Reilly & Associates Realty

What Reilly & Associates Realty does

Reilly & Associates Realty, Inc. is a privately held, single-office residential and small-commercial real estate brokerage headquartered at 73 E. 8th Street, Wyoming, Pennsylvania. Founded on March 1, 2013 by Broker/Owner Kim Reilly, the firm serves buyers, sellers, and investors in Northeast Pennsylvania, principally across Luzerne County. Its service mix covers four property categories — residential, multi-family, commercial, and vacant land — supplemented by a free Comparative Market Analysis (CMA) offering and a Property Search Portal on reillyhouses.com that allows clients to save listings and receive automated updates. The team consists of two licensees: founder Kim Reilly (Realtor's license 2010, Broker's license 2015; MBA, Scranton University) and Realtor Teresa Mangan.

The firm operates a traditional, agent-led brokerage model with no proprietary technology platform and no disclosed AI/ML, automation, or data products. Marketing is concentrated in two channels: the WordPress-based website (reillyhouses.com) functioning as the property listing and content hub, and a Facebook page for organic social engagement. Customer acquisition is driven by inbound inquiries via phone (570.693.2232) and email ([email protected]), with no paid digital advertising, no broker network affiliations beyond NAR membership, and no third-party lead-generation partnerships identified in the input data.

Revenue is generated exclusively through real estate commissions earned on closed transactions (transaction-fee model). The company is bootstrapped, with no institutional funding, no parent company, no subsidiaries, and no M&A or capital-raising activity on record. Ownership and operational control are concentrated in Kim Reilly. The firm maintains NAR (National Association of Realtors) membership as its primary sector credential.

Name

Reilly & Associates Realty

Legal name

Reilly & Associates Realty, Inc.

Website

https://reillyhouses.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Reilly & Associates Realty is a two-person, founder-owned real estate brokerage in Wyoming, PA, serving individual buyers, sellers, and investors in Northeast Pennsylvania with residential, multi-family, commercial, and vacant land transactions on a traditional commission model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Multi-family property sales
• Comparative market analysis
• Buyer seller representation

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. The company represents buyers and sellers in residential, multi-family, commercial, and vacant land transactions throughout Northeast Pennsylvania. Revenue is earned upon successful closing of real estate transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reilly & Associates Realty is a real estate brokerage that represents buyers and sellers in residential, multi-family, commercial, and vacant land transactions throughout Northeast Pennsylvania. The firm also offers a free Comparative Market Analysis (CMA) for prospective sellers and operates an online property search portal where clients can browse, save, and receive updates on listings.

Product overview

Reilly & Associates Realty operates as a single-location real estate brokerage offering a unified suite of property sales services. The company provides four core property category services: Residential, Multi-Family, Commercial, and Vacant Land sales. These are supported by a Free Comparative Market Analysis (CMA) offering and a Property Search Portal that allows clients to create accounts, save listings, and receive automated updates. The products work together as an end-to-end real estate service from property discovery through transaction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• RE/MAX (NEPA affiliates): Global residential brokerage with established affiliate presence in Northeast Pennsylvania; offers a similar full-service residential representation model with a larger agent network and stronger referral pipeline.
• Weichert Realtors: Headquartered in New Jersey with strong Pennsylvania affiliate coverage; comparable full-service residential brokerage competing for the same Northeastern US homeowner base as Reilly.
• Century 21 (NEPA affiliates): Globally recognized residential brokerage franchise with affiliates operating across Pennsylvania; competes directly on residential buyer/seller representation with the advantage of global brand awareness and referral routing.
• Better Homes and Gardens Real Estate (PA affiliates): National residential brokerage franchise with affiliated offices across Pennsylvania; competes in residential representation and provides brand-driven marketing that benefits from network scale.
• Keller Williams Realty (NEPA market centers): Large agent-centric residential brokerage operating in the same Pennsylvania geographies; competes directly for sellers and buyers while providing tech platforms and training that a 2-person independent cannot match.
• Howard Hanna Real Estate: Large regional residential brokerage with strong Pennsylvania presence, including Northeast PA markets around Luzerne County; competes for the same buyer/seller pool Reilly serves with a fuller agent bench and broader listing inventory.
• Berkshire Hathaway HomeServices (PA region): National residential brokerage brand with affiliated offices in Pennsylvania; competes head-to-head in residential representation while offering stronger brand recognition and referral network across state lines.
• Coldwell Banker (Northeast PA affiliates): Globally recognized residential brokerage with affiliate offices serving the same Pennsylvania submarkets; overlaps with Reilly on buyer/seller representation and competes on brand trust and marketing resources.

Broad incumbents

• Compass: Large, technology-forward national residential brokerage; not strongly present in Wyoming PA but represents the broader strategic threat to small independents via platform scale, agent tools, and consumer-facing brand.
• eXp Realty: Cloud-based national brokerage with low-overhead agent model; while it serves Pennsylvania, its virtual model and revenue-sharing economics represent a competitive and structural threat to small local brokerages like Reilly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReillyAssociatesRealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reilly & Associates Realty