Goedgemerkt

What Goedgemerkt does

Goedgemerkt (legal entity Goed Gemerkt B.V.) is a Netherlands-based, privately held e-commerce company founded in 2002 by Anouk van Schaardenburg and headquartered in a modern, gas-free production facility in Amersfoort. The company designs, produces, and sells personalized name labels and adjacent identification products — name stickers, clothing labels (stickers, iron-on, stamps, shoe labels, tags), SOS wristbands and safety products, drink bottles, lunch boxes, and Design-Your-Own variants — primarily for parents seeking to prevent loss of children's belongings at daycare, school, and sports activities. Secondary use cases cover elderly care facilities, schools, sports clubs, pet owners, and gift buyers (baby showers, naming ceremonies). Production is done in-house using digital printing with HP Low Migration Inks and proprietary label material manufactured in the Netherlands, with claims of dishwasher, microwave, washing machine, and dryer resistance and a minimum 200-wash-cycle lifespan.

The business operates a direct-to-consumer model through its own e-commerce storefront at goedgemerkt.nl (with localized sites in Germany, France, Spain, and the UK) at unit prices ranging from €7.95 to €22.95, supplemented by a B2B/affiliate fundraising program that pays 10% commission to schools, daycare centers, sports clubs, and elderly care homes generating sales through unique discount codes. Ancillary channels include retail partnerships (Prénatal, Dreambaby, Smallsteps, Partou, Ferm), a B2B bulk quotation pathway, content marketing via a parenting-focused blog, email newsletters, organic social, and Trustpilot (33,250+ reviews, 4.5/5). The company claims 10+ million satisfied customers and has operated for more than 20 years as the stated market leader in name stickers in the Benelux. The technology stack is light on proprietary software — Trengo's AI-powered customer service platform (using OpenAI models) is the only disclosed AI/ML integration, applied to inbound support automation rather than to the core product.

Name

Goedgemerkt

Legal name

Goed Gemerkt B.V.

Website

https://goedgemerkt.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Goedgemerkt is a Dutch e-commerce company that designs, prints, and sells personalized name stickers, clothing labels, SOS wristbands, lunch boxes, and drink bottles, serving primarily parents of young children across the Benelux and wider Europe through localized online storefronts and a school/daycare fundraising program.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): Direct sales of personalized name labels, clothing labels, name stickers, SOS bracelets, lunch boxes, drink bottles, and related products through their e-commerce platform. One-time purchase model with products customized per customer order.
2. Product Sales (B2B/Fundraising): B2B sales through fundraising partnerships with schools, daycare centers, and organizations. Organizations receive 10% commission on sales made through their unique referral codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Goedgemerkt designs, produces, and sells personalized name stickers, clothing labels, SOS safety wristbands, lunch boxes, drink bottles, and related identification products for children's belongings. Products are customized per order through the company's own e-commerce website, manufactured in-house at their Amersfoort facility using proprietary label material and HP Low Migration Inks, and shipped directly to consumers across Europe. The company also operates a fundraising program enabling schools, daycare centers, sports clubs, and care homes to earn 10% commission on sales generated through unique referral codes.

Product overview

Goedgemerkt is a personalized labeling e-commerce company specializing in products that help parents identify and protect children's belongings. The product portfolio centers on four core product categories: (1) Name stickers (Naamstickers) available in multiple formats — Mini, Small, Large, Wave, Round, Mini XS, and Design-Your-Own variants — all featuring dishwasher/microwave resistance, lasting adhesion, and custom name/phone number printing; (2) Clothing labels (Kledinglabels) offered as stickers, iron-on labels (Instrijklabels), stamps (Kledingstempel), shoe labels, and clothing tags, all wash machine and dryer resistant; (3) SOS safety products including wristbands (SOS Armband in standard, narrow, and two-tone variants), name plates, safety vests, reflective stickers, pet tags, and Design and Luxe woven name bracelets; and (4) Lunch boxes and drink bottles (Broodtrommel & Drinkfles) in Theme, Design, and Real World designs plus a Design-Your-Own option, all reusable, BPA-free, and dishwasher-safe. The range also includes baby and childcare products (BIBS pacifiers, silicone bibs, growth charts, door stickers), school supplies (colored pencils, STABILO pencils, bag tags, date labels), and themed package bundles (Starter Pack, School Pack, Sport Pack, Winter Pack, Senior Pack, All-in-One Pack, Theme Pack, Top Model Pack, Childcare Pack, Gift Pack). Goedgemerkt also operates a fundraising program for schools and childcare organizations. All products are produced in the company's own facility in Amersfoort, the Netherlands, using HP Low Migration inks.

Differentiator

Problem solved

Functional benefit

Products and services

• Naamstickers (Name Stickers) Self-designable personalized name stickers in multiple formats (Mini, Small, Large, Wave, Round, Mini XS, dome 3D, and Design-Your-Own), dishwasher- and microwave-resistant, for labeling children's lunch boxes, drink bottles, books, and school supplies. Available across themed and value-set bundles.
• Kledinglabels (Clothing Labels) Full range of personalized clothing labels including adhesive stickers, iron-on labels (Instrijklabels), textile stamps (Kledingstempel), shoe labels, and clothing tags. All variants are washing machine and dryer resistant, designed to survive repeated laundering for both home and care-home environments.
• SOS Armband (SOS Wristband) and Safety Products Personalized SOS wristbands in standard, narrow, two-tone, duo pack, Design, and premium Luxe braided variants displaying emergency contact, allergy, and medical information. Also includes safety vests with reflective strips (Veiligheidshesjes), SOS name plates, reflective stickers, and pet name tags (Hondenpenning) for dogs and cats.
• Broodtrommel & Drinkfles (Lunch Boxes and Drink Bottles) Theme, Design, and Real-World personalized lunch boxes and drink bottles fully customizable with names and designs, plus a Design-Your-Own option allowing personal artwork and text. Products are BPA-free, melamine-free, dishwasher-safe, and reusable to reduce single-use packaging. Coordinated bundle sets and replacement parts (lids, seals, straws) are also available.
• Baby & Toddler Personalized Products Personalized products for babies and toddlers including BIBS silicone pacifiers with custom name printing, personalized silicone bibs, growth charts (Groeimeter), door stickers for nurseries, bag tags (Tassenhangers), bottle name bands (Flessen Naambandje), and reusable date labels for food and product expiration tracking.
• Personalized School Supplies Personalized school supplies including custom colored pencils, STABILO pencils with custom name printing, bag tags (Tassenhangers), bottle name bands (Flessen Naambandje), and SOS wristbands designed for use by school-age children.
• Themed Package Bundles (Starter, Daycare, School, Sport, Winter, Senior, All-in-One, Theme, Top Model, Gift) Pre-curated themed bundle packages combining multiple Goedgemerkt products at value pricing: Starterspakket (essentials), Kinderdagverblijfpakket (daycare), Schoolpakket (school), Sportpakket (sports), Winterpakket (winter), Seniorenpakket (elderly), Alles-in-één-pakket (full coverage), Themapakket (children's themes), TOPmodel-voordeelpakket (designer themes), and (Kraam)cadeaupakketten (baby gifts).
• Fondsenwervingsprogramma (Fundraising Program) Fundraising program for schools, daycare centers, sports clubs, and elderly care homes. Participating organizations receive a unique discount code offering customers 10% off; the organization earns 10% commission on all sales generated through the code, with a minimum payout of €25.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• World Wildlife Fund (WWF) NetherlandscoreStrategic or Co-development PartnerGoedgemerkt is a Business Supporter of WWF Netherlands. The partnership supports WWF's mission to protect nature and create harmony between humans and nature. This reflects Goedgemerkt's commitment to sustainability and environmental responsibility.
• PrénatalminorStrategic or Co-development PartnerRetail partnership with Prénatal, a major retailer in the Netherlands. Prénatal stores offer baby and children's products, making them a relevant retail partner for Goedgemerkt's baby and children's labeling products.
• SmallstepsminorStrategic or Co-development PartnerPartnership with Smallsteps, a childcare organization in the Netherlands. Smallsteps operates many childcare locations where Goedgemerkt products can be promoted to parents.
• PartouminorStrategic or Co-development PartnerPartnership with Partou, a large childcare organization in the Netherlands. Partou provides childcare services where parents can learn about Goedgemerkt labeling solutions.
• DreambabyminorStrategic or Co-development PartnerPartnership with Dreambaby, a baby and children's product retailer operating in Belgium and Netherlands. Dreambaby offers a platform to reach parents shopping for baby products.
• FermminorStrategic or Co-development PartnerPartnership with Ferm, which appears to be related to childcare or education services. Specific details of the partnership collaboration are not extensively documented on the website.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Labels4Kids: UK-based personalized name labels company selling name stickers, iron-on labels, and school labels for children, competing in overlapping European markets with a comparable product range.
• Stuck on You: Australian personalized labels and gifts company with a broad product range (name labels, lunch boxes, drink bottles, bags) for children, closely mirroring Goedgemerkt's product strategy and family-oriented branding.
• Mabel's Labels: Canadian personalized labels company offering name stickers, clothing labels, and allergy/safety labels for children, with a comparable D2C e-commerce model and target demographic of parents with school-age children.
• My Nametags: Danish personalized name label company selling stickers, clothing labels, and school/bag tags across European markets with a very similar product mix, target customer (parents with young children), and customization model to Goedgemerkt.
• Name Bubbles: US-based personalized label company offering dishwasher-safe name labels, clothing labels, and school supplies for children, serving a directly comparable customer base via an e-commerce storefront.
• Oliver's Labels: North American personalized label company offering kids' labels, clothing tags, and allergy alert labels with a D2C e-commerce model targeting the same parent demographic.

Broad incumbents

• Etsy: Global online marketplace featuring many independent sellers of personalized name labels, clothing labels, and customized children's accessories, providing an alternative discovery and purchase channel for similar products.
• Vistaprint (Cimpress): Global large-scale printing and customization platform offering personalized labels, stationery, and marketing materials. While not specialized in children's labeling, it competes in the broader personalized printing category with significantly larger scale and resources.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Goedgemerkt-156422871044587

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goedgemerkt