SC Hoevelaken

What SC Hoevelaken does

SC Hoevelaken is a Dutch amateur football club (voetbalvereniging) based in Hoevelaken, Gelderland, Netherlands. Originally established on 1 June 1936 as 'Hoevelaken', it was dissolved before the 1939/1940 season due to wartime mobilization and re-established after World War II as SC Hoevelaken. The club operates from Sportpark Kleinhoven (Kerkepad 3, Hoevelaken) and fields 60+ teams across every age and gender category, including nine senior men's squads, three senior women's squads, multiple junior teams (O13 through O19), pupil teams (O8 through O12), the introductory Hummels program for ages 4-7, and Walking Football for veterans 55+.

The club's products and services are entirely operational and community-based: organized football training and competitive KNVB league participation, club membership with annual fees tiered from €65 (Hummels) to €235 (seniors), partner-led coaching programs (De Voetbalschool's Total Soccer Method camps and Friday technique sessions), on-site Sport BSO childcare with Beweegmasters, canteen and merchandise sales, and annual community events including the 51-year-running Albert Heijn Schoolvoetbaltoernooi and the 35-year-running Beccles FC (UK) youth exchange. The club has no proprietary technology platform, no digital product surface beyond a WordPress website and Facebook presence, and operates with a volunteer-driven staff of referees, coaches, stewards, and committee members.

Revenue is generated through five streams: recurring membership fees (€65-€235 per season, with family and prorated discounts), sponsorship from local businesses led by main sponsor Doppenberg Bouwbedrijf (three-year extension signed April 2026), canteen transaction revenue (cashless-only since August 2025), club merchandise sold via Stanno's platform, and event revenue including the €9,619.20 raised in the 2025 Grote Club Actie lottery. The club is member-owned, has no parent company or external investors, and is governed by a board chaired by Willem van Vliet. Operating geography is single-country domestic, focused on Hoevelaken and surrounding Gelderland municipalities.

Name

SC Hoevelaken

Legal name

SC Hoevelaken

Website

https://schoevelaken.nl

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

SC Hoevelaken is a member-owned Dutch amateur football club in Hoevelaken, Gelderland, fielding 60+ teams across all age groups from Hummels (4-7) through senior men's, women's, and Walking Football (55+), operating from Sportpark Kleinhoven with community-based membership fees, local sponsorships, and volunteer-driven operations.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Amateur football club
• Youth football training
• Walking football
• Football membership
• Community sports club

Headquarters

HQ city

Hoevelaken

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees (Contributie): Annual membership fees charged to players organized by age category: Hummels (4-7 years), Pupillen (8-12 years), Junioren (13-18 years), Senioren (adults), Walking Football (55+), and non-playing members. Fees include KNVB membership, supplementary insurance, and NOC/NSF contribution.
2. Sponsorship revenue: Club receives financial support from local business sponsors including Doppenberg (main sponsor), Albert Heijn Hoevelaken (school football sponsor), Broekhuis Amersfoort (club bonus sponsor), Register Makelaar, AutoHam, Van Hooft transport, and others. Sponsors receive signage, kit placement, and brand visibility at the club.
3. Canteen (Kantine) sales: Club canteen generates revenue through food and beverage sales. Cashless-only payment system introduced August 2025 for safety. Revenue supports club operations.
4. Club merchandise: Club collection sales through Stanno online platform featuring branded merchandise such as thermoshirts with 25% discount promotions.
5. Event revenue: Revenue from club events including pub quiz nights, tournaments, and the annual Grote Club Actie (lottery/fundraising campaign generating €9,619.20 in 2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SC Hoevelaken is a community-based amateur football club operating from Sportpark Kleinhoven in Hoevelaken, Netherlands, organizing competitive and recreational football for approximately 60+ teams across all age categories. The club runs a structured pathway from introductory football for children aged 4-7 (Hummels) through youth competitive teams (Pupillen and Junioren), senior men's and women's squads, and a Walking Football program for players aged 55+. Services are funded through annual membership subscriptions, local business sponsorships, canteen sales, club merchandise, and community fundraising events.

Product overview

SC Hoevelaken is a football (soccer) club based in Hoevelaken, Netherlands, offering organized football participation across all age groups and gender categories. The club operates multiple senior, junior, and pupil teams, runs a dedicated beginner program (Hummels) for children aged 4-7, partners with De Voetbalschool for professional youth training, and offers Walking Football for veterans. Club membership provides access to competitive team participation, training programs, and club facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual subscription membership for individuals and families, with fees tiered by age category (Hummels €65, Pupillen €150, Junioren €185, Senioren €235, Walking Football €68, non-playing members category fee). Includes KNVB federation registration, supplementary insurance, NOC/NSF contribution. Family discounts apply from the third playing member; mid-season prorated discounts (25%-75%) are available, and Jeugdfonds Sport & Cultuur subsidies support low-income families.
• Hummels Beginner Football Program Introductory football program for children aged 4-7 (birth year 2021) featuring Saturday morning and Wednesday afternoon sessions. Focuses on play-based introduction to football without competitive league participation, supporting social development and physical activity for the youngest age group at €65 per season.
• Football Teams (Senior, Junior, Pupil) Organized team football participation spanning 60+ teams across men's senior (teams 1-9), women's senior (VR1, VR18+ 1, VR18+ 2), junior categories (JO19 through JO13 including MO15-1 and MO13-1 girls teams), and pupil categories (JO12 through JO8). Teams compete in KNVB leagues at various levels with structured training and weekly matches.
• Walking Football Non-competitive walking football variant designed for players aged 55 and above, providing age-appropriate low-impact exercise, social connection, and continued engagement with the sport without competitive pressure, at €68 per season.

Quantifiable outcome

• Grote Club Actie raised €9,619.20 in 2025, up from €7,100 in previous year
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Doppenberg Bouwbedrijf (Main Sponsor)coreGTM or Marketing PartnerDoppenberg Bouwbedrijf serves as the main sponsor (hoofdsponsor) of SC Hoevelaken. The construction company signed a three-year contract extension in April 2026. Sponsor receives prominent logo placement on club materials and match signage. Owner Martie Doppenberg is a former left-back who played for Hoevelaken's first team and spent his entire youth career at the club.
• Albert Heijn HoevelakencoreGTM or Marketing PartnerAlbert Heijn Hoevelaken is the title sponsor of the annual School Football Tournament (AH Schoolvoetbaltoernooi). AH provides drinks, fruit, and cookies for the tournament, and sponsors the trophy with the 'big ears' (Champions League style trophy). Marinus from AH is a dedicated volunteer supporter.
• Register Makelaar and AutoHamminorGTM or Marketing PartnerRegister Makelaar and AutoHam have been longtime sponsors of youth teams, regularly outfitting youth squads with new kits.
• Van Hooft TransportminorGTM or Marketing PartnerVan Hooft Transport sponsors Hoevelaken 5 team, providing kit for the squad.
• Broekhuis AmersfoortminorGTM or Marketing PartnerBroekhuis Amersfoort operates the Club Bonus program where supporters can support the club through purchases at Broekhuis. Also sponsors youth team JO19-1 with new kits.
• De VoetbalschoolcoreStrategic or Co-development PartnerDe Voetbalschool runs the Voetbal & Keeper 3-daagse (Football & Keeper 3-day camp) at SC Hoevelaken during school holidays. Uses the Total Soccer Method for professional training. Also runs Friday afternoon technique training sessions. Plans to return in summer 2026 with Voetbaldag and new Football & Keeper camp.
• Beweegmasters (Sport BSO)minorStrategic or Co-development PartnerBeweegmasters is a Sport Before/After-School Care provider using SC Hoevelaken's facilities. Co-organizes the Beweegmasters Hooghoud Cup (keepie-uppie competition) at the annual school football tournament. Founder Tom Buitink presents awards to tournament winners.
• Beccles FC (United Kingdom)coreStrategic or Co-development PartnerAnnual youth football exchange program with Beccles FC in England, ongoing since 1991 (35th exchange May 2026). Includes Norwich City FC stadium tour. Phil is the main initiator of the exchange. Students aged 8-19 and parents participate in the 4-day trip with host family stays.
• Norwich City FC (United Kingdom)minorStrategic or Co-development PartnerPremier League club provides stadium tour experience for Hoevelaken youth during annual England exchange trip. Participants receive behind-the-scenes access including press room, home/away dressing rooms, and dug-out photo opportunities.
• Stanno (Club Merchandise)minorChannel Partner/ Reseller/ DistributorStanno provides the club's official merchandise collection (Clubcollectie) sold through their online platform at clubs.stanno.com/nl/sc-hoevelaken/clubcollectie. Offers thermoshirts and other branded items with promotional discounts.
• Reimert GroepminorGTM or Marketing PartnerReimert Groep sponsors match balls for first team matches (Balsponsor).
• Jeugdfonds Sport & CultuurminorOthersNational youth fund that pays membership fees and materials for children whose families cannot afford it. Families can apply through www.kieseenclub.nl to have club membership funded.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SV Spakenburg: Large Dutch amateur football club running ~60+ teams across all age and gender categories with strong community roots, similar KNVB-aligned structure and member-driven economics. Closely comparable business and operating model to SC Hoevelaken at a larger scale.
• SteDoCo: Amateur football club operating a similar pyramid from introductory youth to senior teams, with comparable local-sponsor-driven revenue model in a small Dutch town footprint.
• FC Lisse: Dutch amateur club covering youth, women and senior sections, organized around a single sportpark facility. Operates an almost identical business model to SC Hoevelaken at comparable small-town scale.
• Quick Boys (Katwijk): Amateur football club offering a similar pyramid from youth introduction through senior competitive teams, with comparable reliance on local sponsors, community events and volunteer-driven operations.
• ASWH: Dutch amateur football association operating multiple senior, women's and youth teams with KNVB affiliation. Same member-owned amateur structure as SC Hoevelaken with similar revenue mix dominated by contributions and local sponsorships.
• IJsselmeervogels: Top-tier Dutch amateur football club with multi-team setup across seniors, women, juniors and pupils, and a deep local community identity. Comparable to SC Hoevelaken as a member-owned amateur association with broad age-coverage teams.
• Harkemase Boys: Amateur football club with multi-decade community history, full pyramid from youth to senior, and reliance on volunteer coaching and local sponsors — closely aligned with SC Hoevelaken's operating DNA.
• Beccles FC: English community amateur football club and SC Hoevelaken's long-standing international exchange partner since 1991. Operates a very similar amateur community club model in a comparable small-town geography.
• Katwijk: Larger Dutch amateur football club with professionalized community operations, broad youth-to-senior coverage. Useful directional comparable for what SC Hoevelaken could scale toward operationally.
• DOVO: Amateur football club serving a community-tied catchment with multi-tier youth and senior teams. Comparable membership-fee and sponsor-funded economics to SC Hoevelaken.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportclubhoevelaken
• Xx.com/sc_hoevelaken
• LinkedInlinkedin.com/company/sc-hoevelaken

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Hoevelaken