The Fair Play Policy Institute

What The Fair Play Policy Institute does

The Fair Play Policy Institute is a private foundation established in 2019 by Eve Rodsky, focused on advancing "care justice," specifically the equitable distribution of caregiving and domestic labor in the United States. Headquartered nominally in Los Angeles, California with a mailing address in Kelso, Washington, the Institute operates with a small team of 9 employees and operates primarily as a grant-making and research body rather than a commercial enterprise. The Institute's core intellectual property is the Fair Play Method, a structured system developed from seven years of Rodsky's research that uses a 100-card deck and a CPE (Conception, Planning, Execution) framework to make invisible cognitive and physical household labor visible to partners.

The Institute generates revenue through three primary streams: direct-to-consumer product sales (the Fair Play Card Deck, Fair Play Book, Find Your Unicorn Space Book, FAIR PLAY Documentary, and multiple life-stage conversation guides); facilitator training programs that certify coaches, therapists, and consultants to implement the method with clients (the next training session is scheduled for September 24-25); and grants and philanthropic funding that support annual capacity-building grants to non-profit organizations working on care movement issues. The grant program has operated annually since 2023, distributing funds to organizations including the Center for Reproductive Rights, National Domestic Workers Alliance, Caring Across Generations, New America, and Moms First, among others.

The Institute's go-to-market is community-led, leveraging a global network of 108 certified facilitators operating in 16+ countries (USA, UK, Canada, Germany, Spain, Mexico, Brazil, Norway, Australia, Netherlands, Luxembourg, and France) who provide implementation support to individuals, couples, and organizations. Distribution combines direct e-commerce through fairplaypolicy.org, book retail distribution, a facilitator directory, and partnerships with aligned organizations including WRK/360 (which offers 'Fair Play at WRK' corporate cohort programs) and FamTech.org. Marketing relies on content assets (the NYT bestseller book, documentary, podcast, research publications) and organic social channels (Instagram, LinkedIn, Facebook). The Institute has no disclosed funding rounds, no parent company, and operates without venture capital or private equity backing.

Name

The Fair Play Policy Institute

Legal name

Fair Play Policy Institute

Website

https://fairplaypolicy.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fair Play Policy Institute is a 2019-founded private foundation that advances care justice through grant-making, research, and the Fair Play Method, a card-based system for equitable domestic labor distribution. It serves caregivers, couples, and advocacy organizations via a global network of 108 certified facilitators.

Ownership category

akta.pro rank

Product category

Nonprofit Caregiving Equity Foundation

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)

Keywords

• Care justice advocacy
• Equitable caregiving
• Domestic labor redistribution
• Facilitator certification training
• Nonprofit care foundation

Headquarters

HQ city

Kelso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales: Sale of physical and digital products including Fair Play Card Deck, Fair Play Book, Find Your Unicorn Space Book, documentary, conversation guides, and other educational materials.
2. Facilitator Training: Revenue from professional certification training programs for individuals seeking to become certified Fair Play Facilitators. Training includes tools, brand access, community networking, and ongoing support.
3. Grants and Foundation Funding: The Institute operates as a private foundation that provides programming and grants to non-profit organizations. The Institute receives funding and redistributes through capacity-building support grants to non-profit organizations working on care justice issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Fair Play Policy Institute is a private foundation that advances care justice through three primary activities: (1) selling consumer products built around the Fair Play Method (card decks, books, documentary) for equitable domestic labor distribution; (2) certifying a global network of 108 facilitators who provide Fair Play coaching, couples counseling, and workshops; and (3) awarding grants to non-profit organizations working on caregiving equity and care movement policy reform.

Product overview

The Fair Play Policy Institute offers a comprehensive suite of products centered on the Fair Play Method, a system designed to help partners share domestic and caregiving responsibilities more equitably. The core product portfolio includes the Fair Play Book (New York Times bestseller), Fair Play Card Deck (physical and digital versions with 100 cards), the FAIR PLAY Documentary, and the Find Your Unicorn Space Book. Supporting guides cover specific life events including fertility planning, grief and loss, celebrations, childcare, and prenups/postnups. The Institute also provides a Certified Facilitator Training program and maintains a global network of 108 trained facilitators available for 1-on-1 coaching, couples counseling, and workshops. Additionally, the Institute funds grants to non-profit organizations working on care justice and provides resources connecting users to partner products like Help Texts, The Sandwich Club, and Mighty and Bright.

Differentiator

Problem solved

Functional benefit

Brands

• Fair Play Cards: 100-card deck based on the Fair Play methodology to help couples rebalance household tasks and reclaim time.
• Fair Play Documentary
• Fair Play Holiday Guide
• Fair Play Conversation Guides
• Home Eq[uity]
• Find Your Unicorn Space
• Certified Facilitator Program

Products and services

• Fair Play Card Deck

Quantifiable outcome

• 61% of participants saw increase in overall egalitarianism at home (56% cognitive labor; 54% instrumental labor)
• +6 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Kira4MomscoreOthers · 1 January 2025Organization dedicated to preventing pregnancy-related deaths and improving maternal health outcomes. Listed as 2025 grant recipient of the Fair Play Policy Institute.
• Moms FirstcoreOthers · 1 January 2025Organization supporting mothers and families with resources and advocacy for affordable childcare, paid family leave, and equal pay. Listed as 2025 grant recipient.
• Nested WellBeingcoreOthers · 1 January 2025Organization focused on supporting families and caregivers. Listed as 2025 grant recipient.
• Birth FundcoreOthers · 1 January 2025Organization providing financial assistance for birth-related expenses. Listed as 2025 grant recipient.
• Beit T'ShuvahcoreOthers · 1 January 2025Addiction treatment center integrating spirituality, therapy, and community. Listed as 2025 grant recipient.
• Equality Action CentercoreOthers · 1 January 2025Advocacy organization promoting equality and social justice. Listed as 2025 grant recipient.
• Caring Across GenerationscoreOthers · 1 January 2024Movement of caregivers and care recipients working to better care systems so everyone can live, work, age, and parent with dignity. Listed as 2024 grant recipient.
• New AmericacoreOthers · 1 January 2024Policy think tank focused on political, social, and economic issues including care economy. Listed as 2024 grant recipient, along with New America Better Life Lab.
• The Representation ProjectcoreOthers · 1 January 2024Organization working to shift culture towards gender equality. Listed as 2024 grant recipient.
• Worklife LawcoreOthers · 1 January 2024Legal organization focused on work-life issues and caregiver rights. Listed as 2024 grant recipient.
• Kansas University Institute for Policy & Social ResearchcoreOthers · 1 January 2024University research institute focused on policy and social research. Listed as 2024 grant recipient.
• USC Dornsife Center for the Changing FamilycoreStrategic or Co-development Partner · 1 January 2024Research partnership with USC's Center for the Changing Family on the first study to quantify cognitive labor and its impact on maternal mental health. Published December 2024.
• USC Public ExchangecoreStrategic or Co-development Partner · 1 January 2024Research partnership with USC Public Exchange for Fair Play Method research study published December 2024.
• Maple AppcoreStrategic or Co-development Partner · 1 January 2024Partnership with Maple App for bi-annual parenting survey research. Survey conducted across 16 countries with 1,274 participants. Published October 2024.
• Zeitz FoundationcoreOthers · 1 January 2023Foundation supporting sustainable development and social equity. Listed as 2023 grant recipient.
• Center for Reproductive RightscoreOthers · 1 January 2023Legal advocacy organization focused on reproductive rights. Listed as 2023 grant recipient.
• Institute for Women's Policy ResearchcoreOthers · 1 January 2023Research organization focused on women's economic security and employment. Listed as 2023 grant recipient.
• National Domestic Workers AlliancecoreOthers · 1 January 2023Organization advocating for domestic workers' rights and dignity. Listed as 2023 grant recipient.
• KantarcoreStrategic or Co-development Partner · 1 January 2022Research partnership with Kantar Profiles Audience Network for 'Exploring the Exhaustion Gap' study. 1,001 respondents from US (510) and UK (491), conducted February 2022.
• Berlin CameroncoreStrategic or Co-development Partner · 1 January 2022Creative agency partner for 'Exploring the Exhaustion Gap' research and infographic, March 2022.
• WRK/360coreGTM or Marketing PartnerPartner offering Fair Play at WRK program - a 3-month cohort program for organizations to tackle burnout and improve equity at home and at work.
• FamTech.orgminorGTM or Marketing PartnerOrganization strengthening the care economy by supporting companies, connecting innovators, investors and partners across the ecosystem. Listed in resources.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Domestic Workers Alliance: The leading US organization advocating for domestic workers' rights, dignity, and fair wages. A 2023 Fair Play Institute grant recipient aligned with the broader care-movement and unpaid-labor equity agenda.
• Chamber of Mothers: A non-profit advocacy organization advancing policy on paid family leave, childcare, and maternal equity. Directly comparable as a care-justice advocacy group working on the same macro issues (caregiving burden, maternal labor participation) that the Fair Play Policy Institute targets through grants and programming.
• Caring Across Generations: A caregiver advocacy movement working to improve care systems for caregivers, families, and aging adults. A 2024 Fair Play Institute grant recipient with directly overlapping mission on caregiving equity and unpaid labor recognition.
• The Representation Project: A gender equality organization using film and media to shift culture. A 2024 grant recipient and comparable nonprofit using narrative content (similar to the Fair Play documentary) to advance care and gender equity.
• Institute for Women's Policy Research: A research organization focused on women's economic security and caregiving policy. A 2023 grant recipient and direct peer in producing research that informs caregiving-equity advocacy and policy.
• Center for Reproductive Rights: A global legal advocacy organization on reproductive rights. A 2023 grant recipient and a peer in the same care-movement policy ecosystem even though the specific policy focus differs.
• New America Better Life Lab: A policy program within New America focused on care economy, work-family policy, and gender equity. A 2024 grant recipient and natural peer given shared research and policy interest in care infrastructure.
• Moms First: A maternal advocacy organization campaigning for affordable childcare, paid family leave, and equal pay. Listed as a 2025 Fair Play Policy Institute grant recipient, and operates in the same care-justice policy space with overlapping brand and policy objectives.
• FamTech.org: An industry organization strengthening the care economy by connecting innovators, investors, and partners across family-care technology. A Fair Play Institute partner organization with overlapping mission around care infrastructure and innovation.

Emerging players

• Help Texts: A subscription text-message-based support service for grief, mental health, and caregiving challenges. Listed as a partner resource on the Fair Play Institute site and comparable in offering caregiver-focused emotional support services to individuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/everodsky
• LinkedInlinkedin.com/company/fair-play-policy
• Instagraminstagram.com/fairplaylife
• TikToktiktok.com/@thebrightsidepod/video/7417947261679848735

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fair Play Policy Institute