Sieger Garden Furniture

What Sieger Garden Furniture does

Sieger Garden Furniture (legal entity: SIEGER GmbH) is a third-generation, family-owned German manufacturer of premium outdoor furniture founded in 1933 by Max Meier senior and headquartered in Lichtenau near Baden-Baden. The company designs, develops and produces its entire product range at the Lichtenau site, offering a broad portfolio centred on tables (loft, extension, boulevard folding, garden, gastro, bistro and lounge tables) and garden furniture (stacking chairs, folding chairs, sunloungers, stools, lounge sets and dining furniture) across more than 20 named product series (Ticco, Rimini, Sirio, Royal, Bodega, Comtesse, etc.), complemented by accessories such as outdoor carpets, cushions and protective covers, and by an online Tischkonfigurator (table configurator) that supports the "SIEGER Tischfreiheit" modular system. Its competitive position rests on proprietary material technologies — Polytec® (HPL), vivodur®, mecalit®-PRO and Textilux® synthetic fibre — developed in large part through its wholly-owned plastic-processing subsidiary Mecalit GmbH Kunststoffverarbeitung (founded 1984), with EU Design protection held on at least the Royal stool and design work executed in collaboration with the CULTURE FORM studio.

The company operates a dual-channel go-to-market: an authorised dealer network across Germany and Europe (with a dealer locator and dealer-registration capability on the corporate site) and a proprietary direct-to-consumer e-commerce platform at sieger-onlineshop.de, supplemented by international sales representation through Eftrade (Netherlands) and Eurl SMJ (France) and dedicated country managers for Poland, the Czech Republic and Slovakia. Manufacturing is anchored in Germany but extends through wholly-owned subsidiaries in Poland (Mecalit Polska, Łódź, founded 2004) and Bulgaria (Bulgaria EOOD, Kuklen/Plovdiv, founded 2011), plus cooperation and production partners in Ma'anshan City, China (since 2008). Customer segmentation is horizontal, with end-consumer homeowners as the primary segment, hospitality/gastronomy businesses (served via Gastro-Tische and Horeca table lines) as a secondary B2B segment, and the dealer/retailer network as a distribution-tier segment.

Revenue mechanics are unit-pricing of finished furniture through dealers and the online shop; no pricing is publicly disclosed on the corporate website and no revenue figures are available in source materials. The company is a privately held German GmbH with no external investors, private-equity involvement or stock-exchange listing identified; it maintains industry-association memberships in VDG (Verband Deutscher Garten-Center) and IVG (Industrieverband Garten) and operates a premium sub-brand called "SIEGER exclusiv." Current leadership comprises third-generation family CEOs Michael Meier and Matthias Meier, alongside K.-H. Meier as Managing Director.

Name

Sieger Garden Furniture

Legal name

SIEGER GmbH

Website

https://sieger.eu

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sieger Garden Furniture (SIEGER GmbH) is a third-generation, family-owned German manufacturer of premium outdoor furniture founded in 1933, producing tables, chairs, loungers and proprietary-material garden furniture in Lichtenau and selling across Europe via dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor & Garden Furniture

NAICS

Furniture Merchant Wholesalers (42321), Furniture and Related Product Manufacturing (337)

SIC

Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Garden furniture
• Outdoor tables
• Stacking chairs
• Patio furniture
• Lounge furniture

Headquarters

HQ city

Lichtenau

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Garden Furniture Sales: Sale of outdoor furniture including tables, chairs, loungers, lounge sets, stools, and related accessories through dealer network and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sieger designs, manufactures, and distributes premium outdoor garden furniture — including tables, stacking and folding chairs, sunloungers, stools, lounge sets, and dining furniture — under its own 'SIEGER' and 'SIEGER exclusiv' sub-brands. The portfolio spans 24+ furniture series and incorporates proprietary materials (Polytec® HPL, Textilux®, vivodur®, mecalit®-PRO) developed through the company's wholly-owned plastics subsidiary Mecalit GmbH. Products are sold direct-to-consumer via the sieger-onlineshop.de e-commerce platform and through an authorised dealer network across Europe.

Product overview

Sieger Garden Furniture (Sieger GmbH) is a German outdoor furniture manufacturer offering a comprehensive portfolio of garden and terrace furniture. The product range centers on two main categories: tables (Tische) including configurable loft tables, extension tables, folding tables, and lounge tables; and garden furniture (Gartenmöbel) encompassing stacking chairs, folding chairs, sunloungers, stools, lounge furniture, and dining furniture. The company operates multiple product series (Brest, Gomera, Ticco, Malaga, Cordoba, Rimini, Navaro, Malta, Lima, Tonga, Samoa, Sirio, Adelaide, Lugo, Auckland, Havanna, Salerno, Lagos, Calvi, Royal, Meran, Cadiz, Bodega, Palma, Comtesse) and provides proprietary material technologies including Polytec® (HPL) for table surfaces, Textiluz® for cushion and seating surfaces, vivodur® for premium table tops, and mecalit®-PRO for technical table components. The portfolio is complemented by accessories including outdoor carpets, cushions, and protective covers, along with an online table configurator tool for custom orders.

Differentiator

Problem solved

Functional benefit

Brands

• SIEGER exclusiv: Premium product line satisfying the highest requirements for design, comfort, and sustainable quality.
• SIEGER

Products and services

• Tische (Outdoor Tables) Configurable outdoor table range including loft tables (with Polytec® HPL or vivodur® tops), extension/verlängerungstische, boulevard folding tables (Polytec®, vivodur®, mecalit®-PRO), garden folding tables (mecalit®-PRO), Gastro-Tische (Polytec® HPL), standing/bistro tables (mecalit®-PRO), and lounge/dining tables (Polytec® HPL, glass, or aluminium). Available through the SIEGER Tischfreiheit configurator and across multiple sizes (e.g., Ø60–100 cm, 80×80 to 165×95 cm).
• Stapelsessel (Stacking Chairs) Stackable outdoor chairs offered across 15+ series (Ticco, Rimini, Navaro, Lima, Tonga, Sirio, Salerno, Lagos, Calvi, Royal, Meran, Cadiz, Bodega, Palma, Comtesse). Most feature Textilux® synthetic-fibre seat and back coverings; select models offer adjustable backrests and high-back versions for ergonomic outdoor dining.
• Klappsessel (Folding Chairs) Folding outdoor chairs available across Sirio, Salerno, Calvi, Royal, Cadiz, Bodega, Palma, and Comtesse series, designed for compact storage and easy handling.
• Liegen / Relax (Sunloungers) Outdoor sunloungers and relaxers offered in Brest, Royal (SIEGER exclusiv), Cadiz, and Bodega series, including stackable roll sunloungers (Stapelrollliege) and folding roll sunloungers (Klapprollliege), with optional Liegen-Auflage cushion accessories.
• Hocker (Outdoor Stools) Outdoor stools offered in Sirio, Royal, Cadiz, and Bodega series; the Royal stool carries EU Design Protection.
• Lounge-Möbel (Lounge Furniture Sets) Modular outdoor lounge furniture including Cordoba, Samoa, Sirio, Adelaide, Lugo, Auckland, and Havanna series with multiple configuration options for residential terraces and gardens.
• Dining-Möbel (Outdoor Dining Furniture) Outdoor dining chairs and benches from the Gomera, Malta, and Malaga series, designed for garden and terrace dining use.
• Outdoor-Teppiche (Outdoor Carpets) Outdoor carpet collection for garden and terrace use, sold as accessories to complement SIEGER furniture lines.
• Auflagen (Seat Cushions) Seat cushions and comfort accessories for SIEGER outdoor furniture including matching Sitzkissen for stacking chair series such as Ticco and Rimini.
• Schutzhüllen (Protective Covers) Protective covers for outdoor furniture including covers sized for stacking chairs, lounge sets, and daybeds, helping extend product lifespan.
• SIEGER exclusiv Sub-Brand Premium sub-brand of Sieger Garden Furniture designed to satisfy the highest requirements for design, comfort, and sustainable quality; positioned above the standard SIEGER line and exemplified by the Royal product series.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EftradecoreChannel Partner/ Reseller/ DistributorEftrade serves as international sales representative for Sieger in the Netherlands, headed by Petra Bettgens, located at Pettelaarpark 110-119, NL-5216 PS 's-Hertogenbosch.
• Eurl SMJcoreChannel Partner/ Reseller/ DistributorEurl SMJ serves as international sales representative for Sieger in France, headed by Michel Santos, located at 12 rue de la République, F-67800 HOENHEIM.
• CULTURE FORMcoreStrategic or Co-development PartnerDesign studio responsible for the refined and elegant design of SIEGER furniture, particularly noted for Sirio series design featuring gently curved round tubes and cast aluminium parts.
• Mecalit GmbH KunststoffverarbeitungcoreStrategic or Co-development PartnerWholly-owned subsidiary founded in 1984, specializing in plastic processing at the Lichtenau headquarters. Manufactures table tops with injected edges for camping, garden, and restaurant tables, as well as precision technical synthetic resin components.
• Mecalit Polska Sp. z o.o.minorStrategic or Co-development PartnerSubsidiary founded in 2004 in Łódź, Poland, manufacturing components for the household appliances industry.
• Mecalit Bulgaria EOODminorStrategic or Co-development PartnerSubsidiary founded in 2011 in Kuklen/Plovdiv, Bulgaria, manufacturing components for the household appliances industry.
• Production Partners in Ma'anshan City, ChinaminorStrategic or Co-development PartnerCooperation and production partners established in 2008 in Ma'anshan City, China, supporting Mecalit operations.
• VDG (Verband Deutscher Garten-Center)minorOthersPartner organization listed in footer - the German Garden Center Association.
• IVG (Industrieverband Garten)minorOthersPartner organization listed in footer - the German Garden Industry Association.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Royal Botania: Belgian premium outdoor furniture maker with a strong hospitality/contract segment and European dealer network. Directly comparable to Sieger's gastro/hospitality sub-brand and premium homeowner positioning.
• Weishäupl: German premium manufacturer of garden and outdoor furniture, including a notable gastronomy/contract line. Closely comparable to Sieger's combined consumer + hospitality focus and German-made brand premium.
• Tribù: Belgian premium outdoor furniture manufacturer with designer-led collections distributed across European specialist dealers and a hospitality/contract channel. Comparable on premium positioning, design-led product, and dealer-led European distribution.
• Gloster Furniture: Premium outdoor furniture brand (teak, aluminium, woven) with European manufacturing roots and a multi-country dealer network. Highly comparable on premium positioning, material proprietary technology, and contract/hospitality channels.
• Kettler: Long-established German garden and leisure furniture manufacturer with broadly comparable product range (tables, chairs, loungers) and European dealer distribution. Closest direct peer given shared German heritage and premium outdoor positioning.
• Stern Outdoor Furniture: German premium outdoor furniture manufacturer offering tables, chairs, loungers, and lounge sets across Europe. Direct peer in product category, customer segment (premium homeowners and hospitality), and distribution model (specialist dealers plus select online).
• Hartman Outdoor Living: European outdoor furniture brand (Netherlands/UK roots) selling chairs, tables, loungers and parasols through garden center and dealer networks. Comparable in product breadth and consumer/homeowner target segment, slightly below Sieger on premium tier.
• Jan Kurtz: German premium indoor and outdoor furniture brand distributing through specialist dealers across Europe. Comparable in design-led positioning and dealer-channel GTM, with somewhat broader indoor/outdoor range than Sieger.

Emerging players

• Westwing Home & Living: European online home and living retailer carrying premium outdoor furniture brands. Comparable as a digitally native channel that is reshaping how European consumers discover and purchase premium garden furniture like Sieger's.

Broad incumbents

• IKEA (Outdoor range): Global mass-market furniture retailer with a substantial outdoor furniture range sold across Europe. Comparable only as the value-tier anchor of the market Sieger competes in; not a direct product peer but the dominant share-of-wallet competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube-nocookie.com/embed/atuAk-De5nw?autohide=1&controls=1&enablejsapi=1&origin=https%3A%2F%2Fwww.sieger.eu
• Facebookfacebook.com/profile.php?id=100085321398557
• Instagraminstagram.com/sieger_gartenmoebel
• LinkedInlinkedin.com/company/siegergmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sieger Garden Furniture