Realty One Group Haven

What Realty One Group Haven does

Realty One Group Haven operates havenrealestateco.com, a consumer-facing residential real estate brokerage platform based in Appleton, Wisconsin, founded in 2020 with 11–50 employees. The site provides IDX home search, saved searches with automated notifications, in-site agent messaging, tour requests, and a free Home Estimate / HomePulse valuation tool for home sellers. It serves individual home buyers and sellers as primary segments, with property researchers as a secondary segment. The platform is operated by Commissions, Inc. under contract and is powered by CINC technology, with the consumer-facing mobile companion delivered through the Etta app on iOS and Android. Marketing and demand generation run through organic SEO, email and push notifications, paid social via Meta Pixel retargeting, blog content, and an AI chatbot for customer service and inquiry handling.

The underlying technology stack is the CINC platform — an FNF RE Tech company — which supplies lead generation, CRM, IDX search, and marketing automation. Haven is positioned as a node within the broader Fidelity National Financial Real Estate Technologies ecosystem, alongside sister products SkySlope (transaction management), RealSatisfied (client reviews), Agent Pronto (agent matching), Real Geeks (agent IDX/CRM), and HelloCondo (condo-specific search). The platform is governed by Georgia law and registered at 300 Galleria Pkwy SE Suite 1500, Atlanta, GA 30339, the corporate mailing address for Commissions, Inc.

The business model is lead generation and agent referrals: the platform captures home buyer and seller intent online and routes those leads to affiliated real estate agents and third-party lenders, earning transaction-based fees and affiliate/referral revenue when deals close. No pricing for agent services is publicly disclosed; Home Estimate and HomePulse reports are free to consumers, and agent commissions follow industry-standard arrangements. The entity is private, with no disclosed funding events, M&A activity, or independent revenue figures in the source data, and its operating geographies are the United States and Canada.

Name

Realty One Group Haven

Legal name

Commissions, Inc.

Website

https://havenrealestateco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Realty One Group Haven is a small Appleton, Wisconsin-based residential real estate brokerage platform (havenrealestateco.com) that provides home search, saved-search alerts, agent messaging, and home valuation tools to individual home buyers and sellers. It operates on CINC technology within the Fidelity National Financial Real Estate Technologies ecosystem, generating revenue through lead referrals and agent transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home search platform
• Property valuation tool
• Agent referral services
• Real estate lead generation

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation and Agent Referrals: Platform generates leads from home buyers and sellers searching for properties online. These leads are connected to affiliated real estate agents and professionals. The platform facilitates connections between consumers and agents/lenders, earning referral or transaction-based revenue when deals close.
2. Advertising and Third-Party Services: Third-party service providers including lenders, mortgage brokers, and other real estate service providers may be featured or linked on the platform. Revenue may be generated through advertising placements or referral arrangements with these partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Realty One Group Haven operates a consumer-facing residential real estate brokerage platform that enables home buyers and sellers to search IDX property listings, save searches with alerts, message agents, request tours, and obtain free home valuation reports (HomePulse). The Etta mobile app extends the experience with on-the-go property alerts, and the platform connects consumers to affiliated real estate agents who complete the transactions.

Product overview

Haven Real Estate Co. operates as a consumer-facing real estate brokerage platform powered by CINC technology, part of the FNF Real Estate Technologies network. The core offering is a CINC-built platform providing IDX home search, saved searches with notifications, agent messaging, and a mobile app (Etta). Seller tools include a Home Estimate/valuation tool. The broader FNF network provides complementary services — SkySlope for transaction management, RealSatisfied for reviews, Agent Pronto for agent matching, and HelloCondo for condo-specific search — which are integrated within the Haven ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Haven Real Estate Platform A consumer-facing real estate website platform for home buyers and sellers providing IDX property search, saved searches with notifications, in-site agent messaging, tour requests, and free HomePulse home valuation reports. Built on CINC technology, an FNF RE Tech company product.
• Etta Mobile App A companion mobile application for iOS and Android devices that allows consumers to receive property alerts from their saved searches and connect with agents on the go.
• Home Estimate Tool A seller-facing property valuation tool that generates a personalized home value estimate based on market data and trends, shows recently sold comparable listings, and delivers monthly neighborhood pulse updates to the user.
• AI Chatbot Assistant An artificial intelligence-powered chat system for customer service that provides immediate responses to questions about properties, accounts, and general inquiries using natural language processing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CINCcoreTechnology or IntegrationCINC provides the core platform technology powering havenrealestateco.com, offering lead generation, CRM functionality, and marketing automation tools. It is a product of Commissions, Inc. and part of the FNF RE Tech ecosystem.
• Fidelity National Financial (FNF)coreTechnology or IntegrationParent company supporting the FNF Real Estate Technologies organization. FNF is a Fortune 500 company providing title insurance and real estate services, backing multiple real estate technology platforms.
• Agent ProntominorChannel Partner/ Reseller/ DistributorAgent matching service connecting consumers with real estate professionals based on their specific needs, location, and timeline requirements.
• Meta (Facebook)minorGTM or Marketing PartnerMeta Pixel integration for advertising tracking and audience targeting on Facebook. Allows the platform to display ads to users who have shown interest in real estate through website visits.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Opendoor: Tech-enabled residential real estate platform with an iBuyer model. Comparable to Haven in applying consumer-facing technology to residential transactions, though differentiated by its direct home-purchase model.

Broad incumbents

• Zillow: Largest U.S. real estate search platform with agent matching and consumer services. Comparable to Haven as a residential buyer/seller acquisition channel, but operates as a platform rather than a brokerage.
• Keller Williams Realty: Largest residential brokerage franchise in the U.S. by agent count. Comparable to Haven in serving residential buyers and sellers, though operating at a vastly different scale.
• Compass: Large national tech-enabled brokerage with proprietary technology and significant marketing investment. Comparable to Haven in target market and digital-first go-to-market, but operates at significantly greater scale.
• Coldwell Banker: Established national residential brokerage franchise with broad geographic coverage. Comparable to Haven as a residential brokerage serving similar buyer/seller segments, though more traditional in operating model.
• Redfin: National digital-first brokerage with proprietary technology and a consumer-facing platform. Comparable to Haven in targeting residential buyers/sellers with online tools, but at far larger scale and with vertically integrated services.

Direct peers

• eXp Realty: Cloud-based brokerage with a virtual operational model that minimizes physical office costs. Comparable to Haven in leveraging technology to reduce agent overhead and enable distributed operations.
• HomeSmart: Tech-enabled discount brokerage with digital tools for agents and consumers. Comparable to Haven in serving residential buyers and sellers with platform-driven efficiencies.
• Real Brokerage: Tech-enabled residential brokerage operating on a cloud-based platform with a similar agent-attraction model. Comparable to Haven in its digital-first approach, reliance on third-party tech infrastructure, and focus on agent recruitment at scale.
• Fathom Realty: Digital-first residential brokerage with a tech-stack-driven agent value proposition. Comparable to Haven in its product-led growth approach and emphasis on tech-enabled agent productivity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roghaven
• LinkedInlinkedin.com/company/haven-real-estate-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty One Group Haven