NIA
NIA is a privately held, family-owned independent insurance agency in Fort Myers, Florida, distributing personal and commercial insurance products (home, auto, flood, commercial liability, workers comp, life, and more) from multiple carriers to individual consumers and small/mid-size Florida businesses.
- Company typePrivate
- Founded2009
- HeadquartersFort Myers, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NIA does
NIA, operating as Nash Insurance & Associates, is a privately held, family-owned independent insurance agency founded in 2009 and headquartered in Fort Myers, Florida. The firm distributes personal and commercial insurance products on behalf of multiple carriers, including home, condo, flood, auto, umbrella, motorcycle, RV, classic car, boat, and renters insurance on the personal side, and general liability, commercial auto, commercial property, contractors, cyber liability, E&O, landlord liability, liquor liability, restaurant, and workers compensation on the commercial side. The agency has progressively broadened its offering to include life insurance, disability insurance, annuities, life settlement services, buy/sell agreement funding, business owner's policies, and retirement/estate/tax advisory content via an online Resource Center.
The underlying technology is standard for the independent agency channel: an industry-standard agency management system and carrier connectivity platforms handle quoting, binding, and policy servicing, while the website and content marketing run on FMG Suite / Agency Revolution infrastructure. There is no proprietary technology, no API, no mobile app, and no disclosed AI capability. The go-to-market is sales-led, combining direct in-person and phone-based sales by licensed agents from the Fort Myers office with website-driven quote requests and content marketing. Customers are individual/family consumers and small-to-mid-size Florida businesses, with a specialized niche serving Realtors and mortgage brokers.
Revenue is generated almost exclusively from insurance carrier commissions on policies sold and renewed, including override commissions and volume-based bonuses from represented carriers. Pricing is quote-based and risk-driven, with monthly billing and no public pricing tiers. The agency operates as an independent, founder-owned firm with no parent company, no institutional investors, no disclosed funding rounds, and no M&A activity.
NIA firmographics
Firmographics- Name
- NIA
- Legal name
- Nash Insurance
- Website
- https://nashfl.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NIA is a privately held, family-owned independent insurance agency in Fort Myers, Florida, distributing personal and commercial insurance products (home, auto, flood, commercial liability, workers comp, life, and more) from multiple carriers to individual consumers and small/mid-size Florida businesses.
- Ownership category
- akta.pro rank
NIA industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
- akta.pro secondary industries
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Personal Auto Insurance (FSAJAMAA)
Keywords
Where NIA is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NIA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Commissions: The primary revenue stream is commissions paid by insurance carriers for policies sold and renewed. Agents receive override commissions and volume-based bonuses from insurance companies they represent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing tailored to individual risk profiles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
NIA product offering
Product offeringCore offering
NIA is an independent insurance agency that sells personal lines (home, condo, flood, auto, umbrella, motorcycle, RV, classic car, boat, renters, life, disability, travel, annuities) and commercial lines (general liability, commercial auto, property, contractors, cyber liability, E&O, landlord, liquor liability, restaurant, workers compensation, BOP, business interruption, buy/sell agreement) on behalf of multiple insurance carriers, earning carrier commissions on bound and renewed policies. The agency also distributes financial and educational content through a Resource Center covering retirement, estate, investment, tax, insurance, and lifestyle topics.
Product overview
NIA (Nash Insurance & Associates) is an independent insurance agency based in Fort Myers, FL offering a comprehensive portfolio of personal and commercial insurance products. The agency provides personal lines including home, condo, flood, auto, umbrella, motorcycle, RV, classic car, boat, and renters insurance. Commercial offerings span general liability, commercial auto, property, contractors, cyber liability, E&O, landlord, liquor liability, restaurant, and workers compensation insurance. The agency also provides financial advisory services through its Resource Center covering retirement, estate planning, investment, tax, insurance education, and lifestyle topics. Products are distributed through multiple carrier relationships to provide smart, easy insurance solutions for individuals, families, and businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Insurance coverage for homes protecting against property damage, liability, and related risks for individual homeowners.
- Condo Insurance
- Flood Insurance
- Auto Insurance
- Umbrella Insurance
- Motorcycle Insurance
- RV Insurance
- Classic Car Insurance
- Boating Insurance
- Renters Insurance
- Life Insurance
- Annuity Products
- Disability Insurance
- Travel Insurance
- General Liability Insurance
- Commercial Auto Insurance
- Commercial Property Insurance
- Contractors Insurance
- Cyber Liability Insurance
- E&O Insurance (Errors and Omissions)
- Landlord Liability Insurance
- Liquor Liability Insurance
- Restaurant Insurance
Companies that use NIA
Customer profileSegments2 records
Ideal customer profiles2 records
NIA technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NIA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
NIA competitors and assessment
Company assessmentRegional players
- Foundation Insurance Group: Regional independent insurance agency in the U.S. Southeast. Closely matches on agency size and product mix; operates in a different but adjacent regional footprint.
Broad incumbents
- Brown & Brown, Inc. Florida-headquartered Fortune 500 insurance brokerage with personal, commercial, and employee-benefits distribution. Compares as a much larger incumbent in the same Florida independent-brokerage category.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with significant U.S. retail brokerage operations. Overlaps heavily on commercial lines placement and carrier relationships.
- Marsh McLennan Agency: U.S. middle-market insurance brokerage arm of Marsh McLennan, focused on commercial P&C, employee benefits, and private client services. Comparable on commercial-line distribution; far larger scale.
- Hilb Group: Mid-Atlantic/Southeast-focused insurance and employee-benefits brokerage. Comparable regional independent-brokerage model with M&A-driven growth; broader geographic footprint.
- AssurePartners: National retail insurance brokerage formed via roll-up of regional agencies, distributing commercial and personal lines. Comparable independent-agency business model consolidated at greater scale.
Emerging players
- SmartFinancial Insurance: Tech-enabled personal-lines insurance agency distributing auto, home, and commercial coverage through a digital quote-to-bind platform. Comparable on multi-carrier distribution but with stronger digital self-service capability.
Direct peers
- Goosehead Insurance: Public independent insurance agency franchisor distributing home, auto, and commercial lines through licensed agents across multiple U.S. states. Comparable independent-agency model with multi-carrier shopping; larger and tech-enabled.
- Insurance Office of America (IOA): Large Florida-based independent insurance agency offering personal, commercial, and life/health products across multiple carrier appointments. Same hybrid advisory model with significantly greater scale.
- Brightway Insurance: Florida-headquartered independent insurance franchise agency distributing personal and commercial lines through multi-carrier relationships. Closest comparable by geography, model (independent agency, multi-carrier), and product breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NIA social profiles
Digital presenceNIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIA leadership team
Management profileNumber of profiles
Profiles2 records
NIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIA
What does NIA do?
NIA is an independent insurance agency that sells personal lines (home, condo, flood, auto, umbrella, motorcycle, RV, classic car, boat, renters, life, disability, travel, annuities) and commercial lines (general liability, commercial auto, property, contractors, cyber liability, E&O, landlord, liquor liability, restaurant, workers compensation, BOP, business interruption, buy/sell agreement) on behalf of multiple insurance carriers, earning carrier commissions on bound and renewed policies. The agency also distributes financial and educational content through a Resource Center covering retirement, estate, investment, tax, insurance, and lifestyle topics.
Is NIA a public or private company?
NIA is a private company. It is classified as family owned and is currently operating.
When was NIA founded?
NIA was founded in 2009. It employs 11 to 50 people.
Where is NIA based?
NIA is headquartered in Fort Myers, United States, in the North America region.
How does NIA make money?
One revenue line is on record: insurance Commissions.
Who are NIA's main competitors?
Foundation Insurance Group is listed as a regional player. Broad incumbents are Brown & Brown, Inc., Arthur J. Gallagher & Co., Marsh McLennan Agency, Hilb Group and AssurePartners. SmartFinancial Insurance is listed as an emerging player. Direct peers are Goosehead Insurance, Insurance Office of America (IOA) and Brightway Insurance.
Does NIA have an API?
No public API is recorded for NIA.
What industry is NIA in?
NIA's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory, with a secondary code of FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 524210 and its SIC code is 6411.