Pratello

What Pratello does

Pratello (Società Agricola Pratello S.S.) is a family-owned organic winery and agritourism resort located in Padenghe sul Garda, Brescia, on the Brescian shore of Lake Garda, situated between the Valtènesi and Lugana wine regions. The company produces organic wines (white, red, rosé, sparkling, and dessert), the premium Khaos Wine Collection, spirits and distillates, extra virgin olive oil, and farm products under the Bottega Contadina brand. It operates a non-technical business built around agricultural production, estate heritage, and experiential hospitality rather than a proprietary technology platform.

The company monetizes through five distinct revenue streams: direct wine sales via an on-site winery shop and the spherashop.com e-commerce platform (shipping to 24 European countries), hospitality services including a wine resort and agriturismo with rooms named after grape varieties, paid experiences (wine tastings, vineyard picnics, Farm to Table dinners, spa rituals), agricultural products and olive oil, and spirits. Pricing is unit-based, ranging from €39 for a wine tasting to €440 for a Valentine's couples package, with all payments in euros and seasonal variation. GTM is primarily direct-to-consumer, supplemented by event-driven revenue from weddings, bachelorette parties, and corporate team building.

Pratello targets four consumer segments: wine enthusiasts and tourists visiting Lake Garda, wellness seekers, event guests (weddings, corporate), and staycation guests. Marketing relies on organic social (Facebook, Instagram), WhatsApp direct communication, an email newsletter with a 10% discount incentive, and a trilingual website (IT/EN/DE). The company is a private cooperative with no external investors, no API, no mobile app, and no disclosed AI capabilities.

Name

Pratello

Legal name

Società Agricola Pratello S.S.

Website

https://pratello.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Pratello is a family-owned organic winery and agritourism resort in Padenghe sul Garda, Italy, producing organic wines, olive oil, and spirits, and offering lodging, spa, and tasting experiences to wine tourists and event guests across Europe.

Ownership category

akta.pro rank

Product category

Winery & Agritourism

NAICS

Fruit and Vegetable Retailers (445230)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Organic wine production
• Agritourism hospitality
• Wine tasting experiences
• Farm-to-table dining
• Rural wellness spa

Headquarters

HQ city

Padenghe Sul Garda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct sales of wines including whites, reds, sparkling wines, and dessert wines through on-site winery shop and online store at spherashop.com. The winery produces organic wines from the Valtènesi and Lugana regions.
2. Hospitality Services: Resort accommodations with rooms (Riesling, Zibibbo, Rebo, Malvasia, Turbiana) and agriturismo restaurant services generating lodging and dining revenue.
3. Experiences: Paid experiences including wine tastings, picnics in vineyards, spa and wellness services (Chiostro del Benessere), and Farm to Table dining experiences.
4. Agricultural Products: Sales of olive oil, fruits, vegetables, jams, and other products from the Bottega Contadina.
5. Distillates: Production and sale of spirits and distillates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pratello is an organic farm-based winery that produces and sells organic wines, spirits, and extra virgin olive oil from vineyards in the Valtènesi and Lugana regions on Lake Garda. The company also operates an agritourism resort with accommodations, an agriturismo restaurant, the Chiostro del Benessere rural wellness spa, and sells paid experiences including wine tastings, vineyard picnics, and Farm to Table dinners. Distribution is direct-to-consumer via an on-site shop, the spherashop.com online store, and on-property hospitality services.

Product overview

Pratello (Società Agricola Pratello S.S.) is an organic winery and agritourism resort located in Padenghe sul Garda, Brescia, Italy, situated between the Valtènesi and Lugana wine regions on Lake Garda. The company operates as a multi-faceted wine and hospitality business offering: (1) a core wine production portfolio including organic wines (bianchi, rossi, bollicine, rosati, vini dolci), the Khaos Wine Collection, and spirits; (2) farm products including extra virgin olive oil and the Bottega Contadina product line of jams and preserves; (3) hospitality services including agriturismo accommodation, a Wine Resort with themed rooms, and the Chiostro del Benessere spa and wellness center; and (4) experiences including wine tastings, picnic experiences, Farm to Table dining, and wedding/event hosting. All products are connected through Pratello's commitment to biodiversity, organic farming, and farm-to-table philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Khaos Wine Collection: Exclusive wine collection
• Bottega Contadina™
• More Than Green™

Products and services

• Vini (Wines) Organic wines produced from vineyards in Valtènesi and Lugana regions, including white, red, rosé, sparkling (bollicine), and dessert wines, made using sustainable methods.
• Khaos Wine Collection Premium wine collection offered through a dedicated brand at khaoscollection.it.
• Distillati (Spirits) Distilled spirits produced by the winery.
• Olio del Garda (Garda Olive Oil) Extra virgin olive oil from the Garda Lake region.
• Bottega Contadina Farm shop offering products including jams, preserves, fresh fruits and vegetables, and other typical products from the Pratello farm.
• Agriturismo Pratello Farm-stay accommodation with country-chic furnished rooms, suites, and apartments, including buffet breakfast, WiFi, private bathrooms, and access to wellness facilities.
• Wine Resort Wine resort offering elegant rooms named after wines (Riesling, Zibibbo, Rebo, Malvasia, Turbiana) with amenities including free WiFi, breakfast, private bathroom, TV, and air conditioning.
• Chiostro del Benessere (Cloister of Wellness) Rural wellness spa featuring natural pools (Biolago Salino), Turkish bath, sauna, wellness waterfalls, hot tub, and treatments using seasonal agricultural ingredients (grapes, olive oil, honey). Adults-only facility.
• Pic Nic (Picnic Experiences) Outdoor picnic experiences in the vineyards, including Traditional Pic Nic available April to October at €48 per person and Pic Nic Opera from €250.
• Degustazioni di Vino (Wine Tastings) Guided wine tasting experiences including cellar tours, with offerings such as Identità, Vocazione, Tradizione (€39/person), and Guesta tastings.
• Farm to Table Exclusive five-course tasting menu paired with premium wines, including guided cellar tour; available in the evening only at €150 for two persons.
• Pacchetti Soggiorno (Stay Packages) Stay packages combining accommodation, wine experiences, spa access, and dining options.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Foradori: Trentino-based biodynamic family winery producing Teroldego and other wines, with a small hospitality and tasting program. Comparable family-ownership, biodynamic farming, and boutique-scale DTC operations.
• Alois Lageder: Family-owned biodynamic winery in Alto Adige with on-site hospitality, wine tours, and culinary experiences. Closely matched family-ownership, organic/biodynamic positioning, and estate-based DTC model.
• Masi Agricola: Listed Italian wine group headquartered in Veneto (Valpolicella), producing Amarone and other Veneto DOC wines with agritourism (Masi Wine Experience) and hospitality. Closely comparable regional footprint, product mix, and direct-to-consumer + on-site experience model.
• Tasca d'Almerita: Sicilian family-owned organic wine producer with the Regaleali estate, restaurant, and hospitality experiences. Similar size, family-ownership, organic positioning, and estate-of-origin agritourism model.
• Planeta Winery: Sicilian organic wine producer with multiple estates, on-site hospitality (La Foresteria), restaurants, and cooking school. Comparable diversified estate model combining organic winemaking, hospitality, and culinary experiences.
• Pojer e Sandri: Trentino-based family winery producing biodynamic wines and grappa, with a farm-to-table restaurant and on-site tasting experiences. Comparable family-ownership, biodynamic methods, and integrated hospitality model.

Broad incumbents

• Marchesi Antinori: Large Tuscan wine dynasty with multiple estates (Tignanello, Guado al Tasso, Castello della Sala) and on-site hospitality at several properties. A broader incumbent competing in premium Italian wine tourism.
• Marchesi Frescobaldi: Major Tuscan wine group (owning estates including Nipozzano, CastelGiocondo, Pomino, Ammiraglia, and Remole) with hospitality, restaurants, and wine tourism. A broader incumbent operating at scale across multiple regions and DTC channels.
• Zonin1821: One of Italy's largest privately-held wine groups with estates in multiple regions (including Castello di Albola in Chianti) and hospitality operations. A broader incumbent with similar hospitality-and-wine diversification.

Emerging players

• Castello di Ama: Tuscan Chianti Classico estate combining premium wine production, contemporary art installations, and wine tourism. Comparable boutique-scale premium positioning and estate-based tourism, though narrower in product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AAPratello
• Instagraminstagram.com/_pratello_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pratello