Certified Fair Play Method Facilitator

What Certified Fair Play Method Facilitator does

Unicorn Space, LLC operates Fair Play Life, a content and methodology platform built around founder Eve Rodsky's Fair Play Method — a gamified, card-based system that helps couples redistribute domestic responsibilities across 100 defined household tasks under four governing rules. The company's primary customers are individual couples (predominantly women in heterosexual partnerships) seeking to address unequal domestic labor and the associated "invisible work" burden, with secondary audiences in corporate wellness/equity programs and K-12 through higher education audiences served via the Home Equity Curriculum. The methodology was developed from research with more than 500 interviewees.

The product portfolio is content- and physical-product-centric rather than software-centric: two published books (Fair Play, a New York Times bestseller and Reese's Book Club selection; Find Your Unicorn Space), a card deck, the Time Out podcast, the Fair Play documentary produced with Hello Sunshine and Procter & Gamble, and a home economics curriculum. The proprietary methodology — not code — is the core asset. There is no native mobile application, no public API, and no software platform; the website (fairplaylife.com) functions as a brand and content hub rather than a transactional product surface.

Revenue is generated through four streams: (1) book and deck royalties via Penguin Random House and retail channels (Amazon, Barnes & Noble, Target, independent bookstores), (2) facilitator certification and corporate training delivered through the Fair Play Policy Institute under multi-year professional-services contracts, (3) Eve Rodsky's speaking engagements booked through the PRH Speakers bureau, and (4) ancillary media/streaming distribution of the documentary. The company is privately held, founder-owned, bootstrapped with no disclosed external funding, domiciled in Delaware and headquartered in Santa Monica/Los Angeles, CA.

Name

Certified Fair Play Method Facilitator

Legal name

Unicorn Space, LLC

Website

https://fairplaylife.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Unicorn Space, LLC operates Fair Play Life, a content and methodology platform built around Eve Rodsky's gamified card-based system for couples to redistribute 100 household tasks. Revenue comes from book and deck royalties, facilitator certification, corporate training, and speaking engagements.

Ownership category

akta.pro rank

Product category

Relationship Education and Domestic Equity Training

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYCRALAFAJ

Party Games & Family Entertainment Games Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

SECONDARYCRALALAB

Family/Party Board Games Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

SECONDARYCRAOAMAB

Games & Puzzles Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

Keywords

• Domestic equity methodology
• Relationship coaching
• Household task allocation
• Corporate wellness training
• Facilitator certification

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Book Sales: Sale of Fair Play (New York Times bestseller) and Find Your Unicorn Space books through Penguin Random House and retail channels including Amazon, Barnes & Noble, Target, and local bookstores.
2. Fair Play Deck Sales: Sale of the Fair Play conversation deck based on the bestselling book, sold through Penguin Random House and retail channels.
3. Facilitator Certification & Training: Training and certification of Fair Play Method Facilitators who can deliver the methodology to couples, organizations, and corporate clients.
4. Corporate Training & Workshops: Non-profit and corporate partnerships through the Fair Play Policy Institute for employee workshops and training programs.
5. Speaking Engagements: Eve Rodsky speaking engagements at corporate events, conferences, and organizations. Booked through PRH Speakers bureau.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Fair Play Life develops and distributes the Fair Play Method, a gamified, card-based system of four rules and 100 household tasks designed to help couples redistribute domestic responsibilities equitably and reclaim personal time. The company's commercial offerings span bestselling books, a conversation card deck, a podcast, an educational curriculum, a documentary, and a facilitator certification and corporate training program delivered through the Fair Play Policy Institute.

Product overview

Fair Play Life is a content and methodology platform offering a suite of products centered on Eve Rodsky's systems for domestic equity and personal development. The core offerings include the Fair Play Book (a New York Times bestseller presenting a system of rules and 100 household tasks for couples), the Fair Play Deck (a conversation card deck complementing the book), and Find Your Unicorn Space (a guide for personal goal-setting and creativity). Supporting products include the Time Out Podcast (featuring episodes on work-life balance topics), the Home Equity Curriculum (an educational program for teaching domestic skills across grade levels), and the Fair Play Documentary (a film partnership with Hello Sunshine). The portfolio forms a cohesive ecosystem: the books and cards provide the methodology for couples, the podcast extends the conversation with expert guests, the curriculum teaches these skills to the next generation, and the documentary broadens the cultural reach of the Fair Play mission.

Differentiator

Problem solved

Functional benefit

Brands

• Fair Play: A time-and anxiety-saving system for couples to divvy up domestic responsibilities, featuring four rules and 100 household tasks.
• Time Out Podcast
• Fair Play Policy Institute
• Home Equity Curriculum (Home Eq[uity])
• Find Your Unicorn Space

Products and services

• Fair Play Book A New York Times bestselling book presenting a time- and anxiety-saving system for couples to redistribute domestic responsibilities using four rules and 100 household tasks, helping partners rebalance home life and reclaim personal time.
• Fair Play Deck A conversation card deck for couples based on the Fair Play method, designed to help rebalance to-do lists, reclaim time, and nurture individual skills and interests.
• Find Your Unicorn Space Book An inspirational guide by Eve Rodsky for setting personal goals, discovering interests, cultivating creativity, and reclaiming uninterrupted time for passion projects and personal development.
• Time Out Podcast A podcast hosted by Eve Rodsky and Dr. Aditi Nerurkar featuring episodes on boundary setting, beating burnout, creativity, and work-life balance, with guest experts sharing practical advice.
• Home Equity Curriculum A modern home economics curriculum designed to teach children and young adults the skills needed to close the chore gap at home, available for grades 3-5, middle school, and high school/college levels.
• Fair Play Documentary A documentary film by Jennifer Siebel Newsom in partnership with Hello Sunshine, featuring Eve Rodsky, that follows families using the Fair Play system and explores systemic issues of invisible care work.
• Certified Fair Play Method Facilitator Training & Certification Training and certification program operated by the Fair Play Policy Institute that prepares individual practitioners to deliver the Fair Play methodology to couples, organizations, and corporate clients.
• Corporate Training and Workshops Corporate Fair Play workshops and employee training programs delivered through the Fair Play Policy Institute for organizations seeking to integrate equity and wellness content into employee initiatives.

Quantifiable outcome

• The Fair Play system has helped couples report being 'a different couple' with transformative relationship improvements

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Fair Play Policy InstitutecoreStrategic or Co-development PartnerThe Fair Play Policy Institute is a separate organization that trains facilitators, delivers corporate workshops, and develops educational curriculum including the Home Equity program. It represents the institutional/government-facing arm of the Fair Play methodology.
• Hello SunshineflagshipStrategic or Co-development PartnerHello Sunshine brought Fair Play to life as a cultural conversation. The partnership includes the Reese's Book Club selection, documentary production collaboration, and broader media exposure through the Hello Sunshine platform owned by Reese Witherspoon and Be Sunshine, LLC.
• Penguin Random HouseflagshipChannel Partner/ Reseller/ DistributorPenguin Random House is the publisher of Fair Play and Find Your Unicorn Space books and the Fair Play deck. Also manages speaking engagements through PRH Speakers bureau for Eve Rodsky.
• Jennifer Siebel NewsomcoreStrategic or Co-development PartnerJennifer Siebel Newsom wrote, produced, and directed the FAIR PLAY documentary in partnership with Hello Sunshine. She is also the creator of Miss Representation and The Mask You Live In.
• Procter & GamblecoreGTM or Marketing PartnerProcter & Gamble collaborated on the Fair Play documentary, contributing as a partner in the production. P&G's involvement aligns with their corporate equity and gender initiatives.
• Porchlight BooksminorChannel Partner/ Reseller/ DistributorPorchlight Books serves as the preferred bulk order distributor for organizations and groups purchasing Fair Play books in quantity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Esther Perel: Relationship therapist with bestselling books, podcast (Where Should We Begin?), speaking engagements, and corporate keynotes. Comparable as a couples/relationship content brand with a personal founder driving the business.
• Dr. Becky Kennedy / Good Inside: Parenting-relationship methodology with bestselling books, podcast, and a parent-coach certification program. Comparable to Fair Play's facilitator-certification-plus-content-ecosystem business model applied to family relationships.
• The Gottman Institute: Couples-therapy methodology built on decades of research, with books, certified therapist training, and corporate workshops. Closely comparable to Fair Play's couples-focused methodology plus facilitator certification ecosystem.
• The 5 Love Languages (Gary Chapman / Moody Publishers): Long-running relationship-communication framework with multiple bestselling books and widespread consumer adoption. Comparable to Fair Play as a named, trademarked methodology applied to couples' domestic dynamics.
• Gretchen Rubin / The Happiness Project: Bestselling self-improvement author with multiple books, podcast, and frameworks for habit formation and personal growth. Comparable as a personal-brand-driven content-and-methodology business in the women's lifestyle space.
• Brené Brown: Research-based self-help author and speaker with bestselling books, Netflix specials, podcast, and corporate training/DEI workshops. Comparable to Fair Play as a founder-led methodology brand monetized through books, speaking, and corporate training.
• Marie Kondo / KonMari: Gamified home-organization methodology with bestselling books, a card-and-category system, Netflix series, and consultant training/certification. Highly comparable to Fair Play's card-deck-based home/domestic methodology with a certified practitioner network.
• Whole30 / Melissa Urban: Lifestyle methodology built around a structured 30-day program with bestselling books, certified coach network, and corporate wellness partnerships. Closely comparable to Fair Play as a founder-led rules-based methodology monetized through certified coaches and corporate channels.

Others

• National Partnership for Women & Families: Advocacy organization focused on workplace equity, paid leave, and care-work policy. Comparable to the Fair Play Policy Institute as a parallel institutional arm working on domestic-equity issues, though nonprofit rather than for-profit.

Emerging players

• Simon Sinek: Author and keynote speaker whose books and 'Start With Why' framework drive corporate training, workshops, and speaking engagements. Comparable business-model component to Fair Play's corporate-training and speakers-bureau revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/everodsky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Fair Play Method Facilitator