Brands For Good
Brands For Good (Business for Good) is a Brussels-based boutique consulting practice founded by Jean-Marc Bury, offering ESG, transformation, and sector-specific advisory across mobility, nonprofit, wellbeing, and food/ecosystem verticals to corporate and institutional clients globally.
- Company typePrivate
- Founded2020
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brands For Good does
Brands For Good (also referred to as Business for Good) is a Brussels-based boutique consulting practice founded and operated by Jean-Marc Bury. The firm delivers advisory services across six thematic verticals: Branding, Mobility, Food/Ecosystem, Nonprofit, and Wellbeing/ESG/Transformation. Engagements are project-based retainers or fixed-fee mandates sold to corporate and institutional clients across Europe and internationally, with all client identities held confidential. The founder brings 20+ years of consulting experience, including prior roles at PwC and established Brussels-based firms (Yuri, Hudson, Roland Berger), positioning the practice to serve clients seeking senior judgment on ESG, sustainability, and organizational transformation topics.
The firm operates a sole-practitioner-plus-associates model, drawing on a network of collaborators (e.g., Caroline Ven, Chloé Vellut) for delivery capacity rather than full-time hires. No proprietary technology, software products, or AI/ML tooling is offered or referenced; the value proposition is entirely human advisory rooted in the founder's domain expertise and EU institutional proximity from its Brussels base. Go-to-market relies on personal networks, LinkedIn thought leadership, and a Substack newsletter rather than paid channels or outbound sales infrastructure.
Revenue mechanics are not disclosed. No external funding, investors, M&A activity, or partnership capital has been raised. The firm competes in a crowded European boutique advisory segment where differentiation rests on founder reputation, niche domain focus (ESG and "Business for Good" framing), and proximity to EU regulatory and policy decision-makers. Expansion is pursued through service-line breadth and global client delivery from a single low-cost base rather than through headcount scaling or geographic offices.
Brands For Good firmographics
Firmographics- Name
- Brands For Good
- Legal name
- Business for Good
- Website
- https://bfgood.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brands For Good (Business for Good) is a Brussels-based boutique consulting practice founded by Jean-Marc Bury, offering ESG, transformation, and sector-specific advisory across mobility, nonprofit, wellbeing, and food/ecosystem verticals to corporate and institutional clients globally.
- Ownership category
- akta.pro rank
Brands For Good industry classification
Industry- Product category
- ESG & Sustainability Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industry
- ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)
Keywords
Where Brands For Good is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brands For Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- ESG & Impact Strategy Consulting: Advisory and consulting services for ESG strategy, transformation management, operating model design, and sustainability framework implementation. engagements are tailored to client context and likely structured as project-based or retainer engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Brands For Good product offering
Product offeringCore offering
Brands For Good is a Brussels-based boutique consulting firm that delivers ESG and sustainability advisory services to corporations and mission-driven organizations. The firm co-creates sustainability strategies, designs operating models and governance structures, leads transformation programs, advises on ESG standards (CSRD, B Corp, UN SDGs, EcoVadis, ISO), and supports revenue and ecosystem innovation. Engagements are delivered directly by the founder as project-based or retainer consulting work.
Product overview
Brands For Good offers a portfolio of consulting and advisory service offerings centered on ESG transformation and sustainability strategy. Rather than a unified software platform, the company delivers six distinct service lines: ESG & Impact Strategy, Operating Model & Governance, Transformation Management, ESG Standards & Frameworks Advisory, Revenue & Business Model Innovation, and Ecosystem & Stakeholder Activation. These services are designed for companies seeking to balance profitability with positive stakeholder impact, working alongside client teams from strategy through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- ESG & Impact Strategy
Quantifiable outcome
- Helping organizations build positive impact into their operating model to create stronger, more resilient organizations over time
Companies that use Brands For Good
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Brands For Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brands For Good partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Brands For Good competitors and assessment
Company assessmentDirect peers
- South Pole: Climate and sustainability advisory and solutions provider operating globally; overlaps with Brands For Good in ESG strategy, standards advisory, and transformation support for corporates.
- SalterBaxter: Brand and sustainability strategy consultancy combining purpose, ESG, and stakeholder communications; comparable to Brands For Good's blend of strategy, governance, and stakeholder activation work.
- BSR (Business for Social Responsibility): Sustainability strategy and advisory nonprofit serving large enterprises on ESG strategy, transformation, and stakeholder engagement; closely comparable in client segment and service architecture.
- EcoAct: Climate and ESG advisory (now part of ENGIE) focused on carbon strategy, reporting, and transformation; comparable in CSRD-relevant advisory and corporate ESG advisory.
- Considered: Purpose-led consultancy advising brands and NGOs on sustainability transformation, brand and communications; relevant peer in ESG advisory with similar boutique positioning.
- Anthesis Group: Global sustainability consultancy offering strategy, advisory, and transformation support across ESG topics; comparable as a multi-service ESG advisor serving enterprises and purpose-driven organizations.
- BSD Consulting: Boutique management consultancy specializing in sustainability strategy and ESG transformation with offices in Europe; closely comparable in scale, geographic focus, and service mix to Brands For Good.
Emerging players
- Normative: Climate accounting and ESG advisory combining proprietary software with consulting services; intersects with Brands For Good in CSRD/EcoVadis advisory but pairs it with a tech-enabled methodology.
Broad incumbents
- ERM (Environmental Resources Management): Large global sustainability and environmental consulting firm offering end-to-end ESG advisory; overlaps with Brands For Good in CSRD, governance, and transformation work but at significantly larger scale.
- KPMG ESG Advisory: Big 4 advisory with a substantial sustainability/ESG practice serving global corporates; relevant comparable as a broad incumbent whose scale and brand pose competitive pressure on boutique ESG advisors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Brands For Good social profiles
Digital presenceBrands For Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brands For Good leadership team
Management profileNumber of profiles
Profiles1 record
Brands For Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brands For Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brands For Good
What does Brands For Good do?
Brands For Good is a Brussels-based boutique consulting firm that delivers ESG and sustainability advisory services to corporations and mission-driven organizations. The firm co-creates sustainability strategies, designs operating models and governance structures, leads transformation programs, advises on ESG standards (CSRD, B Corp, UN SDGs, EcoVadis, ISO), and supports revenue and ecosystem innovation. Engagements are delivered directly by the founder as project-based or retainer consulting work.
Is Brands For Good a public or private company?
Brands For Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brands For Good founded?
Brands For Good was founded in 2020. It employs 1 to 10 people.
Where is Brands For Good based?
Brands For Good is headquartered in Scottsdale, United States, in the North America region.
How does Brands For Good make money?
One revenue line is on record: ESG & Impact Strategy Consulting.
Who are Brands For Good's main competitors?
Direct peers on record are South Pole, SalterBaxter, BSR (Business for Social Responsibility), EcoAct, Considered, Anthesis Group and BSD Consulting. Normative is listed as an emerging player. Broad incumbents are ERM (Environmental Resources Management) and KPMG ESG Advisory.
Does Brands For Good have an API?
No public API is recorded for Brands For Good.
What industry is Brands For Good in?
Brands For Good's product category is ESG & Sustainability Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPAHAFAJ, ESG Governance, Sustainability Reporting & Assurance Advisory. Its NAICS code is 5418 and its SIC code is 8742.