What Crispy Green does

Crispy Green Inc. is a privately held U.S. consumer packaged goods company founded in 2004 and headquartered in Fairfield, New Jersey, that manufactures and retails freeze-dried fruit snacks under the "Crispy Fruit" brand. The company's product line comprises seven single-ingredient freeze-dried fruit varieties (Apple, Banana, Mango, Pear, Pineapple, Strawberry, and Tangerine), sold individually as 4-packs at $9.99, in 16-count variety packs at $36.29, in case lots of eight 4-packs at $76.52 (a 5% bulk discount), and through a "Create Your Own Case" custom-bulk SKU. A "Healthy Habits Monthly Supply Box" subscription at $76.52 per month provides a recurring-revenue channel. All products are positioned as 100% fruit with no added sugar or artificial ingredients, marketed primarily to families with children and to health-conscious "healthy-ish" consumers via the "Feel Good Crunch" positioning and clean-label claims.

The underlying technology is proprietary freeze-drying processing that removes water from fresh fruit while preserving nutritional content, producing shelf-stable snacks without preservatives. Crispy Green generates revenue through a multi-channel go-to-market: direct-to-consumer e-commerce via a Shopify storefront (crispygreen.com) integrated with Shop Pay, Apple Pay, Google Pay, and major card networks; supermarket and grocery retail; foodservice distribution; vending; and a B2B wholesale and partner-portal program. Marketing is conducted through the SmartLifeBites blog, an email newsletter offering a 10% acquisition incentive, an Instagram presence (@Crispygreensnacks), community partnerships including a neuroscientist collaboration (Dr. Nicole Avena), and PR-led seasonal campaigns around Halloween and New Year.

Operationally, the company is led by founder and CEO Angela Liu, employs 11-50 staff, and in 2026 relocated its headquarters to 2 Madison Road in Fairfield, NJ, adding adjacent warehouse capacity to support continued expansion across its distribution channels.

Name

Crispy Green

Legal name

Crispy Green Inc.

Website

https://crispygreen.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Crispy Green Inc. is a U.S. consumer packaged goods company founded in 2004 that manufactures and retails single-ingredient freeze-dried fruit snacks under the Crispy Fruit brand, selling through DTC e-commerce, supermarkets, foodservice, vending, and wholesale channels to families and health-conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Crispy Green generates revenue through direct-to-consumer sales of freeze-dried fruit snacks via their e-commerce storefront, offering individual products, variety packs, and subscription options. Retail distribution through supermarket, foodservice, and vending channels provides additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Crispy Green manufactures and sells freeze-dried fruit snacks under the Crispy Fruit brand, available in seven varieties (Apple, Banana, Mango, Pear, Pineapple, Strawberry, and Tangerine). Products are sold as individual 4-packs, multi-flavor variety packs, bulk cases, customizable cases, and a monthly subscription box. The portfolio is positioned as 100% fruit snacks with no added sugar or artificial ingredients, marketed to health-conscious families seeking convenient on-the-go nutrition.

Product overview

Crispy Green is a single-product-line company offering freeze-dried fruit snacks under the Crispy Fruit brand. The core product line consists of seven freeze-dried fruit varieties (Apple, Banana, Mango, Pear, Pineapple, Strawberry, and Tangerine), available as individual 4-packs, cases, or through customizable options. The portfolio includes a Trial 4 Pack for sampling, a Top Flavors Variety Pack for multi-flavor enjoyment, and a Healthy Habits Monthly Supply Box subscription service. All products are positioned as pure, plant-based snacks using 100% fruit with no added ingredients, marketed as healthy alternatives for busy families.

Differentiator

Problem solved

Functional benefit

Brands

• Crispy Fruit: The company's flagship product line of freeze-dried fruit snacks, available in varieties including Apple, Banana, Mango, Pear, Pineapple, Strawberry, and Tangerine.

Products and services

• Apple Crispy Fruit Freeze-dried apple snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Banana Crispy Fruit Freeze-dried banana snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Mango Crispy Fruit Freeze-dried mango snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Pear Crispy Fruit Freeze-dried pear snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Pineapple Crispy Fruit Freeze-dried pineapple snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Strawberry Crispy Fruit Freeze-dried strawberry snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Tangerine Crispy Fruit Freeze-dried tangerine snack delivering the "Feel Good Crunch" and made from 100% fruit with no added ingredients; targeted at busy families and health-conscious consumers.
• Trial 4 Pack A 4-bag trial pack with free shipping, designed for lunchbox packing and for sampling multiple fruit varieties; aimed at first-time customers and busy families.
• Top Flavors Variety Pack 16-count freeze-dried fruit variety pack containing 5 Apples, 5 Strawberries, 3 Mango, and 3 additional items; for customers wanting a multi-flavor assortment.
• Healthy Habits Monthly Supply Box Monthly subscription box containing 8 items, designed to kickstart healthy lifestyle resolutions; provides recurring delivery of freeze-dried fruit snacks.
• Create Your Own Case Customizable case option allowing customers to create their own mix of Crispy Fruit varieties; positioned as a multi-flavor bulk purchase.

Quantifiable outcome

• Children snack approximately 28 times per week, representing consistent daily touchpoint opportunities for family snack purchases
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• Dr. Nicole AvenaminorGTM or Marketing Partner · 21 October 2025Neuroscientist collaboration for promotional giveaways and health tips, specifically around Halloween healthy snack alternatives. Dr. Avena provides health and wellness expertise to validate product benefits for energy stability and allergen safety messaging.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bare Snacks: Bare is a leading US freeze-dried fruit and vegetable snack brand (apple, strawberry, banana, pineapple, beet, etc.) originally acquired by PepsiCo's Frito-Lay and now under W+K/Health-Ade ownership. It is the closest direct competitor to Crispy Green in freeze-dried fruit, with overlapping product formats, target consumers (health-conscious families), and distribution channels.
• Brothers All Natural: Brothers All Natural produces freeze-dried fruit and freeze-dried veggie snacks in single-serve and multi-pack formats (e.g., strawberry banana, mango pineapple, broccoli). Directly competes with Crispy Green in the lunchbox / on-the-go freeze-dried fruit segment across grocery and DTC channels.
• Made in Nature: Made in Nature sells organic dried and freeze-dried fruits, figs, dates, and trail mixes under a certified-organic, no-added-sugar positioning. It competes in the same better-for-you family snack aisle as Crispy Green with comparable clean-label messaging and overlapping SKUs (mango, pineapple, banana, berries).
• Crunchies Freeze-Dried: Crunchies offers freeze-dried fruit, vegetable, and mixed snacks (single-flavor pouches and variety packs) directly comparable to Crispy Green's Crispy Fruit lineup. It competes for the same parent-driven lunchbox and on-the-go purchase occasions.
• Natierra (Nature's All): Natierra / Nature's All produces freeze-dried fruit and vegetable snacks, including single-ingredient pouches and variety packs marketed to health-conscious families and lunchbox packers. Directly comparable product format, pricing tier, and channel mix to Crispy Green.
• Peeled Snacks: Peeled Snacks produces dried-fruit-based snacks (apple, mango, pineapple, banana) with no added sugar, positioned for school lunches and on-the-go snacking. While it uses conventional drying rather than freeze-drying, it directly competes for the same better-for-you family-snack purchase occasions as Crispy Green.
• Orchard Valley Harvest: Orchard Valley Harvest (part of the Snack Garden portfolio) sells dried fruit, trail mix, and nut-fruit blends in single-serve pouches aimed at the same health-conscious snack buyer. Overlaps with Crispy Green in dried/freeze-dried fruit, value-pack sizing, and grocery distribution.
• Just Tomatoes, Inc. Just Tomatoes specializes in freeze-dried fruit and vegetables (strawberries, apples, blueberries, corn, peas) sold primarily as ingredient-style snacks. While more ingredient-focused, it competes in the same freeze-dried fruit category as Crispy Green and targets similar clean-label consumers.

Broad incumbents

• Sun-Maid Growers of California: Sun-Maid is an iconic dried fruit brand (raisins, dried cranberries, dried berries, fruit snacks) with mass distribution in grocery, club, and foodservice. It is a broad incumbent in dried fruit — overlapping with Crispy Green's category but not specializing in freeze-drying.
• Welch's: Welch's markets juices, jams, frozen fruit, and dried fruit snacks (Fruit Snacks, raisins, dried cranberries) under a heritage CPG brand. While its core business is juice and jam, its dried fruit and fruit snack lines compete in the same shelf space as Crispy Green and represent scaled competitive pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/CrispyGreen
• Facebookfacebook.com/crispygreen
• LinkedInlinkedin.com/company/crispy-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crispy Green