LT1

Regional Television Broadcastinglt1.at

LT1 Privatfernsehen GmbH is a regional private television broadcaster serving Upper Austria, operating a single linear channel via DVB-T2 terrestrial, satellite, cable, and online streaming with locally focused news, sports, and lifestyle programming.

Company typePrivate
Founded2008
HeadquartersLinz, Austria
Headcount—
GTM typeB2C
OfferingServices

What LT1 does

LT1 Privatfernsehen GmbH is a regional private television broadcaster headquartered in Linz, Austria, self-described as 'Oberösterreichs größter Privatsender' (Upper Austria's largest private television station). Founded in 2008 and wholly owned by OÖ Beteiligungsgesellschaft mbH & Co OG — the state holding of the Province of Upper Austria — the company operates a single linear channel targeted exclusively at the Upper Austrian audience, delivering local news, regional sports (OÖ Liga, Landescup), cultural programming, cooking and lifestyle shows, agricultural documentaries, and talk formats. Its programming portfolio spans roughly 17 named formats including OÖ KOCHT, Fit am Morgen, Stallgeflüster, Talk im Paneum, LT1 Sommergespräche, and the OÖ Fussball league coverage, with a content library exceeding 11,129 video pieces in the Aktuelles (News) section alone.

The company's technical platform centers on DVB-T2/MPEG4 digital terrestrial broadcasting distributed via the MUX C terrestrial multiplex platform licensed by KommAustria for Upper Austria North (capacity: 1 HD + 5 SD slots, ~13.9 Mbit/s multiplex bandwidth), supplemented by satellite distribution on ASTRA 19.2° (12.66275 GHz, horizontal polarization), cable networks, A1 IPTV, and an online Mediathek with live streaming and on-demand video at lt1.at. Multi-channel social presence extends reach across YouTube, Facebook, Instagram, and TikTok. No APIs, SDKs, AI/ML capabilities, mobile apps, or proprietary software platforms are documented.

LT1 monetizes primarily through television advertising (commercial spots, sponsored segments, branded content) and sponsored programming partnerships with local and regional businesses. Named commercial partners include Zipfer (Brau Union) for the 'Zipfer DERBYTIME' sports-event promotion, SV Ried for ticket giveaways, Star Movie Kinocenter for cinema promotions, and Intersport Austria, ASVÖ, Aloha Sport, and HiNuts for the #LT1Laufmoment campaign. Political advertising is also accepted and disclosed via transparency notices. Annual audience reach studies are commissioned from IMAS International (n=800–801, Upper Austrian population aged 16+) to support advertiser sales, though no rate card or pricing is publicly disclosed. Dietmar Maier serves as Managing Director (Geschäftsführer).

LT1 firmographics

Firmographics

Name: LT1
Legal name: LT1 Privatfernsehen GmbH
Website: https://lt1.at
Company type: Private
Founded year: 2008
Operating status: Operating
Short description: LT1 Privatfernsehen GmbH is a regional private television broadcaster serving Upper Austria, operating a single linear channel via DVB-T2 terrestrial, satellite, cable, and online streaming with locally focused news, sports, and lifestyle programming.
Ownership category
akta.pro rank

LT1 industry classification

Industry

Product category: Regional Television Broadcasting
NAICS: Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: National General-Entertainment Broadcast Networks (MPABAAAA)
akta.pro secondary industries: Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

Regional television broadcasting
Tv advertising sales
Digital video streaming
Satellite television distribution
Local news programming

Where LT1 is headquartered

Location

Headquarters

HQ city: Linz
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

LT1 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: LT1 generates revenue primarily through television advertising, including commercial spots, sponsored segments, and branded content within programming. The station also accepts political advertising and publishes political advertising transparency notices.
Sponsored Programming & Content Partnerships: Revenue generated through sponsored programming, branded segments, and promotional content partnerships with local and regional businesses, including beer brands (Zipfer), sports organizations, and event promoters.

Pricing tiers

Model	Billing	Price
Other	Annual	Media data and reach studies available for advertisers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

LT1 product offering

Product offering

Core offering

LT1 is Upper Austria's largest regional private television broadcaster, producing localized news, sports, entertainment, and lifestyle programming and distributing it via satellite (ASTRA 19.2°), cable, IPTV (A1 TV), DVB-T terrestrial (through the MUX C platform), and online streaming at lt1.at. The company also operates the Mediathek on-demand digital video library with thousands of content pieces accessible to viewers across multiple platforms.

Product overview

LT1 is Oberösterreichs größter Privatsender (Upper Austria's largest private TV station), operated by LT1 Privatfernsehen GmbH. The company operates as a regional private broadcaster offering a portfolio of television programming, digital content services, and interactive experiences. The core offering is the linear TV broadcast channel distributed via satellite (Astra 19.2°), cable, A1 TV, and DVB-T, supplemented by the Mediathek digital on-demand service. The product portfolio includes diverse entertainment formats such as OÖ KOCHT (culinary), Andress OÖ (documentary), Fit am Morgen (fitness), OÖ Fussball/LT1 OÖ Liga (sports), Stallgeflüster (agriculture), Talk im Paneum (talk show), Endlich normal (lifestyle/health), Aquamarin, OÖ Kino, OÖ Life, and LT1 Sommergespräche. Additional services include the 3D Rundgang (virtual tour), Gewinnspiele (contests), and the terrestrial MUX C multiplex platform (Multiplex). The company also offers market research data (Marktstudie) through IMAS International studies.

Differentiator

Problem solved

Functional benefit

Products and services

LT1 TV-Programm LT1's flagship regional television broadcast channel, delivering news, sports (OÖ Liga, OÖ Landescup, SV Ried coverage), entertainment, lifestyle, and documentary programming to Upper Austrian viewers via satellite (ASTRA 19.2°), cable, IPTV (A1 TV), DVB-T terrestrial, and online streaming.
Mediathek On-demand digital video library containing more than 11,000 video pieces spanning regional news, sports, entertainment, lifestyle, and documentary content. Accessible to viewers online via lt1.at for catch-up viewing of LT1 programming.
Gewinnspiele Viewer contest and prize-draw services offered to LT1 audiences as part of the channel's audience engagement activities, allowing viewers to participate in promotional prize draws.
3D Rundgang Interactive 3D virtual tour service offered on lt1.at, providing immersive 3D walkthrough experiences of venues, properties, or locations featured by LT1.

Companies that use LT1

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles2 records

LT1 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

LT1 partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor.

Zipfer (Brau Union)minorGTM or Marketing PartnerZipfer beer brand partners with LT1 for the 'Zipfer DERBYTIME' promotion, bringing sports event coverage, promotional giveaways including event equipment, beer tastings, and TV broadcast of local football matches. The partnership includes joint marketing activities and sponsored content on LT1.
SV RiedminorGTM or Marketing PartnerPartnership with SV Ried football club providing promotional giveaways of 5×2 tickets per home game for LT1 audience engagement.
IMAS InternationalminorOthersAnnual audience reach measurement studies conducted on behalf of LT1 Privatfernsehen GmbH. Studies use CATI-system with sample sizes of 800-801 respondents among Upper Austrian population aged 16+.
ASVOÖminorGTM or Marketing PartnerSponsor partner for the #LT1Laufmoment running campaign, providing prize contributions for running event entries.
Intersport AustriaminorGTM or Marketing PartnerSports retailer sponsor for #LT1Laufmoment running campaign, contributing prizes for the social media contest.
HiNutsminorGTM or Marketing PartnerSponsor providing prize contributions (3x annual supply of nuts) for #LT1Laufmoment social media running contest.
Aloha SportminorGTM or Marketing PartnerSports retailer sponsor for #LT1Laufmoment running campaign, providing running outfit prizes worth 300 EUR each.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

LT1 competitors and assessment

Company assessment

Broad incumbents

RTL Austria: Austrian arm of the RTL Group offering national commercial broadcasting; operates at a much larger scale and national reach than LT1 but competes for the same Austrian advertising pool.
ORF (Österreichischer Rundfunk): Austria's national public broadcaster; dominant incumbent competing with LT1 for both audience attention and regional advertising share, with materially larger budgets and programming breadth.

Regional players

Bayerischer Rundfunk (BR): German regional public broadcaster serving Bavaria with comparable regional content focus (news, sports, culture) and multi-platform distribution; comparable model operating in adjacent geography with similar audience profile.

Direct peers

Puls 4: Austrian commercial broadcaster part of the ProSiebenSat.1 group, offering general entertainment, news, and sports programming to Austrian audiences with multi-platform distribution similar to LT1.
ServusTV: Austrian-German private broadcaster owned by Red Bull Media House, operating a general-interest channel with strong regional programming (news, sports, culture) similar to LT1's mix, and competing for the same advertisers and audiences in the DACH region.
Tirol TV: Regional private television station for the Austrian state of Tyrol; operates on a near-identical model to LT1 with regional news, sports, and culture programming distributed via cable, satellite, and online.
Krone.tv: Online video platform associated with the Kronen Zeitung, offering Austrian news and lifestyle programming with regional focus; overlaps with LT1's digital news distribution and competes for online advertising in Austria.
ATV: Austrian private broadcaster also part of the ProSiebenSat.1 Puls 4 group, providing general-interest programming and news to Austrian audiences through linear TV and digital channels, structurally similar to LT1.
WT1: Regional private television station for Styria (Steiermark), Austria, with analogous regional focus, distribution mix (satellite, cable, online), and programming categories to LT1.

Others

ORS (Austrian Broadcasting Services): Austrian infrastructure provider for broadcasting (DVB-T/T2, DAB+, satellite uplink); while not a content competitor, ORS is the technical backbone for LT1's terrestrial distribution and a key counterpart in spectrum/multiplex operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

LT1 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LT1 leadership team

Management profile

Number of profiles

Profiles1 record

LT1 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LT1 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LT1

What does LT1 do?

Is LT1 a public or private company?

LT1 is a private company. It is classified as state government owned and is currently operating.

When was LT1 founded?

LT1 was founded in 2008.

Where is LT1 based?

LT1 is headquartered in Linz, Austria, in the Europe region.

How does LT1 make money?

Two revenue lines are on record. Television Advertising is the primary driver. The others are sponsored Programming & Content Partnerships.

Who are LT1's main competitors?

Broad incumbents on record are RTL Austria and ORF (Österreichischer Rundfunk). Bayerischer Rundfunk (BR) is listed as a regional player. Direct peers are Puls 4, ServusTV, Tirol TV, Krone.tv, ATV and WT1. ORS (Austrian Broadcasting Services) is listed as an others.

Does LT1 have an API?

No public API is recorded for LT1.

What industry is LT1 in?

LT1's product category is Regional Television Broadcasting. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use). Its NAICS code is 51612 and its SIC code is 4833.