Habu
Habu was a San Francisco-based data clean room software company, founded in 2018, that enabled privacy-compliant data collaboration between enterprise brands and publishers. It served Fortune 500 advertisers including Disney and L'Oreal before being acquired by LiveRamp in January 2024 for $200 million.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Habu does
Habu was a San Francisco-based software company founded in 2018 that built a data clean room platform enabling privacy-compliant data collaboration between brands, publishers, and advertising platforms. The platform allowed enterprise customers to perform audience segmentation and campaign measurement on shared datasets without exposing underlying individual-level customer data, addressing regulatory pressures from GDPR and CCPA alongside the broader industry shift away from third-party cookies. The product was integrated with major cloud data platforms including Snowflake, AWS, and Google Cloud, positioning Habu as an interoperability layer across cloud data ecosystems for enterprise marketing workflows.
The company operated an enterprise SaaS business model, selling subscriptions to large brands and advertisers through a direct field sales motion, with named enterprise clients including Disney and L'Oreal. Habu raised a $15M Series A in February 2020 and a $25M Series B in November 2021 led by Wing Venture Capital with strategic participation from Snowflake Ventures, with capital allocated to product innovation, operations, and global expansion including an EMEA push led by a Managing Director based in the region. Headcount at acquisition was 51-100 employees.
In January 2024, Habu was acquired by LiveRamp for approximately $200 million, with Habu's clean room capabilities subsequently integrated into LiveRamp's broader data collaboration platform. The standalone Habu brand ceased independent operations following the acquisition, and source data indicates that by 2025 the broader data clean room category had largely commoditized as cloud platforms integrated comparable capabilities natively, with terminology shifting toward broader 'platform interoperability' and 'composability.'
Habu firmographics
Firmographics- Name
- Habu
- Website
- https://habu.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Habu was a San Francisco-based data clean room software company, founded in 2018, that enabled privacy-compliant data collaboration between enterprise brands and publishers. It served Fortune 500 advertisers including Disney and L'Oreal before being acquired by LiveRamp in January 2024 for $200 million.
- Ownership category
- akta.pro rank
Habu industry classification
Industry- Product category
- Marketing Data Collaboration / Data Clean Rooms
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industry
- Data Virtualization & Logical Data Warehousing (HDAEABAG)
Keywords
Where Habu is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Habu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Data clean room software sold as a subscription platform to enterprise clients for privacy-safe data collaboration, audience segmentation, and campaign measurement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Habu product offering
Product offeringCore offering
Habu provided a data clean room software platform enabling privacy-compliant data collaboration between brands, publishers, and platforms. The platform allowed enterprises to perform audience segmentation and campaign measurement on shared datasets without exposing underlying individual-level customer information, supporting GDPR and CCPA compliance and integrating with cloud data ecosystems such as Snowflake, AWS, and Google Cloud.
Product overview
Habu was a standalone data clean room software platform that enabled privacy-compliant data collaboration for marketers and advertisers. The company operated as an independent entity from its founding until its acquisition by LiveRamp in January 2024. Following the acquisition, Habu's clean room capabilities became integrated into LiveRamp's broader data collaboration platform, which now includes features such as Agentic AI Orchestration, RampID-powered Connections, Clean Room Technology, Enterprise Identity, Flexible APIs, and Data Governance under a unified platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Habu Data Clean Room Platform A data clean room software platform enabling privacy-compliant data collaboration between brands, publishers, and platforms. The platform allowed enterprises to analyze shared data insights without exposing individual-level customer information, supporting use cases including audience segmentation and campaign measurement while ensuring GDPR and CCPA compliance.
Companies that use Habu
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Habu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Habu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LiveRampflagshipLiveRamp acquired Habu in January 2024 for $200 million to enhance its clean room capabilities and expand its privacy-safe data collaboration platform. This acquisition consolidated the data clean room market around LiveRamp.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Habu competitors and assessment
Company assessmentDirect peers
- Snowflake (Data Clean Rooms / Samooha): Snowflake offers native Data Clean Rooms on its Data Cloud platform and acquired Samooha (a Habu direct competitor) in 2024. It is the closest direct competitor and was simultaneously an investor in Habu via Snowflake Ventures, making the relationship both a partnership and a channel conflict.
- InfoSum: InfoSum operates a privacy-safe data collaboration platform for advertisers and publishers, using federated infrastructure to enable audience matching and measurement without data movement. Directly comparable to Habu's clean room offering and a frequent head-to-head competitor in the data collaboration category.
- Optable: Optable provides a data clean room platform purpose-built for the advertising ecosystem, supporting audience activation and measurement across publishers, brands, and platforms. Comparable to Habu in target customer base (brands, publishers, platforms) and clean room architecture.
- Decentriq: Decentriq offers a confidential computing-based data clean room platform enabling privacy-preserving data collaboration across enterprises. Directly comparable to Habu on clean room technology and enterprise data collaboration use cases.
Broad incumbents
- AWS Clean Rooms: AWS offers a native Clean Rooms service that allows customers to analyze data collaboratively without sharing raw records. As a hyperscaler incumbent, AWS bundles clean room capabilities into its broader analytics and data infrastructure portfolio, directly competing with Habu's value proposition.
- Google Cloud (BigQuery / Ads Data Hub): Google Cloud provides privacy-safe data collaboration through BigQuery and the Ads Data Hub, serving advertisers and publishers with native clean room-style functionality. Comparable to Habu given Habu's explicit Google Cloud integration and shared enterprise advertising customer base.
- Databricks (Delta Sharing / Clean Rooms): Databricks provides data sharing and clean room capabilities through Delta Sharing and Databricks Clean Rooms within its broader lakehouse platform. Comparable to Habu as a data collaboration platform for enterprise customers, with deeper analytics and ML integration.
- LiveRamp: LiveRamp is both the acquirer of Habu and an independent provider of clean room technology, identity resolution, and data collaboration services via RampID. As Habu's parent, it operates in the same category but at significantly larger scale and a broader portfolio of offerings.
- Roku (data collaboration): Roku has expanded its data collaboration offering (Roku Data Cloud) to enable advertisers to plan, activate, and measure campaigns using its first-party viewing data in clean-room style collaborations. Comparable to Habu's publisher-side clean room monetization use cases.
- The Trade Desk: The Trade Desk offers data collaboration capabilities through its UID2 identity framework and clean-room-style integrations with data partners. Comparable to Habu in serving enterprise advertisers requiring privacy-safe activation and measurement, though embedded within a much broader DSP platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Habu social profiles
Digital presenceHabu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habu leadership team
Management profileNumber of profiles
Profiles8 records
Habu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habu
What does Habu do?
Habu provided a data clean room software platform enabling privacy-compliant data collaboration between brands, publishers, and platforms. The platform allowed enterprises to perform audience segmentation and campaign measurement on shared datasets without exposing underlying individual-level customer information, supporting GDPR and CCPA compliance and integrating with cloud data ecosystems such as Snowflake, AWS, and Google Cloud.
Is Habu a public or private company?
Habu is a private company. It is classified as corporate owned and is currently acquired.
When was Habu founded?
Habu was founded in 2018. It employs 51 to 100 people.
Where is Habu based?
Habu is headquartered in San Francisco, United States, in the North America region.
How does Habu make money?
One revenue line is on record: saaS Platform Subscription.
Who are Habu's main competitors?
Direct peers on record are Snowflake (Data Clean Rooms / Samooha), InfoSum, Optable and Decentriq. Broad incumbents are AWS Clean Rooms, Google Cloud (BigQuery / Ads Data Hub), Databricks (Delta Sharing / Clean Rooms), LiveRamp, Roku (data collaboration) and The Trade Desk.
Does Habu have an API?
No public API is recorded for Habu.
What industry is Habu in?
Habu's product category is Marketing Data Collaboration / Data Clean Rooms. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEABAG, Data Virtualization & Logical Data Warehousing. Its NAICS code is 5132 and its SIC code is 7374.