Milcasas

What Milcasas does

Milcasas, legally Escolha Múltipla - Mediação Imobiliária Lda. (AMI 8798), is a Portuguese real estate brokerage founded in 2009 and headquartered in Torres Vedras, with additional storefronts in Ericeira and Lisbon. It intermediates the buying, selling, and rental of residential property across the Lisbon metropolitan area and western Portugal, and serves a secondary customer segment of foreign nationals pursuing non-habitual resident (NHR) tax status in Portugal, particularly from French, Swedish, Finnish, Brazilian, British, and German markets. The company also operates as a Banco de Portugal-registered credit intermediary (nº 0007661) through a franchise relationship with Maxfinance, enabling it to bundle mortgage, personal credit, leasing, and insurance products into its real estate transactions.

The core product is property mediation on a commission basis, complemented by a comparative market study for pricing, mandatory energy certificate issuance via the ADENE-administered SCE system, and commercial preparation services (home staging, professional photography and video). The technology layer is provided by eGO Real Estate, which supplies the CRM and the milcasas.pt website platform, including property search with 360-degree virtual tours, an IMT (property transfer tax) simulator, and online lead capture forms. The website supports five languages (PT, EN, ES, FR, DE), and the company maintains organic social media presence across Facebook, Instagram, LinkedIn, and YouTube.

The business model is transaction-fee based: revenue is generated from real estate mediation commissions on individual transactions, supplemented by credit intermediation commissions through Maxfinance and fees from ancillary professional services (energy certificates, home staging, NHR advisory). Pricing is not publicly disclosed and is negotiated per transaction. With 11–50 employees and three physical offices, Milcasas is a small, regionally focused brokerage whose growth depends on local market transaction volumes, the productivity of its agents, and cross-sell of financing and ancillary services. No revenue figures, funding rounds, or M&A activity are publicly disclosed.

Name

Milcasas

Legal name

Escolha Múltipla - Mediação Imobiliária Lda.

Website

https://milcasas.pt

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Milcasas is a Portuguese real estate brokerage intermediating residential property sales, rentals, and related credit and energy-certificate services across Torres Vedras, Ericeira, and Lisbon for individual buyers, sellers, and foreign nationals seeking non-habitual resident status.

Ownership category

akta.pro rank

Headquarters

HQ city

Torres Vedras

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Mediation Commission: Commission-based revenue from property sales and rentals intermediation. The company acts as a real estate intermediary connecting buyers and sellers/landlords.
2. Credit Intermediation: As franchised partners of Maxfinance, they earn commissions from arranging financing solutions including mortgages, personal loans, and insurance products.
3. Ancillary Services: Revenue from energy certificates, commercial preparation services (home staging, photography, video), and consulting services for non-habitual resident status.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Milcasas is a real estate mediation company operating in Portugal that intermediates the buying, selling, and renting of residential properties. The core offering is supplemented by financing solutions brokered through the Maxfinance franchise, property valuation via market comparative studies, energy certificate issuance, commercial preparation (home staging, professional photography/video), and tax advisory for non-habitual resident status applicants.

Product overview

Milcasas is a real estate mediation company offering a comprehensive suite of property services through multiple physical locations in Torres Vedras, Ericeira, and Lisbon, Portugal. The core offering consists of property mediation and sales services complemented by ancillary services including market comparative studies (Estudo Comparativo de Mercado) for property valuation, financing solutions through Maxfinance franchise, energy certificate issuance, commercial preparation services (home staging, professional photography/video), and tax advisory for non-habitual residents. Digital tools include property search with 360-degree virtual tours, IMT tax simulator, and market analysis services.

Differentiator

Problem solved

Functional benefit

Products and services

• Estudo Comparativo de Mercado (Market Comparative Study)

Quantifiable outcome

• Market comparative analysis to set competitive property prices and reduce time on market
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• MaxfinancecoreChannel Partner/ Reseller/ DistributorMilcasas operates as a franchised partner of Maxfinance, Portugal's leading credit intermediation company. Through this partnership, they offer mortgage, personal credit, automobile credit, leasing, renting, and insurance products. This allows them to provide integrated financing solutions alongside their real estate mediation services.
• eGO Real EstatecoreTechnology or IntegrationeGO Real Estate provides the CRM and website platform powering milcasas.pt. The platform enables property listings, virtual tours, lead management, and digital marketing tools.
• Financial InstitutionssupportingOthersPartnerships with first-line national and international financial institutions for credit intermediation services. Through Maxfinance, Milcasas has agreements with multiple banks to offer competitive financing solutions.
• ADENEsupportingOthersADENE is the government entity managing the Building Energy Certification System (SCE). Milcasas connects clients with certified energy experts through this system for mandatory energy certificates required for property sales and rentals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coldwell Banker Portugal: Coldwell Banker operates in Portugal as part of its global real estate network. Comparable to Milcasas in brokerage services with overlap in foreign-buyer and higher-end segments.
• RE/MAX Portugal: RE/MAX is a major global real estate franchise with a substantial Portugal footprint. It competes directly with Milcasas in residential brokerage, agent services, and transaction intermediation.
• Keller Williams Portugal: Keller Williams is a global real estate franchise with operations in Portugal. Comparable to Milcasas in residential brokerage services and agent-driven transaction intermediation.
• Fine & Country Portugal: Fine & Country is a luxury-focused international real estate brand present in Portugal. Comparable to Milcasas for higher-end property mediation and international buyer acquisition.
• IAD Portugal: IAD is a digital-first European real estate network operating in Portugal with a multilingual platform and independent agent model. Comparable to Milcasas as a tech-enabled brokerage targeting international and domestic clients.
• ERA Portugal: ERA is one of the largest real estate franchise networks in Portugal, with hundreds of offices and agents. It is directly comparable to Milcasas as a residential property mediation firm operating across Portugal.
• Century 21 Portugal: Century 21 operates a significant franchise network in Portugal. Comparable to Milcasas as a residential real estate mediation firm targeting buyers, sellers, and investors.
• Porta da Frente: Porta da Frente / Christie's International Real Estate is a Lisbon-based premium brokerage serving local and international clients. Directly comparable to Milcasas in Portuguese residential brokerage with a foreign-buyer focus.

Regional players

• Predibisa: Predibisa is a Portuguese real estate agency with a long operating history, primarily serving the Lisbon market. Comparable to Milcasas as a domestic brokerage competing for the same regional buyer and seller pool.

Broad incumbents

• Maxfinance: Maxfinance is the credit intermediation franchise whose network Milcasas belongs to. Comparable as the platform enabling Milcasas' mortgage and credit brokering services, and a broader incumbent in Portuguese credit intermediation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/petronio1978
• Facebookfacebook.com/milcasasimobiliaria
• LinkedInlinkedin.com/company/milcasas
• Instagraminstagram.com/milcasas_imobiliaria
• Xx.com/_milCasas_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milcasas