Practise

What Practise does

Practise People AB is a Stockholm-based private limited company (Sweden) that delivers leadership and team development services to enterprises, government agencies, and mid-market organizations. Its core offerings span eight service lines: leadership development programs (including a 6-day manager program), a 2-day employee leadership program, team development engagements, conflict management, crisis support, recruitment testing using realistic scenarios with professional actors, leadership coaching, and management team development. The company also runs scheduled open enrollment courses in Stockholm and a subscription service for continuous development.

The underlying 'technology' is methodological rather than software-based: an experience-based learning approach combining evidence-based leadership theory with practice-oriented exercises, and a proprietary recruitment testing concept adapted from police and military selection methods using simulated environments, professional actors, and props. No proprietary software, platform, or AI tooling is mentioned.

Practise generates revenue through four streams: project-based consulting engagements, open enrollment course fees (15,800 SEK for a 2-day employee course; 47,500 SEK for a 6-day manager course), tailored corporate programs priced per engagement, and a monthly subscription service for continuous development. The go-to-market is sales-led and event-driven, combining direct outreach to enterprise clients (Fjällräven, Swedavia, Swedish Police, Swedish Armed Forces, Järfälla Kommun, MSF, and others) with thought leadership content (Best Practise podcast, Leader's Letter newsletter, Leader Blog) and an annual Leader of the Year award. The company holds ICF and ACC memberships and partners with Ledarskapscentrum for validated team measurement tools.

Name

Practise

Legal name

Practise People AB

Website

https://practise.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Practise People AB is a Stockholm-based consultancy delivering experience-based leadership development, team development, conflict management, crisis support, recruitment testing, and coaching to enterprise, government, and mid-market clients in Sweden and selectively internationally.

Ownership category

akta.pro rank

Product category

Leadership and Team Development Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

akta.pro secondary industry

Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Leadership development
• Team development services
• Executive coaching
• Conflict management training
• Crisis support consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Direct consulting engagements for leadership development, team development, conflict management, crisis support, and recruitment testing. Billed per project or engagement.
2. Open Enrollment Training: Scheduled leadership training programs open to individual participants. Leadership Training for Employees (2 days) at 15,800 SEK; Leadership Training for Managers (6 days total) at 47,500 SEK. Food and lodging included, certificate provided upon completion.
3. Tailored Corporate Programs: Customized in-company leadership and team development programs delivered at client organizations. Pricing varies based on scope and duration.
4. Subscription Service: Practise subscription service for continuous employee development with annual screening, monthly pricing for budgeting purposes, priority scheduling, and no binding period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Practise provides experience-based education and consulting in leadership development, team development, conflict management, crisis support, and recruitment testing for organizations and individuals. Offerings are delivered as open-enrollment training programs in Stockholm (e.g., 2-day employee leadership training, 6-day manager leadership program), tailored in-company programs, leadership coaching, management team development, and a subscription model for continuous employee development. The firm also offers a distinctive recruitment testing concept that uses realistic scenarios with professional actors to assess candidate potential.

Product overview

Practise is an education and consulting organization that provides sustainable leadership and team development services. The core offerings include Practise Ledarprogram for manager leadership training, Practise Ledarskapsutbildning för medarbetare for employee development, Teamutveckling for team development, Konflikthantering for conflict resolution, Krisstöd for crisis support, Rekryteringstester for recruitment assessment, Ledarcoaching for individual leadership coaching, and Ledningsgruppsutveckling for management team development. Additional services include a subscription model for continuous development and supporting content through the Best Practise-podden podcast and Ledarbrevet newsletter. The company operates as Practise People AB from Stockholm.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fjällräven gave Best Practise an average rating of 9.8 out of 10
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• MSF (Médecins Sans Frontières / Läkare utan gränser)minorOthersPractise regularly sets aside time for pro bono assignments for organizations they are passionate about, including MSF. This is part of their ethical compass approach to giving back to society.
• YannengaminorOthersPractise regularly conducts pro bono work for Yannenga organization, which focuses on development work in Burkina Faso.
• Ledarskapscentrum (Leadership Center)coreStrategic or Co-development PartnerPractise uses validated measurement tools from Ledarskapscentrum for team development. Sebastian Irehill was previously a co-owner of Ledarskapscentrum, indicating a strong operational relationship.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Ledarskapscentrum: Swedish leadership center providing validated measurement tools and team development services. Both partner and adjacent provider to Practise—compares as a peer through its measurement tools and leadership development focus, and is linked to Practise through Sebastian Irehill's former co-ownership.

Emerging players

• Roffey Park Institute: European leadership and management development institute offering open enrollment programs, in-company programs, coaching, and research. Comparable to Practise for its experience-based leadership development methodology and European B2B focus, though operating in a different geographic market.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a leadership and talent development practice alongside executive search. Comparable to Practise in leadership development and assessment, and especially in the recruitment testing/assessment space where Practise's recruitment tests compete.
• DDI (Development Dimensions International): Global leadership development firm providing leadership programs, assessment tools, and training for front-line through executive leaders. Comparable to Practise for its leadership programs and assessment offerings, with a significantly larger global delivery footprint.
• Dale Carnegie Training: Long-established leadership, sales, and communication training provider with global franchise network. Comparable to Practise in offering multi-day leadership training courses with a strong experiential learning component, though serving a broader and more international market.
• TMI (Time Management International): Global leadership and personal development training company offering leadership programs, management training, and certification. Comparable to Practise in providing structured leadership development with a focus on practical behaviors and tools, with a broader international network.
• Center for Creative Leadership (CCL): Research-based leadership development provider offering open-enrollment programs, custom corporate programs, executive coaching, and assessment tools. Comparable to Practise across leadership and team development offerings, with stronger research credentials and a global footprint.
• FranklinCovey: Global leadership and effectiveness training company offering programs (e.g., 'The 7 Habits') that target executives, managers, and teams. Comparable to Practise because it sells multi-day leadership development programs and corporate training engagements, though at a much larger scale and with US-centric content.

Regional players

• Mannaz: Nordic leadership and organizational development consultancy headquartered in Denmark, offering leadership programs, project management training, and consulting. Direct Nordic competitor to Practise with similar target customers and comparable offerings, primarily serving the Danish and broader Scandinavian market.

Direct peers

• Resultat ab: Swedish leadership and organizational development consultancy offering leadership training, team development, and HR consulting. Among the closest direct competitors to Practise in the Swedish market, with similar service portfolio and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/practisevanner
• LinkedInlinkedin.com/company/practise-vanner
• Instagraminstagram.com/practise_vanner

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practise