Uptown Real Estate Goup

Name

Uptown Real Estate Goup

Legal name

Uptown Real Estate Group

Website

https://uptownrealestategroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Luxury property sales
• International property services
• Home buying and selling
• Real estate investment advisory

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage commission on residential and commercial property sales. Agents represent buyers and sellers in property transactions, earning a percentage of the sale price upon closing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Uptown Real Estate Group is a Houston-based residential real estate brokerage that represents buyers and sellers across the Houston metropolitan area. The firm provides end-to-end property buying, selling, and renting services, with specialized offerings in luxury residential properties and international investment transactions. It operates through bilingual (English/Spanish) agents led by a CICS-certified founder under the Keller Williams Realty Metropolitan brokerage.

Product overview

Uptown Real Estate Group operates as a full-service real estate brokerage platform offering a unified suite of property-related services centered on residential, luxury, and international real estate transactions in the Houston metropolitan area. The core offering consists of property buying and selling services, supported by a property search platform (home-search/listings) for MLS-based property discovery and a featured properties listing showcasing premium listings. The home valuation tool provides property worth analysis, while the client portal enables account management. Additional modules include the international property specialist services (CIPS designation) for global investors, market insights blog for educational content, property videos (vlog) for virtual property tours, past transactions archive demonstrating agent track record, and community profiles covering Houston-area neighborhoods. The platform also leverages AI for content generation and property recommendations. All services are delivered through bilingual agents led by founder Mariana Saldana, with operations under Keller Williams Realty Metropolitan brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Buying & Selling Services

Quantifiable outcome

• Ranked Top 20 real estate team in Houston by Houston Business Journal
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Keller Williams Realty MetropolitancoreChannel Partner/ Reseller/ DistributorUptown Real Estate Group operates as a team under the Keller Williams Realty Metropolitan brokerage. The Responsible Broker for the brokerage is listed as Keller Williams Realty Metropolitan, with Brokerage Number (713)-629-7771. The team consistently ranked as the No. 1 producing team at this Keller Williams office from 2019–2025.

Scale indicators4 records

Broad incumbents

• Compass: National tech-forward luxury brokerage with a significant Houston agent presence. Comparable to Uptown as a luxury-residential competitor in Houston, but operates at much broader national scale with heavy technology and marketing investment.
• Keller Williams Realty Metropolitan: The parent responsible brokerage under which Uptown operates. Comparable as the umbrella Houston-metro brokerage providing the franchise infrastructure, MLS compliance, and commission framework that Uptown runs on.
• Coldwell Banker United, Realtors: National brokerage brand with substantial Houston agent network. Comparable to Uptown as a Houston residential competitor offering traditional buyer/seller representation across price tiers, including luxury.

Direct peers

• Martha Turner Sotheby's International Realty: Houston's preeminent luxury residential brokerage affiliated with Sotheby's International Realty. Directly comparable to Uptown as a Houston-focused luxury residential team targeting high-net-worth buyers and sellers in the same premier neighborhoods (River Oaks, Memorial, Tanglewood, The Woodlands).
• Better Homes and Gardens Real Estate Gary Greene: Major Houston-metro residential brokerage. Comparable to Uptown as a large Houston-based residential operation covering the same metro area, including luxury segments in The Woodlands, Memorial, and surrounding communities.
• John Daugherty, Realtors: Long-standing Houston luxury residential brokerage. Comparable to Uptown as a Houston luxury specialist serving high-end neighborhoods and historic estates, with similar buyer/seller representation model.
• The Modglin Group: Top-producing Keller Williams luxury real estate team operating in the Houston metro. Closely comparable to Uptown as a KW-affiliated Houston luxury team using the same franchise infrastructure while competing for high-end listings and buyers.
• Berkshire Hathaway HomeServices Premier Properties: Houston-area residential and luxury brokerage under the Berkshire Hathaway brand. Comparable to Uptown in serving Houston luxury and residential buyers/sellers with a similar agent-led brokerage model in the same geography.
• Engel & Völkers Houston: Luxury international brokerage with a Houston shop. Directly comparable to Uptown's luxury and international investor focus, particularly its European-trained advisors serving cross-border buyers in premium Houston submarkets.

Regional players

• RE/MAX Fine Properties: Luxury division of RE/MAX serving Texas residential luxury. Comparable to Uptown's luxury residential focus, with overlapping Houston-area buyer/seller representation but operating as a brand-division rather than an independent team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uptowngroup
• Facebookfacebook.com/uptownrealestategroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptown Real Estate Goup