Missouri Auction School

What Missouri Auction School does

Missouri Auction School, founded in 1905 and headquartered in Missouri, is the world's oldest and largest auction school, providing online auctioneer training to aspiring and professional auctioneers across all 50 U.S. states and internationally. The school operates a single annual cohort starting January 4, delivered through a combination of live Zoom video conferencing sessions (including small-group chant instruction from world champion auctioneers) and on-demand video lessons. Its curriculum covers auction chant, auction business management, and specialty auction types including real estate, livestock, charity, estate, antique, auto, government, and bankruptcy auctions, with state-specific exam preparation (Module 2) available for states requiring additional pre-license education.

The school monetizes through one-time tuition fees ranging from $1,295 to $1,895 per student, with early bird pricing incentives and state-specific pricing variations. Revenue is generated entirely from individual student tuition with no disclosed enterprise contracts, subscription model, or external funding. The school holds state-approved auction school status in at least 14 U.S. states, and its diploma qualifies graduates to apply for state auction licenses and sit for state exams. Distribution is direct-to-consumer via a website with state-specific landing pages for all 50 U.S. states plus Canada, supported by earned media (CBS, ABC, CNBC, CNN, NBC, Newsweek) and video content. The school is independently operated with no disclosed parent company, investors, or acquisitions; Paul Dewees serves as President.

Name

Missouri Auction School

Legal name

Missouri Auction School

Website

https://auctionschool.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

Missouri Auction School, founded in 1905, is the world's oldest and largest auction school, offering online auctioneer training via live Zoom and on-demand video to aspiring auctioneers across all 50 U.S. states and internationally, with state-approved licensing pathways.

Ownership category

akta.pro rank

Product category

Auctioneer Training and Education

NAICS

Professional and Management Development Training (611430), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGANAC

Sales & Customer Service Training

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Auctioneer training
• Online auction school
• Auction chant practice
• Auction license prep
• State-approved auctioneer education

Headquarters

HQ city

Morrilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Tuition Revenue: One-time tuition fees for auctioneer training courses. Early bird pricing available before deadlines. State-specific pricing varies. Students receive diploma upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Missouri Auction School sells online auctioneer training courses that teach auction chant, auction business management, clerking, cashiering, ring work/bid spotting, and auction day management. Course delivery combines scheduled live Zoom sessions with on-demand video lessons, and students who complete the program receive a Missouri Auction School diploma that qualifies them to apply for state auction licenses. State-specific Module 2 exam review courses are offered as add-ons for jurisdictions requiring additional pre-license education.

Product overview

Missouri Auction School offers a single comprehensive online auction training platform consisting of Module 1 (Foundation Auction Training) as the core product and Module 2 (State-Specific Exam Review) as an add-on for states requiring additional pre-license education. The program also includes a Quick Start pre-course practice program. Module 1 teaches auction chant techniques, auction business management, and various auction specialty types, delivered via live Zoom sessions paired with on-demand video lessons. Module 2 provides state-specific exam preparation covering auction laws and regulations for licensing purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Online Auction School Course Comprehensive online auctioneer training program combining Module 1 foundation training (auction chant, business management, and multiple auction specialty types including antiques/art, charity/fundraiser, livestock, real estate, farm, estate, auto, equipment, government, and consignment auctions) with optional Module 2 state-specific exam review. Delivered through live Zoom sessions with champion auctioneers and on-demand video lessons, culminating in a Missouri Auction School diploma that qualifies graduates to apply for state auction licenses.
• Module 1: Foundation Auction Training Core foundation auction training course teaching the auction chant, auction business management, clerking, cashiering, ring work/bid spotting, and auction day management, along with multiple auction specialty types. Delivered via live Zoom sessions combined with on-demand video lessons, and serves as the prerequisite for Module 2 state-specific exam review.
• Module 2: State-Specific Auction License Exam Review State-specific exam preparation courses covering auction laws and regulations for states that require additional pre-license education before graduates can sit for the state auction licensing exam. Includes sample study questions and answers, and is taken only after completion of Module 1.
• Quick Start Pre-Course Practice Program Online pre-course practice drills provided immediately upon enrollment to help students prepare for the auction number chant before the main course begins. Included free with enrollment.

Quantifiable outcome

• Students report high satisfaction and confidence to launch auction careers after completion
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Continental Auctioneers School: Midwest-based auctioneer training school offering both online and in-person auctioneer education programs. Direct peer competing for the same aspiring-auctioneer demographic.
• Mendenhall School of Auctioneering: North Carolina-based auction school offering auctioneer training and continuing education courses. Comparable in product offering, customer base, and state-license positioning.
• Reppert Auction School: Long-running Indiana-based auction school providing auctioneer chant training and continuing education. Comparable in target market, curriculum, and state-approval positioning.
• World Wide College of Auctioneering: One of the oldest and largest competing auction schools in the US (Iowa-based), offering residential and online auctioneer training and state-approved curricula. Directly competes with Missouri Auction School for the same aspiring-auctioneer segment.
• Western College of Auctioneering: Western US-based auction school offering in-person and online auctioneer training programs. Direct peer in curriculum, target customer, and state-licensing exam preparation.
• Texas Auction Academy: Texas-based auctioneer training school providing state-approved pre-license education and chant training. Comparable in core product and Texas-specific licensing pathway.

Regional players

• Hinds Community College Auctioneering Program: Mississippi-based community college offering an auctioneering program within a broader educational institution. Regional peer providing accredited auctioneer training primarily to Mississippi residents.

Others

• Certified Appraisers Guild: Largest personal property appraiser organization in the US, where Missouri Auction School's president Paul Dewees serves as an instructor. Adjacent vocational training partner with overlapping audience and cross-promotion potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Auction School