maravillas de la naturaleza

What maravillas de la naturaleza does

Maravillas de la Naturaleza (Grupo Maravillas) is a Madrid-based, privately held experiential marketing services provider founded in 2002, exclusively dedicated to the Spanish and Portuguese shopping center sector. The company operates through two specialized service divisions: Mall's Events, which delivers themed exhibitions combined with children's workshops, 100 non-Christmas automaton shows, and 7 giant inflatable structures; and Mall's Christmas, which provides animation services (5 nativity scene formats, 100 automaton shows, Three Kings and Santa Claus performances, children's workshops) and modern decoration and lighting installation. Its go-to-market is direct sales to mall management and marketing teams, with lead generation supported by membership in the AECC (Spanish Association of Shopping Centers) and a public website portfolio. The company reports more than 80 active clients across Spain and holds an exclusive Iberian distribution agreement with Danish automaton manufacturer Creation Group, giving it privileged access to a catalogue of 500+ automaton figures.

The underlying production model combines proprietary, handcrafted content (nativity scenes built with traditional materials, custom inflatable designs, themed exhibitions) with licensed third-party content (Creation Group automatons). Operations are anchored by a head office in Madrid and a showroom/warehouse facility in Camarma de Esteruelas (Polígono industrial La Raya), enabling in-house staging, set design, and logistics. Pricing is custom and project-based rather than publicly disclosed, and revenue is generated through seasonal and recurring contracts with individual mall operators across the Iberian Peninsula.

The business is organized around a small permanent team (1-10 employees), no outside equity investors, no subsidiaries, and no disclosed financial metrics. Its competitive position rests on the Creation Group exclusive, an accumulated content library of 14 themed events and 500+ nativity scenes, and two decades of mall-client relationships — making it a focused, niche services firm rather than a scaled technology platform.

Name

maravillas de la naturaleza

Legal name

Maravillas de la Naturaleza

Website

https://maravillasdelanaturaleza.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Maravillas de la Naturaleza is a Madrid-based, privately held experiential marketing firm founded in 2002 that delivers themed exhibitions, automaton shows, giant inflatables, and Christmas animation/lighting services exclusively to shopping centers across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services for Shopping Centers

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Experiential marketing services
• Shopping center events
• Christmas animation services
• Themed exhibitions production
• Retail mall activations

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mall's Events Services: Providing themed exhibitions, automaton shows, and giant inflatables to shopping centers for promotional and entertainment purposes. Services are likely project-based or seasonal contracts with shopping malls.
2. Mall's Christmas Services: Christmas animation services including nativity scenes, automaton shows, Santa Claus and Three Kings performances, children's workshops, and Christmas decoration and lighting installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Maravillas de la Naturaleza provides comprehensive experiential marketing services to shopping centers in Spain and Portugal through two divisions: Mall's Events delivers 14 themed exhibitions combined with children's workshops, 100 automaton shows, and 7 giant inflatable structures; Mall's Christmas delivers 5 types of artisanal nativity scenes, 100 Christmas automaton shows, Santa Claus and Three Kings performances, children's workshops, and full decoration and lighting installation. Services cover creativity, production, media coordination, merchandising, and on-site execution for retail clients.

Product overview

Grupo Maravillas de la Naturaleza is an experiential marketing service provider for shopping centers in Spain and Portugal, founded in 2002. The company operates through two specialized divisions: Mall's Events and Mall's Christmas. Mall's Events offers 14 spectacular events (exhibitions combined with children's workshops), 100 automaton shows, and 7 giant inflatables. Mall's Christmas provides comprehensive holiday services including 5 different nativity scenes, 100 automaton shows, children's workshops, Three Kings and Santa Claus performances, plus decoration and lighting. With over 80 clients across Spain, the company is a leader in experiential marketing for the retail sector and is a member of the Spanish Shopping Centers Association (AECC).

Differentiator

Problem solved

Functional benefit

Brands

• Mall's Events: Division providing events for shopping centers including exhibitions, children's workshops, automaton shows, and giant inflatables. Offers 14 events and 7 giant inflatables.
• Mall's Christmas

Products and services

• Mall's Events

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AECC (Asociación Española de Centros Comerciales)coreOthersThe company is a member (Socio) of the Spanish Association of Shopping Centers (AECC), demonstrating industry leadership and enabling networking within the shopping center sector in Spain.
• Creation GroupcoreTechnology or IntegrationExclusive distribution partner for Spain and Portugal of the Danish company Creation Group, the world's largest manufacturer of automata. This exclusive agreement provides access to more than 500 automaton figures and custom designs.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency producing events, activations, and immersive experiences for enterprise and brand clients. Comparable on the B2B experiential services model that Maravillas offers to retail clients, but operating at significantly greater scale and geographic reach.
• MKG: Havas-owned experiential marketing agency producing branded events, immersive experiences, and retail activations. Operates in the same B2B experiential services category as Maravillas, though serving global brand clients across many industries.
• Octagon: Omnicom-owned experiential marketing agency with strong entertainment, sports, and retail activation practices. Comparable on the B2B experiential services model, though at significantly broader scale and global reach than Maravillas.
• Havas Events: Specialized events and experiential marketing division of Havas. Operates in the same B2B experiential services space, serving large multinational brands across geographies, while Maravillas focuses on the Iberian mall niche.
• George P. Johnson Experience Marketing: Long-standing experience marketing agency building brand activations, trade shows, and live events for enterprise clients. Directly comparable on the B2B live events and activations model that Maravillas runs for shopping centers, though at much broader global scale.
• Amplify: Global independent creative agency producing brand experiences, events, and retail activations. Comparable on the B2B experiential and live events model serving retail and brand clients, though at international scale.

Regional players

• Crambo: Spanish audiovisual and event production company providing staging, lighting, and event technology for retail, corporate, and entertainment venues in Iberia. Comparable on event-production services in the same Spanish market.
• Imagina: Spain-based media and audiovisual services group providing event production, broadcasting, and entertainment services. Comparable on event production capabilities serving the Spanish market where Maravillas operates.

Direct peers

• Christmas Decor: U.S.-based franchise specializing in commercial Christmas decoration and lighting installation for retail centers, malls, and commercial properties. The closest direct comparable on the seasonal Christmas decoration/install service model driving Maravillas's Mall's Christmas division.

Others

• Creation Group: Danish automaton manufacturer and Maravillas's exclusive Iberia distribution partner. Comparable because the automaton product line is foundational to Maravillas's service offering, and Creation Group could become a competitor in Spain/Portugal if its distribution strategy changes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quetzal-marnat-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maravillas de la naturaleza