What RE/MAX Fine Properties does

RE/MAX Fine Properties is a residential real estate brokerage headquartered in Scottsdale, Arizona, founded in 1973. The firm operates approximately 10 offices across Arizona and, following two mergers completed in 2026, fields a combined agent roster of more than 400 licensees. It serves individual home buyers, sellers, and investors in the Arizona residential market, with ancillary property management services. The firm is locally branded under the global RE/MAX network and has historically been recognized as the largest RE/MAX affiliate in Arizona by sales volume, reporting roughly $1.4 billion in annual transaction volume pre-merger and $1.752 billion combined post-merger.

The brokerage operates on the BoldTrail platform from Inside Real Estate, which provides CRM, lead generation, transaction management, and consumer-facing search infrastructure. The consumer-facing product surface includes a "Search with AI (Beta)" natural-language property search experience and a home valuation tool integrated with Attom and Zillow data sources. Agent-facing technology spans pipeline management, marketing automation, and lead routing native to the BoldTrail stack. The firm also operates a property management division, which represents a distinct revenue stream from brokerage commissions.

RE/MAX Fine Properties generates revenue primarily through real estate commissions on closed transactions, with agents operating under varying commission split arrangements with the brokerage. Top-producing teams such as the Michael Kent Team (188 transactions and $85.82M in 2025 sales) generate disproportionate volume. The business is volume-driven and agent-recruitment-dependent; franchise-affiliation fees paid to RE/MAX LLC represent a meaningful cost line. Recent growth has been driven by inorganic consolidation—mergers with RE/MAX Professionals (January 2026) and RE/MAX Solutions (April 2026)—rather than organic agent recruitment alone.

Name

RE/MAX Fine Properties

Legal name

RE/MAX Fine Properties

Website

https://fineprop.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX Fine Properties is a Scottsdale, Arizona-based residential real estate brokerage operating 10 offices with 400+ agents, providing transaction brokerage, property management, and AI-enabled property search to home buyers and sellers across Arizona.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Commercial real estate
• Property management services
• Real estate agent network

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Standard real estate brokerage commissions on residential and commercial property transactions. Agents operate under a commission-split model typical of RE/MAX franchises.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RE/MAX Fine Properties is a full-service real estate brokerage operating across Arizona, providing residential and commercial property buying, selling, and luxury real estate services through 10 offices and 400+ licensed agents. The company also offers property management services, AI-powered property search, and home valuation tools to consumers in the Scottsdale, Phoenix, Flagstaff, Tucson, and surrounding Arizona markets.

Product overview

RE/MAX Fine Properties operates as a full-service real estate brokerage platform offering a unified property search experience. The core product is a comprehensive property search platform featuring AI-powered natural language search (Search with AI Beta), traditional filtering-based search, and a luxury property portfolio. The platform provides integrated services including home valuation tools, rental listings via Rental Beast partnership, an agent directory with 350+ professionals, and a preferred vendor network. The company operates as one of Arizona's largest RE/MAX brokerages with 10 offices statewide and is built on BoldTrail (Inside Real Estate) technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage

Quantifiable outcome

• $1.4 billion in annual sales volume (pre-merger)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

23 partnerships are on record, tiered minor and core.

• America's Preferred Home WarrantyminorOthersHome warranty vendor listed on the RE/MAX Fine Properties preferred vendors page. Contact: Rizalene Nauman, (480) 881-2146.
• Fidelity National Home WarrantyminorOthersHome warranty vendor listed on the preferred vendors page. Contacts: Mary Mendoza and Kelly Kanellis, (310) 892-2146 Scottsda / (800) 308-1424 Peoria.
• Old Republic Home ProtectionminorOthersHome warranty vendor listed on the preferred vendors page. Contact: Seth Kuretsky, (480) 599-1750.
• AJF EngineeringminorOthersInspection company listed as a preferred vendor. Contact: Allie Jennings, (480) 201-1964.
• Horizon InspectionsminorOthersInspection company listed as a preferred vendor. Contact: Dennis Nobley, (602) 859-4333.
• Insight InspectionsminorOthersInspection company listed as a preferred vendor. Contact: Kris Houser, (623) 297-1584.
• CrossCountry MortgageminorOthersPreferred lender partner. Contact: Tiffany Whalen, (480) 205-5390.
• Fairway Mortgage (The Tobias Group)minorOthersPreferred lender partner. Contact: Ben Tobias, (480) 577-8811.
• VIP Mortgage (Eric Kilstrom)minorOthersPreferred lender partner. Contact: Eric Kilstrom, (602) 373-0107.
• AZing Realty MediaminorOthersPhotography and media partner. Contact: Deann Martin, (480) 243-3422.
• Liberty PlumbingminorOthersPlumbing service partner for Arizona. Contact: Tommy Lavin, (480) 744-8677.
• Security TitleminorOthersTitle company partner. Contacts: Alyssa Tapia, (480) 448-7081; Jeremy Eaton, (520) 208-0148.
• Fidelity National TitleminorOthersTitle company partner. Contact: Jill Wicker, (317) 313-7179.
• State Farm (Jeremy Mueller and John Collins)minorOthersInsurance partner. Contacts: (480) 515-5223 and (480) 466-6136.
• Affordable Appliance RepairminorOthersHome services partner. Contact: Paul Stringer, (602) 773-6700.
• Muscular Moving MenminorOthersMoving services partner. Contact: Cece Keating, (602) 923-6400.
• VIP ShuttersminorOthersHome services partner for Arizona. Contact: Hector Aguilar, (480) 766-6569.
• East Valley Home StagingminorOthersHome staging partner. Contact: Andrew Manche, (480) 485-5821.
• JH Labor ServicesminorOthersLabor services partner. Contact: Jason Haase, 928-266-2065.
• Cyber GroupminorOthersTechnology/cybersecurity partner. Contact: Johnathan Scheibenpflug, 480-227-6747.
• Home StretchminorOthersHome services partner. Contact: Jim Glaab, 480-674-5850.
• Rental BeastminorOthersRental listing platform partner integrated into the website for rental property applications. Enables prospective tenants to request applications for rental listings through a third-party platform.
• RE/MAX Global Referral NetworkcoreChannel Partner/ Reseller/ DistributorAccess to the global RE/MAX referral network connecting agents and clients with real estate professionals in other markets nationally and internationally for cross-market transactions and referrals.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX LLC: Global parent brand and franchisor for RE/MAX Fine Properties, operating across 110+ countries. Comparable as the broader network that provides brand, referral infrastructure, and technology platform that the subject firm leverages.
• Coldwell Banker: National franchise brand with strong luxury positioning; competes directly for agents and luxury listings in Scottsdale and Paradise Valley, and offers similar franchise structure and brand-driven model.
• Berkshire Hathaway HomeServices: Large national franchise network with luxury and mid-tier focus; comparable to RE/MAX Fine Properties on agent recruitment, brand prestige, and residential brokerage model, with overlap in Arizona luxury markets.
• Keller Williams Realty: World's largest real estate franchise by agent count with an agent-centric, training-heavy model. Direct competitor for top-producing agents in Arizona and benchmark for scale in the U.S. brokerage industry.
• Sotheby's International Realty: Luxury-focused global brand with significant presence in Scottsdale and Paradise Valley. Directly comparable to RE/MAX Fine Properties' luxury segment, including the former affiliation of COO Greg Remmers at Walt Danley | Christie's International Real Estate.

Direct peers

• West USA Realty: Arizona-headquartered regional brokerage with strong statewide coverage, competing for the same agent recruitment and residential transaction volume in Phoenix, Scottsdale, Tucson, and Flagstaff markets.
• HomeSmart: Headquartered in Arizona and one of the largest independently owned real estate brokerages in the U.S., serving Arizona with both consumer real estate and brokerage affiliate models. Direct competitor for agents and consumer mindshare in the Phoenix metro.
• Realty Executives: Arizona-founded franchise brokerage with comparable agent model and statewide office footprint. Direct head-to-head for agents and listings in the Arizona residential market.

Emerging players

• Compass: Tech-enabled, well-capitalized brokerage expanding aggressively in luxury U.S. markets. Competes with RE/MAX Fine Properties for top agents in Scottsdale and Paradise Valley and represents the digital-native threat to traditional franchise models.
• eXp Realty: Cloud-based brokerage model with national reach and aggressive agent-recruitment economics. Comparable as a disruptive alternative to traditional brick-and-mortar franchise brokerages for agents considering platform switches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remaxfineprop_
• Facebookfacebook.com/FinePropScottsdale
• LinkedInlinkedin.com/company/re-max-fine-properties_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Fine Properties