What Marchex does

Marchex, Inc. is a publicly traded (NASDAQ: MCHX) Seattle-based SaaS company founded in 2003 that sells AI-powered conversation intelligence software to businesses whose customer interactions still occur primarily over phone calls, SMS, and chat. The core platform, Marchex Engage, ingests audio, text, and structured conversation data and applies proprietary AI trained on hundreds of millions of conversations to produce call transcription, sentiment analysis, outcome classification, predictive scoring, automated summaries, and actionable recommendations. The product portfolio includes Conversation Intelligence, Call Tracking and Attribution (built on Dynamic Number Insertion technology), the Marchex Sonar business text messaging platform, the Bring Your Own Conversations add-on, and vertical solutions for Automotive (Engage for Sales and Engage for Service), Healthcare, and Senior Living, plus API and webhook integrations into CRM, dealer management, and marketing systems.

The company primarily serves mid-market and enterprise customers in verticals where phone conversations are still the dominant conversion channel — automotive dealerships and service networks, home services (HVAC, plumbing, pest control), healthcare systems and practices, franchise and multi-location operators, and real estate — alongside advertising agencies and media partners that resell attribution and call analytics to their clients. Named enterprise users include Ford dealers via FordDirect, Zillow, Healthgrades, PDS Health, Authority Brands, McCluskey Chevrolet, Meineke, Big O Tires, and Sierra Air Conditioning & Plumbing, supported by a long tail of SMB customers such as Abell Pest Control and Geeks on Site.

Marchex generates revenue through annual subscription licenses for its SaaS products combined with usage-based analytics components tied to call volume and conversation analysis; pricing is quote-based and not publicly disclosed, with deployment depth varying from self-serve client portals (Marketing Edge, Callcap) to enterprise field sales engagements and OEM/embedded distribution via partners such as Solera, FordDirect, and the Microsoft Cloud AI ecosystem. Reported revenue was $45.4M in 2025 (down from $51.1M in 2023), Q1 2026 GAAP revenue was $10.6M, and management has guided to roughly 10% revenue growth in 2026 with a pending acquisition of Archenia, Inc. expected to lift the combined quarterly run-rate to approximately $15M.

Name

Marchex

Legal name

Marchex, Inc.

Website

https://marchex.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Marchex is a public Seattle-based SaaS company providing AI-powered conversation intelligence that analyzes customer calls, texts, and chats to deliver marketing attribution, sales coaching, and operational insights for automotive dealers, healthcare systems, home services providers, and franchise networks.

Ownership category

akta.pro rank

Product category

Conversation Intelligence Software

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Conversation intelligence software
• Call tracking analytics
• Marketing attribution platform
• AI sales analytics
• Customer experience analytics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/SaaS Revenue: Recurring subscription-based revenue from the Marchex Engage Platform, Conversation Intelligence, Call Tracking, and Business Text Messaging products. Revenue for 2023 was $51.1 million USD with 2025 revenue at $45.4 million. Q1 2026 GAAP revenue was $10.6 million.
2. Usage-based Analytics: Usage-based pricing components tied to call volume, conversation analysis, and analytics usage across the platform.
3. Platform Expansion Revenue: Revenue growth expected in 10% range for 2026 with projected Archenia acquisition creating combined quarterly revenue run-rate of approximately $15 million.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Marchex provides an AI-powered conversation intelligence SaaS platform that analyzes customer phone calls, SMS messages, and AI agent chats to deliver actionable insights on sales outcomes, marketing attribution, and customer experience. The platform includes Conversation Intelligence, Call Tracking & Attribution, and business text messaging (Marchex Sonar), with vertical-specific solutions for automotive dealerships, healthcare organizations, home services companies, and senior living providers.

Product overview

Marchex offers a unified AI-powered conversation intelligence platform centered on the Marchex Engage Platform. The core portfolio includes Conversation Intelligence for analyzing customer calls and improving agents, Call Tracking & Attribution for connecting calls to marketing ROI, and Marchex Sonar for business text messaging. Supporting modules include Marketing Edge for call-driven marketing analytics, Bring Your Own Conversations for analyzing existing call data, and an API for custom integrations. Vertical-specific solutions include Engage for Automotive (sales and service), Healthcare Conversation Intelligence, and the Senior Living Solution. The platform is powered by proprietary AI trained on hundreds of millions of conversations, enabling analytics, benchmarking, automated insights, and recommendations across marketing, sales, customer experience, and strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Marchex Engage Platform: AI-powered conversation analytics platform designed to help businesses identify performance gaps and drive revenue growth, featuring KPI dashboards, configurable analytics, and industry benchmarking.
• Marchex Sonar
• Marketing Edge
• Callcap

Products and services

• Marchex Engage Platform AI-powered conversation analytics platform serving as the central hub for conversation intelligence, call tracking, business text messaging, and industry benchmarking across marketing, sales, customer experience, and strategy for enterprise and mid-market businesses.
• Conversation Intelligence AI-powered conversation analytics product that analyzes customer calls, AI agent chats, and SMS to identify intent, sentiment, pain points, and conversion outcomes, and provides automated alerts for missed sales opportunities and reputation risks.
• Call Tracking & Attribution Call attribution product using Dynamic Number Insertion to link inbound phone calls to specific marketing campaigns, keywords, and digital touchpoints, enabling marketers to measure digital advertising ROI on phone-driven leads.
• Marchex Sonar (Business Text Messaging) AI and human-powered mobile messaging platform enabling two-way SMS conversations at scale, with bots, automation for lead qualification, custom drip campaigns, and CRM integrations for sales engagement, customer support, and marketing.
• Marketing Edge Call-driven marketing analytics product for marketers connecting digital ad spend to high-intent phone conversations, available through a dedicated self-serve client portal.
• Callcap Call tracking and analytics product for capturing and analyzing customer phone calls, available through a dedicated self-serve client portal (acquired in 2018).
• Engage for Automotive Vertical AI-powered conversation intelligence solution for automotive dealerships, helping dealers improve lead capture, measure sales and service agent performance, get CSAT scores on every conversation, and surface missed opportunity and reputation alerts.
• Healthcare Conversation Intelligence Vertical AI analytics solution for patient phone calls at health systems, dental practices, and medical organizations, addressing the $150B no-show problem and including HIPAA-compliant integrations with Freshpaint.
• Marchex Senior Living Solution Vertical AI-powered solution for senior living organizations to enhance occupancy rates, improve customer interactions, and optimize marketing spend with real-time insights into staffing costs and family expectations.

Quantifiable outcome

• 20% reduction in marketing cost per lead for healthcare organizations
• +4 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PDS HealthcoreTechnology or Integration · 9 March 2026Expanded partnership where PDS Health uses Marchex's AI-powered conversation analytics platform to gain deeper visibility into marketing-driven patient engagement. PDS Health achieved approximately 20% reduction in marketing cost per lead, improving media spend allocation across campaigns and integrating insights with their CRM and marketing reporting systems.
• DrBicuspid.comminorGTM or Marketing Partner · 9 March 2026Media and content partnership featuring articles on AI-driven conversation intelligence for dental practices, positioning Marchex solutions for dental healthcare providers.
• SoleracoreTechnology or Integration · 25 February 2026AI integration partnership enabling Marchex's AI-powered conversation intelligence to be embedded within Solera's SaaS platform for automotive dealerships. The integration helps auto dealers reduce manual data handling and allows sales teams to focus on closing deals rather than administrative tasks. Solera's open integration program uses open standards for seamless partner integrations.
• FordDirectcoreOEM/ Whitelabel/ Licensing Partner · 25 February 2026Marchex Engage for Sales and Service added to FordDirect offerings, enabling Ford dealers across the United States to access AI-powered conversation intelligence for sales and service operations.
• MicrosoftcoreTechnology or Integration · 10 December 2025Partnership for AI-based solution offerings in Microsoft Cloud AI. Marchex capabilities integrated with Microsoft ecosystem for enterprise customers seeking AI-powered conversation intelligence.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Invoca: Invoca is a leading AI-powered conversation intelligence platform for marketing and sales teams, providing call tracking, attribution, and post-call analytics — directly overlapping with Marchex's core conversation intelligence and call attribution offerings across similar B2B verticals.
• CallRail: CallRail provides call tracking, analytics, and attribution software for marketing and sales teams, including AI-driven conversation intelligence. It is a direct competitor in the SMB/mid-market call attribution space where Marchex's Marketing Edge and Callcap products also play.
• CallMiner: CallMiner is a conversation analytics platform that uses AI to analyze customer interactions across voice and text channels for contact center and CX use cases — comparable to Marchex in core technology (speech analytics, sentiment, outcome detection) but skewing more toward enterprise contact centers.
• Tethr: Tethr is an AI-driven conversation analytics platform that turns customer call audio into actionable insights, with particular strength in sales performance and customer experience. It is directly comparable to Marchex's Conversation Intelligence and Agent Behavior Solutions.
• Gong: Gong is a revenue intelligence platform that records, transcribes, and analyzes sales conversations to surface deal risks and coaching opportunities. While sales-team-focused rather than marketing-attribution-focused, it competes for the same conversation-AI budget and applies similar AI techniques to call analysis.
• Chorus.ai (ZoomInfo): Chorus.ai, acquired by ZoomInfo, provides conversation intelligence for sales teams with call recording, transcription, and AI-driven analytics. It is comparable to Marchex on the sales-side conversation analytics layer and increasingly overlaps through ZoomInfo's broader go-to-market platform.

Broad incumbents

• Genesys: Genesys is a large enterprise contact-center and CX platform that has been layering AI conversation analytics into its broader suite. It competes with Marchex at the high end of the multi-location enterprise market, but its offering is part of a much broader portfolio rather than a vertical-specialized solution.
• Five9: Five9 is a cloud contact-center-as-a-service provider that has added AI-driven speech analytics and summarization. It overlaps with Marchex in conversation analytics for service and sales operations but competes primarily as a contact-center vendor rather than a marketing-attribution specialist.
• NICE Ltd: NICE is a large enterprise CX analytics and contact-center vendor with extensive speech analytics capabilities. It is comparable to Marchex on the AI conversation analytics layer but is a much broader incumbent serving regulated, large-scale contact centers rather than verticalized mid-market.

Emerging players

• WhatConverts: WhatConverts provides lead tracking and call attribution for marketing agencies and SMBs, with partial overlap to Marchex's Marketing Edge and Callcap offerings. It is a smaller, more agency-focused competitor in the call-attribution niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marchex
• Facebookfacebook.com/Marchex
• Xx.com/Marchex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marchex