Ford Dealer Advertising

What Ford Dealer Advertising does

Ford Dealer Advertising is a full-service advertising agency exclusively dedicated to serving Ford dealerships across Southeast Michigan. Founded in 1985 and headquartered at 29100 Northwestern Highway, Suite 399 in Southfield, Michigan, the agency creates, plans, and handles advertising for the Southeast Michigan Ford Dealers (SEMFD), managing overall marketing, branding strategies, and promotional campaigns for its dealer clients. Its core offering is integrated advertising services including creative development, strategic planning, media placement, and video/multimedia campaign production, with notable work including the Think Ford First collective branding initiative for the regional dealer association and promotional campaigns distributed through Vimeo, YouTube, and regional media partnerships including Detroit Lions coverage.

The company operates with a small team of 1-10 employees and serves a roster of 44+ Ford dealerships across the Southeast Michigan region, including Atchinson Ford, Avis Ford, Bill Brown Ford, Bob Maxey Ford, Brighton Ford, Hines Park Ford, Jack Demmer Ford, Roy O'Brien Ford, Suburban Ford locations, and others. Its go-to-market is sales-led, acquiring clients through direct dealer relationships and long-standing reputation within the Ford dealer network rather than broad-market sales efforts.

The business model is professional services-based, generating revenue through service fees for advertising creation, planning, and handling on behalf of dealer clients. Pricing is custom and quote-based per engagement rather than publicly disclosed. The agency functions as the de facto regional agency of record for the SEMFD dealer association, providing coordinated collective marketing campaigns alongside individual dealer work. There are no disclosed funding rounds, acquisitions, AI/ML capabilities, or product modules beyond the unified agency service offering.

Name

Ford Dealer Advertising

Legal name

Ford Dealer Advertising

Website

https://forddealeradvertising.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Ford Dealer Advertising is a full-service advertising agency founded in 1985 and based in Southfield, Michigan, that exclusively creates, plans, and handles marketing, branding, and promotional campaigns for 44+ Ford dealerships across Southeast Michigan, including the Think Ford First collective initiative.

Ownership category

akta.pro rank

Product category

Automotive Advertising Services

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Automotive advertising agency
• Dealer marketing services
• Branding strategy services
• Promotional campaign planning
• Dealership advertising services

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Services: Full-service advertising agency providing comprehensive marketing, branding strategies, and promotional services to Southeast Michigan Ford Dealers. Revenue is generated through service fees for advertising creation, planning, and handling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ford Dealer Advertising is a full-service advertising agency dedicated to creating, planning, and handling advertising for Southeast Michigan Ford Dealers. The agency manages overall marketing, branding strategies, and promotions for its dealer clients, including creative development, strategic planning, media placement, promotional campaign execution, and video production for vehicle launches and dealer branding initiatives.

Product overview

Ford Dealer Advertising is a single, unified full-service advertising agency offering marketing, branding, and promotional services exclusively for Southeast Michigan Ford Dealers. The agency provides advertising campaign creation, planning, and execution services, along with video production for vehicle launches and dealer promotions. There are no separate product modules or add-ons—the company operates as one integrated agency delivering creative, strategic, and promotional services under a unified offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford Dealer Advertising Agency Services Full-service advertising agency services including creating, planning, and handling advertising campaigns for Southeast Michigan Ford Dealers. The agency manages overall marketing, branding strategies, and promotions for clients across creative development, strategic planning, media placement, and campaign execution.
• Marketing Campaign Videos Video advertising campaigns produced for Southeast Michigan Ford Dealers, including promotional content for vehicle launches, tire promotions, and dealer branding initiatives such as Auto Tech Scholarship and Think Ford First campaigns.

Named customers37 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Team Velocity: Team Velocity is a full-service marketing agency exclusively serving automotive dealers, offering creative, digital, and media services that directly parallel Ford Dealer Advertising's dealer-focused agency model.
• Force Marketing: Force Marketing is an automotive-specific digital marketing agency serving dealer groups with paid media, video, and creative services, directly comparable to FDA's offering for Ford dealers.
• Cox Automotive (Dealer.com): Cox Automotive's Dealer.com business is one of the largest digital marketing and advertising providers to U.S. auto dealers, directly competing with Ford Dealer Advertising for the same dealer marketing budgets across website, SEO, and digital media.
• Adtaxi: Adtaxi is a digital advertising agency with a dedicated automotive vertical offering paid media and programmatic services to dealers, overlapping with the digital advertising function FDA performs for Ford dealers.
• LotLinx: LotLinx is an AI-driven digital advertising platform for auto dealers, competing for the same digital portion of dealer marketing budgets that FDA addresses through its broader agency services.
• Marchex: Marchex provides automotive-specific call analytics and advertising solutions to dealers and dealer groups, addressing the same dealer marketing outcomes as Ford Dealer Advertising's campaigns.
• PureCars: PureCars is a digital marketing and data platform purpose-built for automotive dealers, providing paid media, merchandising, and audience solutions that overlap with FDA's advertising services for the same dealer customer base.
• LocaliQ (Gannett): LocaliQ is a digital marketing solutions provider with strong automotive dealer vertical, offering integrated advertising services that overlap with FDA's SMB dealer marketing model.

Broad incumbents

• Autotrader: Autotrader is a leading automotive marketplace owned by Cox Automotive that provides dealer advertising products at scale, competing with FDA as a broad incumbent rather than a Ford-specialist.
• Cars.com: Cars.com is a major automotive marketplace that offers dealer marketing and advertising products as part of a much broader consumer-facing platform, competing with FDA indirectly for a portion of dealer marketing dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ford-dealer-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford Dealer Advertising