Les Gentlemen du Déménagement - Groupe Berton

Name

Les Gentlemen du Déménagement - Groupe Berton

Legal name

SAS Groupe Berton

Website

https://rberton.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Specialized Freight Trucking (4842)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Interstate DIY/Hybrid Moving (Customer Packs; Carrier Linehaul) (HSAKABAI)

akta.pro secondary industries

Door-to-Door Household Goods International Moving (HSAKACAA), Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)

Keywords

• Residential moving services
• International relocation services
• Corporate transfer services
• Storage and self-storage
• Commercial moving logistics

Headquarters

HQ city

Château-renault

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Moving services (déménagement): Core revenue from residential and commercial moving services, charged per move based on volume, distance, and service formula chosen. Three tiers: Eco, Classique, and Supérieur.
2. Storage services (garde-meubles & self-stockage): Revenue from storage units at multiple locations, including a 4,200 m² facility in Orléans. Customers pay recurring fees based on box/unit size.
3. Corporate transfer services (transfert d'entreprise): Specialized business relocation services, including hospital transfers, office moves, and institutional moves, charged as project-based professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Groupe Berton provides residential and commercial moving services across France and internationally, with three service tiers (Eco, Classique, Supérieur) covering packing, loading, transport, unloading, and optional assembly. The company also offers corporate transfer services for offices, hospitals, and institutions, and operates garde-meubles (warehouse storage) and self-stockage (Berton BOX) facilities for short- and long-term storage needs.

Product overview

Les Gentlemen du Déménagement - Groupe Berton is a family-owned moving company (3+ generations) operating as a unified service platform across France. The core offering combines national and international moving services with corporate relocation capabilities, supplemented by storage solutions. The product portfolio centers on three service tiers (Formule Eco, Formule Classique, Formule Supérieur) and two storage formats (Garde-meubles for managed storage and Self-stockage/Berton BOX for self-service). Regional presence includes branches under the DEM'ANJOU brand in Maine-et-Loire, with local agencies in Orléans, Tours, Blois, Angers, Melun, Paris, Marseille, Nantes, Versailles, and overseas territories. A digital quote system enables online estimates while CHOOZEO payment integration facilitates installment financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Déménagement National National moving services covering domestic relocations across France, served through local agencies in Tours, Orléans, Angers, Blois, Melun, Paris, Marseille, Nantes, and Versailles. Targets both individual homeowners and corporate clients.
• Déménagement International International relocation services covering moves from France to Canada, USA, Martinique, Guadeloupe, Réunion, Mauritius, New Caledonia, Tahiti, and other international destinations.
• Transfert d'Entreprise Specialized corporate relocation services for businesses, covering office transfers, hospital moves, and large-scale industrial transfers. Notable projects include hospital transfers in Troyes, Martinique, and Bergerac, government office relocations for Pôle Emploi, and headquarters transfers for BOUYGUES Construction.
• Garde-meubles Professional managed warehouse storage services with 4,200 m² of secured space in Orléans, featuring 24/7 video surveillance, alarm systems, and regular inspections. Options include direct deposit, Berton BOX 24/7 centers, or full-service transportation to storage facilities.
• Self-stockage Self-storage rental service offering individual boxes accessible 24/7, giving customers full control over access to their stored belongings. Available at multiple locations including Amboise, Angers, Blois, Evry, Ingré, Longjumeau, Melun, Montlouis-sur-Loire, Tours, and Orléans.
• Online Quote System Online estimation tool allowing customers to request free quotes in 3 clicks, with callback within 48 hours. The system collects departure and arrival addresses, surface area, and moving date information.

Quantifiable outcome

• 4,200 m² secure storage capacity at Orléans location
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• OTRE (Organisation des Transporteurs Routiers Européens)minorOthersGroupe Berton is a member of OTRE, a French professional association for road transport and moving companies. Membership requires meeting criteria for professionalism, seriousness, and compliance with industry standards.
• DEM'ANJOU groupe RBERTONminorOthersDEM'ANJOU is a regional subsidiary operating under the Berton group brand in the Maine-et-Loire department (Angers area). It has 30 years of regional experience and serves both individual and corporate clients in the region.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AGS France: One of France's largest moving and international relocation specialists, with comparable corporate, institutional and household goods services. Direct competitor for hospital, government and international moves where Berton also competes.
• Demeco: French moving franchise network with nationwide branch coverage and standardized residential moving offerings. Closest direct competitor on the multi-branch national residential model.
• Déménagements D'André: Established French family-owned mover offering residential, corporate, and storage services across multiple regions. Comparable mid-sized family mover with similar service portfolio.
• STG Déménagement: French moving company serving residential and corporate clients with national coverage. Comparable on tiered service offerings, storage, and corporate transfer services.

Broad incumbents

• Crown Relocations: Global mobility and international relocation incumbent. Comparable on international household goods moving and corporate transfer services, particularly for France-to-overseas corridors where Berton also operates.
• Pickfords: UK-based international and domestic moving incumbent with global agency network. Comparable on corporate relocation and international household goods services targeting similar corporate clients.
• Transalliance Group: Large French road transport and logistics group that overlaps with moving on specialized freight trucking and household goods transport. Broader portfolio competitor with comparable national footprint.

Regional players

• Gosselin Mobility: Belgian-headquartered international mover with strong Benelux-to-France international lanes. Comparable on cross-border and overseas household goods moves serving similar expat corridors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groupeberton

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Gentlemen du Déménagement - Groupe Berton