mediaschneider
Mediaschneider is an independent, family-owned Swiss media agency founded in 2001 in Zurich, providing full-service media planning and buying across TV, OOH, digital, social, search, print, radio and cinema. It serves more than 60 enterprise and mid-market advertisers in Switzerland, including Swisscom, Helsana, Lidl and Mobiliar, through specialized channel teams and the Hoy digital subsidiary.
- Company typePrivate
- Founded2001
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mediaschneider does
Mediaschneider AG is a privately held, family-owned independent media agency founded in 2001 by Urs Schneider in Zurich, Switzerland. The firm offers full-service media planning and buying across classical and digital channels — TV, out-of-home (including programmatic digital OOH), display/video/audio, social media, search (SEA/SEO), print, radio and cinema — serving Swiss enterprise and mid-market advertisers in insurance, telecommunications, retail, real estate, food & beverage, aviation and other verticals. Documented clients include Swisscom, Helsana, Die Mobiliar, Lidl Schweiz, Starbucks, newhome, local.ch, Dieci, Edelweiss Air and Beyer Juwelier, with a reported active client base of more than 60 accounts, six-year average client retention and a longest relationship of 22 years.
The agency operates through specialized channel teams (Search, DVA Display/Video/Audio, Social Media, TV, OOH) supported by an in-house Data Warehouse for multi-source campaign reporting and the proprietary Mediaschneider Navigator framework, introduced in 2023 to standardize media-strategy consulting. The technology stack is anchored by third-party platforms — Google Marketing Platform (DV360, Google Ads), Meta (with official Business Partner status), Snap Inc., Teads, Goldbach Neo and APG|SGA for OOH — rather than proprietary ad-tech. The group structure comprises Mediaschneider Zurich (HQ, Nüschelerstrasse 44), Mediaschneider Bern AG (majority owned since 2011), TW Media in Basel (stake since 2007) and the digital subsidiary Hoy (founded 2016, winner of IAB Switzerland Digital Agency of the Year 2019).
Revenue is generated from commissions and service fees on media-buying volume handled (transaction-fee model) plus professional-services revenue from consulting and strategy engagements. The Mediaschneider Gruppe cleared 300 million CHF in gross media purchasing volume by 2013, holds the #1 position in purchasing volume for the Gruppe and ranked #2 in the COMvergence New Business Ranking 2024 (behind Omnicom Media Group), with a 17% Swiss media-agency market share as of 2022. The company is led by CEO Moritz Schneider (since January 1, 2022), with Urs Schneider as owner and Chairman of the Board.
mediaschneider firmographics
Firmographics- Name
- mediaschneider
- Legal name
- Mediaschneider AG
- Website
- https://mediaschneider.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediaschneider is an independent, family-owned Swiss media agency founded in 2001 in Zurich, providing full-service media planning and buying across TV, OOH, digital, social, search, print, radio and cinema. It serves more than 60 enterprise and mid-market advertisers in Switzerland, including Swisscom, Helsana, Lidl and Mobiliar, through specialized channel teams and the Hoy digital subsidiary.
- Ownership category
- akta.pro rank
mediaschneider industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Media Planning, Buying & Optimization (BPAFAAAC), Paid Social Media Buying (MPAAABAD)
Keywords
Where mediaschneider is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
mediaschneider business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Media Buying Services: Mediaschneider purchases media inventory (TV, OOH, Digital, Print, Radio, Cinema, Social) at scale and resells to clients, generating revenue through commissions and service fees based on media volume handled.
- Consulting and Strategy Services: Revenue from strategic consulting, media planning, campaign optimization, and professional services for clients.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
mediaschneider product offering
Product offeringCore offering
Mediaschneider is an independent Swiss media agency offering integrated, customized media planning and buying services across all classical and digital channels (TV, Out of Home, Display/Video/Audio, Social Media, Search, Print, Radio, Cinema). The agency provides strategy consulting, media buying, data science, ad operations, brand safety, and SEA/SEO services delivered by specialized channel teams, with a digital technology subsidiary called Hoy handling programmatic advertising and analytics.
Product overview
Mediaschneider is a leading independent Swiss media agency offering comprehensive full-service media planning and buying. The company provides integrated, customized media concepts across all classical and digital channels including TV, Out of Home, Display/Video/Audio, Social Media, Search (SEA/SEO), Print, Radio, and Cinema. The service portfolio includes Strategy consulting, Media Buying, Data Science, Ad Operations, Brand Safety, and Search services, supported by specialized teams for Display/Video/Audio (DVA), Search, and Social Media. The company operates through the Mediaschneider Navigator framework for standardized strategy development and offers integrated reporting through a proprietary Data Warehouse. A technology subsidiary called Hoy handles digital specializations including programmatic advertising and SEO. Notable client campaigns documented in case studies include Helsana's dynamic DOOH campaigns, newhome's SEO and Google Performance Max campaigns, Mobiliar's crossmedia campaigns, Starbucks' drive-to-store initiatives, and Dieci's multi-channel marketing optimization. The agency has approximately 50 employees in Zürich, serves over 60 active clients, and maintains an average client retention of 6 years.
Differentiator
Problem solved
Functional benefit
Brands
- Mediaschneider Navigator: Proprietary framework for developing media strategies, created in 2023 to ensure consistent high-quality media strategy and consulting across all advisory groups.
Products and services
- Strategy Consulting
- Media Buying
- Data Science
- Ad Operations
Quantifiable outcome
- 300% revenue increase for Dieci vs 50% industry growth
- +6 more outcomes
Companies that use mediaschneider
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
mediaschneider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
mediaschneider partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- HoycoreTechnology agency founded within Mediaschneider Gruppe in 2016, specializing in programmatic advertising, data & analytics, ad operations, SEA, SEO, and social media. Led by Philipp Semmler and Moritz Schneider. Started with 8 employees and has grown to become an award-winning digital agency (Digital Agency of the Year 2019).
- Mediaschneider Bern AGcoreOriginally Media Plus AG in Bern, acquired with majority stake in 2011. Renamed to Mediaschneider Bern AG. Provides local media agency services in the Bern region as part of the group structure.
- Plan Net / Serviceplan GruppeminorMutual participation established in 2011 with Plan Net of Serviceplan Gruppe in Munich. Goal was joint development of online competencies and cooperation in serving international clients.
- TW Media (formerly The Whole Media)coreThe Whole Media in Basel, participation acquired in 2007. Renamed to TW Media. Provides media agency services in Basel region as part of Mediaschneider Gruppe.
- Goldbach NeocoreTechnology partner for DOOH advertising. Used for programmatic DOOH campaign with Helsana. Provides programmatic technology and digital out-of-home inventory.
- Vistar MediacoreDemand-side platform provider for automated control and optimization of dynamic DOOH campaigns. Partnered with Mediaschneider for Helsana programmatic DOOH campaign.
- GooglecoreTechnology partner providing Google Analytics, Google Marketing Platform (DV360), Google Ads, YouTube, and other advertising platforms used for client campaigns.
- Meta (Facebook/Instagram)coreOfficial Business Partner of Meta, providing direct access to beta tests and new features for social media advertising campaigns.
- Snap Inc.coreSnapchat as advertising platform partner. Mediaschneider has dedicated social media team with expertise in Snapchat AR advertising and direct platform relationships.
- WEBKINDER AGminorWebsite development and implementation partner responsible for Mediaschneider website conception and execution.
- TeadscoreInRead Social advertising platform partner used for Wingo campaign. Enables social media campaign extension to websites outside social media platforms.
- Google Display & Video 360coreUnified Media Activation platform used for newhome brand awareness campaigns achieving 24% reach increase.
- APG|SGAcoreSwiss outdoor advertising company. Partnered for Sanitas programmatic DOOH campaign and other out-of-home advertising initiatives.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
mediaschneider competitors and assessment
Company assessmentDirect peers
- Mindshare: Global media agency network (WPP/GroupM) with Swiss operations. Direct competitor in the Swiss media planning and buying market and ranked ahead of Mediaschneider Zürich in the COMvergence New Business Ranking 2024 (single agency).
- Mediatonic: Swiss media agency ranked alongside Mediaschneider in the RECMA Agenturranking Top 3 (2021). Comparable as a Swiss-headquartered media agency competing for the same mid-market and enterprise clients.
- PHD: Global media agency network (Omnicom) with Swiss operations. Direct competitor ranked #1 in the COMvergence New Business Ranking 2024 (single agency), competing for the same enterprise clients and cross-channel media budgets.
- Havas Media: Global media agency network with Swiss operations, also part of the RECMA Top 3 alongside Mediaschneider and Mediatonic in 2021. Comparable in offering full-service media planning and buying to Swiss enterprise advertisers.
Broad incumbents
- Zenith: Global media agency network (Publicis Media) with established Swiss operations. Overlaps with Mediaschneider on integrated media planning and buying for multinational and Swiss enterprise clients.
- GroupM: World's largest media investment group (WPP), parent of Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners. Competes head-to-head with Mediaschneider in the Swiss market and ranked #1 in Swiss sales volume ahead of Mediaschneider in 2020.
- Dentsu: Global advertising holding company with media agency brands (Dentsu Media, Carat, iProspect). Competes in the Swiss market with cross-channel media buying capabilities that overlap with Mediaschneider's full-service offering.
- Publicis Media: Global media network within Publicis Groupe (Zenith, Starcom, Spark Foundry). Competes for the same Swiss enterprise media budgets and ranked behind Mediaschneider Gruppe in the COMvergence 2024 group ranking.
- Omnicom Media Group: Holding-company media services arm (OMG) including PHD, OMD, Hearts & Science. Ranked #1 in COMvergence New Business Ranking 2024 (group), ahead of Mediaschneider Gruppe, and a major Swiss market incumbent.
Others
- Plan.Net (Serviceplan Group): Digital agency within Serviceplan Group in Munich, with whom Mediaschneider established a mutual participation in 2011 to jointly build online competencies and serve international clients. Comparable as a European independent agency and existing partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
mediaschneider social profiles
Digital presencemediaschneider financial estimates
Financial estimateRevenue estimate
Valuation estimate
mediaschneider leadership team
Management profileNumber of profiles
Profiles15 records
mediaschneider subsidiaries and ownership
Company hierarchySubsidiaries3 records
mediaschneider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mediaschneider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mediaschneider
What does mediaschneider do?
Mediaschneider is an independent Swiss media agency offering integrated, customized media planning and buying services across all classical and digital channels (TV, Out of Home, Display/Video/Audio, Social Media, Search, Print, Radio, Cinema). The agency provides strategy consulting, media buying, data science, ad operations, brand safety, and SEA/SEO services delivered by specialized channel teams, with a digital technology subsidiary called Hoy handling programmatic advertising and analytics.
Is mediaschneider a public or private company?
mediaschneider is a private company. It is classified as family owned and is currently operating.
When was mediaschneider founded?
mediaschneider was founded in 2001. It employs 11 to 50 people.
Where is mediaschneider based?
mediaschneider is headquartered in Zürich, Switzerland, in the Europe region.
How does mediaschneider make money?
Two revenue lines are on record. Media Buying Services are the primary driver. The others are consulting and Strategy Services.
Who are mediaschneider's main competitors?
Direct peers on record are Mindshare, Mediatonic, PHD and Havas Media. Broad incumbents are Zenith, GroupM, Dentsu, Publicis Media and Omnicom Media Group. Plan.Net (Serviceplan Group) is listed as an others.
Does mediaschneider have an API?
No public API is recorded for mediaschneider.
What industry is mediaschneider in?
mediaschneider's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54183 and its SIC code is 7311.