Secuoya Content Group

What Secuoya Content Group does

Secuoya Content Group is a privately held Spanish audiovisual company founded in 2008 and headquartered at Madrid Content City, operating an integrated content creation, production, post-production, and distribution platform. The group is structured into three operating divisions: Secuoya Studios (content creation and IP-retaining co-productions for broadcasters and streamers), Secuoya Services (technical production through DRAGO Broadcast Services for virtual production, XPOST Studios for post-production, XReality Studios for VFX, BGL Audiovisual for facility integration, and True Light for professional lighting), and Secuoya Nexus (branded and transmedia content for corporates and institutions). The group also manages regional TV channel La 7 for the Region of Murcia via subsidiary CBM, distributes content across more than 50 countries, and runs Aurora Media Inversiones, a €200M specialized audiovisual investment fund launched in 2025 with SETT and Société Générale.

Revenue is generated through multi-year enterprise contracts with major Spanish broadcasters (ATRESMEDIA, Mediaset España, RTVE, Movistar Plus), global streaming platforms (Netflix, Amazon Prime Video, Disney, ViX, SkyShowtime, Warner Bros), regional governments (Region of Murcia), and corporate clients (CaixaBank, Repsol, Fundación Banco Sabadell). The business model combines licensing/royalty income from IP-retained content with professional services revenue from the technical production stack and managed broadcast services. Reported 2024 revenue was €142M with EBITDA of €59.1M, up from €106.2M and €31.9M respectively in 2023. The company employs 1,001-5,000 staff across Spain, the United States (Los Angeles, Miami), and Latin America (Bogotá, Santiago, Lima, Mexico City).

Underlying technology includes a virtual production stage with LED environments and hybrid workflows, Sony's OCELLUS marker-free camera tracking system, approximately 20 in-house post-production rooms, and AI systems used for content cataloging and legal back-office automation. Founder-controlled since a 2023 takeover bid that valued the company at €127.5M, Secuoya is led by Executive Chairman Raúl Berdonés and CEO Pablo Jimeno, with former ViX CEO Pierluigi Gazzolo on the board.

Name

Secuoya Content Group

Legal name

SECUOYA GRUPO DE COMUNICACIÓN, S.A.

Website

https://secuoyacontentgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Secuoya Content Group is a Spanish integrated audiovisual company that creates, produces, post-produces, and distributes film, TV, and branded content for global broadcasters, streaming platforms, regional governments, and corporate clients.

Ownership category

akta.pro rank

Product category

Audiovisual Content Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833), Services-Allied To Motion Picture Distribution (7829), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Audiovisual content production
• Virtual production services
• Post-production services
• Broadcast management
• Visual effects production

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Content Production and IP Retention: Secuoya Studios produces film, TV series, and unscripted content with IP retention strategy, distributing across 50+ countries. The studio model generates recurring revenue through multi-platform exploitation of owned intellectual property.
2. Production and Post-Production Services: Technical production services including virtual production stages (DRAGO), post-production (XPOST Studios), VFX (XReality Studios), lighting (True Light), and audiovisual integration (BGL) provided to external clients
3. Broadcast Management Contract: Indirect management of La 7 regional television for the Region of Murcia since 2015, operating as a pioneering public television model without generating cost overruns for the autonomous community

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Secuoya Content Group is a vertically integrated Spanish audiovisual production company that creates, produces, and distributes original fiction and unscripted content, while also providing technical production services (virtual production, post-production, VFX, lighting, and AV integration) to external clients. It manages the regional TV channel La 7 TV in Castilla-La Mancha and produces branded content for major corporate clients, retaining IP rights across its catalogue for global licensing.

Product overview

Secuoya Content Group is an international benchmark in content development, operating as a platform-plus-modules architecture with three main divisions: Studios (content creation/production), Services (technical production/post-production), and Nexus (branded content/strategic communications). Core product Secuoya Studios drives IP retention and multi-platform distribution strategy. Services division encompasses DRAGO Broadcast Services (virtual production), XPOST Studios (post-production), XReality Studios (VFX), BGL Audiovisual (facility integration), and True Light (professional lighting). Nexus produces branded content for brands and institutions. The group also operates regional TV (La 7 via CBM) and manages Aurora Media Inversiones, a €200M investment fund. Clients include Netflix, Disney, HBO, Amazon Prime Video, and major broadcasters.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora Media Inversiones: A specialized audiovisual investment fund with capacity of up to €200 million, established with participation of Secuoya Content Group, SETT, and Société Générale to accelerate Spain's audiovisual industry growth.
• Madrid Content City
• Sevilla Content City

Products and services

• Secuoya Studios Original content creation and production arm producing fiction series, unscripted shows, and feature films for global streamers, free-to-air broadcasters, and the group's own distribution catalogue. Retains IP rights for global licensing.
• DRAGO Broadcast Services Virtual production services operating LED-volume stages from facilities in Madrid and Tenerife (Canary Islands), offering in-camera VFX and hybrid production workflows for film, television, and advertising clients.
• XPOST Studios Post-production services including editing, color grading, sound design, and final delivery for the group's own productions and external clients.
• XReality Studios Visual effects, CGI, and virtual production technology services for the group's productions and third-party film, TV, and advertising clients.
• BGL Audiovisual Audiovisual systems integration, installations, and content experiences for cultural institutions, museums, and permanent exhibitions (e.g., Royal Botanic Garden Madrid, National Museum of Anthropology, Mohammed VI Museum of Modern and Contemporary Art in Rabat).
• Secuoya Nexus Dedicated branded-content and corporate communications studio producing campaigns, documentaries, and multi-platform content for major Spanish brands and institutions including CaixaBank, Repsol, Mahou, Real Madrid, and IKEA.
• True Light Professional lighting and grip equipment rental with technical crews for film, television, advertising, and live-event productions.
• La 7 TV (Castilla-La Mancha regional channel) Regional public television channel in Castilla-La Mancha, produced and managed by subsidiary CBM under a public-sector concession, providing local-interest programming and regional information.
• Aurora Media Inversiones Investment fund targeting audiovisual and entertainment assets, deploying capital into production and entertainment opportunities in Spanish-language markets.

Quantifiable outcome

• Record revenue of €142 million in 2024 with €59.1M EBITDA
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and flagship.

• BlackBox Multimedia (UK)coreStrategic or Co-development PartnerStrategic alliance through Secuoya Studios PODS plan with UK production company led by Chiara Cardoso for co-development and co-production of content.
• Sydney Gallonde (France)coreStrategic or Co-development PartnerProminent French market producer partnering with Secuoya Studios PODS plan for French market content development and production.
• 3PAS Studios (Mexico/US)coreStrategic or Co-development PartnerProduction company founded by Ben Odell and Eugenio Derbez, one of the most influential voices in Latino content creation for US market, partnering for co-productions.
• Madrid Audiovisual ClustercoreStrategic or Co-development PartnerSecuoya Content Group president Raúl Berdonés serves as president of the Cluster with 136 member organizations. Active collaboration to promote sector from inclusive and sustainable perspective.
• Andalusia Audiovisual ClustercoreStrategic or Co-development PartnerActive collaboration with Andalusia Audiovisual Cluster to promote regional audiovisual sector and talent development.
• Granada Provincial Council and City CouncilcoreStrategic or Co-development PartnerStrategic alliance to promote Granada as national and international filming destination, supporting Granada Film Commission initiative.
• CEOE FoundationflagshipStrategic or Co-development PartnerSecuoya Nexus producing 'El Arte de Crear' documentary platform in collaboration with CEOE Foundation and El Arte de Crear collective to change business narrative in Spain.
• El ConfidencialcoreChannel Partner/ Reseller/ DistributorOfficial media partner and main distribution channel for 'El Arte de Crear' project, providing editorial reach and audience engagement.
• Fundación Banco SabadellflagshipChannel Partner/ Reseller/ DistributorSecuoya Nexus producing 'Conversaciones con Ciencia' series for 20th anniversary of Fundación Banco Sabadell Awards for Biomedical Research, achieving 550,000+ YouTube views.
• CaixaBankflagshipChannel Partner/ Reseller/ DistributorSecuoya Nexus won content creation tender for CaixaBank's Esfera knowledge platform focused on economics, innovation and sustainability dissemination.
• SonycoreTechnology or IntegrationSony promoted OCELLUS camera tracking system presentation at DRAGO Broadcast Services virtual production stage, demonstrating marker-free tracking technology.
• BrainstormcoreTechnology or IntegrationPresented integration of OCELLUS with InfinitySet real-time virtual production solution at DRAGO facilities event.
• MO&MO Film ServicescoreTechnology or IntegrationCollaboration on virtual production stage development; shared hands-on expertise from major international productions for leading studios and streaming platforms.
• True LightcoreTechnology or IntegrationProfessional lighting company subsidiary of Secuoya Content Group providing lighting solutions for productions; collaborated on virtual production events.
• EGEDAcoreStrategic or Co-development PartnerCo-organizer of Iberseries & Platino Industria alongside Fundación Secuoya and FIPCA, largest professional gathering in Spanish-language audiovisual sector.
• FIPCAcoreStrategic or Co-development PartnerCo-organizer of Iberseries & Platino Industria, bringing international film festival expertise to Spanish-language industry event.
• Instituto CervantesflagshipStrategic or Co-development PartnerStrategic collaboration to strengthen promotion of Spanish language in content industry, signed March 2025.
• Fundación Princesa de GironacoreStrategic or Co-development PartnerPrograms including 'Generación Docentes' (training for rural teachers) and 'Generación Arte' (emerging creative talent) with documentary production by Secuoya Studios.
• Grupo Ítaca (Mexico)flagshipStrategic or Co-development PartnerSpanish arm creation through Ítaca Films Madrid receiving €20M SETT investment to produce 26 film and TV productions worth €419M over decade through Spain Audiovisual Hub plan.
• Good Films Studios SpainflagshipStrategic or Co-development PartnerUK production partnership receiving €19.8M SETT investment to shoot 20 films and generate €215M direct investment, part of Spain Audiovisual Hub.
• Tomares (Sevilla Content City)coreStrategic or Co-development PartnerSevilla Content City managed by Drago Broadcast Services as complete audiovisual ecosystem in Tomares, Andalusia, integrating technical facilities and offices.

Scale indicators24 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ITV Studios: UK-based global production arm of ITV, producing international drama, entertainment and unscripted content. Comparable in IP retention, multi-platform exploitation, and global co-production alliances.
• Globo (Grupo Globo): Brazil's largest media conglomerate producing premium Spanish and Portuguese-language content with a focus on international distribution through Globoplay. Comparable IP retention and multi-window model, but at much larger scale.
• Viacom18 / Paramount Global (Content arm): Vertically integrated content production and streaming company across South Asian and Latin American markets. Comparable in combining production, post-production and platform distribution, with growing Spanish-language ambitions.
• Fremantle (RTL Group): Global content production company and a major competitor for international commissions including Spanish-language content, with extensive production facilities worldwide and IP retention strategy analogous to Secuoya Studios.
• Mediaset España (now Mediaset España Comunicación): Major Spanish commercial broadcaster and a Secuoya customer (Equipo de Investigación). Operates in-house production and competes for content commissioning talent and infrastructure investment in Spain.
• Grupo Atresmedia (Atresmedia Corporación): Major Spanish broadcaster that operates ATRESMEDIA and is both a key Secuoya customer and competitor through its in-house production arm. Vertically integrated across broadcasting, content production and digital advertising.
• Banijay (Endemol Shine Group): World's largest independent content producer with extensive Spanish-language operations and unscripted/IP exploitation capabilities. Direct competitor for global streaming commissions and format distribution.

Direct peers

• Plató Films / Vancouver Media: Spanish independent production house specializing in high-end drama and content for major streamers including Netflix. Direct comparator in the Spanish-language drama production space competing for similar talent and commissions.
• Mediapro: Barcelona-based integrated content production and distribution group with similar Spanish-language focus, owning rights and operating production facilities including virtual production stages. Most direct competitor to Secuoya Studios in the Iberian audiovisual market.

Others

• Lightstorm Entertainment: Independent film/TV production company with strong virtual production technology capabilities and direct relationships with streamers. Comparable in integrating cutting-edge production technology with high-end content creation for global audiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SecuoyaContentG
• Facebookfacebook.com/secuoyacontentgroup
• LinkedInlinkedin.com/company/secuoyagrupodecomunicacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secuoya Content Group