eGO Real Estate

What eGO Real Estate does

eGO Real Estate is a Portuguese SaaS company operating as the primary commercial brand of Janela Digital, Informática e Telecomunicações, S.A., headquartered at Parque Tecnológico de Óbidos, Portugal. Founded in 1999, the company employs over 200 specialized professionals and provides an all-in-one cloud-based real estate CRM that integrates property portfolio management, contact and lead management, customizable property websites, multi-portal advertising across more than 200 international real estate portals, a digital marketing suite (email, SMS, Facebook, Instagram, YouTube, WhatsApp, TikTok), and the Infocasa property database with comparative market analysis. The platform serves over 3,000-4,000 real estate agencies and approximately 30,000 daily users across Iberia (Portugal and Spain), France, Latin America (Brazil, Mexico, Colombia, Chile, and others), Africa, and the US.

The business model is multi-tier SaaS subscription with three published plans (Base, Start, Pro) plus add-on modules and website tiers (Ready-to-use, Premium, Custom), all carrying a 24-month minimum commitment period. Revenue streams include recurring subscriptions, one-time template licenses, and additional feature/portal access fees. The go-to-market combines self-service form-driven subscription with inside sales (phone, WhatsApp, email) and an enterprise field sales motion targeting large corporate clients such as JLL, Savills, and BHHS Atlantic Portugal. Distribution is supported by localized websites in English, Portuguese, Spanish, and French, plus dedicated country offices in Portugal, Spain, Mexico, and Brazil.

The technical platform is proprietary cloud SaaS with native integrations to Google Calendar and Contacts, Meta (Facebook/Instagram), TikTok (official API with video.publish and video.upload permissions), YouTube, and WhatsApp Business. The product suite includes the eGO Real Estate CRM core, eGO CRM Credit Intermediation module for mortgage brokers, three tiers of real estate websites, the eGO Real Estate Portals module, a Digital Marketing suite, the Infocasa search engine and property database, and the eGO Academy training platform. GDPR compliance is built into the platform via consent registration, cookie bars, customizable terms, and right-to-be-forgotten workflows.

Name

eGO Real Estate

Legal name

Janela Digital, Informática e Telecomunicações, S.A.

Website

https://egorealestate.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

eGO Real Estate is a Portuguese SaaS company offering an all-in-one real estate CRM integrating property management, customizable websites, advertising across 200+ portals, and digital marketing. It serves 3,000-4,000+ agencies across Iberia, LATAM, Europe, Africa, and the US under parent Janela Digital.

Ownership category

akta.pro rank

Headquarters

HQ city

Woonona

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Rental-based subscription service with monthly, annual, semi-annual, or four-monthly payment options. Multiple plan tiers (Base, Start, Pro) with different property limits, disk space, and feature access.
2. Website Template Sales: Individual template purchases per website. Additional templates for multiple websites require individual payment.
3. Additional Features: Extra features can be acquired at any time with individual fees applied to each
4. Extended Portal Access: Additional subscription for publishing to international portal networks beyond the base pack

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

eGO Real Estate provides an all-in-one cloud-based SaaS platform for real estate agencies that combines a property CRM, customizable real estate websites, automatic syndication to 200+ national and international property portals, a digital marketing suite (email, SMS, social media), and the Infocasa property database. The platform is licensed via tiered subscriptions (Base, Start, Pro) and is targeted at real estate agencies, agents, networks, and credit intermediaries primarily in the Iberian Peninsula and across LATAM and other international markets.

Product overview

eGO Real Estate is an all-in-one unified real estate CRM platform built around its core eGO Real Estate CRM product, with integrated modules including eGO CRM Credit Intermediation for credit brokers, customizable Real Estate Website solutions, a Portal Advertising module connecting to 200+ property portals, a Digital Marketing suite for social media and email campaigns, Infocasa property search and prospecting tools, and eGO Academy training resources. The platform enables real estate agencies to manage contacts, properties, leads, teams, and marketing from a single integrated system.

Differentiator

Problem solved

Functional benefit

Brands

• eGO CRM: Customer relationship management platform for real estate agencies, including credit intermediation module.
• eGO Academy
• Infocasa
• SUPERCASA
• CASASAPO

Products and services

• eGO Real Estate CRM All-in-one cloud-based CRM platform for real estate agencies covering contact management, property listings, business opportunity tracking, team follow-up, commission tracking, and workflow automation, fully integrated with websites, portals, and marketing modules.
• eGO CRM Credit Intermediation Specialized credit brokerage management module integrated with the core eGO CRM, enabling mortgage brokers and credit intermediaries to manage real estate credit operations alongside property management.
• eGO Real Estate Website Customizable real estate website offering available in Ready-to-use (pre-designed templates), Premium (modern design with market valuation, loan simulators, and blog), and Custom (fully bespoke from scratch) tiers, fully integrated with the eGO CRM.
• eGO Real Estate Portals Property portal syndication module that automatically publishes listings to over 200 national and international real estate portals worldwide using established portal protocols, including Rightmove, Zoopla, CASASAPO, SUPERCASA, Imovirtual, and JamesEdition.
• Digital Marketing Suite Multichannel digital marketing module integrated into the eGO CRM, supporting social media publishing (Facebook, WhatsApp, YouTube, TikTok, Instagram), email marketing, SMS campaigns, landing pages, metrics tracking, and campaign scheduling with lead capture directly into the CRM.
• Infocasa Property Database Property search engine and prospecting tool providing access to a large real estate database with private listings, bank-owned properties, new constructions, market analysis, and comparative market analysis (ACM), with integration into the eGO CRM for lead and task management.
• eGO Academy Training Platform Online training platform and wiki providing tutorials, webinars, and workshops covering CRM, websites, portals, and Infocasa; includes 6 hours of initial training bundled with every plan plus an ongoing customer training calendar.
• TikTok Publishing Integration Newly launched TikTok integration enabling direct publishing of property photos, carousels, and videos from the eGO CRM to TikTok business accounts using the official TikTok API with video.publish, video.upload, and user.info.basic permissions.

Quantifiable outcome

• More than 3,000 companies trust eGO Real Estate
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and major.

• SUPERCASAcoreTechnology or IntegrationIntegration partnership for property portal advertising. SUPERCASA is a major Portuguese real estate portal integrated into eGO Real Estate's portal network.
• CASASAPOcoreTechnology or IntegrationIntegration partnership with CasaSAPO, one of Portugal's leading real estate portals, enabling automatic property listing syndication.
• ImovirtualcoreTechnology or IntegrationMajor Portuguese real estate portal integration for property advertising.
• ZooplamajorTechnology or IntegrationUK-based property portal integration for international property listing distribution.
• JamesEditionmajorTechnology or IntegrationLuxury real estate portal integration for high-end property listings.
• RightmovemajorTechnology or IntegrationUK's largest real estate portal integration for international property exposure.
• InfocasacoreStrategic or Co-development PartnerRelated brand providing comprehensive property search database with private properties, bank properties, new constructions, market analysis, and comparative market analysis. Integrated with eGO CRM for data collection and action management.
• 200+ International Property PortalsmajorTechnology or IntegrationComprehensive network of international portal partnerships including Kyero, Green-Acres, Rightmove, Zoopla, Immoweb, Immonet, Immowelt, SeLoger, Figaro Immo, and many others covering Europe, Americas, Asia, and Africa.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inmovilla: Spanish vertical SaaS CRM for real estate agencies offering property management, web portals, and portal distribution. Closely comparable in product scope, geography, and target customer to eGO Real Estate.
• Witei: Spain-based all-in-one real estate CRM and platform serving Spanish and Portuguese agencies with property management, website builder, and portal syndication. Most direct head-to-head competitor in the Iberian market with overlapping feature set and customer base.
• Real Geeks: US-based real estate CRM, IDX website, and lead generation platform serving real estate agents and teams. Comparable vertical SaaS with similar all-in-one CRM + website + marketing model, though focused on the US market.
• Casafari: Portuguese-founded real estate data and CRM platform operating across Iberia and expanding into other European markets. Comparable vertical SaaS in the same geography with overlapping agency customer base and data-driven value proposition.
• BoldTrail (Inside Real Estate): US-based real estate CRM and back-office platform serving agents, teams, and brokerages with CRM, websites, marketing automation, and transaction management. Closely comparable vertical SaaS in product scope though in a different geography.
• Apimo: France-headquartered real estate software CRM with property management, website creation, and portal syndication capabilities. Comparable vertical SaaS serving European real estate agencies with a similar all-in-one proposition.

Broad incumbents

• Idealista: Leading Iberian property portal (Spain and Portugal) and the dominant consumer-facing property search destination. Overlaps with eGO via portal partnerships and serves overlapping audiences, but operates at the portal layer rather than CRM SaaS layer.
• Rightmove: UK's largest property portal and one of eGO's key syndication partners. Comparable in real estate technology ecosystem role but operates as a portal rather than a CRM SaaS provider.
• Zillow Group: US-based real estate platform with consumer search, agent CRM (BoldTrail competitor via Premier Agent), and marketplace services. Broad incumbent in real estate technology with overlapping CRM and marketing capabilities though primarily US-focused.

Emerging players

• Property Finder: MENA-focused property portal with growing SaaS and CRM offerings for real estate professionals. Comparable vertical real estate platform with similar portal-to-CRM trajectory but operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/eGORealEstate
• Facebookfacebook.com/eGORealEstate
• LinkedInlinkedin.com/company/egorealestate-com
• Instagraminstagram.com/egocrm.pt
• Xx.com/egorealestate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eGO Real Estate