Wizcraft Entertainment Agency

What Wizcraft Entertainment Agency does

Wizcraft Entertainment Agency Pvt. Ltd. is an India-headquartered experiential marketing and event management company founded in 1990, operating from offices in Mumbai, Delhi/Gurgaon, Bengaluru, Chennai, Hyderabad, and Dubai, and serving 600+ global brands. The business is organized into three product lines — Brand Activation Services, Digital Solutions, and Special Events — spanning corporate event launches, on-ground activations, exhibition design, nation-building government events, live streaming, VR/AR-augmented virtual and hybrid events, content design, concerts and festivals, sporting events, Son et Lumière spectaculars, cultural tourism events, luxury weddings, and digital marketing. Technical capabilities include proprietary deployment of live streaming infrastructure, VR-integrated event environments, AR-based immersive content, 3D projection mapping on heritage structures, and a Wizcraft Digital sub-brand integrating AI-enabled marketing automation and custom web/mobile app development with event campaigns.

The company executes a project-based, quote-driven professional services model — pricing varies per engagement by event scale, creative complexity, technology integration, talent involvement, and geography, with no public pricing tiers. Go-to-market is exclusively enterprise field sales with dedicated offices targeting Fortune 500 corporations, government bodies (e.g., DTTDC for IFFD 2026, Skill India Mission), consumer brands across FMCG and luxury, real estate developers in India and the UAE (DAMAC, Danube, Sobha, Azizi), and ultra-high-net-worth individuals for destination weddings. Marquee clients include IBM, Standard Chartered Bank, Renault, Tata Motors, Toyota, Mercedes-Benz, Amazon Music, Nike, DAMAC, Danube, Vivienne Westwood, Coromandel International, ICICI Bank, Baker Tilly, OutSystems, and Aptiv. Revenue is generated across five streams: experiential marketing/brand activation, corporate event management, special events and entertainment production, digital/hybrid event solutions, and exhibition/trade show management.

Wizcraft is a privately held Indian company with no disclosed institutional ownership, no funding rounds, no parent entity, and no recorded M&A. Recent strategic emphasis includes the 2026 appointment of a VP of Human Resources to support global scaling, the high-profile DTTDC partnership to execute the first International Film Festival Delhi 2026 at Bharat Mandapam, and deepening UAE operations via Dubai-based real estate and luxury event mandates. The firm maintains an organic social presence on LinkedIn and Instagram, publishes thought-leadership blog content, and uses its portfolio of completed events as its primary demand-generation asset.

Name

Wizcraft Entertainment Agency

Legal name

Wizcraft Entertainment Agency Pvt. Ltd.

Website

https://wizcraft.co

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Wizcraft Entertainment Agency, founded in 1990, is an India-headquartered experiential marketing and event management firm operating from Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Dubai. It serves 600+ global brands, government bodies, and HNIs across corporate events, brand activations, government cultural festivals, digital/hybrid events, concerts, weddings, and luxury real estate launches.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event management services
• Experiential marketing
• Brand activation
• Corporate event planning
• Digital event solutions

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Experiential Marketing and Brand Activation Services: Wizcraft generates revenue through conceptualizing and executing bespoke experiential marketing campaigns, brand activations, and consumer engagement events for corporate clients. Services span on-ground activations, mall promotions, influencer-led campaigns, and immersive brand experiences. Revenue is project-based, scoped per engagement with pricing determined by event scale, creative complexity, technology integration, and geographic reach.
2. Corporate Event Management: End-to-end management of corporate events including conferences, leadership summits, product launches, annual days, awards ceremonies, and gala dinners for enterprise clients. Revenue is derived from project fees encompassing concept development, production, logistics, technical setup, branding, entertainment, and on-ground execution.
3. Special Events and Entertainment Production: Delivery of large-format entertainment events including concerts, festivals, sporting events, opening/closing ceremonies, Son et Lumière spectaculars, cultural and tourism events, trade shows, and destination weddings. Revenue is generated through production fees, vendor management charges, and creative service fees scaled to event complexity.
4. Digital and Hybrid Event Solutions: Virtual and hybrid event services including live streaming, VR/AR experiences, 3D immersive environments, and hybrid conference management. These services are offered as standalone digital engagements or bundled with physical events, providing an additional revenue stream with technology integration fees.
5. Exhibition and Trade Show Management: Design, fabrication, and management of exhibition booths and trade show pavilions for B2B events, including custom stall design, delegate registration, technical production, and on-site coordination. Revenue model based on booth design complexity, fabrication materials, and event duration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Wizcraft Entertainment Agency provides end-to-end corporate and experiential event management services, delivering brand activations, digital/hybrid event solutions, and large-format special events. The company conceptualizes, produces, and executes events ranging from conferences, product launches, and leadership summits to concerts, weddings, government cultural festivals, and Son et Lumière spectaculars across India and Dubai. Its offerings integrate creative concept development with technology platforms including live streaming, AR/VR experiences, 3D projection mapping, and AI-enabled digital marketing to deliver turnkey event experiences for enterprises, government bodies, and consumer brands.

Product overview

Wizcraft Entertainment Agency is an experiential marketing and event management company offering a comprehensive suite of services organized into three main business divisions: Brand Activation Services, Digital Solutions, and Special Events. The Brand Activation division encompasses corporate event launches, on-ground activations, exhibition design, nation building events, and content creation. Digital Solutions provides technology-enabled event services including live streaming, virtual events in immersive environments, AR-based virtual events, VR-integrated events, hybrid events, content design and management, and digital marketing. Special Events covers concerts and festivals, sporting events, trade shows, cultural and tourism events, Son et Lumière spectaculars, opening and closing ceremonies, launches of new initiatives, and social celebrations including luxury weddings. Together, these services provide end-to-end event solutions from concept to execution across India and Dubai.

Differentiator

Problem solved

Functional benefit

Brands

• Wizcraft Digital: Digital solutions division offering digital marketing, web and app development, AI integration, and digital automation services.

Products and services

• Brand Activation Services Experiential marketing campaigns and consumer engagement initiatives that create meaningful brand connections through interactive installations, live demonstrations, pop-ups, and immersive brand experiences for enterprise clients, consumer brands, and government bodies.
• Digital Solutions Comprehensive suite of digital event technologies including live streaming, virtual events, hybrid events, AR/VR experiences, content design, and digital marketing services for corporate events, product launches, and conferences.
• Special Events Premium event management services spanning opening and closing ceremonies, concerts and festivals, cultural and tourism events, trade shows, sporting events, product launches, Son et Lumière spectaculars, and luxury weddings.
• Live Streaming Services Real-time streaming of corporate events, product launches, award ceremonies, and concerts to global audiences via platforms including YouTube and custom-branded streaming sites.
• Hybrid Events Blended event solutions combining physical venues with virtual platforms for conferences, product launches, and corporate summits, enabling maximum audience participation.
• Virtual Events in Immersive Environments 3D immersive event environments with customized branded lobbies, auditoriums, product exhibitions, and networking lounges featuring live chat, breakout rooms, gamification, and instant polls.
• Virtual Events with AR-Based Content Augmented reality event experiences that bridge imagination and reality, enabling immersive participation for product launches, exhibitions, and conferences.
• Virtual Events with Integrated VR Immersive virtual reality event solutions featuring interactive 3D event environments, dynamic networking lounges, and experiential product showcases using VR technology.
• Corporate Event Launches Product launch event management services creating high-energy corporate activations, massive unveilings, and intimate soirees for brand introductions and announcements.
• On-Ground Activations Experiential marketing campaigns featuring street activations, field marketing, outdoor promotional activations, and retail brand activations for consumer-facing brands.
• Exhibition Design & Management Custom exhibition booth design, fabrication, and management services including stall design, logistics, installation, and on-site coordination for trade shows and expos.
• Nation Building Events Large-scale government and institutional event management celebrating national milestones, including cultural festivals, awareness missions, and mass communication initiatives.
• Son et Lumière Spectaculars Light and sound shows featuring 3D projection mapping on monuments, heritage sites, and iconic destinations, transforming architecture into living storytelling canvases for cultural, tourism, and entertainment events.
• Weddings & Social Celebrations Luxury wedding planning and destination wedding management services including theme ideation, décor, entertainment, guest hospitality, and flawless execution for affluent individuals and families.
• Concerts & Festivals Concert and festival management services for international superstars and localized cultural events, handling stage settings, lighting, sound, and security with meticulous care.
• Sporting Events Professional sports event management including tournament conceptualization, sponsorship activation, logistics, fan engagement, and broadcast integration for sports leagues and tournaments.
• Trade Shows Trade show and expo management services transforming traditional expos into immersive environments with interactive booth spaces and B2B engagement solutions.
• Cultural & Tourism Events Cultural festival planning and tourism promotion services blending heritage with contemporary storytelling, partnering with governments and cultural organizations.
• Digital Marketing Integrated digital marketing services including social media marketing, performance marketing, content creation, influencer marketing, web and app development, AI integration, and email marketing automation.
• Content Design & Management End-to-end event content creation services including dynamic stage visuals, customized event narratives, keynote presentations, and interactive digital assets for in-person and virtual attendees.

Quantifiable outcome

• Trusted by 600+ leading global brands
• +2 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Delhi Tourism and Transportation Development Corporation (DTTDC)flagshipStrategic or Co-development Partner · 23 March 2026Wizcraft Entertainment Group was appointed as the executing partner for the first-ever International Film Festival Delhi 2026 (IFFD 2026), scheduled for March 25-31, 2026 at Bharat Mandapam, Pragati Maidan. The festival received over 2,000 entries and selected around 140 films. This is a government-mandated, high-profile cultural event requiring large-scale organizational capability, production expertise, and multi-venue coordination.
• International Film Festival of India (IFFI)flagshipStrategic or Co-development PartnerWizcraft has executed the 54th International Film Festival of India in Goa (2023), producing stage performances and entertainment programming for India's premier film festival event. This partnership positions Wizcraft as a trusted government cultural event partner.
• Global Citizen Festival IndiacoreStrategic or Co-development PartnerWizcraft is identified as an IP-based events partner associated with Global Citizen Festival India, a major international advocacy festival. This positions Wizcraft alongside BookMyShow's Sunburn as leading IP-based event creators in India's experiential market.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fountainhead MKTG (Dentsu): Dentsu-owned experiential marketing agency in India offering brand activation, events, sports, entertainment, and rural marketing. Direct competitor within the same enterprise client base and target geography as Wizcraft.
• E-Factor Entertainment: Indian experiential marketing and event management company delivering corporate events, weddings, conferences, and entertainment IPs. Competes with Wizcraft across corporate conferences, weddings, and live entertainment in India.
• Showtime Event Group: Mumbai-based event management company specializing in corporate events, weddings, concerts, and brand activations. Direct domestic competitor to Wizcraft in the Mumbai and pan-India corporate and luxury segments.
• DNA Entertainment Networks: Indian experiential marketing and event management agency providing brand activation, corporate events, entertainment IP, and celebrity management. Competes head-to-head with Wizcraft for enterprise and government mandates in India.
• Percept Limited: Indian experiential marketing and entertainment conglomerate with divisions in events, sports, media, and entertainment. Percept is one of Wizcraft's closest domestic competitors, pursuing the same Fortune 500 corporate and entertainment mandates across India.

Broad incumbents

• Jack Morton Worldwide: IPG-owned global experiential brand experience agency with offices worldwide. Competes with Wizcraft for multinational client mandates in India and represents the global benchmark for brand experience work.
• Pico Global: Asia-headquartered experiential marketing and event management group operating across multiple Asian markets including the Middle East. Comparable to Wizcraft in scope, particularly in exhibitions, large-format events, and MENA delivery.
• Messe Frankfurt: Global trade show and exhibition organizer with significant operations in India. Overlaps with Wizcraft's exhibition design, trade show management, and B2B expo capabilities, though focused on owned fairs rather than bespoke event execution.
• Sparks (The Marketing Arm): Omnicom-owned experiential marketing agency with deep global capabilities in events, sponsorships, and brand experiences. Competes for the same multinational brand activation budgets as Wizcraft and offers international delivery scale.
• Geometry Global (WPP): WPP's global activation and experiential marketing network. Competes for the same multinational brand activation briefs as Wizcraft and brings significantly larger geographic reach and media integration capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/wizcraftglobal
• LinkedInlinkedin.com/company/wizcraft-entertainment-agency-pvt-ltd
• Instagraminstagram.com/wizcraftglobal/?igshid=NTdlMDg3MTY%3D
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizcraft Entertainment Agency