Coconut Kitchen
The platform operates an Indonesian direct-to-consumer e-commerce storefront for baby, children, and maternal products, with Mothercare Indonesia physical stores, mobile apps, and an adjacent GURUTOTO online lottery subdomain.
- Company typePrivate
- Founded2014
- HeadquartersHigh Ridge, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coconut Kitchen does
Coconut Kitchen operates the mycoconutkitchen.com domain, which functions as a multi-category Indonesian e-commerce storefront for baby and children's products branded around Mothercare Indonesia, alongside an associated lottery/gambling subdomain operated as GURUTOTO. The retail platform spans baby clothing for ages 0 to 24 months, boys' and girls' clothing for ages 18 months to 8 years, footwear, sleepwear, swimwear, maternity fashion, travel essentials (strollers, car seats, carriers, travel cots, diaper bags, kids luggage), bedding and nursery furniture, feeding products (bottles, breastfeeding equipment, high chairs), baby care and skincare, health and hygiene items, bathing products, and toys. Underlying technology is not specified in the source data; the storefront uses standard e-commerce catalog navigation, brand A-Z indexing across more than 100 international baby/children brands, gift registry, and store-finder features, with mobile apps available on iOS and Android.
Coconut Kitchen firmographics
Firmographics- Name
- Coconut Kitchen
- Legal name
- GURUTOTO
- Website
- https://mycoconutkitchen.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The platform operates an Indonesian direct-to-consumer e-commerce storefront for baby, children, and maternal products, with Mothercare Indonesia physical stores, mobile apps, and an adjacent GURUTOTO online lottery subdomain.
- Ownership category
- akta.pro rank
Coconut Kitchen industry classification
Industry- Product category
- Baby and Children's Products Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industries
- Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Baby, Kids & Maternity Marketplaces (CRAFABAG)
Keywords
Where Coconut Kitchen is headquartered
LocationHeadquarters
- HQ city
- High Ridge
- HQ country
- United States
- HQ region
- North America
Markets served
Coconut Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail sales: Direct retail sales of baby and children's products through online storefront with physical store pickup capability. Products include clothing, accessories, travel essentials, feeding products, toys, and maternal care items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Retail products with installment payment options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Coconut Kitchen product offering
Product offeringCore offering
Coconut Kitchen operates an Indonesian e-commerce and omnichannel retail platform selling branded baby and children's products, including clothing for ages 0 months to 8 years, footwear, sleepwear, swimwear, maternity fashion, and nursery items. The assortment also covers travel gear (strollers, car seats, carriers, travel cots, kids luggage), nursery furniture and bedding, feeding and breastfeeding supplies, high chairs, baby skincare and hygiene products, bathing items, and toys, drawing on brands such as Mothercare and ELC. The platform serves Indonesian consumers through a Bahasa Indonesia storefront, branded mobile apps, and affiliated Mothercare Indonesia physical stores with home delivery and in-store pickup.
Product overview
Coconut Kitchen operates an e-commerce platform offering a comprehensive range of baby and children's products. The portfolio spans multiple categories including baby clothing (0-24 months), boys and girls clothing (18 months-8 years), footwear, sleepwear, swimwear, and maternity fashion for parents. The travel essentials section provides strollers, car seats, carriers, travel cots, diaper bags, and kids luggage. Home and nursery products include bedding, furniture, and mattresses. Feeding and care products cover baby bottles, breastfeeding equipment, high chairs, baby care and skincare, health and hygiene items, and bathing products. Activity and play items include bouncers, walkers, baby gyms, playmats, and toys from Mothercare and ELC brands. The platform functions as a multi-category online retailer similar to Mothercare Indonesia, with integrated gift registry and store finder services.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Clothing (0–24 months)
Companies that use Coconut Kitchen
Customer profileSegments2 records
Ideal customer profiles1 record
Coconut Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coconut Kitchen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KredivominorKredivo provides installment payment options for customers purchasing products on mycoconutkitchen.com, enabling pay-later financing for retail purchases.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Coconut Kitchen competitors and assessment
Company assessmentBroad incumbents
- Mothercare (official): Original global Mothercare brand and specialty baby/maternity retailer. The subject uses Mothercare Indonesia branding and product names, making Mothercare the canonical brand comparability anchor for the baby-clothing, nursery, and travel-gear catalog overlap.
- Mamas & Papas: Established UK-based premium nursery, prams, car seats, and baby clothing retailer. Comparable on curated premium-brand portfolio (e.g., Mamas & Papas itself is carried on the subject's brand list), category focus on travel essentials and nursery furniture, and target customer of expecting and new parents.
- Carter's: Largest US-branded children's apparel retailer with strong omnichannel presence. Comparable on kids' and baby clothing assortment (0–8 years) and the global brand-licensing/distribution model the subject uses with international brands.
Regional players
- Babyshop: Major Middle East/Asia baby and kids specialty retailer operating multi-brand stores. Comparable on multi-brand baby/kids assortment, physical-store + online omnichannel, and similar category breadth (clothing, gear, nursery) but primarily serving MENA and Asia markets outside Indonesia.
Others
- Shopee Indonesia: Mass-market Indonesian e-commerce marketplace selling baby and kids products among many categories. Comparable as the dominant online channel of distribution for Indonesian parents, shaping pricing, delivery expectations, and BNPL adoption that this subject must compete against.
Direct peers
- Kidz Station: Regional baby and kids specialty retailer with strong physical store presence across Southeast Asia carrying multiple international brands (Mothercare, ELC, etc.). Comparable on the multi-brand specialty-store model and same-age customer focus.
- Orami: Leading Indonesian omnichannel parent-and-baby e-commerce retailer selling maternal, infant, and kids products online with brand partnerships. Directly comparable on geography (Indonesia), target customer (parents of 0–8 year-olds), and category breadth across clothing, feeding, nursery, and travel gear.
- M&B (Mom & Baby) Indonesia: Indonesian multi-category retailer focused on maternity, baby, and kids products with online and store-presence distribution. Comparable on segment (parents of infants/toddlers), category range, and Indonesia domestic focus.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Coconut Kitchen social profiles
Digital presenceCoconut Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coconut Kitchen leadership team
Management profileNumber of profiles
Coconut Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coconut Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coconut Kitchen
What does Coconut Kitchen do?
Coconut Kitchen operates an Indonesian e-commerce and omnichannel retail platform selling branded baby and children's products, including clothing for ages 0 months to 8 years, footwear, sleepwear, swimwear, maternity fashion, and nursery items. The assortment also covers travel gear (strollers, car seats, carriers, travel cots, kids luggage), nursery furniture and bedding, feeding and breastfeeding supplies, high chairs, baby skincare and hygiene products, bathing items, and toys, drawing on brands such as Mothercare and ELC. The platform serves Indonesian consumers through a Bahasa Indonesia storefront, branded mobile apps, and affiliated Mothercare Indonesia physical stores with home delivery and in-store pickup.
Is Coconut Kitchen a public or private company?
Coconut Kitchen is a private company. It is classified as unknown and is currently operating.
When was Coconut Kitchen founded?
Coconut Kitchen was founded in 2014. It employs 1 to 10 people.
Where is Coconut Kitchen based?
Coconut Kitchen is headquartered in High Ridge, United States, in the North America region.
How does Coconut Kitchen make money?
One revenue line is on record: E-commerce retail sales.
Who are Coconut Kitchen's main competitors?
Broad incumbents on record are Mothercare (official), Mamas & Papas and Carter's. Babyshop is listed as a regional player. Shopee Indonesia is listed as an others. Direct peers are Kidz Station, Orami and M&B (Mom & Baby) Indonesia.
Does Coconut Kitchen have an API?
No public API is recorded for Coconut Kitchen.
What industry is Coconut Kitchen in?
Coconut Kitchen's product category is Baby and Children's Products Retail. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAIAAAE, Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds). Its NAICS code is 458110 and its SIC code is 5600.