Derring-Do
Derring-Do is a New York City-based boutique public relations firm founded in 2018, providing media relations, press outreach, and brand positioning services exclusively to real estate agents, brokers, mortgage bankers, brokerage firms, data companies, and Proptech VC firms.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Derring-Do does
Derring-Do Inc. is a New York City-based boutique public relations firm founded in 2018 by Jesse Ryan Kent. The company provides specialized media relations, press outreach, and brand positioning services exclusively to clients in the real estate industry, including individual top-producing agents, brokers, mortgage bankers, large brokerage firms, real estate data and analytics companies, and Proptech-focused venture capital firms. Its stated value proposition is direct, outcome-oriented PR engagement — claiming clients have grown press coverage by 750% within months and expanded their client bases ten-fold through its work.
The firm operates as a single-line professional services business with no proprietary technology platform disclosed. Service delivery is built on the founder's media relationships and ten-plus years of real estate communications experience, including prior senior in-house communications roles at Douglas Elliman Real Estate (PR for the Northeast Region's 4,000+ agents) and Triplemint (where he drove over 500 press hits in a year). The firm's go-to-market is direct sales-led engagement with prospects across multiple real estate sub-segments, supported by a primary website (derringdo.com) and word-of-mouth referrals within the sector. The company has no disclosed funding, no patents or trademarks, no partnerships or alliances, and no app or API surface.
Revenue mechanics are consistent with a traditional professional services model — likely project or retainer-based PR engagements — though pricing is not publicly disclosed. Headcount is stated as 1-10 employees and the firm is headquartered at 245 East 39th Street, New York, NY. Operationally, the company is founder-dependent and services clients across the Northeast, Southeast, and West Coast US markets.
Derring-Do firmographics
Firmographics- Name
- Derring-Do
- Legal name
- Derring-Do Inc.
- Website
- https://derringdo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Derring-Do is a New York City-based boutique public relations firm founded in 2018, providing media relations, press outreach, and brand positioning services exclusively to real estate agents, brokers, mortgage bankers, brokerage firms, data companies, and Proptech VC firms.
- Ownership category
- akta.pro rank
Where Derring-Do is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Derring-Do business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- PR Services Revenue: Derring-Do generates revenue through professional public relations services delivered to real estate agents, brokers, mortgage bankers, brokerage firms, data/analytics companies, and Proptech-focused VC firms. Services include media relations, press coverage amplification, and story development across multiple client types.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Derring-Do product offering
Product offeringCore offering
Derring-Do is a boutique real estate public relations firm that provides media relations, press outreach, and brand positioning services to top-producing real estate agents, brokers, mortgage bankers, large brokerage firms, real estate data and analytics companies, and Proptech-focused venture capital firms. The firm's work is centered on securing media placements and amplifying press coverage for clients operating in or adjacent to the residential real estate market.
Product overview
Derring-Do is a specialized real-estate public relations firm offering PR services as a single unified service offering. The firm works with top-producing individual real estate agents, brokers, and mortgage bankers, large brokerage firms, data and analytics companies, and a Proptech-focused VC firm to generate press coverage, expand client bases, and secure media placements in reputable outlets.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Public Relations Services Derring-Do provides specialized public relations services for the real estate industry, including media relations, press coverage generation, and brand positioning for top-producing individual real estate agents, brokers, and mortgage bankers, as well as large brokerage firms, real estate data and analytics companies, and a Proptech-focused VC firm.
Quantifiable outcome
- Clients have grown their press coverage by 750% in months
- +2 more outcomes
Companies that use Derring-Do
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Derring-Do technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Derring-Do partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Derring-Do competitors and assessment
Company assessmentBroad incumbents
- Weber Shandwick: Global PR and communications network with a real estate and property practice. Competes for the same large-brokerage and Proptech clients as Derring-Do but with vastly greater scale, geographic reach, and service breadth.
- Edelman: Global communications firm with a dedicated real estate practice serving developers, brokerages, and Proptech companies. Overlaps with Derring-Do's client base and service offering, but operates as part of a much broader portfolio across industries.
Direct peers
- Hemsworth Communications: Boutique PR agency specializing in real estate, hospitality, and lifestyle brands. Comparable in size, vertical focus, and service mix to Derring-Do.
- CooperKatz & Co. Independent mid-sized PR firm with real estate, professional services, and consumer practices. Comparable in offering integrated media relations and thought leadership services to similar client types as Derring-Do.
- 5W Public Relations: Full-service PR firm with a strong real estate and Proptech practice serving agents, brokerages, and real estate tech companies. Closely comparable service offering and client base to Derring-Do, though at significantly larger scale.
- Beutler Ink: Boutique PR and content agency that serves real estate and Proptech clients among others. Comparable as a small, founder-led specialized PR shop competing in adjacent verticals.
- Walker Sands: Mid-sized PR and demand-generation agency with a dedicated Proptech and real estate technology practice. Directly comparable to Derring-Do's Proptech/real estate tech client segment and similar in being a category-focused boutique.
- M Group Strategic Communications: Boutique PR firm with deep real estate, luxury, and lifestyle expertise, serving agents, brokerages, and real estate developers. Similar positioning and service scope to Derring-Do.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Derring-Do social profiles
Digital presenceDerring-Do financial estimates
Financial estimateRevenue estimate
Valuation estimate
Derring-Do leadership team
Management profileNumber of profiles
Profiles1 record
Derring-Do funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Derring-Do M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Derring-Do
What does Derring-Do do?
Derring-Do is a boutique real estate public relations firm that provides media relations, press outreach, and brand positioning services to top-producing real estate agents, brokers, mortgage bankers, large brokerage firms, real estate data and analytics companies, and Proptech-focused venture capital firms. The firm's work is centered on securing media placements and amplifying press coverage for clients operating in or adjacent to the residential real estate market.
Is Derring-Do a public or private company?
Derring-Do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Derring-Do founded?
Derring-Do was founded in 2018. It employs 1 to 10 people.
Where is Derring-Do based?
Derring-Do is headquartered in New York, United States, in the North America region.
How does Derring-Do make money?
One revenue line is on record: PR Services Revenue.
Who are Derring-Do's main competitors?
Broad incumbents on record are Weber Shandwick and Edelman. Direct peers are Hemsworth Communications, CooperKatz & Co., 5W Public Relations, Beutler Ink, Walker Sands and M Group Strategic Communications.
Does Derring-Do have an API?
No public API is recorded for Derring-Do.