What Oliver’s Labels does

Oliver's Labels Inc. is a private, bootstrapped direct-to-consumer e-commerce company that designs, personalizes, and ships water-resistant name labels, bag tags, stickers, and decals. Founded in 2005 and headquartered in North Miami Beach, Florida, with a Toronto office, the company serves a fragmented consumer base that spans parents of school-aged children (its primary cohort), senior care providers, travelers, individual professionals, and small businesses. The catalog of roughly 60 SKUs is organized around several sub-brands, including MyMojis™ character stickers, PetMojis™ pet identification labels, Stick-eez™ static-cling decals, YOUnique™ products, and the Found-it™ lost-and-found tracking system that pairs a unique code on each label with an online recovery workflow.

The company's offering rests on personalized printing, durable label materials (including dishwasher- and laundry-safe formulations), and reference-code-based lost-and-found infrastructure rather than any advanced software stack. Officially licensed partnerships with the NHL, NBA, and Paw Patrol extend the children's and family-side catalog and provide the closest thing to differentiation versus generic personalized-label competitors. Distribution is purely online, with shipping available to the United States, Canada, the United Kingdom, France, Brazil, and Mexico.

Oliver's Labels earns revenue through one-time online purchases with no subscription component, priced from $4.99 for small individual items to $56.99 for bundled packs. The go-to-market relies on the branded website, email marketing, a referral program called Label League, school fundraising partnerships, blog content, and social media. The company has never raised external capital, so growth is funded internally out of operating cash flow.

Name

Oliver’s Labels

Legal name

Oliver's Labels Inc.

Website

https://oliverslabels.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Oliver's Labels Inc. is a bootstrapped direct-to-consumer e-commerce company that designs and sells personalized waterproof name labels, tags, and decals for parents, senior care providers, travelers, professionals, and small businesses across North America and select international markets.

Ownership category

akta.pro rank

Product category

Personalized Labels and Tags

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Packaging Design & Labeling (MPAAAEAD)

Keywords

• Custom name labels
• Personalized labels
• Waterproof labels
• Lost and found tracking
• Kids identification products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of personalized name labels and tags sold directly to consumers through the e-commerce website. Products include waterproof labels, clothing labels, bag tags, safety products, and bundled packages. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oliver's Labels designs, manufactures, and sells personalized waterproof name labels, clothing labels, shoe labels, bag tags, safety products, wall decals, and car decals directly to consumers through its own e-commerce website. The products are customized online with names, designs, fonts, colors, and optional Found-it™ tracking codes, and ship globally to end consumers in the US, Canada, UK, France, Brazil, and Mexico.

Product overview

Oliver's Labels is a personalized name label and identification products company offering a comprehensive portfolio organized into several product lines. The core offering includes waterproof name labels (Original, Mini, Photo, Date, Round), clothing labels (Stick-eez™ peel-and-stick and Iron-on permanent options), shoe/insole labels, bag tags, and safety products (wristbands and allergy labels). The company provides customizable label packages (Starter, School, Camp, Clothing, Custom) and specialized offerings for adults (Pro, Traveller, Workshop, Seniors packages). A personalization platform allows customers to create MyMojis™ and PetMojis™ custom character designs. Wall art products include dry erase decals for scheduling, name and letter decals, growth charts, and seasonal holiday decals. Car decals cover window decals, Baby On Board, and sports themes. The business products division serves commercial customers with custom roll labels, die cut stickers, iron-on decals, and safety decals. The proprietary Found-it™ lost-and-found service provides a unique ID system for recovering lost items. The company operates on a direct-to-consumer e-commerce model with a fundraising program for schools and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• MyMojis™: Fun customizable characters that can be used to create personalized label designs
• PetMojis™
• Found-it™
• Stick-eez™
• YOUnique™

Products and services

• Original Labels Waterproof personalized name labels designed to be tough and durable for everyday use on children's belongings.
• Mini Labels Skinny waterproof labels suitable for eyeglasses, toothbrushes, and small items; dishwasher, microwave, and freezer safe.
• Photo Labels Personalized labels featuring photo customization for identifying children's belongings.
• Date Labels Labels that include date tracking for items like food containers or medical supplies.
• Round Labels Versatile round-shaped waterproof labels for water bottles, food containers, and electronics.
• Stick-eez™ Clothing Labels Peel-and-stick labels for clothing tags that withstand washing machine and dryer cycles without ironing or sewing.
• Stick-eez™ Clothing Dots Small circular peel-and-stick labels designed for clothing tags that are laundry safe.
• Iron-on Clothing Labels Permanent iron-on labels that adhere to any fabric that can be ironed, withstanding repeated washing and drying cycles.
• Iron-on Clothing Dots Circular iron-on labels particularly useful for hard-to-label items like socks and underwear.
• Shoe Labels Labels specifically designed for footwear, including inside-shoe and insole applications.
• Insole Labels Labels designed to fit perfectly on the heel of shoe insoles, waterproof and scuff-proof for active use.
• Large Bag Tag Durable waterproof tags sized like a credit card for backpacks, laptop bags, and luggage with included clear plastic loop.
• Mini Bag Tags Small tags for lunch bags, makeup cases, and bags with silver ball-chains included.
• Safety Wristbands Wristbands with critical safety information for children with allergies or special needs.
• Allergy Labels Labels that boldly announce allergy information and special needs for caregivers and teachers.
• Tag-a-Tag™ Keyring And Label Set Tags with keyring attachment for organizing keys and small items.
• MyMoji™ Little Hero Labels Customizable character labels featuring personal avatar designs from the MyMojis™ character family.
• MyMoji™ Bento Box Label Labels designed specifically for bento boxes and lunch containers with MyMoji character themes.
• YOUnique™ Name Stickers Unique customizable name stickers for personalizing children's belongings.
• Pinback Buttons Wearable button-style labels for clothing and accessories.
• Match-up Shoe Labels Matching pairs of labels for identifying left and right shoes.
• Sports Jersey Labels Labels designed for sports uniforms including Baseball, Basketball, Football, Hockey, and Soccer variants under licensed brand partnerships.
• Curbside Bin Labels Weatherproof labels for identifying curbside recycling and waste bins.
• Adult Scarf Masks™ Face covering masks for adults with customizable labeling.
• Dry Erase Daily Schedule Wall Decal Reusable dry erase wall decals for daily scheduling and planning in children's rooms.
• Dry Erase Monthly Calendar Wall Decal Reusable dry erase wall decals for monthly calendar planning in children's rooms.
• Name Decals Personalized name decals for decorating children's rooms and spaces.
• Letter Decal Individual letter decals for spelling names and words on walls in children's rooms.
• Personalized Growth Chart Decals Decals for tracking and displaying children's height growth over time in their rooms.
• YOUnique™ Wall Decals Customizable wall decals for children's room decoration.
• Birthday Banners Personalized birthday celebration banners with customizable names for children's parties.
• Sports Jersey Wall Decals Wall decals featuring sports jersey designs for children's room decoration under licensed brand partnerships.
• Holiday Decals Seasonal holiday decals including Christmas, Halloween, Easter, Diwali, Hanukkah, and other celebrations for home decoration.
• MyMoji™ Little Hero Banner Banner featuring MyMoji character designs for children's rooms.
• Window Decals Decals designed for application on vehicle windows.
• Baby On Board Decals Vehicle window decals indicating the presence of infants in the car.
• Family Car Decals Decals for family vehicles to display family membership or identification.
• Sports Jersey Car Decals Vehicle decals featuring sports team jersey designs under licensed brand partnerships.
• Custom Roll Labels Custom printed roll labels for business and commercial use.
• Die Cut Stickers Custom die-cut stickers for business promotional and identification purposes.
• Iron On Decals Custom iron-on decals for business apparel and merchandise.
• Custom Wall Decals Custom wall decals for business branding and signage.
• Safety Wall Decals Safety-focused wall decals for commercial and organizational use.
• Safety Window Decals Safety window decals for commercial and organizational use.
• Safety Floor Decals Safety floor decals for commercial and organizational use.
• Found-it™ Lost & Found Service Free online lost-and-found service that prints a unique ID code on each label and acts as intermediary to help reunite lost items with owners without revealing personal contact information.
• Gift Card Gift cards redeemable for Oliver's Labels products.

Quantifiable outcome

• Labels designed to outlast the items they are applied to, with printing guaranteed not to rub or scuff off
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Lakeshore Learning: Educational products retailer serving schools and parents with classroom and kids' supplies. Comparable target-customer overlap for back-to-school and parent-driven personalization SKUs, useful as a distribution adjacency reference.

Direct peers

• Mabel's Labels: Canadian (Hamilton, ON) custom-label company founded in 2003 offering personalized labels for kids, adults, and schools. Head-to-head competitor in Oliver's Labels' home market with near-identical SKU categories.
• Name Bubbles: US-based direct-to-consumer maker of custom dishwasher-safe name labels for kids, clothing, and school supplies. Closest direct competitor by product mix, customer base (parents of school-aged children), and DTC e-commerce model.
• Label Daddy: US-based custom label company specializing in iron-on and peel-and-stick clothing labels for children and schools. Direct overlap on clothing-label product category and school-parent customer base.
• My Nametags: UK-based personalized name label company serving parents across Europe. Direct DTC competitor with overlapping product categories and similar durability claims.
• Stuck on You (Label Your Stuff): Australia-origin personalized label and sticker brand now selling internationally. Comparable custom label offering for kids and families through DTC e-commerce.

Broad incumbents

• Brother P-touch: Brother's P-touch line of home/office label printers and consumables serves households and small businesses creating custom labels. Adjacent incumbent competing for the same end-user attention in custom identification.
• Avery Products: Major legacy label and printable-stationery brand offering customizable labels and templates at scale across consumer and B2B channels. Overlaps as a broad incumbent in the custom-label category.
• Zebra Technologies: Global leader in barcode, RFID, and specialty industrial label printing solutions. Adjacent incumbent in specialty/functional labels category relevant to any B2B or safety-label expansion by Oliver's Labels.
• DYMO: Established manufacturer of home and office labeling systems and printable label consumables. Competes in adjacent consumer and small-business labeling workflows with a hardware-and-consumables model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OliversLabels
• Facebookfacebook.com/OliversLabels.FanPage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver’s Labels