CENTURY 21 Greece
CENTURY 21 Greece is the Greek master franchisee of the global CENTURY 21 real estate brand, operating 11 franchise offices across Athens, Vari, Salamina, Kalamata, Chania, and Ioannina to provide property brokerage services to buyers, sellers, and investors.
- Company typePrivate
- Founded2024
- HeadquartersAthens, Attica, Greece
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What CENTURY 21 Greece does
CENTURY 21 Greece (legal entity: GREECE NATIONAL REAL ESTATE NETWORK Α.Ε.) is the Greek master franchisee of the global CENTURY 21 real estate brand, officially launched in November 2024. The company operates a franchise model providing real estate brokerage services — property buying, selling, and renting — through a network of independently owned offices across Greece. Its customers include property buyers, sellers, and investors (both domestic and international), as well as real estate professionals seeking franchise opportunities under the CENTURY 21 brand.
The company's product suite centers on its proprietary 'Beyond' platform, marketed as the first proprietary management platform for a real estate franchise company in Greece, integrating AI applications to enhance agent productivity. Supporting products include MyC21 (a client portal for tracking showings, views, and offers), 21Online (the global CENTURY 21 marketing and referral portal accessible in 26 languages and 36 currencies), customized office websites, and individual agent profile websites. CENTURY 21 University delivers certified training programs (EXPAND, XCELLERATE, GOLIST, EXCEED, PLAN FOR ANY MARKET) with more than 200 webinars and courses. Integrations include Mailchimp for email marketing, Google Analytics, and Facebook Pixel.
Revenue is generated through two primary streams: franchise fees and royalties from independent office owners licensing the CENTURY 21 brand, and transaction-based commissions from brokerage activity. The Greek franchise currently operates approximately 11 active offices across Attica (Nikaia, Kolonaki, Neos Kosmos, Vari, Elliniko), the Peloponnese (Kalamata x2), Crete (Chania), Epirus (Ioannina), and island markets (Salamina, with Kalymnos in pipeline). Headquartered at Panepistimiou 13, Athens, the entity operates under a licensing agreement with CENTURY 21 Real Estate LLC, a subsidiary of the publicly listed Anywhere Real Estate Group in the United States.
CENTURY 21 Greece firmographics
Firmographics- Name
- CENTURY 21 Greece
- Legal name
- GREECE NATIONAL REAL ESTATE NETWORK Α.Ε.
- Website
- https://century21.com.gr
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CENTURY 21 Greece is the Greek master franchisee of the global CENTURY 21 real estate brand, operating 11 franchise offices across Athens, Vari, Salamina, Kalamata, Chania, and Ioannina to provide property brokerage services to buyers, sellers, and investors.
- Ownership category
- akta.pro rank
CENTURY 21 Greece industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
Keywords
Where CENTURY 21 Greece is headquartered
LocationHeadquarters
- HQ city
- Athens, Attica
- HQ country
- Greece
- HQ region
- Europe
Offices12 records
Markets served
CENTURY 21 Greece business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Commission (Transaction Fees): CENTURY 21 generates revenue through franchise fees from office owners and commissions from real estate transactions. Property buyers and sellers engage CENTURY 21 agents for buying, selling, and renting services, with the company earning transaction-based fees on completed deals.
- Franchise Fees: Franchise model where independent office owners pay fees to operate under the CENTURY 21 brand, gaining access to proprietary technology, training, marketing resources, and global brand recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CENTURY 21 Greece product offering
Product offeringCore offering
CENTURY 21 Greece operates a real estate franchise network offering property brokerage, buyer and seller representation, exclusive listing services, and franchise opportunities across Greece. The network leverages the global CENTURY 21 brand and provides proprietary technology (Beyond CRM platform), training (CENTURY 21 University), and access to an international referral network spanning 85+ countries.
Product overview
CENTURY 21 Greece operates as a real estate franchise network offering a comprehensive suite of services and proprietary technology products. The core product is 'Beyond', the first proprietary management platform for a Real Estate Franchise company in Greece, which integrates AI applications to boost agent performance. This platform is complemented by 'MyC21' (client portal for property owners to track showings and offers), '21Online' (global marketing and referral portal), 'Custom Websites' (personalized office websites), and 'Agent Websites' (individual agent profile pages). The service portfolio includes Exclusive Property Listing, Exclusive Buyer Agent representation, Property Search, and Franchise opportunities. Additionally, CENTURY 21 University provides certified training programs (EXPAND, XCELLERATE, GOLIST, EXCEED, PLAN FOR ANY MARKET) with over 200 webinars and courses. The company operates on a franchise model, with offices across Greece including Alpha, Anax, Anax 2, Bespoke, Blue, Everest, Gold, Red, Red 2, Sky, and Value.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond: Proprietary real estate management platform developed by CENTURY 21 Greece, integrating artificial intelligence applications for productivity and business management.
- MyC21
- CENTURY 21 University
Products and services
- Exclusive Property Listing Service Exclusive listing plan for property owners in Greece who want a CENTURY 21 agent working exclusively for their interests when selling or renting their property; provides special benefits and aims to achieve favorable deals in approximately half the time of standard listings.
- Exclusive Buyer Agent Service Specialized buyer representation in which a trained CENTURY 21 agent provides direction on pricing, negotiations, neighborhoods, and the local community to support property buyers in Greece.
- Property Search Service
Quantifiable outcome
- Achieve favorable deals in half the time with exclusive listing services
- +1 more outcomes
Companies that use CENTURY 21 Greece
Customer profileSegments5 records
Ideal customer profiles4 records
CENTURY 21 Greece technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
CENTURY 21 Greece partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CENTURY 21 Real Estate LLCcoreParent company and brand owner headquartered at 175 Park Avenue, Madison, New Jersey, USA. Licenses the CENTURY 21 brand globally and provides proprietary technology, training programs, marketing resources, and operational support to franchisees worldwide.
- Anywhere Real Estate Group LLC (f/k/a Realogy Group LLC)coreParent company of Century 21 Real Estate LLC, headquartered at 175 Park Avenue, Madison, New Jersey. Provides corporate governance and strategic direction for the CENTURY 21 brand globally.
- EastersealsminorLong-standing charitable partnership dating back to 1979, raising significant funds. Partnership reached $120 million in donations as of 2018.
- Disney and ESPNminorMarketing partnership for brand promotion and reaching fresh, ambitious audiences through entertainment industry collaboration.
- Eva Longoria FoundationminorPartnership as part of the 'Empowering Latinas' program providing training and entrepreneurial opportunities for Latino entrepreneurs to obtain real estate licenses.
- CENTURY 21 PortugalminorInternational network partnership for knowledge sharing and best practices exchange. CENTURY 21 Greece participates in ONE21 Experience events organized by the Portugal team.
- CENTURY 21 TurkeyminorInternational network partnership; hosted ONE21 Experience 2025 in Antalya. Led by Gökhan Taş and Hayal Ceren Taş.
- CENTURY 21 AlbaniaminorNeighboring market partnership for cross-border collaboration and knowledge transfer between real estate markets.
- CENTURY 21 FranceminorInternational network partnership led by Charles Marinakis, Greek-born CEO. France network holds leading market position with nearly 1,000 offices.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
CENTURY 21 Greece competitors and assessment
Company assessmentRegional players
- XE.gr: XE.gr is a Greek-language real estate classifieds platform serving the local Greek market. It competes with CENTURY 21 Greece's website for property-search traffic and listing visibility, particularly among Greek-language buyers and renters.
Broad incumbents
- Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a US-based real estate franchise backed by a large media/parent brand. While not as deeply established in Greece as some competitors, it competes in the international franchise segment and represents the broader incumbent franchise-model category that CENTURY 21 Greece operates within.
- Anywhere Real Estate Group (parent context): Anywhere Real Estate Group is the US-listed parent of CENTURY 21 Real Estate LLC and operates other major real estate brands (Coldwell Banker, Sotheby's International Realty, Better Homes and Gardens). It is comparable as the ultimate franchisor parent context for CENTURY 21 Greece, indicating the scale and capital backing available to the franchise network globally.
Direct peers
- Coldwell Banker Greece: Coldwell Banker operates in Greece as another international real estate franchise. It competes for the same pool of Greek broker-owners and agents, and for the same buyer/seller customers in residential and commercial segments.
- Engel & Völkers Greece: Engel & Völkers operates as an international real estate franchise in Greece focused on premium and coastal properties. It competes with CENTURY 21 Greece for high-end Greek listings, foreign-investor buyers, and experienced broker-owners seeking international brand affiliation.
- Sotheby's International Realty Greece: Sotheby's International Realty has a strong Greece presence focused on luxury and island properties. It directly competes with CENTURY 21 Greece's premium and international-buyer segments, leveraging a comparable global referral network and luxury brand positioning.
- RE/MAX Greece: RE/MAX is the closest direct global-franchise competitor to CENTURY 21 in Greece. Both operate under the same global real estate franchise model, target property buyers/sellers across Greece, and compete for the same broker-owners and agents. Comparing the two highlights direct head-to-head competition in the Greek residential brokerage market.
- ERA Hellas: ERA is a long-established international real estate franchise with a significant Greek presence (ERA Hellas). It competes directly with CENTURY 21 Greece for Greek residential listings and broker-owners, and has deeper historical relationships in the local market.
- Keller Williams Realty Greece: Keller Williams is a major US-headquartered real estate franchise that has expanded internationally. Where present in Greece or competing for Greek-market agents via cross-border referrals, it competes directly with CENTURY 21 Greece on franchise value proposition and global brand recognition.
Emerging players
- Spitogatos: Spitogatos is a Greek real estate portal and proptech platform with deep local-market property data and audience. While not a franchise competitor, it intersects with CENTURY 21 Greece's digital property-search portal (century21.com.gr) as a competing demand-generation channel for Greek property buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CENTURY 21 Greece social profiles
Digital presenceCENTURY 21 Greece compliance and trust
Trust signalCompliance1 record
CENTURY 21 Greece financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Greece leadership team
Management profileNumber of profiles
Profiles8 records
CENTURY 21 Greece funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Greece M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Greece
What does CENTURY 21 Greece do?
CENTURY 21 Greece operates a real estate franchise network offering property brokerage, buyer and seller representation, exclusive listing services, and franchise opportunities across Greece. The network leverages the global CENTURY 21 brand and provides proprietary technology (Beyond CRM platform), training (CENTURY 21 University), and access to an international referral network spanning 85+ countries.
Is CENTURY 21 Greece a public or private company?
CENTURY 21 Greece is a private company. It is classified as unknown and is currently operating.
When was CENTURY 21 Greece founded?
CENTURY 21 Greece was founded in 2024. It employs 1 to 10 people.
Where is CENTURY 21 Greece based?
CENTURY 21 Greece is headquartered in Athens, Attica, Greece, in the Europe region.
How does CENTURY 21 Greece make money?
Two revenue lines are on record. Real Estate Commission (Transaction Fees) is the primary driver. The others are franchise Fees.
Who are CENTURY 21 Greece's main competitors?
XE.gr is listed as a regional player. Broad incumbents are Better Homes and Gardens Real Estate and Anywhere Real Estate Group (parent context). Direct peers are Coldwell Banker Greece, Engel & Völkers Greece, Sotheby's International Realty Greece, RE/MAX Greece, ERA Hellas and Keller Williams Realty Greece. Spitogatos is listed as an emerging player.
Does CENTURY 21 Greece have an API?
No public API is recorded for CENTURY 21 Greece.
What industry is CENTURY 21 Greece in?
CENTURY 21 Greece's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen). Its NAICS code is 53131 and its SIC code is 6531.