What KW Greece and Cyprus does

KW Greece and Cyprus is a real estate brokerage franchise operating under the global Keller Williams Realty brand, established in 2019 and headquartered in Thessaloniki, Greece (Karolou Dil 18). The company provides residential and commercial property sales, rental, and mandate (listing assignment) services across Greece and Cyprus through a network of affiliated real estate consultants based in Athens, Thessaloniki, Patras, Larissa, Trikala, Karditsa, Chania, and Cyprus. Property transactions are facilitated through an online property listing platform combined with in-person agent-led services.

The underlying technology stack consists of the Keller Williams franchise platform, the ilist CRM system for property and client management, and the e-agents workspace as the operational backbone. The company does not develop proprietary technology; it relies entirely on third-party platform providers under its franchise arrangement. There is no evidence of in-house software development, AI/ML capabilities, patents, or proprietary data assets in the source material.

Revenue is generated primarily through commission-based brokerage fees on property transactions (transaction-fee model), supplemented by participation fees from the company's annual event programming. Events such as Family Reunion (200€–300€ per participant across editions), Mega Agent Camp (100€ per participant), and Mega Camp function as both agent recruitment/culture touchpoints and modest revenue sources. The privately held franchise is locally owned and managed within the strategic framework of its parent brand, Keller Williams Realty, and operates with no disclosed funding rounds, M&A activity, or named enterprise customers.

Name

KW Greece and Cyprus

Legal name

KW Greece and Cyprus

Website

https://kwgreece.gr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

KW Greece and Cyprus is a privately held Keller Williams real estate brokerage franchise, founded in 2019, offering property sales, rental, and mandate services across Greece and Cyprus through a multi-city network of trained real estate consultants.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Real estate brokerage
• Property sales services
• Property rental services
• Residential real estate
• Real estate consultancy

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real estate brokerage commissions: KW Greece and Cyprus generates revenue through real estate brokerage services, facilitating property sales and rentals across Greece and Cyprus through a network of affiliated real estate consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KW Greece and Cyprus is a real estate franchise that brokers property sales and rentals across Greece and Cyprus. The company matches property buyers, sellers, and tenants through a network of trained real estate consultants and an online property listing platform. Services include property sales facilitation, rental placement, and mandate (listing assignment) management.

Product overview

KW Greece and Cyprus is a real estate franchise operating under the Keller Williams brand, offering property sales and rental services in Greece and Cyprus. The company provides a comprehensive platform for property transactions through its network of trained real estate agents. Core services include property sales, property rentals, and mandate services (property listing assignments). The company operates a regional network connected to the global Keller Williams network with offices in Athens, Thessaloniki, Patras, Larissa, Trikala, Karditsa, Chania, and Cyprus.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services
• Property Rental Services
• Property Mandate Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams RealtycoreStrategic or Co-development PartnerKW Greece and Cyprus operates as a Keller Williams franchise, part of the global Keller Williams Realty network operating in over 50 regions worldwide. The partnership provides access to the KW brand, training programs, global network, and proprietary systems for real estate brokerage operations in Greece and Cyprus.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sotheby's International Realty Greece: Direct competitor in the premium residential brokerage segment in Greece, operating under a global luxury brand with overlapping geographies (Athens, Thessaloniki, coastal markets) and a similar agent-network model.
• RE/MAX Greece: Direct competitor operating the same franchise-brokerage model in Greece under the RE/MAX brand, covering overlapping cities (Athens, Thessaloniki, etc.) with a comparable agent-driven, commission-based business.
• Barnes Greece: Direct competitor in the premium and luxury property segment in Greece, with comparable focus on high-value transactions and international buyers in coastal and urban markets.
• Engel & Völkers Greece: Direct competitor offering residential and commercial brokerage across Greece under a globally recognized premium brand. Comparable target customer (property buyers/sellers) and franchise-style local operations model.
• Century 21 Greece: Direct competitor operating a residential brokerage franchise in Greece with the Century 21 brand, comparable in target market and franchise-driven agent network.
• Coldwell Banker Greece: Direct competitor in Greek residential brokerage under another major US-origin global brand, serving similar buyer/seller segments through an agent network across Greek cities.

Regional players

• Cyprus Sotheby's International Realty: Regional peer operating in Cyprus — a core market for KW Greece and Cyprus — under the same premium global brand. Comparable cross-border Mediterranean real estate positioning but primarily Cyprus-based.
• RE/MAX Cyprus: Regional peer covering Cyprus with a similar franchise-brokerage model. Operates in the same Cyprus market as KW Greece and Cyprus with overlapping buyer/seller flows and a comparable agent network.

Others

• ilist: Technology partner providing the CRM and property management platform KW Greece and Cyprus uses. Enables its listing and mandate operations, making it a structural dependency rather than a competitor.
• Spitogatos: Adjacent ecosystem participant — the leading Greek property portal that aggregates listings and competes for buyer attention. Not a brokerage, but shapes the customer journey and listing visibility for KW Greece and Cyprus's agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KW Greece and Cyprus