HR Crowd
HR Crowd is a specialist SAP SuccessFactors and UKG consultancy founded in 2022, serving large enterprises and government agencies across Australia and New Zealand through implementation, managed services, and proprietary accelerators such as Elevate by HR Crowd.
- Company typePrivate
- Founded2022
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HR Crowd does
HR Crowd is a specialist Human Capital Management (HCM) consultancy founded in 2022 by Adrian Everett, Hernus Carelsen and Judith Carelsen, operating primarily across Australia and New Zealand with global delivery teams in the Philippines, Singapore and India. The firm implements SAP SuccessFactors (covering Employee Central, Employee Central Payroll, Time Management, Performance & Goals, Compensation, Succession & Development, Learning, Recruiting and Onboarding), performs ECC-to-S/4HANA migrations, and operates a dedicated UKG Pro WFM practice. Its flagship productised offering, Elevate by HR Crowd, is a preconfigured SAP SuccessFactors solution localised for Australian and New Zealand payroll, compliance and employment legislation, designed to compress implementation timelines and reduce delivery risk relative to generic partner rollouts. A second proprietary artefact, CrowdSchedule, is a rostering visualisation tool built on SAP BTP.
Revenue is generated through professional services (advisory, architecture, configuration, migration, integration, testing and rollout) plus recurring managed services delivered via CrowdAssist for post-go-live application support, release management, configuration changes, payroll/time support and proactive optimisation. Distribution is enterprise field sales with senior consulting practitioners directly involved in business development, supplemented by sponsorship of and participation in SAP ecosystem events (HR Connect Auckland and Melbourne, NZSUG, SAP Partner Summit Bangkok, SmartRecruiters HireXperience) and content-led demand generation through a blog/news section and newsletter. The 54+ person organisation includes consulting leads each with 20+ years of HCM experience; customer segments are horizontal, with named large enterprise and public-sector logos spanning aged care, energy/utilities, government and nonprofit (VMCH, Powerlink Queensland, a consortium of 16 NSW Government agencies including the NSW Education Standards Authority, and Australian Red Cross Lifeblood).
AI capabilities are substantially outsourced to the vendor stack: SAP Joule Assistants spanning Core HR, Payroll, Time, Recruiting, Onboarding, Learning, Performance and Career are positioned as a 2026 general-availability layer, with SmartRecruiters embedding AI through Winston. HR Crowd's differentiation rests on specialist SAP expertise, owned accelerators (Elevate, CrowdSchedule), deep Australian/New Zealand payroll compliance knowledge (including the upcoming Payday Super obligations), and cross-stack integration expertise across Dell Boomi, WalkMe and SmartRecruiters.
HR Crowd firmographics
Firmographics- Name
- HR Crowd
- Legal name
- HR Crowd
- Website
- https://hrcrowd.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HR Crowd is a specialist SAP SuccessFactors and UKG consultancy founded in 2022, serving large enterprises and government agencies across Australia and New Zealand through implementation, managed services, and proprietary accelerators such as Elevate by HR Crowd.
- Ownership category
- akta.pro rank
Where HR Crowd is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
HR Crowd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Implementation Consulting: Professional services revenue from designing and delivering SAP SuccessFactors implementations, including advisory, architecture, configuration, migration, integration, testing, and rollout services.
- Managed Services (CrowdAssist): Recurring managed services revenue providing ongoing application support, release management, configuration changes, payroll and time support, and advisory/optimisation services post go-live.
- Accelerated Solutions (Elevate): Revenue from preconfigured SuccessFactors solutions that compress implementation timelines and reduce delivery risk for Australian and New Zealand organisations.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
HR Crowd product offering
Product offeringCore offering
HR Crowd is a specialist HCM consultancy delivering SAP SuccessFactors implementation, configuration, payroll, talent and learning solutions, ECC-to-S/4HANA migration, and post-go-live managed services to large enterprises across Australia and New Zealand. Their flagship productised offering, "Elevate by HR Crowd," is a pre-configured SuccessFactors solution localised for ANZ requirements, enabling faster, lower-risk deployments. They also provide CrowdSchedule (a BTP-built workforce scheduling tool) and CrowdAssist managed services.
Product overview
HR Crowd is a specialist HCM consultancy serving large enterprise organisations across Australia and New Zealand. Their core offering is SAP SuccessFactors implementation and related services, built around their flagship preconfigured accelerated solution called Elevate by HR Crowd, which is localised for Australia and New Zealand. The portfolio includes full SuccessFactors implementation services covering Employee Central, Employee Central Payroll, Time Management, Performance & Goals, Compensation, Succession & Development, Learning, Recruiting/Onboarding, and People Analytics modules. HR Crowd also offers migration services from SAP ECC to S/4HANA, CrowdAssist managed services for ongoing support, and custom solutions built on SAP BTP including CrowdSchedule for rostering visualisation. Following SAP's acquisition of SmartRecruiters, the platform now integrates SmartRecruiters within the SuccessFactors ecosystem as the future of recruitment capability. The company also has a dedicated UKG Pro WFM practice for complex time and attendance requirements. Autonomous HCM capabilities are delivered through SAP's Joule Assistants spanning Core HR, Payroll, Time, HR Service, Compensation, Recruiting, Onboarding, Learning, Performance, Career, Skills and more.
Differentiator
Problem solved
Functional benefit
Brands
- Elevate by HR Crowd: Preconfigured SAP SuccessFactors solution localized for Australia and New Zealand, providing accelerated implementation for enterprise organizations.
- CrowdAssist
Products and services
- Elevate by HR Crowd A pre-configured SAP SuccessFactors solution localised for Australia and New Zealand requirements, designed to accelerate enterprise HCM deployments for large organisations.
- SAP SuccessFactors Implementation End-to-end design, configuration, testing and deployment of SAP SuccessFactors for enterprise customers seeking HCM transformation.
- ECC to S/4HANA Migration Advisory and delivery services supporting enterprises transitioning their HR and payroll landscape from SAP ECC to S/4HANA with SuccessFactors.
- CrowdAssist Managed Services Ongoing managed services for SAP SuccessFactors environments post go-live, covering support, optimisation, configuration changes and continuous improvement.
- CrowdSchedule Proprietary workforce scheduling tool built on SAP BTP that extends SuccessFactors with shift and roster management capabilities for enterprise customers.
- UKG Pro WFM Practice Dedicated consulting practice supporting UKG Pro Workforce Management implementations and ongoing managed services for enterprise customers.
Quantifiable outcome
- 733.2% average growth rate
- +2 more outcomes
Companies that use HR Crowd
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
HR Crowd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature3 records
HR Crowd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and supporting.
- UKGcoreHR Crowd entered a new partnership with global workforce management platform UKG to strengthen delivery of UKG Pro across Asia Pacific. Launched a dedicated UKG Pro WFM practice led by Rachel Cooper to help organisations with complex time and attendance requirements that complement SAP SuccessFactors solutions.
- NSW GovernmentcoreHR Crowd served as implementation partner for NSW Education Standards Authority and 16 NSW Government departments and agencies on SuccessFactors Onboarding 2.0 go-live. Partnership reflects successful delivery of government-scale HR transformation projects.
- SAPflagshipSAP Partner delivering SAP SuccessFactors implementations across Australia and New Zealand. Recognised by SAP as an official SAP HCM (SuccessFactors) Partner in New Zealand. Actively participates in SAP Partner Summits and SAP ecosystem events.
- SmartRecruiterscoreLong-standing partnership implementing SmartRecruiters before its acquisition by SAP. Now integrating SmartRecruiters within SAP SuccessFactors ecosystem as SAP's recommended recruitment solution. Multiple SuccessFactors Talent team members are SmartRecruiters certified.
- WalkMesupportingDigital adoption platform partnered with HR Crowd for SuccessFactors implementations. WalkMe was deployed for VMCH implementation in under 6 weeks alongside the Elevate by HR Crowd solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
HR Crowd competitors and assessment
Company assessmentDirect peers
- Brennan IT: Australian-owned IT services firm with a dedicated SAP practice and ANZ-focused delivery. Competes for similar mid-to-large enterprise and government HCM and ERP modernisation projects.
- Atturra: Listed Australian IT services firm with a sizeable SAP practice covering HCM, SuccessFactors and S/4HANA across ANZ. Most directly comparable ANZ-focused SAP implementation partner competing for similar mid-to-large enterprise and government deals.
Broad incumbents
- Accenture Australia: Global system integrator with a sizeable ANZ SAP practice covering SuccessFactors, payroll and S/4HANA. Competes on large-scale HCM transformations and brings broader digital and cloud capabilities.
- EY Australia: Big 4 firm with SAP SuccessFactors and HCM transformation capability in ANZ. Pursues the same enterprise and public-sector HCM modernisation programmes as HR Crowd.
- Capgemini Australia: Global SI with an established ANZ SAP practice spanning SuccessFactors, S/4HANA and managed services. Competes for large HCM transformation deals with broader technology consulting capabilities.
- IBM Consulting Australia: Global SI with a deep SAP partnership and ANZ SuccessFactors and HCM transformation capability. Competes for enterprise HCM, payroll and managed services engagements with broader hybrid cloud and AI offerings.
- PwC Australia: Big 4 firm with an SAP and HCM consulting practice covering ANZ enterprise and government clients. Competes on large HR transformation mandates and change-management-adjacent work.
- Deloitte Australia: Big 4 firm with a large SAP SuccessFactors and HCM transformation practice across ANZ. Competes for the same enterprise and government mandates, with broader service lines and deeper bench strength.
- KPMG Australia: Big 4 firm with an SAP advisory and implementation practice serving ANZ enterprises. Targets the same HR transformation, payroll and ECC-to-S/4HANA opportunities as HR Crowd.
- DXC Technology: Global SAP-focused SI with established ANZ delivery and SAP SuccessFactors capability. Competes for enterprise HCM, payroll and managed services opportunities with broader end-to-end IT services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HR Crowd social profiles
Digital presenceHR Crowd financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR Crowd leadership team
Management profileNumber of profiles
Profiles11 records
HR Crowd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR Crowd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR Crowd
What does HR Crowd do?
HR Crowd is a specialist HCM consultancy delivering SAP SuccessFactors implementation, configuration, payroll, talent and learning solutions, ECC-to-S/4HANA migration, and post-go-live managed services to large enterprises across Australia and New Zealand. Their flagship productised offering, "Elevate by HR Crowd," is a pre-configured SuccessFactors solution localised for ANZ requirements, enabling faster, lower-risk deployments. They also provide CrowdSchedule (a BTP-built workforce scheduling tool) and CrowdAssist managed services.
Is HR Crowd a public or private company?
HR Crowd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HR Crowd founded?
HR Crowd was founded in 2022. It employs 51 to 100 people.
Where is HR Crowd based?
HR Crowd is headquartered in Sydney, Australia, in the Oceania region.
How does HR Crowd make money?
Three revenue lines are on record. Implementation Consulting is the primary driver. The others are managed Services (CrowdAssist) and accelerated Solutions (Elevate).
Who are HR Crowd's main competitors?
Direct peers on record are Brennan IT and Atturra. Broad incumbents are Accenture Australia, EY Australia, Capgemini Australia, IBM Consulting Australia, PwC Australia, Deloitte Australia, KPMG Australia and DXC Technology.
Does HR Crowd have an API?
No public API is recorded for HR Crowd.