Brauereishop, an e-commerce shop, the FASSBAR fresh draft beer bar, guided brewery tours with tasting, and the Ottakringer Eventlocation for corporate and private events.

Product overview

Ottakringer is a traditional Viennese brewery founded in 1837, operating a multi-channel consumer and hospitality business centered on its beer portfolio. The core offering consists of traditional lagers (Ottakringer Lager, Helles, Wiener Spezial, Pils, Bock) and the Ottakringer Bio-Zwickl organic line (Hell, Dunkel, Rot), supplemented by the Brauwerk craft beer sub-brand producing experimental, hoppy, and sour beers (Big Easy Session IPA, Sunbeam, Hellberry, Black & Proud, Red Impact, Avalanche, Native Tongue, and mixed 6-packs), and alcohol-free variants (Null Komma Josef, Citrus Radler, Zitrone Minze Radler). Beyond packaged beer sales, the company operates the Ottakringer Brauerei Onlineshop (e-commerce for beer, merchandise, accessories, and vouchers), the on-site Brauereishop, the Brauwerk craft beer venue at brauwerk.wien, the FASSBAR tap bar, and an event location for corporate events, private celebrations, and public concerts. Loyalty programs include the Yellow Heart Club fan community and the Ottakringer Shop Kundenkarte customer card. A rental service (Verleihshop) supplies event equipment including tapping gear, kegs, and glassware. The company also offers guided brewery tours in multiple languages and exclusive group tour packages.

Differentiator

Problem solved

Functional benefit

Brands

• Ottakringer BrauWerk: Craft beer division of Ottakringer Brewery, operating as Beer Base Vienna with specialty and limited edition beers.
• Ottakringer Brauereishop
• Ottakringer FASSBAR
• Ottakringer Eventlocation
• Yellow Heart Club

Products and services

• Ottakringer Traditional Beer Range
• Ottakringer Bio-Zwickl Organic Beer Line
• Ottakringer Radler Range
• Ottakringer Null Komma Josef
• Ottakringer Brauwerk Craft Beer Range
• Brewery Tours
• FASSBAR (Keg Bar)
• Ottakringer Eventlocation
• Verleihshop (Event Equipment Rental Service)
• Yellow Heart Club (YHC) Membership
• Ottakringer Brauereishop (Physical Retail Shop)
• Ottakringer Branded Merchandise & Glassware

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Concept Solutions (Derigel)minorImplementation/ SI/ Consulting PartnerEvent technology partner providing audiovisual and technical services for events at the Ottakringer venue. Contact: [email protected].
• CCS - Crowd Control SecurityminorImplementation/ SI/ Consulting PartnerSecurity services provider for events. Licensed security personnel for crowd control at public and private events.
• Föhr MietmöbelminorOthersRental furniture and equipment service for events. Provides tables, chairs, and decorative elements for event setups.
• MosyboxminorGTM or Marketing PartnerPhoto booth services for events of all kinds. Provides interactive photography experiences for event guests.
• Blumenwerkstatt RathminorOthersFloral and plant decoration services. Provides flower arrangements and plant decorations for events.
• PPU DJ ServiceminorOthersDJ services for events. Professional disc jockey performances for various event types.
• Wiener Rotes KreuzminorOthersFirst aid and medical services for events. Provides ambulance and paramedic coverage for public events.
• M*EventcateringminorChannel Partner/ Reseller/ DistributorEvent catering partner. Provides food and beverage service for events at the Ottakringer venue.
• Schwarz Hirsch CateringminorChannel Partner/ Reseller/ DistributorPremium catering services for events. High-end culinary offerings for weddings and corporate events.
• BRoK CateringminorChannel Partner/ Reseller/ DistributorCatering partner for events. Food service provider with various menu options.
• frederik's cateringminorChannel Partner/ Reseller/ DistributorCatering services for events. Professional food and beverage catering.
• KESCH Event & Promotion GmbHminorImplementation/ SI/ Consulting PartnerEvent organization partner for Oktober Festival celebrations. Handles table and room rentals for individual Oktoberfest-style events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Budweiser Budvar: Budweiser Budvar is a Czech national brewery whose primary market is the Czech Republic, with significant export presence in the Austrian retail and on-trade channels. Comparable as a regional heritage lager competitor operating across the Austrian beer market from a different home geography.

Direct peers

• Gösser Brauerei: Gösser is a major Austrian mass-market lager brand with broad national retail distribution. Highly comparable to Ottakringer's traditional lager portfolio at the Austrian retail and gastronomy level, with similar pricing tier and on-trade presence.
• Zipfer Bier: Zipfer is one of Austria's largest mass-market beer brands with a traditional lager portfolio targeting national retail and on-trade channels. Directly comparable to Ottakringer's Lager, Helles, and Pils range at the Austrian mass-market level.
• Freistädter Brauerei: Freistädter is an independent Austrian craft brewery with a comparable multi-format business model to Ottakringer's Brauwerk craft sub-brand. Direct competitor in the Austrian specialty beer segment with similar product breadth across traditional and craft styles.
• Hofstädter Brauerei: Hofstädter is a traditional Austrian regional brewery with similar product/market positioning to Ottakringer, though with stronger Lower Austrian regional concentration. Competes in the same Austrian traditional lager and craft-adjacent categories across retail and on-trade.
• Stiegl Brauerei: Stiegl Brauerei is Salzburg's largest privately-held brewery with a comparable Austrian heritage profile to Ottakringer. Similar scale, traditional lager portfolio, and on-trade/retail distribution focus within Austria make it the closest direct peer in the independent Austrian brewery segment.
• Schwechater Brauerei: Schwechater is a traditional Viennese-area brewery with heritage credentials comparable to Ottakringer. Both operate in the Austrian traditional lager segment with similar national distribution patterns and on-trade/retail channel mix.

Broad incumbents

• Hofbräu München: Hofbräu München is a globally recognized German traditional brewery with strong export presence in Austrian markets and a comparable heritage-driven, on-premise-led brand identity. Functions as a broad traditional heritage incumbent competing for similar consumer occasions.
• Paulaner Brauerei Gruppe: Paulaner is a major German brewery group with traditional and craft offerings that competes in Austrian on-trade and export markets. Comparable as a broad incumbent in the traditional/craft segment, with broader product portfolio scale than Ottakringer.
• Bayerische Staatsbrauerei Weihenstephan: Weihenstephan is one of the world's oldest continuously operating breweries, with comparable heritage credentials and traditional plus craft positioning. Operates as a broad German incumbent exporting into Austrian and international markets that overlap with Ottakringer's geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xottakringerbrauerei.at/en
• Facebookfacebook.com/ottakringerbreweryCA
• LinkedInlinkedin.com/company/ottakringer-brauerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ottakringer