Body Science Personalized Fitness Therapy

What Body Science Personalized Fitness Therapy does

Body Science Personalized Fitness Therapy (legal: Body Science PFT) is a privately-held, single-location fitness studio operating from a 6,000+ square foot, two-level facility at 642 Green Bay Road in Kenilworth, Illinois, serving the North Shore Chicago submarket. The studio delivers personalized, science-based fitness services built around a four-step Assess–Set Goals–Train–Achieve process, with offerings spanning one-on-one personal training, semi-private training (2–5 people), group classes (Body Blast, Body Blast Barre, plus upcoming Cardio and Stretch classes), stretch therapy on a premium table, massage therapy, nutrition coaching, and youth programs under the Unseen Youth Sports Program. Physical therapy is delivered in-house under a partnership with GRIT Physical Therapy, LLC, providing Dr. Betsy Farr (DPT, Northwestern; Stanford undergrad) for orthopedic PT, manual therapy, and sport-specific analysis (running, cycling, triathlon, golf). Massage therapy is provided by Oleg Derkach (master's in oriental medicine, 25 years' experience including acupuncture and sport rehabilitation).

The technology stack is intentionally lightweight: MINDBODY serves as the scheduling, class booking, and customer-management backbone, with a branded companion app (BodyScience) listed on Apple App Store and Google Play. The studio also uses an optional 3D infrared body composition scan and full-body movement assessment as part of its onboarding workflow, and supports remote delivery of personal training via Zoom livestream. No proprietary AI/ML systems, data platform, or developer-facing APIs are evident; the iOS package identifier (com.trainerize.bodysciencepft) suggests reliance on the Trainerize framework under the MINDBODY umbrella.

Commercially, Body Science operates as a direct-to-consumer, professional services business. Pricing is not publicly disclosed and is handled on a quote basis, with a freemium acquisition mechanic (complimentary first class and complimentary fitness assessment) used to convert prospects. Customer acquisition relies on the company website, Instagram and Facebook organic presence, the MINDBODY marketplace, and word-of-mouth referrals. The team comprises 10 specialists — two owners (Tony Duncan, founder, and Shai Duncan), six personal trainers/class instructors, one massage therapist, and one physical therapist — with no institutional investors, parent company, or M&A activity disclosed. Operating status is active, with extended daily hours across weekdays and weekends.

Name

Body Science Personalized Fitness Therapy

Legal name

Body Science PFT

Website

https://bodysciencepft.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Body Science PFT is a privately-held, single-location fitness studio in Kenilworth, Illinois, serving Chicago's North Shore with personalized training, group classes, stretch therapy, massage, nutrition coaching, youth programs, and in-house physical therapy via its GRIT Physical Therapy partnership.

Ownership category

akta.pro rank

Product category

Personal Training and Fitness Therapy Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Group fitness classes
• Physical therapy services
• Stretch therapy
• Nutrition coaching

Headquarters

HQ city

Kenilworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Training Sessions: One-on-one customized training sessions with certified personal trainers addressing unique strengths, weaknesses, and goals. Training available in-person or via Zoom livestream.
2. Semi-Private Training: Group training (2-5 people) with shared costs among family or friends, or matched with compatible workout partners
3. Group Classes: Classes including Body Blast (total body workout), Body Blast Barre (low-impact high-energy), and upcoming Cardio and Stretch classes. First class is complimentary.
4. Stretch Therapy: 30-minute total body stretch sessions led by trainer on premium stretch table, one-on-one assisted stretch sessions
5. Massage Therapy: Massage therapy services addressing sore and tired muscles to chronic musculoskeletal issues
6. Physical Therapy: Full physical therapy services including rehab, injury prevention, chronic pain management, and sports-specific treatments for runners, cyclists, and triathletes
7. Nutrition Services: Nutrition planning and guidance for healthy eating with recommendations for lean and green eating with fresh and whole foods
8. Youth Programs: Youth sports and fitness programs including the Unseen Youth Sports Program

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Body Science PFT is a personalized fitness studio that sells one-on-one and semi-private personal training, group fitness classes, stretch therapy, nutrition coaching, physical therapy, massage therapy, and youth sports/fitness programs. Every client journey begins with an initial fitness assessment, after which customized workout and recovery plans are delivered in-person at the Kenilworth facility or remotely via Zoom.

Product overview

Body Science Personalized Fitness Therapy is a fitness studio offering a comprehensive suite of personalized fitness services centered around individual assessment and customized workout programming. The core offering includes One-on-One Personal Training and Semi-Private Training for individualized coaching, complemented by Group Classes (Body Blast, Body Blast Barre, and upcoming Cardio and Stretch Classes). The studio provides specialized services including Stretch Therapy, Nutrition Coaching, Physical Therapy (via GRIT Physical Therapy), and Youth Programs. All services are supported by an initial Fitness Assessment that establishes baseline metrics and goals. The MINDBODY companion app enables mobile scheduling and booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Assessment

Quantifiable outcome

• Weight loss, increased strength, improved endurance

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GRIT Physical Therapy, LLCcoreStrategic or Co-development PartnerPhysical therapy services are offered under the auspices of GRIT Physical Therapy, LLC. Dr. Betsy Farr of GRIT Physical Therapy serves as the in-house physical therapist at Body Science, providing orthopedic physical therapy, manual therapy, movement analysis, injury prevention, and sports performance training. The partnership integrates physical therapy care with personalized workout plans.
• MINDBODYcoreTechnology or IntegrationBody Science uses MINDBODY software platform for scheduling, class booking, and customer management. The MINDBODY app enables customers to browse available sessions, book spots instantly, and manage their fitness journey. MINDBODY serves as the technology backbone for session reservations and class management.
• Cornell UniversityminorOthersTony Duncan holds a plant-based nutrition certification from Cornell University, providing scientific foundation for nutrition services offered at Body Science.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StretchLab: Boutique franchise specializing in one-on-one assisted stretch therapy, directly competing with Body Science's stretch therapy service on premium stretch tables. Targets the same affluent, mobility-conscious consumer.
• Pure Barre: National boutique fitness franchise offering barre-based group classes similar to Body Science's 'Body Blast Barre'. Comparable small-format studio model with similar target customer (predominantly women seeking low-impact, high-energy workouts) and similar reliance on semi-private and group formats.
• F45 Training: Functional training boutique franchise focused on 45-minute high-intensity group workouts. Directly comparable to Body Science's functional fitness and semi-private training offerings with a similar small-group, premium positioning.
• Club Pilates: Boutique Pilates franchise offering reformer-based group classes. Comparable small-format studio model targeting similar demographics with a group-class-centric delivery format.
• Orangetheory Fitness: Boutique fitness franchise offering group personal training with heart-rate-based performance tracking. Highly comparable to Body Science's 'Body Blast' model — small group, technology-assisted, results-oriented workouts targeting a similar affluent, results-driven demographic.
• 9Round Fitness: Boutique kickboxing franchise offering 30-minute circuit-style personal training. Comparable small-format model with similar premium, results-driven positioning and small-group workout delivery.
• Title Boxing Club: Boutique boxing/kickboxing fitness franchise offering group personal training. Similar small-group, premium, results-oriented format targeting a comparable demographic as Body Science's personal training services.
• Hand & Stone Massage and Facial Spa: Franchise specializing in massage and facial services, directly comparable to Body Science's massage therapy offering. Operates a similar small-format wellness retail model with memberships and walk-in services.

Broad incumbents

• Life Time Fitness: Large-scale premium fitness operator with clubs offering personal training, group classes, nutrition, and physical therapy-adjacent services. Broad incumbent competing with Body Science for the North Shore Chicago premium customer.
• Equinox: Premium national fitness club chain operating full-service facilities with personal training, group classes, and recovery services. Overlaps broadly with Body Science's service mix but at significantly larger scale and broader geographic footprint; competes for the same affluent demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BodySciencePFT
• Instagraminstagram.com/bodysciencepft
• Xx.com/bodysciencepft
• LinkedInlinkedin.com/company/body-science-pft-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Science Personalized Fitness Therapy