EUROLIFE Bulgaria

What EUROLIFE Bulgaria does

EUROLIFE Bulgaria is a wholly-owned national broker subsidiary of EUROLIFE Insurance Broker Management GmbH, an Austrian-headquartered international group operating in consulting and intermediary services for financial products across Central and Eastern Europe (CEE). The group, headquartered in Graz, Austria, manages national broker entities in Bulgaria, Ukraine, Moldova, Latvia, and Lithuania, plus two shared service subsidiaries (EUROLIFE Data and MBA Management Business Academy).

The Bulgarian entity distributes two core insurance products sourced from partner insurers: Classical Life Insurance, which provides life risk coverage during the contract term with most contributions returned at maturity, and Fund Insurance, a flexible investment-linked product offering fund choice, variable risk/return profiles, and guaranteed payout options. Products are delivered exclusively through a network of independent consultants and business partners recruited via the company's business partner program, supplemented by an online member portal (member.eurolife.cc) for existing policyholder self-service. EUROLIFE Bulgaria does not underwrite policies itself; it acts as an intermediary between end customers and product partners including GRAWE, MetLife, Allianz, and Uniqa.

Revenue is generated through brokerage commissions on policies placed with product partners (affiliate/referral revenue model), with no public pricing or premium disclosure. The Bulgarian subsidiary is small (11-50 employees per firmographic data) and serves individual retail customers seeking financial security, life insurance protection, and capital-forming investment products. No technology platform beyond the corporate website and member portal is documented, and no proprietary underwriting, claims, or product manufacturing capability exists within EUROLIFE Bulgaria itself.

Name

EUROLIFE Bulgaria

Legal name

EUROLIFE Management GmbH

Website

https://eurolife.bg

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

EUROLIFE Bulgaria is a CEE insurance brokerage subsidiary distributing Classical Life Insurance and Fund Insurance products from major insurers (GRAWE, MetLife, Allianz, Uniqa) through independent consultants and business partners to individual retail customers in Bulgaria.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: EUROLIFE generates revenue through commissions earned as an insurance broker and intermediary, connecting customers with insurance products from their partner network (GRAWE, MetLife, Allianz, Uniqa). The company acts as a consulting and intermediary service provider for financial products in Central and Eastern Europe.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

EUROLIFE Bulgaria is a wholly-owned subsidiary of EUROLIFE Group that operates as an insurance broker and intermediary, distributing financial products from partner insurers to individual clients in Bulgaria. The company offers Classical Life Insurance (traditional life risk protection with partial return of contributions at policy end) and Fund Insurance (flexible investment-linked insurance with choice of funds, risk levels, and guaranteed payouts). Services are delivered through a network of independent consultants and a self-service online member portal.

Product overview

EUROLIFE is an international group of companies operating in consulting and intermediary services for financial products in Central and Eastern Europe. The company offers two main insurance products: Classical Life Insurance (providing traditional life risk protection with partial contribution return) and Fund Insurance (flexible investment-linked insurance with fund choice and guaranteed payout options). These products are distributed through a network of consultants across multiple countries including Bulgaria, Ukraine, Moldova, Latvia, and Lithuania.

Differentiator

Problem solved

Functional benefit

Products and services

• Classical Life Insurance Traditional life insurance product providing protection against life risks during the contract term, with the insured or their relatives receiving the insurance amount specified in the contract if a covered event occurs. Despite the high insurance coverage, most of the client's contributions are returned to the policyholder at the end of the contract. Designed for individual retail customers seeking financial security and life risk protection.
• Fund Insurance Flexible investment-linked insurance product offering choice of funds, degree of risk, and expected return. Customers can select tariff options that combine the advantages of stock investing with a guaranteed payout. Designed for individual retail customers seeking capital formation combined with life insurance coverage and flexible risk/return profiles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GRAWEcoreStrategic or Co-development PartnerGRAWE Group is one of EUROLIFE's key insurance product partners. GRAWE is an Austrian insurance company with which EUROLIFE collaborates to distribute insurance products in Central and Eastern Europe markets.
• MetLifecoreStrategic or Co-development PartnerMetLife is a global insurance provider and key product partner of EUROLIFE. Through this partnership, EUROLIFE offers MetLife insurance products to customers across its operating regions in CEE.
• AllianzcoreStrategic or Co-development PartnerAllianz is one of EUROLIFE's major insurance product partners. EUROLIFE distributes Allianz insurance products as part of its comprehensive product portfolio for customers in Central and Eastern Europe.
• UniqacoreStrategic or Co-development PartnerUniqa is an Austrian insurance group and key product partner of EUROLIFE. The partnership enables distribution of Uniqa insurance products through EUROLIFE's consultant network in CEE markets.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• EverQuote: Online insurance marketplace connecting consumers with insurance agents and carriers. Operates in the same insurance distribution/intermediation space as EUROLIFE but uses a digital marketplace model and is more diversified across P&C and life insurance in the US.

Broad incumbents

• Lockton: World's largest privately-held insurance brokerage. Uses a partner-led, decentralized distribution model that mirrors EUROLIFE's consultant-led approach, though Lockton focuses on commercial risks in developed markets rather than retail life insurance in CEE.
• Arthur J. Gallagher & Co. One of the largest insurance brokerage and risk management firms globally. Commission-based brokerage is the core revenue model — the same as EUROLIFE — but Gallagher serves predominantly commercial clients in the US and other developed markets, whereas EUROLIFE focuses on retail life insurance in CEE.
• Marsh & McLennan: Global insurance brokerage and risk advisory firm. While much larger and more diversified (commercial lines, reinsurance, consulting), it shares the core business model of intermediating between clients and insurance carriers for commission-based revenue — the same fundamental model as EUROLIFE, just at much greater scale and B2B focus.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage firm operating in over 140 countries. Shares the broker-intermediary business model with EUROLIFE but spans broader products (commercial P&C, reinsurance, retirement consulting) and targets larger institutional clients.
• Aon: Global professional services firm with a major insurance brokerage division. Like EUROLIFE, Aon earns revenue by placing clients with insurance carriers and earning commissions, though its geographic and product footprint is vastly broader and skews to commercial rather than retail life insurance.
• Howden Group: European-headquartered insurance broker with strong presence in CEE and emerging markets. Operates with a similar intermediary model as EUROLIFE, leveraging independent consultants and partner carriers to distribute insurance products across multiple geographies.

Direct peers

• SelectQuote: US-based direct-to-consumer life insurance distributor that earns commission-based revenue by matching customers with multiple carrier partners. Operates the same intermediary economic model as EUROLIFE — distributing partner carriers' products rather than underwriting — but executes via digital/marketing rather than field consultants.
• Policygenius (subsidiary of Zinnia): Online life insurance brokerage that distributes policies from multiple carriers to retail consumers. Shares EUROLIFE's core model of intermediating retail life insurance products for commission, but uses a digital-native platform rather than in-person consultants.

Others

• UNIQA Insurance Group: One of EUROLIFE's key carrier partners and an Austrian-headquartered insurer with deep CEE presence. Not a direct competitor (EUROLIFE distributes UNIQA's products) but an ecosystem participant whose product strategy directly affects EUROLIFE's commission economics and whose direct-to-consumer moves could pressure the broker model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eurolifebul
• LinkedInlinkedin.com/company/eurolife-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROLIFE Bulgaria