What BrainStorm does

BrainStorm, Inc. is a privately held U.S. software company founded in 1995 and headquartered in American Fork, Utah, that builds a cloud-based enterprise AI adoption and behavior change platform. The core product, the BrainStorm Platform, is a SaaS application hosted on Microsoft Azure that operationalizes the company's proprietary ADOPT Framework (Awareness, Desire, Orientation, Participation, Transformation) through multi-channel campaign flows delivered via email, Microsoft Teams, and portal interfaces. The platform combines adaptive workflows, behavior-driven personalization, and adoption analytics that connect learning activity to actual software tool usage, and it integrates with Microsoft Graph for usage telemetry. BrainStorm extends the platform through a Marketplace of pre-built Content Packs spanning AI adoption (ChatGPT, Claude AI, Microsoft 365 Copilot, Copilot Studio), security awareness (Threat Defense, Simulated Phishing, Security Awareness), and productivity software (Microsoft 365, Google Workspace, Adobe, Box, Slack, Zoom, Webex, Smartsheet). The legacy QuickHelp product has been consolidated into the BrainStorm portfolio, and SCORM Transition Services support migration from legacy content standards. The platform is built and operates in compliance with EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.

The go-to-market is dual-sided: BrainStorm serves Software Vendors seeking to drive customer adoption of their own products (customer education, onboarding, activation, product adoption), and Software Customers — primarily enterprise IT, HR, and L&D teams — seeking to drive internal end-user adoption and AI fluency. Distribution is hybrid, combining direct enterprise field sales for large accounts with a self-serve free-account PLG motion for mid-market, plus a structured channel partner ecosystem of service providers, systems integrators, channel resellers, MSSPs, and the Clueso content-creation partnership. Pricing is quote-based on a subscription model with annual or multi-year terms; subscriptions are non-cancellable with no early termination and non-refundable fees, and access includes the platform, content packs, and add-ons.

Named enterprise customers include Oracle (with a public testimonial from former 20-year CIO Mark Sunday), PepsiCo, Panasonic, Adobe, PGA, Black & Veatch, Johnsonville, SONOCO, TechSmith, Quickbase, Fishbowl, and ACHN. Publicly disclosed quantified outcomes include a 44% to 2% phishing click rate reduction at ACHN across 19 campaigns and ~1,100 users, a 50%+ sustained increase in Monthly Active Users for Microsoft 365 Copilot deployments with 56,557 new licenses added, and a 62% faster customer onboarding plus 14-point logo retention improvement at Fishbowl. BrainStorm has disclosed approximately $16.4 million in funding across two rounds (a 2015 Series 2 led by Kickstart and a 2020 undisclosed round) and operates with 101-250 employees.

Name

BrainStorm

Legal name

BrainStorm, Inc.

Website

https://brainstorminc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

BrainStorm is a private U.S. SaaS company (founded 1995) selling an enterprise AI adoption and behavior change platform built on its proprietary ADOPT Framework, serving software vendors and enterprise IT, HR, and L&D teams with multi-channel campaigns and adoption analytics.

Ownership category

akta.pro rank

Product category

Enterprise AI Adoption Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design Services (541512), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Software adoption platform
• Change management software
• AI adoption tools
• Customer education software
• Behavior change platform

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS Platform: Core subscription-based SaaS platform revenue model with annual or multi-year subscription terms. Pricing based on number of users/seats with tiered plans. Subscription includes access to the BrainStorm Platform, BrainStorm Content (Packs/Bundles), and BrainStorm Add-ons. No early termination allowed; fees are non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

BrainStorm sells a cloud-based Enterprise AI Adoption SaaS platform that drives workforce behavior change for newly deployed software and AI tools. The platform operationalizes the proprietary ADOPT Framework through multi-channel campaign orchestration (email, Microsoft Teams, portal), adaptive workflows, and adoption analytics, and is extended via pre-built AI, Security, and Productivity Content Packs. It is sold via annual/multi-year subscriptions to enterprise IT, HR/L&D teams and to software vendors for customer education.

Product overview

BrainStorm is an Enterprise AI Adoption Platform that offers a cloud-based software-as-a-service solution built around its proprietary ADOPT Framework for driving behavior change. The core BrainStorm Platform (BrainStorm Platform) provides multi-channel campaign orchestration, adaptive workflows, and adoption analytics, which customers access via Admin Portal and End-User Portal interfaces. The platform is extended through BrainStorm Content Packs — including specialized AI Content Packs (for ChatGPT, Claude AI, Microsoft 365 Copilot, Microsoft 365 Copilot Studio), Security Content Packs (Threat Defense, Simulated Phishing, Security Awareness), and Productivity Content Packs (Microsoft 365, Google Workspace, Box, Webex, Adobe, Slack, Zoom, Smartsheet) — as well as BrainStorm Add-Ons and a Marketplace for third-party content. The company also offers legacy QuickHelp products and SCORM Transition Services for migrating customers.

Differentiator

Problem solved

Functional benefit

Brands

• QuickHelp: A product/subscription service offering from BrainStorm for online, cloud-based software application training and content.

Products and services

• BrainStorm Platform Core cloud-based SaaS subscription product that orchestrates enterprise AI adoption and software behavior change through multi-channel campaign flows, adaptive workflows, and adoption analytics; delivered via Admin Portal and End-User Portal interfaces. Sold to enterprise IT, HR/L&D teams, and software vendors via annual or multi-year subscriptions.
• AI Content Packs Pre-built content bundles for AI tool adoption covering ChatGPT, Claude AI, Microsoft 365 Copilot, and Microsoft 365 Copilot Studio, plus AI Productivity and AI Security variants. Purchasable separately on the BrainStorm platform.
• Security Content Packs Pre-built security training content bundles including Threat Defense, Security Awareness, and Simulated Phishing modules for shame-free, engagement-focused security awareness programs.
• Threat Defense Security awareness content pack that replaces fear-based training with engagement-focused programs designed to turn employees into an active line of defense.
• Simulated Phishing Shame-free phishing simulation content pack for security awareness training, evidenced by the ACHN case study reducing phishing click rates from 44% to 2%.
• Productivity Content Packs Pre-built content bundles for productivity software training and adoption, including dedicated packs for Adobe, Box, Google Workspace, Microsoft 365, and Webex.
• Marketplace In-product marketplace for purchasing additional BrainStorm Content, Add-ons, and Third-Party Content directly within the platform.
• SCORM Transition Services Professional services that help customers migrate from legacy SCORM-based content to the BrainStorm platform.
• QuickHelp Legacy online, cloud-based software application training and instructional content product, now part of the BrainStorm portfolio.

Quantifiable outcome

• 44% to 2% phishing click rate reduction (50%+ overall failure reduction) across 19 campaigns and ~1,100 users at ACHN
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationDeep integration partnership with Microsoft through Microsoft Graph API for usage analytics, Microsoft 365 Copilot content packs, and Microsoft 365 Copilot Studio integration. The platform authenticates users through Microsoft Office 365 workplace accounts and provides usage insights for Microsoft tools.
• Service ProviderscoreImplementation/ SI/ Consulting PartnerPartner program for service providers who implement and deploy BrainStorm for end customers.
• Systems IntegratorscoreImplementation/ SI/ Consulting PartnerPartner program for systems integrators deploying enterprise-scale implementations.
• Channel ResellerscoreChannel Partner/ Reseller/ DistributorReseller partner program for expanded market reach and distribution.
• MSSPs (Managed Security Service Providers)coreChannel Partner/ Reseller/ DistributorPartner program for MSSPs to resell or integrate BrainStorm security awareness training.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WalkMe: WalkMe is the leading Digital Adoption Platform (DAP), directly competing with BrainStorm by providing in-app guidance, onboarding, and adoption analytics for enterprise software users. Both target the same IT/L&D buyer and address the 'tool deployed but not adopted' problem.
• Whatfix: Whatfix is a direct DAP competitor offering in-app guidance, interactive walkthroughs, and adoption analytics for enterprise applications. It overlaps closely with BrainStorm's behavior-change and end-user adoption focus across both software vendors and enterprise IT buyers.
• Pendo: Pendo combines product analytics with in-app guides and onboarding tooling, directly competing in the software vendor adoption space that BrainStorm serves. It is a primary alternative for SaaS companies seeking adoption and customer education functionality.
• Skilljar: Skilljar is a customer education platform for software companies, providing learning paths, certifications, and training content. It is a direct alternative to BrainStorm for the Software Vendors segment focused on customer onboarding and product adoption.
• Thought Industries: Thought Industries is an enterprise customer learning platform serving software companies and B2B training organizations. It overlaps with BrainStorm's customer education and adoption use cases for the Software Vendors segment.
• Docebo: Docebo is an AI-powered learning platform with strong enterprise LMS and customer education capabilities. It competes with BrainStorm in serving HR/L&D buyers and software vendor customer education use cases.
• KnowBe4: KnowBe4 is a leading security awareness and simulated phishing training provider. It directly overlaps with BrainStorm's Security Content Packs (Threat Defense, Security Awareness, Simulated Phishing), and is often sold through the same MSSP channel partners.

Emerging players

• Workramp: Workramp is an all-in-one learning platform focused on customer and partner education, with content authoring and learning-path tools. It is an emerging direct competitor in the Software Vendors customer education segment where BrainStorm plays.
• Sana Labs: Sana Labs offers an AI-native enterprise learning and knowledge platform. It is an emerging player in the AI-augmented learning/adoption space where BrainStorm has positioned its AI Content Packs for Copilot, ChatGPT, and Claude.

Broad incumbents

• Microsoft Viva Learning: Microsoft Viva Learning is the native learning and adoption experience inside the Microsoft 365 ecosystem. As a Core technology partner of BrainStorm, Microsoft is simultaneously a distribution channel and a broad incumbent whose native Copilot adoption features could compete with BrainStorm's content packs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BrainstormInc
• YouTubeyoutube.com/@BrainstormincTraining
• LinkedInlinkedin.com/company/brainstorm-inc
• Facebookfacebook.com/enduserexperts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainStorm