Susen

What Susen does

Susen is a Dubai-headquartered, design-driven fashion handbag and accessories brand founded in 2003 by Chinese entrepreneurs. It operates a vertically integrated model combining proprietary material development (Garden Woven Canvas and Gabriel Canvas with TPU sandwich construction), Italian plant-tanned calf leather, and German Dukep sewing-machine craftsmanship to produce a catalog of 85+ SKUs across eight or more collections including Garden Canvas, Gabriel, Genuine Leather, Galaxy, Bubble, Monogram, and Princess Dream. Products are priced from $49 for pendant accessories to $850 for premium Italian calf leather handbags and span tote, handbag, shoulder, crossbody, bucket, duffel, underarm, and mini silhouettes.

The company makes money primarily through direct-to-consumer sales via its own e-commerce storefront (www.susen.com), which ships globally with free delivery over $100, complemented by physical retail showrooms in Dubai and Jakarta (Indonesia, opened 2021) and a B2B wholesale program that provides store design, merchandising, and pricing support to partner operators. The target customer is fashion-conscious women seeking avant-garde design with practical functionality and eco-friendly materials, and the brand narrative emphasizes confidence, resilience, and sustainability. The company is privately held, reports 501-1,000 employees, and discloses no financials, parent company, institutional investors, or funding rounds.

Name

Susen

Legal name

SUSEN

Website

https://susen.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Susen is a Dubai-based, design-driven fashion handbag and accessories brand founded in 2003, selling 85+ SKUs across eight collections through DTC e-commerce, retail stores in Dubai and Indonesia, and a wholesale partner program aimed at fashion-conscious women globally.

Ownership category

akta.pro rank

Product category

Women's Fashion Handbags and Accessories

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro industry

PRIMARYCRAAAJAA

Handbags & Purses

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYCRAKAEAA

Leather Handbags & Totes

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

SECONDARYCRAAAFAD

Luxury Handbags & Leather Goods

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

Keywords

• Designer handbags
• Fashion accessories
• Canvas tote bags
• Leather handbags
• Women's bags

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: SUSEN generates revenue through direct-to-consumer sales of designer handbags and accessories via their e-commerce platform and physical retail stores. Products are sold at one-time purchase prices ranging from $49 for pendants to $850 for premium leather bags. The company also offers wholesale programs for business partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SUSEN designs, manufactures and retails design-driven women's fashion handbags and accessories, organized into named collections (Garden Canvas, Gabriel, Genuine Leather, Galaxy, Bubble, Monogram, Princess Dream). Products span totes, crossbody, shoulder, bucket, duffle, underarm, mini and multi-form bags, plus small leather pendants, using proprietary canvas materials, Italian-imported leathers, and custom SUSEN-branded hardware. The brand sells directly through its own e-commerce platform (www.susen.com), physical retail stores, and a wholesale program for business partners.

Product overview

SUSEN is a design-driven fashion handbag brand founded by Chinese in Dubai (since 2003), offering a portfolio of handbags and accessories. The product lineup centers on several collections: the Gabriel Collection (canvas-based designer totes emphasizing silhouette and pragmatism), Garden Canvas Collection (eco-friendly waterproof canvas with cowhide), Genuine Leather Collection (premium top-layer cowhide), and specialty collections including Galaxy, Bubble, Monogram, and Princess Dream. The product range spans multiple bag types including Tote Bags, Handbags, Shoulder Bags, Cross-body Bags, Bucket Bags, Underarm Bags, Duffel Bags, and Mini Bags. Materials used include high-density canvas (Garden Woven Canvas, Gabriel Canvas with TPU core), genuine leather (oil wax leather, lychee grain cowhide, Napa calf leather), imported Togo cowhide, and embroidered fabrics. The Black Gold Genuine Leather series represents the brand's craftsmanship pinnacle, using luxury product OEM lines with German Dukep luggage sewing machines. The brand emphasizes sustainable design with clean and simple aesthetics, targeting fashion-conscious women who value confidence and resilience.

Differentiator

Problem solved

Functional benefit

Brands

• Gabriel Collection: Designer Gabriel excels in using canvas materials, with pragmatism at its core. The design emphasizes silhouette and spacing, placing the user's experience first.
• Garden Canvas Collection
• Leather Collection
• Galaxy Collection
• Bubble Collection
• Monogram Collection
• Princess Dream Collection

Products and services

• Garden Canvas Collection

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Indonesian Business PartnersregionalChannel Partner/ Reseller/ Distributor · 1 January 2021SUSEN opened a new retail store in Indonesia in 2021 as part of their international expansion strategy, partnering with local business operators for store design, product display, and operational support.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coach: Tapestry-owned accessible-luxury handbag and leather goods brand with global DTC and wholesale distribution. Directly comparable to SUSEN in product category (women's handbags, small leather goods) and multi-channel distribution model, though at a significantly larger scale and price ceiling.
• Charles & Keith: Singapore-based accessible fashion handbag and footwear brand with strong Asia-Pacific retail presence. Comparable to SUSEN in regional orientation, mid-market price positioning, and women's accessories focus.
• Brahmin: Women's handbag and leather goods brand offering design-driven collections at mid-to-premium prices. Comparable to SUSEN in product category, women's focus, and signature collection model.
• Michael Kors: Capri Holdings-owned accessible-luxury handbag and accessories brand with global retail and e-commerce. Comparable to SUSEN in target customer (fashion-conscious women), price-bridging strategy, and multi-channel presence, though at substantially greater scale.
• Tory Burch: Accessible-luxury women's fashion and handbag brand with global DTC and retail presence. Comparable to SUSEN in customer demographic, multi-tier pricing, and design-forward positioning, though at a higher brand-awareness and price tier.
• Kate Spade: Tapestry-owned design-driven handbag and lifestyle brand targeting young professional women. Directly comparable to SUSEN in design-led positioning, women's handbag focus, and price-point ladder.

Broad incumbents

• Fossil Group: Multi-brand accessories conglomerate with significant handbag and leather goods operations. Comparable to SUSEN as a broader handbag/leather goods market participant spanning mid-market price points.
• H&M: Global fast-fashion retailer with an accessories and handbag line. Comparable to SUSEN as a broader women's fashion accessories competitor at the value end of the market.

Emerging players

• Cuyana: Direct-to-consumer women's handbag and leather goods brand with sustainability positioning. Comparable to SUSEN in DTC-first model, eco-friendly material messaging, and accessible-premium pricing.
• Mansur Gavriel: Design-led handbag brand known for minimalist bucket bags. Comparable to SUSEN in design-driven DTC positioning, premium materials emphasis, and similar mid-luxury price ladder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/share?text=SUSEN
• Facebookfacebook.com/susenofficials

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susen