HED Insurance Broker
HED Insurance Broker is a privately held Canadian damage insurance brokerage firm based in Laval, Quebec, affiliated with the Western Financial Group network, serving individual and small commercial clients with 51-100 employees.
- Company typePrivate
- Founded-
- HeadquartersLaval, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HED Insurance Broker does
HED Insurance Broker is a privately held Canadian financial services and damage insurance brokerage firm headquartered in Laval, Quebec. The company operates as part of the Western Financial Group brokerage network, suggesting it functions as an affiliated distribution node for property and casualty (P&C) and related personal lines insurance products within the broader Western Financial Group ecosystem. With a headcount of 51-100 employees, HED sits in the small-to-mid-sized regional broker segment of the Canadian insurance distribution market.
The firm's functional role is brokerage and intermediation — placing client coverage with insurance carriers and earning commission-based revenue on those placements, consistent with standard Canadian insurance broker economics. The Laval, Quebec base positions the firm to serve both French-speaking individual and small commercial clients in the Greater Montreal region, though no specific product lines, carrier panels, vertical specialization, or technology stack are disclosed in the available input data. The company's own website (hedinc.com) returned only a generic loader/verification message during data collection, yielding no first-party product, service, or technology detail.
The business model is presumed to follow conventional broker commission economics: revenue is generated through carrier-paid commissions on bound policies, with margins sensitive to product mix, carrier appointments, and retention rates. No pricing, customer segment, channel, or partnership data was available to confirm or refine this assessment. Ownership structure, parent-subsidiary relationships, and management composition are likewise unstated in the source data, though the Western Financial Group affiliation implies a network-level governance or partnership arrangement.
HED Insurance Broker firmographics
Firmographics- Name
- HED Insurance Broker
- Website
- https://hedinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HED Insurance Broker is a privately held Canadian damage insurance brokerage firm based in Laval, Quebec, affiliated with the Western Financial Group network, serving individual and small commercial clients with 51-100 employees.
- Ownership category
- akta.pro rank
HED Insurance Broker industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where HED Insurance Broker is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Markets served
HED Insurance Broker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
HED Insurance Broker product offering
Product offeringCore offering
HED Insurance Broker is a financial services and damage insurance brokerage firm based in Laval, Canada. The company brokers insurance products for clients and is affiliated with the Western Financial Group brokerage network, providing access to multiple insurance carrier offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Damage Insurance Brokerage Services
Companies that use HED Insurance Broker
Customer profileIdeal customer profiles1 record
HED Insurance Broker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HED Insurance Broker competitors and assessment
Company assessmentBroad incumbents
- Beneva: Quebec-headquartered mutual insurer formed from the merger of La Capitale and SSQ Insurance, distributing P&C coverage through captive and independent brokers. A direct competitive force in the Quebec damage-insurance market HED serves.
- Marsh Canada: Global brokerage's Canadian operation, with strong commercial-lines presence in Montreal. Competes with HED for Quebec-based commercial clients seeking larger broker capabilities and broader carrier access.
- Intact Financial Corporation: Canada's largest P&C insurer, distributing through both broker and direct channels. Relevant because HED places business with Intact-affiliated carriers and competes with Intact's brokerage arm (BrokerLink) for the same Quebec clients.
- Hub International: Large North American brokerage with Quebec offices placing P&C and specialty business. Comparable on multi-line brokerage model and Canadian retail/small-commercial damage-insurance focus.
- Western Financial Group: The parent brokerage network to which HED is affiliated. Directly comparable as a Canadian multi-line insurance brokerage operating through a network of branch offices across multiple provinces, with overlapping carrier relationships and commission economics.
- Desjardins General Insurance Group: Quebec's largest P&C insurer, distributing through agents and brokers across the province. Competes with HED on the same Laval-anchored retail and small-commercial damage-insurance book.
Direct peers
- BFL Canada: One of Canada's largest independent commercial insurance brokerages, with a substantial Montreal office. Comparable to HED on commercial-lines brokerage economics and Quebec market presence, though more specialized in mid-market and specialty risks.
- BrokerLink: Intact-owned Canadian retail insurance brokerage chain with Quebec locations. Directly comparable as a multi-line damage-insurance broker serving retail and small-commercial clients with similar carrier panel access.
- Lussier Dale Parizeau: A large Quebec-headquartered insurance and financial services brokerage with comparable damage-insurance focus, bilingual service, and broad commercial/personal lines offering. One of the closest direct competitors to HED in the Greater Montreal and Laval markets.
Regional players
- Co-operators: Canadian multi-line insurer and distributor with broker distribution in Quebec. Relevant as a competing carrier-distributor relationship in the same damage-insurance categories HED places.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
HED Insurance Broker social profiles
Digital presenceHED Insurance Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
HED Insurance Broker leadership team
Management profileNumber of profiles
HED Insurance Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HED Insurance Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HED Insurance Broker
What does HED Insurance Broker do?
HED Insurance Broker is a financial services and damage insurance brokerage firm based in Laval, Canada. The company brokers insurance products for clients and is affiliated with the Western Financial Group brokerage network, providing access to multiple insurance carrier offerings.
Is HED Insurance Broker a public or private company?
HED Insurance Broker is a private company. It is classified as unknown and is currently operating.
When was HED Insurance Broker founded?
HED Insurance Broker was founded in -1. It employs 51 to 100 people.
Where is HED Insurance Broker based?
HED Insurance Broker is headquartered in Laval, Canada, in the North America region.
Who are HED Insurance Broker's main competitors?
Broad incumbents on record are Beneva, Marsh Canada, Intact Financial Corporation, Hub International, Western Financial Group and Desjardins General Insurance Group. Direct peers are BFL Canada, BrokerLink and Lussier Dale Parizeau. Co-operators is listed as a regional player.
Does HED Insurance Broker have an API?
No public API is recorded for HED Insurance Broker.
What industry is HED Insurance Broker in?
HED Insurance Broker's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.