What Kirchheim-Verlag does

MedTriX Group is a DACH-region B2B medical media house operating as a wholly-owned subsidiary of Süddeutscher Verlag Hüthig Fachinformationen GmbH (Munich), itself part of the Süddeutscher Verlag publishing group. The company employs more than 250 people across six offices in Munich, Landsberg, Regensburg, Wiesbaden, Vienna, and Basel. Its core function is publishing medical content for healthcare professionals — physicians (general practitioners, internists, and specialists in diabetology, nephrology, oncology, pediatrics, and hematology), medical assistants / practice teams, and dental practitioners — across an integrated three-dimension platform: Digital (websites, audio, video, XR), Live (analog and digital CME continuing education, streams, virtual networking), and Print (flagship titles Medical Tribune, ARZT & WIRTSCHAFT, recall, MediTeam). It also operates the d+o GmbH subsidiary, a data specialist focused on HCP target-group identification, CRM data quality, and healthcare market knowledge.

The underlying technology stack combines a multi-format content production system with a CRM-backed audience-data layer (d+o) and XR-enabled interactive visualizations. Distribution is hybrid: print subscriptions, self-serve digital platforms, in-person and digital CME events, and a podcast (Medizin trifft Zahnmedizin) that won three Dental Marketing Awards in 2025. ARZT & WIRTSCHAFT ranked 2nd in the LA-MED 2025 API study.

The revenue model is diversified across four streams — print subscriptions/advertising, digital advertising and sponsored content, live CME event fees and sponsorships, and data services via d+o — all described as recurring/subscription-based. The company sells against a fragmented advertiser base (pharma, medtech, practice-services vendors) rather than named anchor accounts, and pricing is not publicly disclosed. Geographic reach is limited to Germany, Austria, and Switzerland, with no disclosed expansion beyond DACH.

Name

Kirchheim-Verlag

Legal name

MedTriX Group

Website

https://kirchheim-verlag.de

Company type

Private

Founded year

1736

Operating status

Operating

Headcount range

11–50 employees

Short description

MedTriX Group is a DACH B2B medical media house serving physicians, medical assistants, and dental professionals across integrated digital, live, and print channels, with a data-services subsidiary (d+o GmbH) for HCP targeting.

Ownership category

akta.pro rank

Product category

Healthcare Media

NAICS

Advertising, Public Relations, and Related Services (5418), Software Publishers (51321)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Medical publishing
• Healthcare media
• Continuing medical education
• Medical journalism
• Healthcare professional targeting

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Publications: Traditional print medical publications and magazines including Medical Tribune, Arzt & Wirtschaft, recall (magazine for practice teams), journalhaema (hematology), and MediTeam (magazine for MFAs). Revenue from print subscriptions and advertising.
2. Digital Media Products: Digital products including websites, interactive visualizations, audio, video, and XR content. Digital advertising and sponsored content revenue.
3. Live Events and CME: In-person and digital CME continuing education events, streams, and networking applications. Revenue from event participation and sponsorships.
4. Data Services: Data competency services through d+o GmbH subsidiary including CRM data quality, market knowledge, and healthcare professional targeting analytics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MedTriX Group is a healthcare media house that publishes medical content for physicians, medical assistants (MFAs), and dental professionals across Germany, Austria, and Switzerland. The portfolio spans three content dimensions — Digital (websites, audio, video, XR), Live (CME continuing education events, streams, virtual networking), and Print (flagship medical magazines such as Medical Tribune, ARZT & WIRTSCHAFT, recall, MediTeam) — supported by proprietary HCP (Healthcare Professional) audience identification and CRM data quality services delivered through the d+o GmbH subsidiary.

Product overview

MedTriX Group operates as a multi-platform medical media house under the Süddeutscher Verlag Hüthig Fachinformationen GmbH umbrella. Its offering is a platform-plus-multiple-channels architecture built on three core dimensions — Data, Digital, and Print/Live — unified by data competency. The portfolio includes print publications (Medical Tribune, ARZT & WIRTSCHAFT, recall, MediTeam), digital platforms (journalhaema.de), audio/podcast content (Medizin trifft Zahnmedizin), and live CME events. The d+o GmbH sub-brand provides specialized data services for the healthcare sector.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Tribune: Medical newspaper/publication
• ARZT & WIRTSCHAFT
• MediTeam
• recall
• journalhaema
• Medizin trifft Zahnmedizin
• d+o

Products and services

• Medical Tribune Flagship medical news publication serving physicians across Germany, Austria, and Switzerland.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Süddeutscher Verlag Hüthig Fachinformationen GmbHcoreStrategic or Co-development PartnerMedTriX Group operates under the umbrella of Süddeutscher Verlag Hüthig Fachinformationen GmbH based in Munich. This parent company relationship provides strategic backing and integration within a larger publishing group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IQVIA: IQVIA is a global leader in healthcare data, analytics, and HCP audience solutions. Comparable to d+o GmbH's data services offering through its pharma targeting and CRM capabilities, though broader and global.
• Elsevier (RELX): Elsevier, part of RELX Group, is one of the world's largest medical and scientific publishers including journals, clinical decision tools, and medical education. Comparable as a global incumbent in medical publishing with a much larger portfolio than MedTriX.
• Veeva Systems: Veeva provides cloud-based CRM, data, and content solutions for life sciences companies targeting HCPs. Comparable to d+o GmbH's data and HCP targeting capabilities from a global SaaS-platform perspective.
• Wolters Kluwer Health: Wolters Kluwer's Health division publishes medical journals, clinical reference tools (UpToDate), and healthcare education products. Comparable as a diversified medical information incumbent with overlapping DACH exposure.

Emerging players

• Sanvartis: Sanvartis is a German healthcare communications and contact center provider working with pharma and HCPs. Comparable as a DACH healthcare communications specialist, though more service-oriented than media-publishing.
• M3 Inc. M3 operates a global network of physician platforms (including m3.com and acquired properties) providing HCP content, surveys, and marketing services. Comparable as a multi-region HCP media and data business, with stronger APAC and US footprint.

Direct peers

• Springer Medizin: Part of Springer Nature, Springer Medizin is a leading German-language medical publisher and physician platform operating across DACH. Directly comparable to MedTriX in publishing medical news, clinical content, and CME for HCPs.
• Thieme: Georg Thieme Verlag is a major German medical and healthcare publisher producing journals, books, and digital products for physicians and allied professionals. Comparable to MedTriX in serving the German medical professional audience with multi-format content.
• Coliquio: Coliquio is a German physician-only community platform offering clinical content, peer discussion, and CME for GPs and specialists. Comparable to MedTriX as a digital-native HCP engagement and content platform in DACH.
• DocCheck: DocCheck is a German physician community and medical content platform with strong HCP login-based targeting and advertising solutions. Directly comparable as a DACH-focused HCP media and data business competing for the same advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/medtrix-group
• YouTubeyoutube.com/channel/UCFsHSP_f_yovW0EHU6B5F5A
• LinkedInlinkedin.com/company/kirchheim-verlag
• Instagraminstagram.com/medtrix.group
• Facebookfacebook.com/KirchheimVerlag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirchheim-Verlag