Sam Taylors

What Sam Taylors does

Sam Taylors, trading as Sam Taylor Bikes and Sam Taylor Cycles, is a single-site independent motorcycle and bicycle retailer based in Blackpool on the Fylde Coast, United Kingdom. The business has operated since 1930 under the Sam Taylor Cycles brand and is privately held with an employee count in the 11-50 range. It runs a Blackpool retail showroom paired with an e-commerce storefront at samtaylorbikes.co.uk that supports UK-wide delivery for accessories and parts.

The company's offering spans four revenue streams: retail of new bicycles (ladies, gents, junior, BMX, XC extreme, youth 24-inch) and Tiger Cycles house-brand bicycles; retail of motorcycles, mopeds, and scooters including 125cc geared motorbikes (Benelli BN125, TNT125), 50cc mopeds (Kymco), and 125cc scooters, plus used mopeds; accessories and parts, including Silkolene oils and lubricants, ARMR riding gloves, LexTech storage boxes, helmets, clothing, locks, and other consumables; and motorcycle training services alongside service and repair for motorcycles, mopeds, and bicycles. Brands stocked include Raleigh, Honda, Yamaha, Suzuki, Benelli, Kymco, Piaggio, Aprilia, Coyote, Silkolene, and Tiger Cycles.

The business model is unit-level transactional retail combined with paid professional services. Pricing is pay-as-you-go: bicycles range from £19.99 to £359.99, motorcycles around £2,699-£2,899, and accessories from £4.95 to £69.99, with some items (notably Kymco scooters/motorcycles) priced on application. The go-to-market is a hybrid of local showroom footfall and a direct-to-consumer e-commerce shop, targeting individual motorcyclists (learners aged 16+ through to experienced riders) and bicycle buyers across age groups, with motorcycle enthusiasts as a secondary segment for accessories, parts, and servicing.

Name

Sam Taylors

Legal name

Sam Taylor Cycles

Website

https://samtaylorbikes.co.uk

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Sam Taylors is an independent Blackpool-based retailer selling bicycles, motorcycles, mopeds, and accessories, offering on-site motorcycle training plus service and repairs to individual consumers across the UK via showroom and e-commerce.

Ownership category

akta.pro rank

Product category

Motorcycle and Cycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Motorcycle dealership
• Cycle retailer
• Motorcycle training
• Vehicle servicing
• Powersports accessories

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Cycles and Motorcycles: Physical and online retail sales of bicycles (ladies, gents, junior, BMX) and motorcycles (125cc geared motorbikes, mopeds, superbikes, scooters)
2. Accessories and Parts Sales: Online sales of motorbike accessories including oils, lubricants, helmets, clothing, locks, and storage solutions
3. Motorcycle Training Services: Motorcycle training services for learner riders, providing instruction for obtaining motorcycle licenses
4. Service and Repairs: Maintenance and repair services for motorcycles and bicycles

Pricing tiers

Distribution channels2 records

Marketing channels1 record

Core offering

Sam Taylors operates a specialist bicycle and motorcycle dealership in Blackpool, retailing new and used bicycles (ladies, gents, junior, BMX), 50cc mopeds, 125cc geared motorbikes, scooters and superbikes alongside a full range of cycle and motorbike accessories. The business complements retail with on-site motorcycle training services for learner riders and maintenance/repair services for cycles and motorcycles.

Product overview

Sam Taylors is a cycle and motorcycle dealer based in Blackpool, Fylde Coast, offering a comprehensive portfolio of bicycles, motorcycles, mopeds, and accessories. The product lineup includes Ladies, Gents, and Junior cycles from Tiger Cycles; BMX and XC Extreme cycles; Superbikes/125cc geared motorbikes (Benelli BN125, TNT125) and 50cc mopeds from brands like Kymco; a full range of motorbike accessories including Silkolene oils and lubricants, helmets, clothing, and storage solutions. The company also provides motor cycle training services and service & repairs for all vehicle types. The online shop integrates multiple motorcycle and cycle brands including Raleigh, Piaggio, Aprilia, BENELLI, HONDA, Kymco, SUZUKI, YAMAHA, and Tiger Cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladies Cycles Bicycles designed for female riders in various styles and specifications from the Tiger Cycles brand.
• Gents Cycles Bicycles designed for male riders in various styles and specifications from the Tiger Cycles brand.
• Junior Cycles Children's bicycles in various sizes and styles for young riders.
• Youth 24inch Bikes Youth-sized bicycles with 24-inch wheels designed for older children and teenagers.
• BMX and XC Extreme Cycles High-performance BMX and cross-country bicycles for extreme riding and tricks.
• Cycle Accessories Accessories for bicycles including helmets, clothing, locks, and other cycling gear.
• Motorbike Accessories Accessories for motorcycles and scooters including oils, lubricants, helmets, clothing, and storage solutions.
• Silkolene Oils and Lubricants Full range of Silkolene motorcycle oils and lubricants including engine oils, chain lubes, brake fluids, and fork oils.
• 125cc Geared Motorbikes 125cc learner-legal motorcycles including Benelli BN125 and TNT125 models with 11 BHP output, priced from £2,699.
• 50cc Mopeds 50cc mopeds designed for 16-year-old riders, available from Kymco.
• Used Mopeds Pre-owned mopeds for 16-year-old riders, available at reduced prices.
• Motor Cycle Training Motorcycle training services for the Fylde Coast and Blackpool area, providing lessons to help new riders obtain their motorcycle licence.
• Service and Repairs Maintenance and repair services for motorcycles, mopeds, and bicycles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Halfords: UK's largest specialist retailer of bikes, motoring products, and leisure goods, with nationwide stores and a strong online presence. Directly comparable to Sam Taylor on bicycle retail, accessories, and basic motorcycle accessories, but operates at much larger scale and broader scope.
• Evans Cycles: Major UK bicycle retailer with multiple stores and an established online platform, selling a wide range of bikes including BMX, mountain, hybrid, and kids' cycles. Directly comparable to Sam Taylor's bicycle retail and accessories categories at greater scale.

Emerging players

• Raleigh UK: Iconic UK bicycle brand also operating direct-to-consumer retail and B2B. Comparable to Sam Taylor's Raleigh bicycle line and adult/children's cycle categories, though Raleigh operates as a brand plus distributor rather than a multi-brand dealer.
• Chain Reaction Cycles: Large UK/Ireland-based online bicycle and cycling accessories retailer with global shipping. Comparable to Sam Taylor on the e-commerce bicycle and accessories proposition, though without a physical showroom/service capability.
• Wiggle: Major UK-based online cycle and tri-sports retailer with global reach. Comparable to Sam Taylor on bicycle accessories and parts e-commerce, though Wiggle operates at much larger scale and without motorbike or training offerings.

Direct peers

• Sportsbikeshop: UK-based online specialist retailer of motorcycle clothing, accessories, and parts with a vast catalogue. Comparable on motorbike accessories and parts e-commerce, though operates purely online without a showroom/service centre.
• Cycle Republic: UK premium bicycle retailer with multiple urban stores offering bikes, accessories, and workshop services. Comparable to Sam Taylor on the bicycle retail/service combination, though more urban-focused and at larger scale.
• Infinity Motorcycles: UK specialist motorcycle retailer with multiple physical showrooms and a strong e-commerce platform, carrying premium and learner-legal motorcycle brands. Highly comparable to Sam Taylor on motorcycle retail mix, brand portfolio, and rider-accessory focus.
• J&S Accessories: One of the UK's largest motorcycle clothing, parts, and accessory retailers with both physical stores and online channels. Closely comparable on motorbike accessories, oils/lubricants (Silkolene-type products), and rider gear categories.

Regional players

• DBS Motorcycle Training: UK motorcycle training provider offering learner rider courses across multiple sites. Comparable to Sam Taylor's training centre offering, though DBS operates purely as a training school without the attached retail/service business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/samtaylorltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sam Taylors