westwing home & living spain

What westwing home & living spain does

Westwing Home & Living Spain operates the Spanish e-commerce arm of the Westwing Group (parent: Westwing Group SE; operating entity: Westwing GmbH, Munich). Founded in 2011, it sells furniture, décor, lighting, textiles, kitchenware, rugs, storage, outdoor/garden, children, and gift products online at westwing.es, delivering to mainland Spain and the Balearic Islands (excluding Ceuta, Melilla, and the Canary Islands). The platform spans a Shopify-built storefront, native iOS and Android apps, a dedicated B2B portal for corporate customers, and an editorial Inspiration Hub. Westwing Collection is a private-label brand featuring exclusive in-house designs such as the Carmi upholstered armchair.

Revenue is generated from one-time online product sales to consumers (B2C, primary) and businesses (B2B, secondary), supplemented by gift cards, a paid assembly/installation service, and a newsletter subscription offering 10% off purchases over €99. Pricing is inclusive of VAT, with shipping billed per order and BNPL options (Klarna) available alongside Stripe/PayPal/Apple Pay/Google Pay/Adyen payment processing. Fulfillment relies on third-party logistics partners (SEUR/Geopost, Tamadis) and two Spanish returns centers in Madrid and Barcelona. Marketing is multi-channel: email and WhatsApp newsletters via Braze and charles GmbH, paid acquisition on Google/Meta/Pinterest/TikTok/Bing, influencer programs via Klear, and SEO-driven content. The only AI capability disclosed is off-the-shelf Google Analytics 4 predictive analytics (purchase and churn probability); no proprietary AI models were identified.

Name

westwing home & living spain

Legal name

Westwing GmbH

Website

https://westwing.es

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Westwing Home & Living Spain is the Spanish e-commerce arm of Westwing Group, selling furniture, décor, lighting, textiles, kitchenware, and outdoor products via westwing.es, mobile apps, and a B2B portal to consumers and businesses in mainland Spain and the Balearic Islands.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Product Sales (B2C): Direct retail sales of furniture, decor, garden, and home products to consumers through the online store. One-time purchase model with prices including VAT.
2. Product Sales (B2B): Business-to-business sales of furniture and decor to companies and professionals with corporate accounts, offering volume pricing and dedicated terms.
3. Gift Cards: Sale of gift cards (vales regalo) that can be redeemed for products. Gift cards expire at end of third year after purchase year.
4. Assembly Services: Optional paid installation/mounting service for furniture products delivered to customers in Spain.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Westwing Spain operates a direct online home and living store selling furniture, décor, lighting, textiles, kitchenware, rugs, storage, outdoor products, children's products, and gifts. It serves consumers through the Westwing website and mobile applications and businesses through corporate accounts, with Westwing Collection private-label merchandise, gift cards, and optional furniture assembly as additional offerings.

Product overview

Westwing is an e-commerce platform specializing in home furniture and décor, offering a unified online shopping experience across its website and mobile applications (iOS and Android). The core platform is complemented by Westwing Collection, an exclusive private-label brand featuring furniture and accessories, alongside the Westwing Business B2B module for professional customers. The product portfolio includes 16 distinct categories spanning furniture, outdoor/garden, decoration, lighting, textiles, kitchen, rugs, storage, children products, and gifts. Additional services include an inspiration hub with editorial content, gift cards, optional installation services, and newsletter subscriptions (including WhatsApp delivery). The platform integrates multiple payment processors (Stripe, PayPal, Klarna, Apple Pay, Google Pay) and delivery partners for comprehensive e-commerce functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Westwing Collection: Private label brand featuring exclusive furniture and décor products designed for Westwing customers.

Products and services

• Westwing Collection Private-label furniture and home décor line designed in-house by Westwing, including seating and outdoor furniture.
• Westwing Business Dedicated B2B purchasing service for companies and professionals in Spain, with corporate registration, specialized terms, volume pricing, and VAT invoice capabilities.
• Gift Cards (Tarjetas Regalo) Digital gift cards sold in multiple denominations and redeemable for products on the Westwing website, valid through the end of the third year after the purchase year.
• Installation Service Optional paid assembly and installation service for furniture products in most areas of Spain, excluding Ceuta, Melilla, and the Canary Islands.
• Furniture (Muebles) Retail furniture assortment covering seating, tables, storage, and outdoor furniture.
• Decoration (Decoración) Home décor assortment including wall art, candles, vases, and decorative objects.
• Garden and Outdoor (Jardín y Exterior) Outdoor and garden assortment covering outdoor furniture, garden décor, balcony and terrace products, and beach towels.
• Lighting (Lámparas) Interior and outdoor lighting assortment including floor lamps, table lamps, and pendant lights.
• Home Textiles (Textil Hogar) Home textile assortment including bedding, curtains, cushions, and throws.
• Kitchen (Cocina) Kitchen assortment including kitchenware, cookware, utensils, and kitchen accessories.
• Rugs (Alfombras) Floor-covering assortment including area rugs, runner rugs, and rugs in different materials and styles.
• Storage (Almacenaje) Home organization assortment including shelving, cabinets, and storage products.
• Children (Niños) Retail assortment of furniture, décor, and accessories for children's rooms.
• Gifts (Regalos) Retail assortment of gift ideas and presents for different occasions.

Quantifiable outcome

• 14-day legal right of withdrawal + 30-day voluntary return policy
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform provider enabling the online store infrastructure, cloud computing, and payment processing for westwing.es.
• StripecoreTechnology or IntegrationPayment service provider processing credit card transactions, Apple Pay, and Google Pay for Westwing orders.
• PayPalcoreTechnology or IntegrationPayment method option for customers to pay for orders through PayPal accounts.
• KlarnacoreTechnology or IntegrationBuy now pay later service offering payment in 30 days, interest-free installments, or financing options for qualified customers.
• BrazecoreTechnology or IntegrationCustomer engagement platform for email newsletters, push notifications, in-app messaging, and marketing campaign management.
• ZendeskcoreTechnology or IntegrationCustomer service system used to process and manage customer inquiries and support requests.
• Google Ireland LimitedcoreTechnology or IntegrationProvides Google Analytics, Google Ads, Google Customer Match, Google reCAPTCHA, and YouTube services for analytics, advertising, and video content.
• Meta Platforms IrelandcoreTechnology or IntegrationFacebook and Instagram Custom Audiences with Meta Pixel for retargeting and advertising on social platforms.
• SEUR/GeopostcoreTechnology or IntegrationLogistics and parcel delivery partner for shipping orders to customers in Spain.
• TamadiscoreTechnology or IntegrationDelivery service provider for secure shipping of Westwing orders.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wayfair: Large online-only furniture and home furnishings retailer operating across Europe including Spain. Directly comparable e-commerce-first model selling furniture, décor, and home goods to consumers.
• Kave Home: Spanish-origin furniture and home décor brand with strong direct-to-consumer e-commerce presence and showrooms. Competes head-to-head in furniture, decoration, and outdoor categories in Spain.
• Maisons du Monde: French-headquartered multi-channel home furnishings retailer with active stores and e-commerce in Spain. Comparable assortment across furniture, décor, textiles, lighting, and outdoor, with a similar style-led brand positioning.
• Home24: European online furniture and home furnishings retailer serving multiple markets. Closely comparable pure-play e-commerce model with broad home category coverage, often cited as a direct benchmark for Westwing.
• Made.com (Next): Originally a design-led online furniture pure-play, now owned by Next plc. Operates a comparable DTC furniture model across several European markets and competes on curated design at accessible price points.

Broad incumbents

• IKEA (IKEA España): Global furniture incumbent with extensive Spanish retail footprint and a growing e-commerce channel. Overlaps in furniture, storage, textiles, lighting, and outdoor categories, but offers a much broader assortment and physical showroom experience.
• El Corte Inglés Hogar: Spain's largest department store chain with a dedicated home furnishings vertical offering furniture, decoration, lighting, textiles, and kitchen. Competes with Westwing across the full assortment and adds showroom trust and broad omnichannel reach.
• Amazon Spain: Dominant online marketplace selling furniture, home décor, lighting, kitchenware, and rugs from countless third-party sellers. Competes on price, selection, and Prime delivery speed rather than curated styling.

Emerging players

• Zara Home: Home furnishings brand of Inditex selling décor, textiles, lighting, tableware, and selected furniture through Spanish stores and online. Overlaps in soft home categories and inspiration-driven merchandising more than core furniture.

Others

• Westwing Group SE: Direct parent and ultimate group entity headquartered in Munich. While not an external peer, the group's pan-European performance and strategy directly determine resource allocation and product availability for the Spanish entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@westwing
• Facebookfacebook.com/WestwingSpain
• LinkedInlinkedin.com/company/westwing_es
• Instagraminstagram.com/westwingspain
• TikToktiktok.com/@westwing
• Pinterestpinterest.com/westwingspain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about westwing home & living spain