American Glamping Association
The American Glamping Association (AGA), founded in 2018 and based in Colorado, is a private membership-based trade association serving U.S. glamping operators, developers, investors, and suppliers through member benefits, virtual events, Glamping University certification, industry awards, and co-organized Glamping Show events.
- Company typePrivate
- Founded2018
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What American Glamping Association does
The American Glamping Association (AGA), founded in 2018 and headquartered in the Denver, Colorado area, is a private, membership-based trade association that serves as the principal industry body for the U.S. glamping and outdoor hospitality sector. AGA's mission is to connect and professionalize glamping operators, developers, investors, and suppliers through a portfolio of member services including the AGA Members Dashboard, a mobile AGA App, monthly Glamping Business Spotlights, multiple-times-monthly Lunch & Learn sessions, quarterly Masterclasses, and the self-paced, online Glamping University, which offers more than 20 professional development classes culminating in an AGA-accredited certificate. The association also runs the annual AGA Glamping Awards (active across 2024, 2025, and 2026 cycles), publishes Glamping Magazine and a podcast, and co-organizes The Glamping Show USA and Glamping Show Americas through a partnership with The Glamping Show.
AGA's revenue model is diversified across four streams: tiered annual membership dues (primary, recurring), pay-as-you-go newsletter advertising ($99 per standard feature and $300 for a dedicated custom newsletter per placement), event sponsorships (Welcome Reception Sponsorships at The Glamping Show, Roundtable session sponsorships), and masterclass fees where applicable. Distribution is hybrid: digital-first via the AGA website, Members Dashboard, AGA App, weekly/monthly e-blasts, and social (Instagram, LinkedIn, YouTube, podcast), combined with in-person activation at The Glamping Show USA, Glamping Show Americas, and — newly in 2026 — Expo Glamping in Morelos, Mexico. Key strategic partners include Platinum Partner Storable | Newbook (reservation/PMS software and operator of the Newbook Emerging Leaders Scholarship), Preferred Member Prairie Sky Outdoor Hospitality Advisors, and the Asociación Mexicana de Glamping.
The go-to-market motion is community-led and event-driven: acquisition flows through content marketing (blog, guest posts, member spotlights), virtual event programming, word-of-mouth within the outdoor hospitality community, and concentrated lead capture at the AGA's annual in-person events. AGA's stated differentiator is its positioning as "the leading voice and resource for the glamping industry, founded by the industry, for the industry," backed by an integrated member journey spanning education (University, Masterclasses) → networking (Spotlights, Ask the Experts) → recognition (Awards) → visibility (badges, advertising, sponsorships). Leadership is led by Founder & Executive Director Ruben Martinez; the disclosed advisory board and broader team are not enumerated in the available sources.
American Glamping Association firmographics
Firmographics- Name
- American Glamping Association
- Legal name
- American Glamping Association
- Website
- https://americanglampingassociation.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The American Glamping Association (AGA), founded in 2018 and based in Colorado, is a private membership-based trade association serving U.S. glamping operators, developers, investors, and suppliers through member benefits, virtual events, Glamping University certification, industry awards, and co-organized Glamping Show events.
- Ownership category
- akta.pro rank
American Glamping Association industry classification
Industry- Product category
- Industry Trade Association Membership
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- General & Multi-Industry Trade Show Organizers (THAHABAA)
- akta.pro secondary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where American Glamping Association is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Glamping Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Dues: The AGA generates revenue primarily through annual membership fees across multiple tiers, providing access to the AGA Members Dashboard, expert networks, virtual events, Glamping University, masterclasses, AGA awards, member spotlights, blog contributions, and newsletter advertising.
- Newsletter Advertising: The AGA sells dedicated newsletter features and custom content placements in its weekly and monthly e-blasts, reaching a highly engaged network of glamping industry professionals. Pricing tiers include $99 per standard newsletter feature and $300 for custom dedicated newsletter content.
- Event Sponsorships and Advertising: Welcome Reception Sponsorships at The Glamping Show USA and other in-person events provide brand visibility for members, generating sponsorship revenue for the AGA while delivering value to member sponsors.
- Masterclass Fees: Quarterly masterclasses provide deeper structured education led by experienced professionals. While some masterclasses may be included in membership, advanced or specialized sessions may represent an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Newsletter Feature — Standard |
| Other | Pay-as-you-go | Dedicated Newsletter — Custom Content |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
American Glamping Association product offering
Product offeringCore offering
The American Glamping Association is a membership-based trade association serving the North American glamping and outdoor hospitality industry. It sells annual memberships that grant access to the AGA Members Dashboard, an online professional development program called Glamping University, monthly and quarterly virtual events, an AGA Glamping Experts & Advisors Network, annual industry awards, and visibility through newsletter advertising, membership badges, and guest blog contributions. It also co-organizes major industry trade events including The Glamping Show USA and Glamping Show Americas.
Product overview
The American Glamping Association operates as a membership-based organization offering a platform of interconnected resources and programs for the glamping and outdoor hospitality industry. The core offering centers on AGA Membership, which provides access to the AGA Members Dashboard and the Glamping Experts & Advisors Network. Professional development is delivered through Glamping University (online, self-paced), Masterclasses (quarterly), and regular Lunch & Learn sessions. Community engagement occurs via monthly Glamping Business Spotlights and the Members Newsletter. The association also organizes the annual AGA Glamping Awards and partners with The Glamping Show Americas for in-person events. Additional value-add services include advertising packages, sponsorship opportunities, membership badges, and guest blog contribution features. The portfolio functions as an integrated ecosystem where members move from education (University, Masterclasses) to networking (Spotlights, Expert access) to recognition (Awards) and visibility (Advertising, Badges).
Differentiator
Problem solved
Functional benefit
Products and services
- AGA Membership Annual membership program providing access to industry resources, networking opportunities, expert guidance, professional development, and member-only content for glamping operators, developers, investors, and suppliers.
- Glamping University 100% online, self-paced professional development program with over 20 classes, business plan review, and AGA accredited certificate for aspiring and expanding glamping professionals.
- AGA Masterclasses Quarterly deep-dive educational sessions led by experienced professionals covering operations, finance, marketing, development, and other business topics.
- Lunch & Learn Sessions Multiple-times-monthly virtual sessions diving into timely industry topics with industry experts, offering practical takeaways for immediate application.
- Glamping Business Spotlights Monthly virtual events highlighting panels of operators, manufacturers, and service providers for introductions and networking within the glamping community.
- AGA Glamping Experts & Advisors Network Network of industry advisors providing direct access to experienced professionals for questions, mentorship, and guidance accessible through the AGA Member Dashboard.
- AGA Glamping Awards Annual awards program recognizing excellence in the glamping industry including Innovation & Pioneer Award, Operator of the Year, Manufacturer of the Year, Evergreen Excellence Award, and AGA Member of the Year.
- AGA Newsletter Advertising Newsletter advertising packages including dedicated custom content features ($300) and newsletter features ($99) delivered to a wide network of industry professionals.
- AGA Expert Roundtable Sessions Hands-on interactive learning experience at The Glamping Show Americas covering Business Planning, Financing, Site Planning, and Marketing Essentials through scenario-based conversations and peer-to-peer learning.
- Newbook Emerging Leaders Scholarship Scholarship program providing access to industry events, education, meaningful connections, and career opportunities for emerging leaders in the glamping industry; four winners receive conference attendance.
Quantifiable outcome
- Glamping University offers 20+ professional development classes with AGA-accredited certification
- +1 more outcomes
Companies that use American Glamping Association
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
American Glamping Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Glamping Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Expo GlampingcoreThe AGA attended Expo Glamping in Morelos, MX (March 4–6, 2026) as a key partner — marking its second year of Expo Glamping and its first time attending as AGA. The partnership aims to expand resources and collaboration across the global glamping industry, share USA-based insights with the Latin American market, and strengthen international partnerships.
- Storable | NewbookflagshipPlatinum Partner of the AGA. Storable | Newbook provides reservation and property management software for glamping and outdoor hospitality operators. The partnership includes co-marketing initiatives such as the Newbook Emerging Leaders Scholarship (4 winners receive conference access) and joint industry content. The AGA publishes sponsored articles from Newbook in its news section.
- Prairie Sky Outdoor Hospitality AdvisorscorePreferred Member of the American Glamping Association. Founded in spring 2026 by Shane Burns, the firm provides early-stage regulatory clarity and development-path risk reduction advisory for glamping, campground, RV resort, and unique accommodation projects. Prairie Sky joined the AGA as part of its early growth strategy to contribute to the broader glamping community.
- Specialized AccountingminorSpecialized Accounting provides hospitality-focused accounting services for outdoor hospitality businesses. Partnered with Staylist on joint webinars and collaborated with the AGA community through guest blog content on glamping-specific accounting best practices. Founder Tyler Otto contributed articles on choosing the right accountant for glamping businesses.
- Asociación Mexicana de GlampingminorThe Mexican Glamping Association attended Expo Glamping alongside the AGA, representing the Latin American glamping market. The AGA's partnership with AMGA supports cross-border collaboration between the U.S. and Mexican glamping industries.
- ResNexusminorAGA member attending Expo Glamping in Mexico alongside the AGA delegation. ResNexus is a reservation and property management software provider for campgrounds and outdoor hospitality properties.
- Exclusive TentsminorAGA member attending Expo Glamping in Mexico. Exclusive Tents is a manufacturer of luxury glamping tent structures.
- Lotus Belle TentsminorAGA member attending Expo Glamping in Mexico. Lotus Belle Tents is a manufacturer of award-winning bell tent structures for the glamping industry.
- App My CommunityminorAGA member attending Expo Glamping in Mexico. App My Community provides community and engagement technology solutions.
- Conexión GlampingcoreA Spanish-language initiative by the AGA focused on the Latin American and Spanish-speaking glamping market. Conexión Glamping provides resources, education, and community for Spanish-speaking outdoor hospitality professionals, aligning with the AGA's international expansion strategy.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
American Glamping Association competitors and assessment
Company assessmentBroad incumbents
- Outdoor Industry Association: OIA is the trade association for the broader outdoor recreation industry, encompassing apparel, equipment, and activity-based businesses. AGA's outdoor-hospitality member base is adjacent to OIA's constituency — comparable association model applied at a wider, more general outdoor industry scope.
- U.S. Travel Association: U.S. Travel is the broad national trade body for the travel industry, running advocacy, research, and an annual IPW trade show. AGA represents a niche vertical inside U.S. Travel's overall addressable market — useful peer for understanding association scale economics and event-driven GTM at a larger level.
- American Hotel & Lodging Association: AHLA is the broad U.S. lodging industry trade association. AGA sits at the smaller, niche end of the same hospitality-association category; AHLA represents the model AGA could mature into if it expanded beyond glamping into broader alternative lodging advocacy.
- RV Industry Association: RVIA is the larger trade body representing RV manufacturers and suppliers. It overlaps with AGA's supplier ecosystem (structure manufacturers, accessories) and serves as the broader incumbent association in the outdoor recreation vehicle space — comparable in advocacy and event-driven GTM but operating at the manufacturer rather than operator level.
Direct peers
- UK Glamping Association: United Kingdom's national glamping trade association serving operators, developers, and suppliers with membership, accreditation, and industry advocacy. Closest international peer by category — both run membership-based models focused on quality standards and member services for the glamping vertical.
- Vacation Rental Management Association: VRMA is the leading trade association for short-term/vacation rental operators, overlapping with glamping as alternative lodging. Both serve non-hotel short-stay operators with member education, advocacy, and an annual industry conference — directly analogous business model in an adjacent vertical.
- Asociación Mexicana de Glamping: Mexico's national glamping industry association, formally partnered with AGA via Expo Glamping 2026. Operates as a regional peer pursuing the same mission of organizing, educating, and advocating for glamping operators — directly comparable business model in an adjacent geography.
- National Association of RV Parks and Campgrounds: ARVC is the principal U.S. trade association for RV parks and campgrounds — directly adjacent to AGA's outdoor hospitality member base. Both serve operators of non-traditional lodging sites and run member-driven advocacy, education, and trade events; ARVC is the broader incumbent AGA overlaps with on campground/RV-resort members.
Regional players
- European Glamping Association: Pan-European glamping industry association serving operators across multiple EU markets. Functions as the regional counterpart to AGA in Europe — same mission and member services model but operating in a different regulatory and geographic context, providing a template for AGA's international ambitions.
Others
- Hospitality Sales & Marketing Association International: HSMAI is a global hospitality membership organization focused on sales, marketing, and revenue optimization education. While not a competitor, it serves as an adjacent peer demonstrating the certification, masterclass, and chapter-based association model AGA's Glamping University and Masterclass programs are emulating.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
American Glamping Association social profiles
Digital presenceAmerican Glamping Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Glamping Association leadership team
Management profileNumber of profiles
Profiles1 record
American Glamping Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Glamping Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Glamping Association
What does American Glamping Association do?
The American Glamping Association is a membership-based trade association serving the North American glamping and outdoor hospitality industry. It sells annual memberships that grant access to the AGA Members Dashboard, an online professional development program called Glamping University, monthly and quarterly virtual events, an AGA Glamping Experts & Advisors Network, annual industry awards, and visibility through newsletter advertising, membership badges, and guest blog contributions. It also co-organizes major industry trade events including The Glamping Show USA and Glamping Show Americas.
Is American Glamping Association a public or private company?
American Glamping Association is a private company. It is classified as unknown and is currently operating.
When was American Glamping Association founded?
American Glamping Association was founded in 2018. It employs 1 to 10 people.
Where is American Glamping Association based?
American Glamping Association is headquartered in Denver, United States, in the North America region.
How does American Glamping Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are newsletter Advertising, event Sponsorships and Advertising and masterclass Fees.
Who are American Glamping Association's main competitors?
Broad incumbents on record are Outdoor Industry Association, U.S. Travel Association, American Hotel & Lodging Association and RV Industry Association. Direct peers are UK Glamping Association, Vacation Rental Management Association, Asociación Mexicana de Glamping and National Association of RV Parks and Campgrounds. European Glamping Association is listed as a regional player. Hospitality Sales & Marketing Association International is listed as an others.
Does American Glamping Association have an API?
No public API is recorded for American Glamping Association.
What industry is American Glamping Association in?
American Glamping Association's product category is Industry Trade Association Membership. Its primary akta.pro industry code is THAHABAA, General & Multi-Industry Trade Show Organizers, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 813910 and its SIC code is 8600.