SPOT PROMOTION

What SPOT PROMOTION does

Spot Promotion AG is a privately held Swiss radio advertising agency founded in 1990 and headquartered in Warth-Weiningen, Switzerland. The company specializes in planning, optimizing, and executing radio advertising campaigns for Swiss businesses, offering three integrated service products: Spot-Kampagnen (national or language-regional spot campaigns for high quantitative reach), Fokus-Kampagnen (targeted campaigns addressing listener segments with high thematic affinity), and Sponsoring-Pakete (identification and co-development of credible radio sponsorship formats). Service delivery includes condition analysis, determination of optimal advertising windows, hourly campaign simulation, and post-campaign optimization. Two named individuals, Hansruedi Kölliker (Project Lead and Data Protection Officer) and Chris Allenspach (Consultation, Planning and Execution), are responsible for operations.

The business model is service-based rather than product-based, with revenue generated on a project or transaction-fee basis for individual campaign engagements. There is no proprietary technology platform, no AI/ML capability, no API, and no third-party integrations disclosed; campaign simulation and optimization appear to be performed manually based on accumulated domain expertise. The go-to-market is direct-to-consumer, with clients reached via the company's website (spotpromotion.ch), phone (+41 52 728 05 80), and email ([email protected]). The company explicitly restricts its offering to Switzerland-resident clients and serves a horizontal segmentation of Swiss businesses seeking radio advertising solutions, with no named customer logos, case studies, or disclosed pricing publicly available. Headcount is reported in the 1-10 employee range, and the company is founder-owned with no institutional investors, parent company, or external capital structures. The only disclosed external relationship is a minor vendor engagement with Frick & Partner GmbH for website design and maintenance.

Name

SPOT PROMOTION

Legal name

Spot Promotion AG

Website

https://spotpromotion.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Spot Promotion AG is a Swiss radio advertising agency founded in 1990 that plans, optimizes, and executes national and language-regional spot campaigns, focus campaigns, and sponsorship packages for Swiss businesses. Operating with 1-10 employees from Warth-Weiningen on a project-based, direct-engagement model.

Ownership category

akta.pro rank

Product category

Radio Advertising Services

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

akta.pro secondary industry

Audio/Podcast/Streaming Media Buying (MPAAABAF)

Keywords

• Radio advertising
• Spot campaigns
• Sponsoring packages
• Focus campaigns
• Campaign planning

Headquarters

HQ city

Weiningen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Radio Advertising Campaign Services: The company generates revenue through planning and execution of radio advertising campaigns, including spot campaigns, focus campaigns, and sponsoring packages for national or language-regional Swiss radio stations. Revenue appears to be project/transaction-based rather than recurring.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Spot Promotion AG is a Swiss radio advertising agency that plans, optimizes, and executes radio campaigns for clients across Switzerland. It offers three core services: Spot-Kampagnen (national/language-regional spot campaigns for high quantitative reach), Fokus-Kampagnen (audience-targeted campaigns with high thematic affinity), and Sponsoring-Pakete (credible sponsoring formats developed with radio stations).

Product overview

Spot Promotion AG is a radio advertising agency offering three integrated service products: Spot-Kampagnen for broad quantitative reach through national or language-regional radio spot campaigns, Fokus-Kampagnen for precision-targeted advertising to specific audience segments, and Sponsoring-Pakete for identifying and developing credible sponsorship opportunities with radio stations. Founded in 1990 and based in Warth-Weiningen, Switzerland, the company specializes in radio advertising planning, execution, and optimization across Switzerland's radio stations.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Frick & Partner GmbHminorImplementation/ SI/ Consulting PartnerFrick & Partner GmbH (Erlenbach Zürich) is responsible for concept, texts, design, and coding of Spot Promotion AG's website. This is a vendor/agency relationship for website development and maintenance rather than a core business partnership.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• GroupM Switzerland: Global media buying group with a Swiss presence. Comparable because it purchases radio inventory on behalf of advertisers in Switzerland and competes for the same client budgets, though it offers full cross-channel planning rather than a radio-only focus.
• Publicis Media Switzerland: International media agency network active in Zurich. Comparable to Spot Promotion because it executes radio buying as part of cross-channel campaigns for Swiss advertisers, competing directly for the same client wallet.
• Wavemaker Switzerland: WPP-owned media agency with Swiss operations. Comparable as a cross-channel media buyer that includes radio buying for Swiss advertisers, competing for the same client budgets.
• IPG Mediabrands Switzerland: Interpublic's global media network with Swiss offices. Comparable because it plans and buys radio as part of integrated media campaigns for Swiss clients, overlapping with Spot Promotion's audience.
• Zenith Switzerland: Global media agency under Publicis Groupe with a Swiss office. Comparable as a media buyer that includes radio in its channel mix and competes for Swiss advertisers' media planning budgets.
• Dentsu Switzerland: International media and advertising group active in Switzerland. Comparable because it provides media planning and buying including radio for Swiss clients, competing for the same advertiser spend.
• Havas Media Switzerland: Global media agency with Swiss operations. Comparable as a cross-channel media buyer that includes radio inventory purchasing for Swiss advertisers, overlapping with Spot Promotion's value proposition.

Direct peers

• Goldbach Media: Swiss media marketer representing audio, TV, and digital advertising inventory. Most directly comparable to Spot Promotion because it operates as an audio advertising sales house in the same Swiss market, though at significantly larger scale and broader channel scope.
• Mediaschneider: Independent Swiss media agency specializing in media strategy and buying. Comparable to Spot Promotion because it serves Swiss advertisers with media planning and buying services and can include radio in its scope.

Regional players

• Radio Marketing Service (RMS): German radio advertising marketing service representing radio stations for ad sales. Comparable to Spot Promotion because it operates as a radio advertising sales specialist, though it primarily covers the German market rather than Switzerland.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/spot-promotion-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPOT PROMOTION