Ipz
IPZ USA is a New York-based sports and entertainment agency providing full-service NIL representation, brand partnerships, social media development, and career planning for college athletes, professional athletes, and entertainers across US and international markets.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ipz does
IPZ USA is a New York-based, privately held sports and entertainment agency founded in 2017 that provides full-service representation to athletes and entertainers, with an operating team of five core staff plus a non-executive Board of Advisors. Its services span four lines: NIL Representation (including sponsorship sourcing, NIL collective contract negotiation, and NCAA Transfer Portal advising), Social Media and Branding (personal brand development and public relations), Career Planning (contract review, career development, and post-career transition support), and Brand Partnerships (matching clients with consumer brands for endorsements and collaborations). The firm serves three primary client segments — college athletes, professional athletes, and entertainers — and earns revenue through quote-based, custom representation fees tied to individual deals.
The agency's go-to-market is sales-led and relationship-driven rather than platform-mediated. Distribution is anchored by two reciprocal strategic partnerships: Endurance Management, which handles NBA contract negotiations for IPZ athletes and supports US-based college opportunities, and Players Group, which manages international placements in European and Asian basketball leagues (evidenced by deals in Croatia, Czech Republic, Finland, and Germany). A 15-strong brand-partner roster that includes Bose, DirecTV, Prudential, Southcoast Health, Blenders Eyewear, Hypebeast, Chips Ahoy, Salt Athletic, NY Titans FC, and others is used to source endorsement and NIL deal flow. Distribution outside the US relies on Players Group; no proprietary technology platform, app, or software product exists, and AI/ML capability is explicitly absent.
The active client roster spans roughly 15 named individuals across multiple categories: college basketball (Corey Floyd Jr. at Providence College, Jamir Westry at Western Texas CC, Luca Vincini at San Diego State, Eunique Rink at La Salle), US and European professional basketball (Delonnie Hunt, Garry Clark, Bo Montgomery), Major League Baseball (Steven Okert with the Houston Astros, Matt Thaiss with the Boston Red Sox, Logan Henderson with the Milwaukee Brewers), professional soccer coaching (Jim Curtin named Head Coach of Austin FC), UFC (Alexey Oleynik), and entertainment (Oleg Prudius, Capri Everitt). The firm is led by Managing Partner Bob Zito, whose prior executive tenure at NYSE, Sony, and Bristol-Myers Squibb provides the brand-side credibility underwriting client recruitment.
Ipz firmographics
Firmographics- Name
- Ipz
- Legal name
- IPZ USA
- Website
- https://ipzusa.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IPZ USA is a New York-based sports and entertainment agency providing full-service NIL representation, brand partnerships, social media development, and career planning for college athletes, professional athletes, and entertainers across US and international markets.
- Ownership category
- akta.pro rank
Where Ipz is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ipz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- NIL Representation Services: IPZ earns revenue through representation fees from athletes and entertainers for NIL management, brand partnership negotiation, and career development services. The agency connects clients with premium brands for authentic collaborations and handles contract negotiations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ipz product offering
Product offeringCore offering
IPZ is a sports and entertainment agency that provides full-service NIL (Name, Image, and Likeness) representation, brand partnership brokering, social media and personal branding, and career and post-career planning for college athletes, professional athletes, and entertainers. The agency works with domestic athletes through a partnership with Endurance Management and international athletes through Players Group, connecting clients with premium brands and professional opportunities in the US, Europe, and Asia.
Product overview
IPZ is a sports and entertainment agency offering a unified suite of representation services rather than a modular software platform. The core offerings consist of NIL Representation (handling marketing, sponsorship opportunities, and NCAA Transfer Portal advising), Social Media and Branding (personal brand development, social media strategy, and public relations), Career Planning (contract negotiation, career guidance, and post-career planning), and Brand Partnerships (connecting athletes and entertainers with premium brands for authentic collaborations). These services are delivered through human agents and consultants rather than a self-service software product.
Differentiator
Problem solved
Functional benefit
Products and services
- NIL Representation
- Brand Partnerships
- Social Media and Branding
Quantifiable outcome
- Athletes represented across multiple professional leagues including NBA, MLB, MLS, NCAA, European basketball (Croatia, Czech Republic, Finland, Germany), and UFC
Companies that use Ipz
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Ipz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ipz partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Endurance ManagementcoreIn the United States, IPZ works closely with Endurance Management to help athletes with professional and college opportunities. Endurance handles NBA contracts for IPZ athletes, and the two firms work together for college athletes seeking NIL opportunities, and for U.S. basketball players seeking professional opportunities in Europe and Asia.
- Players GroupcoreOutside of the United States, IPZ works closely with Players Group to help U.S. basketball players find professional opportunities in Europe and Asia, and to help European athletes pursue their college and professional aspirations in the United States.
- BoseminorBrand partnership with Capri Everitt (Canadian pop singer) featuring IPZ client in brand collaborations.
- Southcoast HealthminorBrand partnership involving Corey Floyd Jr. representing Southcoast Health at community events with children at Boys and Girls' Clubs.
- Blenders EyewearminorBrand partnership with Corey Floyd Jr. featuring athlete in product collaborations.
- Salt AthleticminorBrand partnership with NY Titans FC featuring athlete representation.
- DirecTVminorBrand partner listed on IPZ website.
- PrudentialminorBrand partner listed on IPZ website.
- HypebeastminorBrand partner listed on IPZ website.
- Chips AhoyminorBrand partner listed on IPZ website.
- CrispyminorBrand partner listed on IPZ website.
- 16 HandlesminorBrand partner listed on IPZ website.
- Horizon BlueminorBrand partner listed on IPZ website.
- UprootminorBrand partner listed on IPZ website.
- LEAD (L.E.A.D)minorBrand partnership with Jim Curtin featuring athlete in community leadership initiatives.
- DevCominorBrand partner listed on IPZ website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ipz competitors and assessment
Company assessmentEmerging players
- Equity Sports: NIL-focused athlete representation platform serving college athletes with a tech-enabled approach; competes with IPZ in the college NIL segment but with a more software-driven delivery model.
Direct peers
- Octagon: Global sports and entertainment agency representing athletes for endorsements, contract negotiation, and brand partnerships across soccer, basketball, Olympics, and more — directly comparable across the full-service athlete representation stack.
- Range Media Partners: Sports and entertainment talent management firm representing athletes, coaches, and entertainers with bundled representation, branding, and content services — a near-direct comparable in service breadth and target segments.
- Roc Nation Sports: Sports division of Roc Nation that represents athletes across MLB, NBA, NFL, and soccer with combined sports-plus-entertainment brand building — closely aligned with IPZ's athlete-to-entertainment crossover positioning.
- Athletes First: Mid-sized NFL-focused player representation firm; comparable as a sport-specific boutique agency model, though NFL-focused rather than basketball/baseball, with similar headcount-scale economics.
- Excel Sports Management: Boutique-to-mid-market sports agency representing athletes across MLB, NBA, PGA, and tennis with a service model closely aligned to IPZ's contract-negotiation-plus-endorsements offering.
- Wasserman Group: One of the largest athlete representation and sports marketing agencies globally, covering contract negotiation, NIL, endorsements, and media across virtually every major sport — directly comparable in service mix and target athlete population to IPZ.
- Players Group: International basketball player representation agency focused on placing US players in European and Asian leagues — directly comparable to and a strategic partner of IPZ, serving the same overseas-pro placement niche.
Broad incumbents
- Creative Artists Agency (CAA Sports): Mega-agency whose CAA Sports division handles contract negotiation, marketing, and NIL deals for elite professional and college athletes — competing for the same upstream talent pool as IPZ but at much larger scale.
- WME (Endeavor): Global talent and sports agency (parent of Endeavor/IMG) with a broad client roster including athletes and entertainers; competes with IPZ for entertainment crossover clients while serving a much larger market segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ipz social profiles
Digital presenceIpz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ipz leadership team
Management profileNumber of profiles
Profiles5 records
Ipz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ipz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ipz
What does Ipz do?
IPZ is a sports and entertainment agency that provides full-service NIL (Name, Image, and Likeness) representation, brand partnership brokering, social media and personal branding, and career and post-career planning for college athletes, professional athletes, and entertainers. The agency works with domestic athletes through a partnership with Endurance Management and international athletes through Players Group, connecting clients with premium brands and professional opportunities in the US, Europe, and Asia.
Is Ipz a public or private company?
Ipz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ipz founded?
Ipz was founded in 2017. It employs 1 to 10 people.
Where is Ipz based?
Ipz is headquartered in New York, United States, in the North America region.
How does Ipz make money?
One revenue line is on record: NIL Representation Services.
Who are Ipz's main competitors?
Equity Sports is listed as an emerging player. Direct peers are Octagon, Range Media Partners, Roc Nation Sports, Athletes First, Excel Sports Management, Wasserman Group and Players Group. Broad incumbents are Creative Artists Agency (CAA Sports) and WME (Endeavor).
Does Ipz have an API?
No public API is recorded for Ipz.