Morgan Creek Vineyards

What Morgan Creek Vineyards does

Morgan Creek Vineyards is a family-owned winery and agritourism operator headquartered at 181 Morgan Creek Lane, Harpersville, Alabama, founded in 2000 by Charles Brammer Sr. and Charles Brammer Jr. The company produces muscadine and fruit wines using whole-fruit fermentation, with a portfolio of eight muscadine labels (Cahaba White, Noble, Vulcan Red, Magnolia, Red Mountain Red, Blush, Regal Red, and Carlos) plus five fruit wines (peach, blueberry semi-sweet and sweet, and apple dry and sweet) branded around Alabama landmarks and family heritage. Production is supported by an on-site vineyard, a tasting room open Monday through Saturday, and a seasonal U-pick operation for blueberries in June and muscadines in August.

The company monetizes through multiple channels: direct-to-consumer sales at the winery tasting room, wholesale distribution to approximately 400 Alabama grocery chains and wine shops, online sales via the Vinoshipper platform, full-service wedding and event venue rentals accommodating 2 to 500+ guests, and an annual Grape Stomp community event held in September. Pricing is unit-based for wines, U-pick produce, and event tickets, while wedding bookings are quote-based with personalized proposals.

The business operates with a small team of 1-10 employees and is privately held with no institutional funding or parent company. Geographic reach is limited to Alabama for wholesale, with shipping-enabled DTC extended through Vinoshipper. The operating model combines craft beverage production, agritourism, and venue services, and there is no disclosed AI, software platform, or technology moat beyond a standard website and e-commerce integration.

Name

Morgan Creek Vineyards

Legal name

Morgan Creek Vineyards

Website

https://morgancreekwinery.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Morgan Creek Vineyards is a family-owned Harpersville, Alabama winery producing muscadine and fruit wines, distributing through roughly 400 Alabama retail stores, and operating a tasting room, U-pick farm, and wedding venue serving regional wine enthusiasts, couples, and families.

Ownership category

akta.pro rank

Product category

Winery and Muscadine Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Muscadine wine production
• Fruit wine production
• Winery and vineyard
• Wedding venue services
• Agritourism experiences

Headquarters

HQ city

Harpersville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Primary revenue stream from selling muscadine and fruit wines directly to consumers at the winery and through wholesale distribution to approximately 400 retail locations throughout Alabama. Online sales via Vinoshipper platform.
2. Wedding & Event Venue Rental: Wedding weekend exclusivity packages with personalized proposals for each bride. Venue accommodates intimate parties of 2 to events of 500+ guests. Includes setup, breakdown, coordinating, and rental amenities.
3. U-Pick Farm Operations: Seasonal U-pick operations for blueberries (mid-June) and muscadines (mid-August). Visitors pick fresh produce directly from vines at $15/gallon for blueberries and muscadines, $8/half gallon for blueberries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Morgan Creek Vineyards produces and sells muscadine and fruit wines (peach, blueberry, apple) under its own brand, distributing through on-site tastings, wholesale to Alabama retailers, and an online Vinoshipper storefront. It also operates u-pick blueberry and muscadine experiences, hosts weddings and private events, and runs an annual Grape Stomp community event at its Harpersville, Alabama property.

Product overview

Morgan Creek Vineyards is a family-owned winery and vineyard in Harpersville, Alabama, producing muscadine and fruit wines since 2000. The company operates as a unified agritourism destination offering: (1) Wine products including 8 muscadine wines (dry, semi-sweet, and sweet varieties) and 5 fruit wines (peach, blueberry, and apple); (2) U-Pick experiences for blueberries (June) and muscadines (August); (3) Complimentary wine tastings and vineyard tours; (4) Wedding and event venue services with full rental amenities accommodating 2-500 guests. Founded by Charles Brammer Sr. and Jr., the winery produces approximately 15,000 cases annually distributed in 400+ Alabama stores. The company specializes exclusively in muscadine and fruit wines native to the Southeast region, avoiding traditional grape varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• Cahaba White Dry-style muscadine wine, aromatic with muscadine character, clean and fresh with spicy notes and fresh fruit. Full-bodied with nice acidity, best served chilled; pairs well with lighter-style dishes.
• Noble Dry red wine produced from 100% Noble varietal muscadine grapes picked at peak flavor. Ruby red, full-bodied with vibrant fruit on the nose, floral notes, high acidity, hints of strawberry and cherry with muscadine on the finish. Complements red meats and pastas.
• Vulcan Red Off-dry muscadine wine with deep color, smooth texture, lots of fruit, and a clean finish. A blend of muscadine grapes named in honor of Frank Brammer whose grandfather painted the Vulcan statue in Birmingham.
• Magnolia Semi-sweet white muscadine wine, light and fresh with lingering sweet fruit and white blossom notes. Produced entirely from the Magnolia variety of muscadine grape; pairs well with spicy foods.
• Red Mountain Red Semi-sweet red muscadine wine with deep ruby red color, rich full-bodied flavor with notes of mocha and cherry. Inspired by Winemaker Charlie Brammer Sr.'s memories of Red Mountain; pairs well with chocolate for a dessert wine.
• Blush Semi-sweet muscadine blend, 20% red with Carlos variety. Aromatic with nectar sweetness and pear nectar notes; crisp, light, and fruity with smooth and silky texture.
• Regal Red Sweet red muscadine wine with aromatic cherry nose, fruitcake spice notes, and a touch of floral roses. Blended from four different muscadine varietals.
• Carlos Sweet muscadine wine vinted from the Carlos variety of muscadine grapes. Aromatic and sweet spicy with light honey notes, hints of beeswax, pear nectar, and nutmeg. Best seller since the winery opened in 2000.
• Peach Wine Semi-sweet fruit wine made from Alabama peaches picked at peak of flavor with a soft, nectary finish. Limited annual production bottled in March.
• Semi Sweet Blueberry Wine Semi-sweet blueberry wine with refreshing sweetness that lingers with a hint of spice. Made with 100% fresh blueberries.
• Sweet Blueberry Wine Dessert-style wine made from the freshest local blueberries. Garnet in color, refreshingly smooth with a rush of flavor.
• Dry Apple Wine Dry apple wine with golden color, refreshing apple flavor, finishes well.
• Sweet Apple Wine Sweet apple wine, aromatic and sweet spicy with light honey notes, beeswax, pear nectar, and hint of nutmeg; sweetness stays pleasantly.
• Wedding Venue Services Wedding venue rental offering wedding weekend exclusivity with no time restraints. Includes setup, breakdown, and event coordinating; features vineyard and winery grounds, large room and kitchen holding up to 75 guests, tents, tables, linens, chairs, glassware, ice machine, sound system, freestanding heaters, and dance floor. Accommodates intimate parties of two to groups of 500.
• U-Pick Blueberry Patch Seasonal U-pick blueberry operation typically opening mid-June. Family-friendly activity with blueberries that are never sprayed or treated with chemicals; visitors pick fresh blueberries directly from the bush. Priced at $15 per gallon or $8 per half gallon.
• U-Pick Muscadine Vines Seasonal U-pick muscadine grape operation typically opening mid-August where visitors pick muscadine grapes directly from the vine. Priced at $15 per gallon or $45 for five gallons.
• Annual Grape Stomp Event Annual family-friendly grape stomping event held on the 3rd weekend in September. Features grape stomping, Lucy Look-A-Like Contest with cash prizes, wine tastings, live music, food vendors, and commemorative poster keepsakes with purple footprints. Tickets: $15 adults, $5 kids 12 and under.
• Complimentary Wine Tastings and Tours Complimentary wine tastings and winery tours available Monday through Saturday from 10 a.m. to 6 p.m. Visitors can experience the tasting room with an intimate atmosphere while enjoying wine varieties. Tours include the beautiful vineyards and scenery. Groups of 6 or more should call ahead.
• Online Wine Shop (Vinoshipper) Online wine purchasing platform powered by Vinoshipper, allowing customers to purchase Morgan Creek wines for delivery. Accessible via the shop wines page on the Morgan Creek website.

Quantifiable outcome

• Grew from 600 cases (2001) to 15,000 cases (2007)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Vinoshipper: E-commerce platform partner used by Morgan Creek for direct-to-consumer wine shipping. Comparable as an enabling technology provider for small wineries, though not a direct competitor.

Direct peers

• Duplin Wine Cellars: Largest muscadine winery in the US, based in Rose Hill, North Carolina. Directly comparable to Morgan Creek as both specialize in muscadine and fruit wines native to the Southeast, with similar DTC tasting room and wholesale models.
• Jules J. Berta Vineyards: Family-owned Alabama winery in Moulton producing estate wines. Comparable to Morgan Creek as a small Alabama-based family winery with on-site tasting room and event hosting in the same regional market.
• Whippoorwill Vineyards: Family-owned Alabama vineyard and winery in Talladega. Direct competitor in the Alabama small-winery space with tasting room, event hosting, and similar agritourism positioning.
• Hinnant Family Vineyards: North Carolina muscadine and fruit wine producer. Directly comparable product mix and Southern regional focus to Morgan Creek's muscadine and fruit wine portfolio.
• Hidden Meadow Vineyard & Winery: Alabama vineyard and winery with tasting room and event hosting. Directly competes with Morgan Creek in the Alabama small-winery market with a similar agritourism-focused model.
• Cypress Bend Vineyards: North Carolina muscadine-focused winery. Comparable to Morgan Creek's muscadine specialization and Southern regional wine positioning with on-site tasting room.

Regional players

• Canebreak Plantation Winery: Mississippi winery offering tasting room and event venue services. Comparable as a Southern small winery with agritourism and event-driven revenue similar to Morgan Creek's model, though operating in a different state.
• Old South Winery: Tennessee-based winery producing muscadine and fruit wines with tasting room operations. Comparable to Morgan Creek's muscadine focus and Southern small-winery business model, though in a different state.
• Tiger Mountain Vineyards: Georgia winery producing estate wines with tasting room and event venue. Comparable as a Southern small winery with agritourism positioning, though focused on traditional varietals rather than muscadine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/morgancreekwinery
• Instagraminstagram.com/morgancreekvineyards
• Xx.com/MCVwine
• LinkedInlinkedin.com/company/morgancreekvineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Creek Vineyards