Faktor
- Company typePublic
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Faktor firmographics
Firmographics- Name
- Faktor
- Legal name
- LiveRamp, Inc.
- Website
- https://faktor.io
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Faktor industry classification
Industry- Product category
- Data Collaboration Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Faktor is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Faktor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscriptions: Subscription-based access to LiveRamp's data collaboration platform including identity resolution, segmentation, activation, and measurement capabilities. Four product portfolios (Live/Identity, Live/Connectivity, Live/Access, Live/Insights) are available as integrated or standalone modules.
- Data Marketplace: Access to trusted third-party data through the marketplace for expanding reach and refining targeting, with unlimited opportunities for targeting, modeling, and measurement.
- Data Monetization: Monetize first-party data through LiveRamp's global ecosystem of over 600 top advertisers and brands.
- Data Enrichment: Append high-quality data to complete customer profiles, expand reach, and deliver more personalized experiences.
- Conversion Program: Conversion APIs using high-quality signals to optimize campaign performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with customized packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Faktor product offering
Product offeringCore offering
LiveRamp operates an AI-enabled data collaboration platform that enables enterprises to unify customer data, resolve identity across channels and devices, activate audiences through connected destinations, and measure marketing and customer impact. The platform is organized into four product portfolios — Live/Identity, Live/Connectivity, Live/Access, and Live/Insights — and powers data-driven collaboration across the marketing ecosystem including brands, agencies, publishers, ad tech platforms, and data sellers.
Product overview
LiveRamp operates as a unified Data Collaboration Platform organized into four integrated product portfolios: Live/Identity for enterprise identity resolution and first-party data unification; Live/Connectivity for segmentation, activation, and addressability across channels; Live/Access for data marketplace, enrichment, and monetization; and Live/Insights for clean rooms and conversion measurement. The platform is powered by core technologies including RampID (the durable interoperable identifier), Agentic AI Orchestration for multi-agent marketing workflows, and Flexible APIs. Together these enable customers to securely connect data, build audiences, activate campaigns across destinations like Amazon, Google, Facebook, LinkedIn, Netflix, and Pinterest, and measure marketing impact.
Differentiator
Problem solved
Functional benefit
Brands
- RampID: The industry's most durable, interoperable identifier for connecting the ecosystem across browsers, mobile devices, CTV, and AI integrations.
- LiveRamp University
- RampUp
Quantifiable outcome
- Data monetization ecosystem with 600+ top advertisers and brands
Companies that use Faktor
Customer profileNamed customers6 records
Segments15 records
Ideal customer profiles5 records
Faktor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature7 records
Faktor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS integration enables LiveRamp's cloud-ready solutions, providing interoperability and seamless data collaboration capabilities within the AWS cloud environment.
- Google Cloud PlatformcoreGoogle Cloud integration enables LiveRamp platform deployment and data collaboration capabilities within the GCP ecosystem.
- SnowflakecoreSnowflake integration enables LiveRamp's data collaboration capabilities within the Snowflake data cloud, allowing seamless data sharing and activation.
- Partner Directory EcosystemcoreLiveRamp maintains a comprehensive partner directory featuring world-leading technology platforms and providers of data, media, and services. The ecosystem includes hundreds of integration partners across the marketing technology landscape.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Faktor competitors and assessment
Company assessmentEmerging players
- Snowflake: Snowflake's Data Clean Rooms, Data Marketplace, and native identity features overlap with LiveRamp's Live/Access and Live/Insights modules, while serving as a strategic cloud infrastructure partner.
- Tealium: Tealium's customer data platform provides identity resolution, tag management, and data activation for enterprise brands, with overlapping but more limited clean room and marketplace capabilities than LiveRamp.
Direct peers
- Habu: Habu is a data clean room and collaboration platform purpose-built for marketing and media use cases, directly comparable to LiveRamp's clean room and Live/Insights offerings.
- Acxiom: Data-driven marketing services company with identity resolution, audience targeting, and data monetization capabilities. Directly comparable to LiveRamp's data collaboration and clean room offerings.
- InfoSum: InfoSum operates a federated, privacy-first data collaboration and clean room platform for advertisers, publishers, and data owners, directly competing with LiveRamp's Live/Insights and Live/Identity products.
- The Trade Desk: Independent demand-side ad platform with deep identity and data collaboration capabilities (UID2). Competes with LiveRamp across audience activation and identity resolution for advertisers and agencies.
Broad incumbents
- Experian (Marketing Services): Experian's marketing services and identity/data assets (including the Experian Data Marketplace) provide identity, enrichment, and audience targeting comparable to LiveRamp's data marketplace and enrichment features.
- Oracle Advertising: Oracle's data and advertising stack (including the former GrapeCity/AddThis assets and Oracle Data Cloud) provides identity, audience, and clean room capabilities as part of its broader enterprise software portfolio.
- Adobe (Real-Time CDP): Adobe Experience Platform and Real-Time CDP offer identity, segmentation, and clean room capabilities as part of a broader marketing cloud suite, competing with LiveRamp across enterprise brands.
- Salesforce (Data Cloud / CDP): Salesforce Data Cloud and CDP provide identity resolution, data activation, and clean room functionality bundled into the broader CRM and marketing platform, competing for enterprise data collaboration budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Faktor social profiles
Digital presenceFaktor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faktor leadership team
Management profileNumber of profiles
Faktor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faktor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faktor
What does Faktor do?
LiveRamp operates an AI-enabled data collaboration platform that enables enterprises to unify customer data, resolve identity across channels and devices, activate audiences through connected destinations, and measure marketing and customer impact. The platform is organized into four product portfolios — Live/Identity, Live/Connectivity, Live/Access, and Live/Insights — and powers data-driven collaboration across the marketing ecosystem including brands, agencies, publishers, ad tech platforms, and data sellers.
Is Faktor a public or private company?
Faktor is a public company. It is classified as public and is currently operating.
When was Faktor founded?
Faktor was founded in 2017. It employs 1 to 10 people.
Where is Faktor based?
Faktor is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Faktor make money?
Five revenue lines are on record. Platform Subscriptions are the primary driver. The others are data Marketplace, data Monetization, data Enrichment and conversion Program.
Who are Faktor's main competitors?
Emerging players on record are Snowflake and Tealium. Direct peers are Habu, Acxiom, InfoSum and The Trade Desk. Broad incumbents are Experian (Marketing Services), Oracle Advertising, Adobe (Real-Time CDP) and Salesforce (Data Cloud / CDP).
Does Faktor have an API?
Yes. Flexible APIs that integrate LiveRamp's identity, activation, and measurement capabilities directly into marketing solutions. APIs are scalable and secure, enabling developers to embed LiveRamp's core functionalities.
What industry is Faktor in?
Faktor's product category is Data Collaboration Platform. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51821.