Bartolini
Bartolini is an Italian manufacturer founded in 1966 of gas stoves, catalytic and infrared heaters, outdoor patio heaters, biomass fireplaces, BBQs, and portable gas burners, selling directly to Italian consumers through its own e-commerce site and a nationwide authorized service center network.
- Company typePrivate
- Founded1966
- HeadquartersPerugia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bartolini does
Bartolini Srl (DBA "Bartolini System") is an Italian manufacturer of residential heating and cooking appliances founded in 1966 by Alessio Bartolini and headquartered in Spello, Perugia. The company designs, produces, and distributes a portfolio that spans catalytic and infrared portable heaters (Bella, Primavera, Helios, Blue Flame, Pullover lines), methane-powered wall/floor heaters (Laura series), electric thermoventilators (Torre Termo), outdoor patio heaters (Sole and Sole 2.0 in Acciaio, Griglia, and Vetro variants), biomass fireplaces for residential energy requalification, gas and electric BBQs, and portable professional gas burners (K-UNO, K-DUE, K-TRE). Core technology centers on proprietary catalytic combustion with platinum catalysis, modular infrared ceramic plate burners rated up to 4,200W, free-flame stainless steel burners, tangential ventilation systems, and piezo electric ignition, with all products CE certified and marketed under a Made in Italy positioning.
The business operates as a direct-to-consumer e-commerce retailer through bartolini-system.com, complemented by a nationwide network of approximately 60+ authorized service centers covering all 20 Italian regions for after-sales support, repairs, and spare parts. The primary customer base is individual Italian consumers purchasing home heating, outdoor heating, and home cooking equipment, with secondary segments in hospitality (restaurants, bars, cafés requiring outdoor terrace heating) and food enthusiasts/homebrewers seeking high-power portable burners. Pricing is one-time perpetual license across the catalog, with published SKU prices ranging from approximately €20 for entry-level burners to €300 for premium outdoor heaters and BBQs, and consistent promotional discounting applied across the range. The company claims 100,000+ units sold annually, has no disclosed funding, no parent company, and operates as a private Srl with 11–50 employees.
Bartolini firmographics
Firmographics- Name
- Bartolini
- Legal name
- Bartolini Srl
- Website
- https://bartolini-system.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bartolini is an Italian manufacturer founded in 1966 of gas stoves, catalytic and infrared heaters, outdoor patio heaters, biomass fireplaces, BBQs, and portable gas burners, selling directly to Italian consumers through its own e-commerce site and a nationwide authorized service center network.
- Ownership category
- akta.pro rank
Bartolini industry classification
Industry- Product category
- Home Heating Equipment
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
Keywords
Where Bartolini is headquartered
LocationHeadquarters
- HQ city
- Perugia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Bartolini business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Bartolini generates revenue primarily through direct sales of heating and cooking products via their e-commerce website, with products sold at various price points ranging from approximately €20 to €300.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BBQ products (gas and electric) |
| One time/ perpetual license | Pay-as-you-go | Blue Flame Nero portable heater |
| One time/ perpetual license | Pay-as-you-go | Bella series heaters (multiple colors) |
| One time/ perpetual license | Pay-as-you-go | Primavera series heaters |
| One time/ perpetual license | Pay-as-you-go | Helios Nero infrared heater |
| One time/ perpetual license | Pay-as-you-go | Torre Termo electric heater |
| One time/ perpetual license | Pay-as-you-go | K-UNO portable gas burner |
| One time/ perpetual license | Pay-as-you-go | K-DUE portable gas burner |
| One time/ perpetual license | Pay-as-you-go | K-TRE professional gas burner |
| One time/ perpetual license | Pay-as-you-go | Sole outdoor heaters |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Bartolini product offering
Product offeringCore offering
Bartolini manufactures and sells portable gas (GPL), methane, and electric heaters for indoor heating, outdoor patio heaters, biomass fireplaces, gas and electric BBQs, and professional-grade portable gas burner cookers. The company sells directly to Italian consumers through its own e-commerce website (bartolini-system.com), shipping nationwide and supporting customers through a network of approximately 60+ authorized service centers across all Italian regions.
Product overview
Bartolini System is an Italian manufacturer of heating and cooking appliances founded in 1966, based in Spello, Perugia. The product portfolio spans two main categories: (1) Heating solutions including portable GPL-catalytic heaters (Bella, Primavera, Blue Flame, Pullover, Helios), methane-powered wall/floor heaters (Laura series), electric thermoventilators (Torre Termo), and outdoor patio heaters (Sole, Sole 2.0 in Vetro, Griglia, and Acciaio variants); (2) Biomass fireplaces for residential and commercial applications; (3) Cooking products including portable gas and electric barbecues (BBQ a gas, BBQ elettrico) and gas burner cookers (K-UNO, K-DUE, K-TRE) for professional-level cooking. All products are certified Made in Italy with CE safety certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Bella Series Heaters GPL-powered portable heaters with catalytic combustion technology, available in multiple colors (Rosso, Argento, Blu, Arancio, Giallo, Antracite, Rubino). Three power levels (1400W, 2800W, 4200W) heating spaces up to 60 m². Targeted at individual consumers and small commercial users seeking portable indoor heating.
- Primavera Turbo Plus Catalytic thermoventilated heater combining gas power with dual 2000W electric heating elements. Features tangential ventilation and platinum catalysis for clean combustion without odors. Targeted at residential consumers requiring high-capacity clean indoor heating.
- Primavera Nero Catalytic ecological heater with platinum catalysis and self-cleaning panel. Powered by GPL with three power level options. Targeted at residential consumers prioritizing low-maintenance, odor-free heating.
- Blue Flame Nero Open-flame heater with characteristic blue flame. Two power levels (2400W and 4200W) with stainless steel burner and 360° casters for mobility. Targeted at residential consumers seeking rapid ambient air heating.
- Pullover Nero Basic infrared heater with ceramic plate radiant burner delivering up to 4200W. Features foldable base for compact storage. Targeted at residential consumers needing portable radiant heating.
- Pullover Turbo Plus Nero Infrared thermoventilated heater combining gas power with dual 2000W electric resistance and powerful tangential ventilation. Targeted at residential consumers needing fast, forced-air heating.
- Helios Nero Infrared heater with modular ceramic plate radiant burner delivering up to 4200W. Features solid, wide structure for efficient heating. Targeted at residential consumers seeking high-output infrared heating.
- Laura Metano Argento Compact wall/floor-mountable heater powered by methane. Three power levels (1400W, 2800W, 4200W) with clean operation. Targeted at residential consumers connected to natural gas networks.
- Laura Turbo Metano Nero Compact methane-powered heater with tangential ventilation. Designed for wall or floor mounting with practical, functional operation. Targeted at residential consumers on natural gas seeking forced-air heating.
- Torre Termo Nero Electric thermoventilator with high-efficiency ceramic heating elements. Features touch-screen panel, oscillation, ambient thermostat, and overheating/tipping protection. Targeted at residential consumers needing electric heating without combustion.
- Sole 2.0 Vetro Outdoor gas heater with visible flame through protective glass. Features hidden LPG cylinder compartment, safety device, and 360° mobility wheels. Targeted at residential consumers and hospitality venues needing stylish outdoor patio heating.
- Sole 2.0 Griglia Outdoor gas heater with protective grill for flame. Features hidden LPG cylinder, safety device, and rear wheels for easy movement. Targeted at residential and hospitality outdoor heating applications.
- Sole Acciaio Outdoor patio heater with steel construction. Weather-resistant design suitable for terraces, porches, and verandas. Targeted at residential and small commercial outdoor heating use.
- Camini a Biomassa (Biomass Fireplaces) Biomass fireplace systems for new constructions and energy requalification projects. Features certified efficiency, technical consultation, and professional installation. Targeted at homeowners and developers undertaking energy-efficient residential projects.
- BBQ a Gas (Gas Barbecue) Portable gas barbecue with adjustable-power burners, configurable with 2 independent burners. Features dual enamelled cast-iron plates, heat deflector, and integrated thermometer. Targeted at residential consumers seeking authentic outdoor grilling.
- BBQ Elettrico (Electric Barbecue) Portable electric barbecue with powder-coated steel structure and enamelled cast-iron plate. Features adjustable power, integrated thermometer, and removable grease tray. Targeted at residential consumers needing indoor/outdoor electric grilling.
- K-TRE Professional Gas Burner Cooker Gas burner cooker with three valves for precise flame control. Cast iron structure, 9000W power output, and maximum consumption of 600 g/h. Targeted at food enthusiasts and homebrewers requiring professional-grade high-power burners for large pots.
- K-DUE Gas Burner Cooker Gas burner cooker with valve for flame regulation. Enamelled steel structure with cast iron burner, compact design. Targeted at home cooks needing mid-range portable gas cooking power.
- K-UNO Gas Burner Cooker Basic gas burner cooker with single valve for flame control. Painted iron structure with cast iron burner, easy to transport. Targeted at entry-level home users needing portable single-burner gas cooking.
Quantifiable outcome
- 100,000+ products sold annually
- +2 more outcomes
Companies that use Bartolini
Customer profileSegments3 records
Ideal customer profiles3 records
Bartolini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bartolini partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bartolini competitors and assessment
Company assessmentBroad incumbents
- Weber: Global category leader in gas, charcoal, and electric BBQs and outdoor grills. A broader incumbent operating worldwide across outdoor cooking — directly comparable to Bartolini's BBQ a gas/elettrico launch category and represents the aspirational competitive benchmark.
- Napoleon: North American leader in gas and charcoal grills, patio heaters, and outdoor living products. Comparable to Bartolini as a broad-line outdoor heating and BBQ incumbent that competes for premium outdoor-cooking demand.
Regional players
- Kratki: Polish manufacturer of fireplace inserts, biomass stoves, and gas heating products with strong Central European presence. Comparable category (biomass and gas stoves) but geographically focused on Central/Eastern Europe rather than Italy.
Direct peers
- Bimar: Italian small-electrical-appliance maker offering portable electric and fan heaters, air treatment, and consumer cooking products. Directly comparable to Bartolini's electric heater (Torre Termo) and small-cooking portfolio.
- De'Longhi: Italian-founded global leader in home heating (portable electric and fan heaters) and small kitchen appliances, with significant Italian manufacturing and brand equity. Directly comparable as a branded Italian heating-appliance maker with multi-channel distribution.
- MCZ Group: Italian manufacturer of biomass stoves, fireplaces, and increasingly outdoor heating products for the European market. Competes directly with Bartolini in wood/biomass heating and adjacent outdoor segments under multiple Italian brands.
- Palazzetti: Italian manufacturer of biomass fireplaces, pellet stoves, and built-in BBQs for residential and outdoor use. Overlaps directly with Bartolini's biomass fireplace line and outdoor cooking/heating categories, with similar Made-in-Italy positioning.
- Campingaz: European leader in portable gas-powered products including gas BBQs, patio heaters, and single/twin-burner stoves. Highly comparable to Bartolini's outdoor heater (Sole) and gas burner cooker (K-UNO/DUE/TRE) categories.
- Edilkamin: Italian producer of biomass stoves, fireplaces, and pellet heating systems with strong Italian dealer/service network. Closely comparable to Bartolini's biomass requalification offering and aftersales model.
- Jolly-Mec: Italian specialist in biomass heating, pellet stoves, and biomass boilers with focus on energy-efficient and high-efficiency combustion. Closely comparable to Bartolini's biomass requalification business and Italian heating-equipment heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bartolini social profiles
Digital presenceBartolini compliance and trust
Trust signalCompliance1 record
Bartolini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartolini leadership team
Management profileNumber of profiles
Profiles1 record
Bartolini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartolini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartolini
What does Bartolini do?
Bartolini manufactures and sells portable gas (GPL), methane, and electric heaters for indoor heating, outdoor patio heaters, biomass fireplaces, gas and electric BBQs, and professional-grade portable gas burner cookers. The company sells directly to Italian consumers through its own e-commerce website (bartolini-system.com), shipping nationwide and supporting customers through a network of approximately 60+ authorized service centers across all Italian regions.
Is Bartolini a public or private company?
Bartolini is a private company. It is classified as family owned and is currently operating.
When was Bartolini founded?
Bartolini was founded in 1966. It employs 11 to 50 people.
Where is Bartolini based?
Bartolini is headquartered in Perugia, Italy, in the Europe region.
How does Bartolini make money?
One revenue line is on record: direct Product Sales.
Who are Bartolini's main competitors?
Broad incumbents on record are Weber and Napoleon. Kratki is listed as a regional player. Direct peers are Bimar, De'Longhi, MCZ Group, Palazzetti, Campingaz, Edilkamin and Jolly-Mec.
Does Bartolini have an API?
No public API is recorded for Bartolini.
What industry is Bartolini in?
Bartolini's product category is Home Heating Equipment. Its primary akta.pro industry code is CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail. Its NAICS code is 333414 and its SIC code is 3433.